CANADIAN COUNCIL OF MASSAGE THERAPY SCHOOLS

What CANADIAN COUNCIL OF MASSAGE THERAPY SCHOOLS does

The Canadian Council of Massage Therapy Schools (CCMTS) is a Canadian non-profit membership association established in 1998 and formally incorporated under the Canada Corporations Act on May 17, 2000. Its mission is to provide a collegial forum and national voice for member schools in order to advance the art, science, education, and practice of massage therapy. The organization represents both public post-secondary institutions and private massage therapy colleges across at least eight Canadian provinces (Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Ontario, and Saskatchewan), with 20 or more member schools.

CCMTS's core offerings include a membership program for accredited massage therapy schools, an annual research competition awarding scholarships of $600 to $2,000 to students from member schools, continuing education services delivered largely through annual general meetings, a national member schools network, and student and educator pledge programs. The organization also maintains partnerships with national pillars of the profession including the Canadian Massage Therapist Alliance (CMTA), the Canadian Sport Massage Therapists Association (CSMTA), the Canadian Touch Research Centre, the Federation of Massage Therapy Regulatory Authorities of Canada (FOMTRAC), and the Canadian Massage Therapy Council for Accreditation (CMTCA). CCMTS is governed by a Board of Directors comprising President, Vice-President, Membership Director, Secretary, and Treasurer roles, and operates from a registered office at 5th floor, 200 Main Street, Winnipeg, Manitoba.

The organization's revenue model is based on annual membership dues collected from member schools, with fee scales tied to the total number of full-time (or equivalent) students enrolled in each school's massage therapy training program, including all campuses of multi-location schools. Fee scales are proposed by the Board and approved at each annual general meeting; specific pricing is not publicly disclosed. CCMTS does not develop proprietary technology, does not maintain AI capabilities, and operates through a basic website and member login portal rather than a software platform.

Name

CANADIAN COUNCIL OF MASSAGE THERAPY SCHOOLS

Legal name

Canadian Council of Massage Therapy Schools

Website

https://ccmts.ca

Company type

Private

Founded year

1998

Operating status

Operating

Short description

CCMTS is a Canadian non-profit membership association, established in 1998, that represents public and private massage therapy schools across eight provinces, providing networking, professional development, research scholarships, and advocacy for national accreditation standards.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSALANAJ

Massage Therapy Schools & Certification Programs

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

Keywords

• Massage therapy education
• Professional membership association
• Massage school advocacy
• Continuing education programs
• Research scholarship program

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Revenue is generated through annual membership fees paid by member schools. Membership fees are based on the total number of full-time (or equivalent) students enrolled in the massage therapy training program. The scale of membership fees to student enrolments is proposed by the Board and set at each annual general meeting. Where a member school has more than one location/campus, the student enrollment reflects the total of all full-time student enrollments at all locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CCMTS is a non-profit national membership association that represents schools offering massage therapy education across Canada. It provides member institutions with advocacy, networking, professional development, a research competition and scholarship program, member recognition awards, and an annual general meeting/conference as the unified national voice for massage therapy education.

Product overview

CCMTS is a national non-profit organization established in 1998 representing Canadian massage therapy schools. The organization offers a membership program providing networking, professional development, and advocacy for massage therapy education. Its core offerings include an annual research competition with scholarships (ranging from $600 to $2,000), continuing education services, a national network of member schools across provinces, professional pledge programs for students and educators, and member awards and recognition initiatives. The organization serves as a unified voice for massage therapy education in Canada, supporting standardized national accreditation and liaising with provincial regulatory bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• CCMTS Institutional Membership Annual tiered membership for Canadian massage therapy schools, with dues scaled by student enrollment size, providing advocacy representation, networking, professional development, and member recognition.
• CCMTS Annual General Meeting and Conference Annual in-person gathering for member schools offering professional development, networking, and association business meetings.
• CCMTS Research Competition and Scholarship Program Research-based competition awarding scholarships to support student and faculty scholarship in massage therapy education.
• CCMTS Member Recognition Awards Annual awards recognizing outstanding contributions by member schools and individuals to massage therapy education (e.g., Inspiring Leader Award).

