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The House Of Taste Sdn. Bhd.

Full company profile

uuid00yok65

Namestring
The House Of Taste Sdn. Bhd.
Websiteurl
houseoftaste.com.my
Company typeenum
Private
Founded yearint
2008
Ownership categoryenum
akta.pro rankint
HeadquartersKuala Lumpur, Malaysia
HQ citystring
Kuala Lumpur
HQ countrystring
Malaysia
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
contract catering services, cafeteria management, corporate catering, institutional food services, school meal services
Industry3 codes
1Food Services & Catering (On-site/Corporate Dining/Vending)
CodeIMAIAAAEPrimaryYes
2Food Service & Dining Operations Management (Managed Cafeterias)
CodeEDAEALAGPrimaryNo
3Institutional Catering (Schools, Hospitals, Government)
CodeTHAFAIAEPrimaryNo
NAICS code1 code
  • Food Service Contractors72231
SIC code1 code
  • Retail-Eating Places5812
Product category
Contract Catering Services
Social media profiles1 record
Cost components4 values
Personnel, Supply Chain, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The House Of Taste Sdn. Bhd. provides contract cafeteria and catering services to institutional clients in Malaysia. Its clients span three segments: international schools, corporate organizations, and industrial sites. The company operates and manages on-site food-service facilities and supplies catered meals under contractual arrangements.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Contract Cafeteria Services
CategoryInstitutional Food Services
Description

On-site cafeteria management and meal provision delivered to institutional clients (international schools, corporates, industrial sites) in Malaysia under contractual arrangements.

2Catering Services
CategoryInstitutional Food Services
Description

Catering services supplied to international schools, corporate organizations, and industrial clients in Malaysia, covering meal provision beyond day-to-day cafeteria operations.

No data
Peers8 records
1Aramark
TypeBroad incumbent
Description

U.S.-headquartered contract foodservice major with Asia-Pacific presence serving education, business, and industrial dining — overlapping offerings though broader geographic mix.

2ISS A/S
TypeDirect peer
Description

Global facility services provider with integrated food services for corporate, industrial, and education clients in Malaysia, providing comparable outsourced cafeteria management.

3Compass Group
TypeDirect peer
Description

World's largest contract foodservice company, operating in Malaysia through subsidiaries serving education, corporate, and industrial sites — directly overlapping institutional cafeteria and catering offerings.

4Sodexo
TypeDirect peer
Description

Global contract foodservice and facilities management major with significant operations in Malaysia, serving corporate, education, and industrial clients — directly comparable business model and target segments.

5Genting Group
TypeBroad incumbent
Description

Major Malaysian hospitality conglomerate with large-scale F&B and banquet operations, providing overlapping institutional and corporate catering capabilities domestically.

6Sutera Hospitality Group
TypeRegional player
Description

Malaysian hospitality group offering banquet and catering services, sharing the same Kuala Lumpur market and institutional event-catering overlap.

7Chartwells (Compass subsidiary)
TypeDirect peer
Description

Compass Group's dedicated education foodservice brand, serving K-12 and higher-education institutions internationally — the closest direct comparable for the international-school cafeteria side of House of Taste's portfolio.

8Elior Group
TypeBroad incumbent
Description

Global contract caterer operating across B2B, education, and healthcare segments — comparable business model with a primarily EMEA footprint.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The House Of Taste Sdn. Bhd.

Contract Catering Serviceshouseoftaste.com.my

The House Of Taste Sdn. Bhd. firmographics

Firmographics
Name
The House Of Taste Sdn. Bhd.
Website
https://houseoftaste.com.my
Company type
Private
Founded year
2008
Ownership category
akta.pro rank

The House Of Taste Sdn. Bhd. industry classification

Industry
Product category
Contract Catering Services
NAICS
Food Service Contractors (72231)
SIC
Retail-Eating Places (5812)
akta.pro primary industry
Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)
akta.pro secondary industries
Food Service & Dining Operations Management (Managed Cafeterias) (EDAEALAG), Institutional Catering (Schools, Hospitals, Government) (THAFAIAE)

Keywords

  • Contract catering services
  • Cafeteria management
  • Corporate catering
  • Institutional food services
  • School meal services

Where The House Of Taste Sdn. Bhd. is headquartered

Location

Headquarters

HQ city
Kuala Lumpur
HQ country
Malaysia
HQ region
Asia

Markets served

The House Of Taste Sdn. Bhd. business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales

