The Foundation For Reed Schools

What The Foundation For Reed Schools does

The Foundation for Reed Schools (FRS) is a 501(c)(3) nonprofit charitable organization founded in 1979 and headquartered at 277 Karen Way in Tiburon, California. It operates as the dedicated fundraising arm of the Reed Union School District (RUSD), which comprises Reed Elementary, Bel Aire Elementary, and Del Mar Middle School serving PreK through 8th grade students. The foundation's stated mission is to bridge the gap between California state education funding and the resources needed for a well-rounded curriculum, with grants supporting enrichment programs in Art, Library, P.E., STEM, Spanish, and Music, sustaining 19 or more specialist teacher positions. RUSD Superintendent Dr. Kimberly McGrath publicly identifies FRS as "crucial to the continued academic success of RUSD."

FRS is operated by a small paid staff of 1–10 employees — led by Executive Director Mickey Hubbell and Director of Operations Michele Fuegner — supported by an elected volunteer Executive Board and Leadership Board including a President, four Vice Presidents (Family Giving, Events, Major Gifts, Sponsorships), two Co-Treasurers, and a Secretary. Revenue is generated through five principal streams: annual family donations (suggested at $1,893 per student for the 2025–2026 school year, with tiered giving levels up to $50,000+ Founders' Circle), corporate sponsorships from 40+ local businesses, event fundraising (the Reed Derby Gala & Auction, Run for Reed Schools, and Sign-Up Parties), Family Directory App sales ($25–26 per household), and an affiliate revenue share with Minted via the code FUNDRAISEREEDSF. Donations are accepted across PayPal, Venmo, Zelle, stock transfer, check, and ACH channels. The annual Family Giving Campaign has a stated $2 million grant target to RUSD.

The foundation is explicitly community-led and event-driven in its go-to-market motion, with no proprietary technology stack, no AI/ML capability, and no mobile application beyond third-party Membership Toolkit directory software. Its sole operating geography is Tiburon and the broader Reed Union School District within Marin County, and it holds no subsidiaries, patents, trademarks, or external funding rounds. It does participate in the SchoolsRule Marin coalition of 20 Marin County public school foundations, for which it serves as liaison.

Name

The Foundation For Reed Schools

Legal name

The Foundation for Reed Schools

Website

https://foundationforreedschools.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

The Foundation for Reed Schools is a 501(c)(3) nonprofit founded in 1979 that raises funds to sustain Art, Library, P.E., STEM, Spanish, and Music specialist teachers for the Reed Union School District's PreK–8 students in Tiburon, California.

Ownership category

akta.pro rank

Product category

Education Fundraising Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industries

STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG), Fundraising & Annual Giving (EDALAOAB)

Keywords

• School district fundraising
• Educational enrichment programs
• Nonprofit foundation services
• Community fundraising events
• Corporate school sponsorships

Headquarters

HQ city

Belvedere Tiburon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Family Donations: Annual donations from RUSD families supporting enrichment programs. Suggested donation of $1,893 per student for the 2025-2026 school year. Multiple donation levels from Student Supporter ($1-$1,892) to Founders' Circle ($50,000+).
2. Corporate Sponsorships: Business community partners sponsor the foundation at various levels to support specialist teachers and programs.
3. Event Fundraising: Revenue from annual events including the Reed Derby Gala & Auction ($2,800 family sponsorship), Run for Reed, and sign-up parties.
4. Directory Sales: Family Directory App sold to households for $25-26 school year containing teachers, class lists, family contact information.
5. Minted Shopping Cards: Minted donates 10%-15% of purchases made with FUNDRAISEREEDSF code to FRS.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

The Foundation for Reed Schools is a 501(c)(3) nonprofit fundraising organization that raises money from RUSD families, local businesses, and community members to fund specialist teachers and enrichment programs (Art, Library, P.E., STEM, Spanish, Music) for PreK-8 students in the Reed Union School District. Its core offerings are the annual Family Giving Campaign, signature fundraising events (Reed Derby Gala & Auction, Run for Reed Schools, Sign-Up Parties), the Family Directory App, and tiered corporate sponsorship packages.

