The Guy Dj
The DJ Guy is a family-owned Howell, Michigan entertainment services business providing DJ, photo booth, karaoke, ceremony sound, and lighting for weddings, corporate events, school functions, and private parties across Southern Michigan within a 150-mile radius of Livingston County.
- Company typePrivate
- Founded2001
- HeadquartersHowell, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Guy Dj does
The DJ Guy is a family-owned and operated entertainment services business headquartered in Howell, Michigan, founded by Ed Altounian in 2001. The company provides DJ services, photo booth rentals, karaoke entertainment, ceremony sound systems, and ambient/event lighting for weddings, corporate events, school functions, and private celebrations across Southern Michigan within a 150-mile radius of Livingston County. Its primary customer segment is wedding couples, supplemented by corporate, school, and private party clients, with marquee past corporate clients including Pepsi Bottling Group, Costco, NGK Sparkplugs, Saline Lectronics, Michigan State University, and the University of Michigan.
The service portfolio is structured around tiered wedding packages — Emerald (DJ-only) at $1,079-$1,129, Diamond (DJ + Photo Booth) at $1,479-$1,629, and Sapphire (DJ + Photo Booth + Ceremony) at $1,599-$1,859 — with modular add-ons including photo booth, uplighting, monogram projection, premium dance lighting, and an audio guestbook. The underlying technology stack is modest and operational rather than productized: a laptop-based digital music catalog providing access to nearly 300,000 songs plus 26 million via iTunes/Amazon, 14,000+ karaoke tracks, professional-grade sound and lighting equipment, wireless ceremony setups, and a proprietary client portal (thedjguy.net) used for online event planning, music selection, timelines, and payment processing. A separate sub-brand, Memorable Moments Photo Booth (mmpb.info), houses the photo booth line.
The business operates on a direct sales model with phone, email, website quote forms, and free in-person or video consultations. Revenue is generated through one-time package bookings, with a $300 deposit, digital contract, and client portal-driven payments. Distribution is entirely direct with no resellers, marketplaces, or intermediaries; the sole referral partnership is with Bash Entertainment for overflow dates. There are no external investors, no parent company, and no reported funding rounds — the business is privately funded and operated as a sole proprietorship (checks payable to Ed Altounian), positioning it as a stable, lifestyle-scale local services operator rather than a venture-backed growth business.
The Guy Dj firmographics
Firmographics- Name
- The Guy Dj
- Legal name
- The DJ Guy
- Website
- https://thedjguy.info
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The DJ Guy is a family-owned Howell, Michigan entertainment services business providing DJ, photo booth, karaoke, ceremony sound, and lighting for weddings, corporate events, school functions, and private parties across Southern Michigan within a 150-mile radius of Livingston County.
- Ownership category
- akta.pro rank
The Guy Dj industry classification
Industry- Product category
- Event Entertainment Services
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party DJ, Music & Audio Services (HSACACAI)
Keywords
Where The Guy Dj is headquartered
LocationHeadquarters
- HQ city
- Howell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Guy Dj business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- DJ Services: Professional disc jockey services for weddings, corporate events, birthdays, anniversaries, graduation parties, and school events. Revenue generated through package pricing with hourly rates for additional time.
- Photo Booth Services: Photo booth rental with open or enclosed style options, unlimited photo sessions, props, custom graphics, prints, digital copies, and scrapbook creation. Available as standalone or bundled with DJ packages.
- Karaoke Services: Karaoke package with 14,000+ songs, up to 3 hours, sound system, lighting, video monitor with lyrics, and 2 wireless microphones. Additional hours available at $50/hr.
- Lighting Services: Uplighting, monogram projection, and premium dance floor lighting. Provided as add-on services to main DJ packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Emerald Package (DJ Only) |
| One time/ perpetual license | Pay-as-you-go | Diamond Package (DJ & Photo Booth) |
| One time/ perpetual license | Pay-as-you-go | Sapphire Package (DJ, Ceremony Sound & Photo Booth) |
| One time/ perpetual license | Pay-as-you-go | Karaoke Package |
| Unit Pricing | Pay-as-you-go | 4 Hour Party Package |
| Unit Pricing | Pay-as-you-go | Twice the Fun Party Special |
| Unit Pricing | Pay-as-you-go | Photo Booth & Music Combo |
| Unit Pricing | Pay-as-you-go | Additions (Ceremony Sound, Up Lighting, Monogram, Premium Lighting) |
| Unit Pricing | Pay-as-you-go | Audio Guestbook |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The Guy Dj product offering
Product offeringCore offering
The DJ Guy provides professional DJ, photo booth, karaoke, ceremony sound, uplighting, monogram projection, and audio guestbook services for weddings, corporate events, school events, and private celebrations in Southern Michigan. Offerings are organized into tiered wedding packages (Emerald DJ-only, Diamond DJ+Photo Booth, Sapphire DJ+Photo Booth+Ceremony) and a 4-hour party package, supplemented by modular add-ons such as uplighting, monogram projection, premium dance lighting, and audio guestbook. All services are delivered directly by company personnel using owned professional-grade equipment.