The House Of Taste Sdn. Bhd. product offering

Product offering

Core offering

The House Of Taste Sdn. Bhd. provides contract cafeteria and catering services to institutional clients in Malaysia. Its clients span three segments: international schools, corporate organizations, and industrial sites. The company operates and manages on-site food-service facilities and supplies catered meals under contractual arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

  • Contract Cafeteria Services On-site cafeteria management and meal provision delivered to institutional clients (international schools, corporates, industrial sites) in Malaysia under contractual arrangements.
  • Catering Services Catering services supplied to international schools, corporate organizations, and industrial clients in Malaysia, covering meal provision beyond day-to-day cafeteria operations.

Companies that use The House Of Taste Sdn. Bhd.

Customer profile

Ideal customer profiles3 records

The House Of Taste Sdn. Bhd. technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The House Of Taste Sdn. Bhd. competitors and assessment

Company assessment

Broad incumbents

  • Aramark: U.S.-headquartered contract foodservice major with Asia-Pacific presence serving education, business, and industrial dining — overlapping offerings though broader geographic mix.
  • Genting Group: Major Malaysian hospitality conglomerate with large-scale F&B and banquet operations, providing overlapping institutional and corporate catering capabilities domestically.
  • Elior Group: Global contract caterer operating across B2B, education, and healthcare segments — comparable business model with a primarily EMEA footprint.

Direct peers

  • ISS A/S: Global facility services provider with integrated food services for corporate, industrial, and education clients in Malaysia, providing comparable outsourced cafeteria management.
  • Compass Group: World's largest contract foodservice company, operating in Malaysia through subsidiaries serving education, corporate, and industrial sites — directly overlapping institutional cafeteria and catering offerings.
  • Sodexo: Global contract foodservice and facilities management major with significant operations in Malaysia, serving corporate, education, and industrial clients — directly comparable business model and target segments.
  • Chartwells (Compass subsidiary): Compass Group's dedicated education foodservice brand, serving K-12 and higher-education institutions internationally — the closest direct comparable for the international-school cafeteria side of House of Taste's portfolio.

Regional players

  • Sutera Hospitality Group: Malaysian hospitality group offering banquet and catering services, sharing the same Kuala Lumpur market and institutional event-catering overlap.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

The House Of Taste Sdn. Bhd. social profiles

Digital presence

The House Of Taste Sdn. Bhd. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The House Of Taste Sdn. Bhd. leadership team

Management profile

Number of profiles

The House Of Taste Sdn. Bhd. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The House Of Taste Sdn. Bhd. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The House Of Taste Sdn. Bhd.

What does The House Of Taste Sdn. Bhd. do?

The House Of Taste Sdn. Bhd. provides contract cafeteria and catering services to institutional clients in Malaysia. Its clients span three segments: international schools, corporate organizations, and industrial sites. The company operates and manages on-site food-service facilities and supplies catered meals under contractual arrangements.

Is The House Of Taste Sdn. Bhd. a public or private company?

The House Of Taste Sdn. Bhd. is a private company. It is classified as unknown.

When was The House Of Taste Sdn. Bhd. founded?

The House Of Taste Sdn. Bhd. was founded in 2008.

Where is The House Of Taste Sdn. Bhd. based?

The House Of Taste Sdn. Bhd. is headquartered in Kuala Lumpur, Malaysia, in the Asia region.

Who are The House Of Taste Sdn. Bhd.'s main competitors?

Broad incumbents on record are Aramark, Genting Group and Elior Group. Direct peers are ISS A/S, Compass Group, Sodexo and Chartwells (Compass subsidiary). Sutera Hospitality Group is listed as a regional player.

Does The House Of Taste Sdn. Bhd. have an API?

No public API is recorded for The House Of Taste Sdn. Bhd..

What industry is The House Of Taste Sdn. Bhd. in?

The House Of Taste Sdn. Bhd.'s product category is Contract Catering Services. Its primary akta.pro industry code is IMAIAAAE, Food Services & Catering (On-site/Corporate Dining/Vending), with a secondary code of EDAEALAG, Food Service & Dining Operations Management (Managed Cafeterias). Its NAICS code is 72231 and its SIC code is 5812.

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