Product overview

The Foundation for Reed Schools operates as a nonprofit fundraising organization rather than a technology product company. Its offerings consist of educational enrichment fundraising programs supporting the Reed Union School District (RUSD), including a Family Giving Campaign, the Family Directory App (powered by Membership Toolkit), the Run for Reed Schools race event, the Reed Derby & Auction gala, Sign-Up Parties, and corporate partnership sponsorships. The organization also partners with Minted for holiday cards. All programs aim to fund 19+ specialist teachers in Art, Library, P.E., STEM, Spanish, and Music for PreK-8 students.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Giving Campaign Annual fundraising campaign with a goal of 100% RUSD family participation to raise approximately $2 million for the Reed Union School District, funding 19+ specialist teachers in Art, Library, P.E., STEM, Spanish, and Music for PreK-8 students. Tiered donation levels range from Student Supporter up to Founders' Circle ($50,000+). All donations are tax-deductible.
• 2026 Reed Derby Gala & Auction Annual signature gala event featuring a derby theme, live and silent auctions, and family sponsorship packages. Family Sponsorship at $2,800 includes 10 gala tickets, priority table seating, 10 bus tickets, and 2 premium bottles of wine.
• Run for Reed Schools Annual community race event for Reed, Bel Aire, and Del Mar schools featuring timed runs for Pre-K through 8th grade students, plus a family village with activities at Blackies Pasture.
• Family Directory App Annual digital family directory application sold to RUSD households containing teacher information, class lists, and family contact details (phone numbers, emails, home addresses). Accessed via the Membership Toolkit (MT) AtoZ App at $25-26 per school year.
• Sign-Up Parties Social gatherings hosted by RUSD parents throughout the year including grade-level hikes, themed dinners, and group activities, complemented by an online auction component.
• Corporate Partnership Program Tiered business sponsorship program allowing local companies to support RUSD enrichment programs with logo placement on school fence banners, event signage, and program recognition. Includes 40+ named local sponsors across restaurants, retail, real estate, healthcare, and services.
• FRS Holiday/Minted Cards Partnership Holiday and greeting card partnership with Minted in which 10-15% of Minted purchases made with promo code FUNDRAISEREEDSF are donated back to FRS, and supporters also receive a 20% discount on their entire Minted order for the 2026-2027 school year.

Quantifiable outcome

• 100% family participation achieved across RUSD community
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• SchoolsRule MarincoreStrategic or Co-development Partner · 1 January 2023SchoolsRule-Marin is a coalition of 20 public school foundations working to benefit every public school student in Marin County. Donated more than $20,000 to RUSD in 2023. FRS serves as Schools Rule Marin Liaison.
• MintedminorGTM or Marketing PartnerMinted shopping partnership where they donate 10-15% of any Minted purchases throughout the 2026-2027 school year to FRS when customers use code FUNDRAISEREEDSF. Shoppers also receive 20% off their entire order.
• Corporate SponsorscoreGTM or Marketing PartnerMultiple local businesses sponsor FRS with logo placement on school fence banners and event marketing. Sponsors include Sam's Cafe, Alexander Schmitz/OneWealth, NorCal Surgery, AltoVet, Nugget Market, Bellam Storage, Woodland Market, Compass/SmithAylwin Team, BodyRok, Hayes Valley Med, MT Deco Agency, Socola Chocolates, WolfPackLax, AbsoluteVolleyball, Tiburon Soccer, Travel by Kylie, Pooch Promenade, Little School Marin, Arntz Interiors, Interstate Equities, Better Than Real Grass, Village at Corte Madera, Pro Pest Guard, The Cure IV, Davis Sign Co., Judy ChaudDS, Marin Country Mart, Sunrise Home, Tiburon Peninsula Literary League, EZ Smile Family, International Orange, Cartelligent, Mill Valley Orthodontics, R. Schmidt Construction, Caffe Acri, Servino, Salt & Pepper, Caviar Co., Pico Pro, Nielsen Orthodontics, Respectable Bird, Kona Ice, Pacific Skin, Total Wine, and Genuine Nannies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DonorsChoose: A national crowdfunding platform connecting donors to public school classroom needs. Operates at vastly larger scale but addresses the same underlying problem: private funds supplementing public school budgets for enrichment materials.
• AdoptAClassroom: A national nonprofit that enables individuals and businesses to directly fund classroom supplies and resources. Comparable mission of bridging public funding gaps for K-12 enrichment via individual giving.
• California State PTA: The state-level umbrella for parent-teacher associations that fundraise for school programs across California. A broader incumbent operating similar volunteer-driven, family-participation school fundraising at much larger scale.

Regional players

• Marin Community Foundation: A major Marin County grantmaking foundation that funds local nonprofits including education initiatives. Operates in the same geography as FRS but at much larger scale with a broader grantmaking portfolio.

Direct peers

• San Francisco Education Fund: A Bay Area nonprofit that raises private funds to support San Francisco Unified School District enrichment programs. Directly comparable as a district-affiliated education foundation using community fundraising to fill public funding gaps.
• Silicon Valley Education Foundation: A regional education nonprofit supporting STEM and enrichment programs in Silicon Valley school districts. Comparable as a community-led education foundation operating corporate partnership and event fundraising programs at district level.
• SchoolsRule Marin: A coalition of 20 Marin County public school foundations, of which FRS is the named Liaison. Directly comparable as a Marin County school-foundation umbrella organization pursuing the same fundraising-for-enrichment model.

Emerging players

• Kids In Need Foundation: A national nonprofit that supplies resources to under-resourced schools. Partially comparable in its mission of private fundraising to support public school enrichment, though focused on supplies rather than specialist teachers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-foundation-for-reed-schools

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Foundation For Reed Schools