Product overview
The DJ Guy operates as a service-based entertainment company offering a unified portfolio of live event services centered around DJ entertainment. The core offering consists of tiered wedding DJ packages (Emerald DJ-only, Diamond DJ+Photo Booth, Sapphire DJ+Photo Booth+Ceremony), supplemented by karaoke and general party packages. Additional services function as modular add-ons that enhance the core DJ experience: Photo Booth, Ceremony Sound, Uplighting, Monogram Projection, Premium Dance Lighting, and Audio Guestbook. The company also provides a proprietary Client Portal for online event planning and music selection. All services are delivered directly by the company using owned professional-grade equipment, with no modular software products or platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding DJ Entertainment Packages
Quantifiable outcome
- Over 89% of new clients come from referrals from past clients
- +2 more outcomes
Companies that use The Guy Dj
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
The Guy Dj technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Guy Dj partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bash EntertainmentminorRecommended alternative DJ service when The DJ Guy is unavailable on requested dates. Listed as a courtesy to customers who cannot be accommodated.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Guy Dj competitors and assessment
Company assessmentBroad incumbents
- WeddingWire: Major wedding vendor marketplace and review platform where The DJ Guy is a 5-star rated vendor. Competes indirectly by aggregating and routing consumer demand toward other listed wedding entertainment vendors in the same geographies.
- The Knot (XO Group / The Knot Worldwide): Largest U.S. wedding planning platform and vendor marketplace, where The DJ Guy is also listed as a Best of The Knot vendor. A broad incumbent that competes for wedding entertainment consumer demand and provides the review/lead infrastructure the company relies on.
- The Bash (formerly GigMasters): National online marketplace connecting customers with local event entertainment vendors (DJs, photo booths, musicians). Represents a broader incumbent alternative to booking a regional DJ directly, competing for the same customer acquisition channel.
Emerging players
- Spotify: Consumer music streaming platform increasingly used by event hosts as a DIY entertainment alternative (curated playlists instead of hired DJs). Represents the technology-enabled substitute The DJ Guy competes against at the low end of the market.
Others
- Eventbrite: Event ticketing and management platform that overlaps with corporate and private event planning channels. Adjacent infrastructure used by similar event-services providers rather than a direct competitor.
- Bose Professional: Manufacturer of professional audio systems widely used in event and live-sound applications. Adjacent ecosystem player whose equipment is commonly deployed by mobile DJ services like The DJ Guy.
- Pioneer DJ: Leading manufacturer of DJ equipment (CDJs, controllers, mixers). Part of the DJ ecosystem — not a service competitor, but a key equipment supplier whose products and consumer-facing brand shape the market in which The DJ Guy operates.
Direct peers
- Bash Entertainment: Michigan-based DJ and entertainment service that is explicitly listed as a referral partner by The DJ Guy. Operates in the same geographic market (Southern Michigan) with comparable DJ and event entertainment offerings for weddings and parties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Guy Dj social profiles
Digital presenceThe Guy Dj financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Guy Dj leadership team
Management profileNumber of profiles
Profiles1 record
The Guy Dj funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Guy Dj M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Guy Dj
What does The Guy Dj do?
The DJ Guy provides professional DJ, photo booth, karaoke, ceremony sound, uplighting, monogram projection, and audio guestbook services for weddings, corporate events, school events, and private celebrations in Southern Michigan. Offerings are organized into tiered wedding packages (Emerald DJ-only, Diamond DJ+Photo Booth, Sapphire DJ+Photo Booth+Ceremony) and a 4-hour party package, supplemented by modular add-ons such as uplighting, monogram projection, premium dance lighting, and audio guestbook. All services are delivered directly by company personnel using owned professional-grade equipment.
Is The Guy Dj a public or private company?
The Guy Dj is a private company. It is classified as family owned and is currently operating.
When was The Guy Dj founded?
The Guy Dj was founded in 2001. It employs 11 to 50 people.
Where is The Guy Dj based?
The Guy Dj is headquartered in Howell, United States, in the North America region.
How does The Guy Dj make money?
Four revenue lines are on record. DJ Services are the primary driver. The others are photo Booth Services, karaoke Services and lighting Services.
Who are The Guy Dj's main competitors?
Broad incumbents on record are WeddingWire, The Knot (XO Group / The Knot Worldwide) and The Bash (formerly GigMasters). Spotify is listed as an emerging player. Others are Eventbrite, Bose Professional and Pioneer DJ. Bash Entertainment is listed as a direct peer.
Does The Guy Dj have an API?
No public API is recorded for The Guy Dj.
What industry is The Guy Dj in?
The Guy Dj's product category is Event Entertainment Services. Its primary akta.pro industry code is HSACACAI, Party DJ, Music & Audio Services. Its SIC code is 7900.