Greenpeace Germany

Name

Greenpeace Germany

Legal name

Greenpeace e.V.

Website

https://www.greenpeace.de

Company type

Private

Founded year

1980

Operating status

Operating

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Policy, Advocacy & Litigation (BPAGAGAG)

akta.pro secondary industries

Climate Change Mitigation & Adaptation (BPAGAGAF), Environmental Education & Outreach (BPAGAGAH), Pollution Prevention & Toxics Reduction (BPAGAGAJ), Forestry & Reforestation (BPAGAGAD)

Keywords

• Environmental advocacy
• Climate protection campaigns
• Biodiversity conservation
• Peace advocacy
• Investigative research

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Membership Fees: Greenpeace Germany is funded entirely by private individuals through donations and supporting memberships (Fördermitgliedschaft). The organization states it receives no funding from governments, political parties, or corporations. Over 83% of donations go directly to campaigns and communication.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Greenpeace Germany conducts environmental and peace campaigns through investigative research, advocacy, public education, and non-violent direct actions. The organization addresses the climate crisis, biodiversity loss, nuclear risks, deforestation, ocean pollution, unsustainable agriculture, fossil fuel dependency, and environmental injustice through campaigns, policy lobbying, legal challenges, and grassroots mobilization. Its core funding comes from private donations and recurring supporting memberships (Fördermitgliedschaft), with no financial contributions from governments, political parties, or corporations.

Product overview

Greenpeace Germany is a non-profit environmental organization (eingetragener Verein/e.V.) focused on environmental protection and peace advocacy. The organization does not offer commercial products or services. Its activities include climate protection campaigns, biodiversity advocacy, forest and ocean protection, sustainable agriculture promotion, and peace initiatives. Key engagement channels include donations (online, recurring memberships, legacies, project donations), volunteer participation, petitions, educational materials, and publications. The organization maintains offices in Hamburg (headquarters), Berlin (political representation), and Munich (Bavaria state office), with approximately 620,000 supporting members in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Greenwire: Online community platform where members can participate in campaigns, learn about voluntary work at Greenpeace, and exchange ideas with others
• SolarWomen4Ukraine

Products and services

• Interactive Exhibition (Hamburg) Interactive multimedia exhibition in Hamburg open to visitors, providing educational engagement on Greenpeace's environmental campaigns and topics. Located at the Hamburg headquarters.
• Fördermitgliedschaft (Supporting Membership) Recurring supporting membership subscription for private individuals in Germany who provide ongoing financial backing to Greenpeace Germany's environmental and climate protection campaigns. Membership supports the organization's financial independence and entitles members to regular communications and engagement opportunities.
• Greenwire Community Platform Online community platform where supporters can participate in campaigns, learn about voluntary engagement opportunities at Greenpeace, and exchange ideas with other members. Enables grassroots mobilization and campaign participation for individual supporters.
• Donation Programs (One-time, Monthly, Major, Legacy) Donation offerings including one-time online donations, monthly sustaining donations cancellable anytime without notice, major donations (Großspenden), legacy/testamentary giving (Testamentsspende), project-specific donations, donation-in-lieu-of-gifts (Spenden statt Schenken), and patronage sponsorships (Patenschaften). Donation tiers offered at €10, €15, €40, €50, €70, €80, €90, €120 or custom amounts, with over 83% directed to campaigns and communication.
• Investigative Research and Satellite Monitoring Services Investigative research services including satellite imagery analysis for tracking oil spills and environmental disasters, and laboratory chemical testing of consumer products for hazardous substances (PFAS, phthalates, formaldehyde). Used to support regulatory investigations, public campaigns, and policy advocacy.

