Living Wild In The City Inc.

Name

Living Wild In The City Inc.

Legal name

Living Wild in the City Inc.

Website

https://livingwildinthecity.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE)

akta.pro secondary industries

Environmental Interpretation & Ranger-Led Education Programs (Visitor Education) (THAAAOAJ), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Indigenous education programs
• Land-based learning
• Eco tours Toronto
• Cultural workshops
• Environmental education

Headquarters

HQ city

Toronto (Tkaronto)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Eco Tours and Cultural Workshops: The company generates revenue through one-time fees for scheduled experiential education programs including eco tours, Medicine Wheel workshops, watershed education, and ethical fishing education sessions. Programs are priced at tiered levels based on duration (1-hour, 3-hour, full-day) and include optional add-ons such as travel fees for locations outside Toronto and additional participants beyond the standard group size.
2. Custom Land-Based Learning Programs: Revenue is generated through bespoke program development and delivery for schools, organizations, and institutions. These tailored programs combine walking tours, workshop discussions, and interactive learning activities based on specific curriculum needs, age groups, cultural focus, and environmental themes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Living Wild in the City delivers Indigenous-led experiential education through eco tours and cultural workshops in Tkaronto (Toronto). The company offers structured programs including Indigenous Eco Tours, Medicine Wheel & Sustainability Workshops, Waterways & Watershed Education, Traditional Harvest & Ethical Fishing Education, and Custom Land-Based Learning Programs, sold at tiered price points ($375 to $1,200 per session) based on duration.

Product overview

Living Wild in the City offers five land-based education programs rooted in Indigenous ecological knowledge: Indigenous Eco Tours (guided experiential tours through Toronto's rivers, forests, and green spaces), Medicine Wheel & Sustainability Workshop (traditional teachings on balance and stewardship), Waterways & Watershed Education (focused on urban river systems and shoreline ecosystems), Traditional Harvest & Ethical Fishing Education (sustainable harvesting practices), and Custom Land-Based Learning Programs (tailored offerings for schools and organizations). Programs serve schools, community organizations, institutions, families, and corporate groups, with pricing ranging from $375 for 1-hour presentations to $1,200 for full-day immersions.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigenous Eco Tours (Urban Land-Based Learning)

Quantifiable outcome

• Programs adaptable for various group sizes up to 40+ participants with additional facilitators

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Evergreen: Toronto-based national charity offering urban nature education, school programs, and community engagement around green spaces. Most directly comparable as a Toronto-headquartered organization delivering nature-based experiential learning to schools, families, and community groups, though broader in scope and non-Indigenous led.
• High Park Nature Centre: Toronto nature Centre offering hands-on environmental education programs, school field trips, and community nature workshops in an urban park setting. Closely comparable in geography (Toronto), customer segments (schools, families), and experiential nature-education format.
• Coastal Spirits: Indigenous-led ecotourism operator offering culturally grounded nature and cultural tours in British Columbia. Directly comparable in the Indigenous-led ecotourism methodology and tour-based revenue model, though operating in a different Canadian region.

Others

• Indigenous Tourism Association of Canada (ITAC): National industry body representing Indigenous tourism operators across Canada. Not a direct competitor but a strategic counterpart for partnership, certification, and distribution to Indigenous-cultural travelers seeking authentic operators like Living Wild in the City.

Broad incumbents

• Royal Botanical Gardens: Large botanical and nature-education institution in the Greater Toronto/Hamilton Area offering school programs, workshops, and guided nature experiences. Overlaps in nature-education delivery, school field trips, and tiered program offerings, but at much larger institutional scale.
• Toronto and Region Conservation Authority (TRCA): Large public-sector conservation authority delivering GTA-wide outdoor education, watershed programming, and school field experiences. Comparable in subject matter (watershed education, Indigenous engagement, school programming) but operates as a government agency at much larger scale.
• Outward Bound Canada: National experiential outdoor education provider serving schools, youth, and corporate groups through adventure-based land programming. Comparable in experiential pedagogy, tiered program duration, and youth/corporate customer base, though broader and not Indigenous-led.

Emerging players

• Canadian Ecology Centre: Ontario-based non-profit delivering environmental education programs, school field trips, and nature workshops. Comparable in environmental education focus and Ontario customer base, with partial overlap in school and community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Wild In The City Inc.