Named customers17 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Canadian Massage Therapist Alliance (CMTA)coreStrategic or Co-development PartnerCMTA is listed as a key partner organization providing resources and links for massage therapy professionals. The CCMTS works with CMTA and other national pillars of the profession including provincial regulating bodies, professional associations, and graduates in pursuit of excellence in massage therapy.
• Canadian Sport Massage Therapists Association (CSMTA)minorStrategic or Co-development PartnerListed as a partner organization in the massage therapy field, providing specialized resources for sport massage practitioners.
• Canadian Touch Research CentrecoreStrategic or Co-development PartnerListed as a key research partner providing scientific research resources for massage therapy education and practice.
• Federation of Massage Therapy Regulatory Authorities of Canada (FOMTRAC)coreStrategic or Co-development PartnerListed as a partner organization representing regulatory authorities. CCMTS liaises with provincial, national, and international organizations as appropriate to advance massage therapy education.
• Canadian Massage Therapy Council for Accreditation (CMTCA)coreStrategic or Co-development PartnerListed as a partner organization working on accreditation standards. CCMTS supports the implementation of a standardized national accreditation process for massage therapy programs.
• Ontario Council of Private Massage Therapy Colleges (OCPMTC)minorChannel Partner/ Reseller/ DistributorListed as a partner organization representing private massage therapy colleges in Ontario.
• Provincial Massage Therapy Associations (Alberta, BC, Manitoba, New Brunswick, Newfoundland & Labrador, Nova Scotia, Ontario, PEI, Saskatchewan)coreStrategic or Co-development PartnerCCMTS links to provincial associations across Canada as part of its mission to liaise with provincial organizations to advance massage therapy education. The organization works with provincial associations and regulating bodies as pillars of the profession.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• American Massage Therapy Association (AMTA): The largest US-based national membership association for massage therapy professionals, serving a comparable national advocacy role for the profession and offering similar continuing education, standards, and member services — the closest organizational analog to CCMTS in another market.
• Associated Bodywork & Massage Professionals (ABMP): US-based national membership association for massage and bodywork professionals, comparable to CCMTS in providing member benefits, liability insurance, continuing education, and advocacy for the massage therapy profession.

Regional players

• Massage & Myotherapy Australia: Leading Australian national association for massage therapists and myotherapists, with a comparable role in setting educational standards, advocacy, and continuing education — analogous to CCMTS at national scale.
• Australian Association of Massage Therapists (AAMT): National Australian membership association for massage therapists, comparable to CCMTS in organizational structure and advocacy role, but operating in a different geography.
• Registered Massage Therapists' Association of Ontario (RMTAO): Ontario's voluntary professional association for RMTs; comparable in mission (advocacy, professional development, member services) to CCMTS, but provincial in scope and practitioner-focused rather than school-focused.
• Massage Therapy Association of Manitoba: Manitoba's provincial massage therapy association based in CCMTS's home province; comparable mission in professional standards and member services but at provincial level for practitioners.
• Massage Therapists' Association of British Columbia: British Columbia's voluntary association for registered massage therapists; serves a similar advocacy and professional development function as CCMTS but at provincial level in CCMTS's second-largest member market.

Others

• Canadian Massage Therapist Alliance (CMTA): National Canadian alliance representing massage therapy practitioners, listed as a core strategic partner of CCMTS; it complements CCMTS by serving practitioners rather than schools.
• Federation of Massage Therapy Regulatory Authorities of Canada (FOMTRAC): Canadian federation representing provincial massage therapy regulators and a stated core partner of CCMTS; it is the natural counterpart in regulatory (rather than educational) representation across Canada.
• Canadian Massage Therapy Council for Accreditation (CMTCA): Canadian accreditation body for massage therapy programs and a stated core partner of CCMTS; it operates in the adjacent accreditation standards space and shares member schools with CCMTS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_ccmts
• Instagraminstagram.com/_ccmts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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