Quantifiable outcome

• EU-wide ban on destruction of unsold clothing achieved
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Green Planet EnergycoreStrategic or Co-development Partner · 1 December 2025Green energy cooperative co-financed the heating system investment of 218,000 euros for the green reconstruction project in Trostyanets, Ukraine. Greenpeace Germany and Greenpeace Ukraine fully supplied the first multi-apartment block with heat pumps.
• Biohaus FoundationcoreStrategic or Co-development Partner · 1 July 2024Joint initiative 'Solar for Ukraine' organized by Biohaus Foundation together with Greenpeace Germany and Greenpeace Ukraine since mid-2024, aiming to install photovoltaic systems in Ukrainian hospitals to provide emergency power during infrastructure attacks.
• Greenpeace UkrainecoreStrategic or Co-development Partner · 1 July 2024Collaborative partnerships for Solar for Ukraine campaign and green reconstruction of multi-apartment building in Trostyanets using geothermal energy, heat pumps, and solar power as sole heating source.
• PAXminorStrategic or Co-development PartnerWatchdog group actively tracking the Caroline Bezengi oil spill via satellite alongside Greenpeace Germany and SkyTruth.
• SkyTruthminorStrategic or Co-development PartnerWatchdog organization using satellite imagery to track and document the oil spill from the grounded Caroline Bezengi tanker off Oman.
• GermanwatchcoreStrategic or Co-development PartnerJoint climate litigation efforts with over 54,000 co-plaintiffs filed a constitutional complaint against inadequate climate policy at the Federal Constitutional Court on September 16, 2024.
• City of TrostyanetscoreStrategic or Co-development PartnerMunicipal partnership for green reconstruction of damaged multi-apartment building using geothermal energy, heat pumps, and solar power as the sole heating source.
• Greenpeace Environmental FoundationcoreOthersCo-financed the 218,000 euro heating system investment for the green reconstruction pilot project in Trostyanets, Ukraine.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NABU (Naturschutzbund Deutschland): Germany's largest nature and biodiversity NGO with a comparable member-funded advocacy model. Direct peer in environmental campaigns, biodiversity protection, and policy lobbying within the German market.
• BUND (Bund für Umwelt und Naturschutz Deutschland): Federated German environmental association with overlapping climate, biodiversity, and energy transition campaigns. Comparable member-based structure and similar advocacy strategy targeting German federal policy.
• WWF Germany (World Wide Fund for Nature): Major global conservation NGO with a large German office; competes directly for environmental donors, runs conservation and climate campaigns, and engages in policy advocacy.
• Germanwatch: German environmental and development organization focused on climate policy, sustainability, and global equity. Co-files constitutional climate complaints with Greenpeace Germany, making it a close peer on litigation and climate advocacy.
• Friends of the Earth Germany (Bund Naturschutz in Bayern / BUND Naturschutz): Bavaria's largest environmental association; overlaps with Greenpeace Germany in regional advocacy, biodiversity protection, and grassroots campaign mobilization in southern Germany.

Broad incumbents

• Greenpeace International: Parent organization of Greenpeace Germany and the coordinating body of the global Greenpeace network. Overlapping mission and campaigns; sets strategic direction and shared brand standards for national offices.

Emerging players

• Fridays for Future Germany: Grassroots youth climate movement active in Germany; competes for media attention and young donors, and intersects directly on climate policy advocacy themes Greenpeace Germany pursues.
• ClientEarth: Environmental law charity using strategic litigation to drive climate and nature outcomes across Europe. Overlaps with Greenpeace Germany's litigation-driven advocacy model and pursues complementary legal cases in EU and German courts.
• 350.org: Global grassroots climate movement focused on driving a transition away from fossil fuels. Comparable to Greenpeace Germany in climate advocacy framing and community-led mobilization, though with a more decentralized operating model.

Regional players

• Sierra Club: One of the oldest and largest U.S. environmental grassroots organizations with a member-funded advocacy model. Operates primarily in North America but is widely regarded as a global peer to Greenpeace-style campaigning NGOs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GreenpeaceDE
• LinkedInlinkedin.com/company/greenpeace-deutschland
• Instagraminstagram.com/greenpeace.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenpeace Germany