The Fund for New Jersey

Name

The Fund for New Jersey

Legal name

The Fund for New Jersey

Website

https://fundfornj.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Philanthropic Foundation Grantmaking

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Philanthropic grantmaking
• Foundation grants
• Policy research reports
• Nonprofit funding
• Public policy advocacy

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Foundation Grantmaking: The Fund for New Jersey operates as a private foundation that makes grants to nonprofit organizations working on public policy issues in New Jersey. The foundation focuses on systemic change, public policy, and innovative solutions to address New Jersey's most pressing social, economic, and environmental challenges. Revenue is derived from the foundation's endowment and investment returns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The Fund for New Jersey is a private philanthropic foundation that makes grants to New Jersey nonprofit organizations working on systemic public policy change. It also produces periodic policy research reports (notably the Crossroads NJ series), runs the Census 2020 and Census 2030 outreach initiatives, and convenes community leaders and policymakers to strengthen public-policy decision-making on issues including climate, criminal justice, education, housing, jobs, fiscal policy, and transportation.

Product overview

The Fund for New Jersey is a philanthropic foundation focused on improving quality of life in New Jersey through grantmaking and policy research. Its core offerings include the Crossroads NJ initiative (producing periodic policy reports and hosting conversation series on issues like climate, criminal justice, education, housing, jobs, fiscal policy, and transportation), the Census 2020/2030 initiatives supporting accurate population counts for federal representation, and direct grantmaking to nonprofit organizations working on systemic social change. The organization does not operate a technology product platform; its work consists of policy analysis, research publications, convenings, and financial grants to partner organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Crossroads NJ: A project of The Fund for New Jersey established to foster informed dialogue around the most pressing policy issues confronting the state and to advance a shared vision for New Jersey. Produces the Crossroads NJ policy reports covering climate, criminal justice, education, housing, jobs, transportation, and fiscal policy.

Products and services

• Crossroads NJ A flagship policy research and dialogue initiative of The Fund for New Jersey that fosters informed discussion on pressing state issues and advances a shared vision for equity and opportunity across climate, criminal justice, education, housing, jobs, fiscal policy, and transportation.
• Crossroads NJ Reports Comprehensive policy reports produced by The Fund analyzing critical issues facing New Jersey, including the 2017 and 2025 Crossroads NJ Report series covering climate and environment, criminal justice, education, housing and land use, jobs and economy, state fiscal responsibility, transportation, and emerging issues.
• Census 2020 Initiative An initiative supporting accurate counting of New Jersey residents in the 2020 Census through grants to nonprofit organizations and statewide partnership coordination, helping ensure the state receives appropriate federal resources and representation.
• Census 2030 Initiative An initiative preparing for accurate counting of New Jersey residents in the 2030 Census to ensure proper federal funding allocation (over $65 billion annually) and congressional representation; includes policy briefs and outreach coordination.
• Grantmaking Program The Fund's core grantmaking activities supporting nonprofit organizations working on systemic change, public policy, and innovative solutions to address New Jersey's social, economic, and environmental challenges.
• Crossroads NJ Conversations A series of video discussions and forums featuring policy experts, community leaders, and residents exploring key issues facing New Jersey, including democracy, housing, education, environment, transportation, and economic justice.

Quantifiable outcome

• New Jersey's self-response rate in 2020 Census was the highest in 30 years, resulting in nearly 500,000 new residents counted and retention of all 12 congressional seats

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and major.

• New York Regional Office of the Census BureaucoreStrategic or Co-development Partner · 1 January 2020Partnership in the Census 2020 Complete Count Campaign 'four-legged stool' - a statewide collaboration that helped New Jersey achieve its highest self-response rate in 30 years and retain all 12 congressional seats.
• Census NJ 2020 CoalitioncoreStrategic or Co-development Partner · 1 January 2020Coalition of nonprofit organizations working on Census 2020 outreach, part of the four-legged stool partnership that coordinated efforts to maximize resources and minimize duplication in achieving complete count for New Jersey.
• New Jersey Department of StatecoreStrategic or Co-development Partner · 1 January 2020Government partner in Census 2020 four-legged stool collaboration, representing state government and Census grantees in the coordinated complete count campaign.
• New Jersey Institute for Social Justice (NJISJ)coreStrategic or Co-development PartnerKey grantee partner working on criminal justice reform, voting rights, and economic justice. Featured in Crossroads NJ 2025 Report and collaboration on Democracy Forum events.
• American Civil Liberties Union of New Jersey (ACLU-NJ)coreStrategic or Co-development PartnerMajor grantee partner working on civil rights, immigration enforcement, voting rights, and criminal justice reform issues. Collaborated on policy advocacy and public education efforts.
• Advocates for Children of New Jersey (ACNJ)coreStrategic or Co-development PartnerGrantee partner coordinating New Jersey's state data for the Annie E. Casey Foundation's KIDS COUNT report. Engaged in Census 2020 outreach and children's policy research.
• New Jersey Policy Perspective (NJPP)coreStrategic or Co-development PartnerGrantee partner providing fiscal policy analysis, budget research, and economic policy recommendations featured in Crossroads NJ reports.
• Fair Share Housing CentercoreStrategic or Co-development PartnerGrantee partner working on affordable housing policy, Mount Laurel compliance, and housing advocacy. Featured in Crossroads NJ Housing and Land Use reports.
• New Jersey Environmental Justice Alliance (NJEJA)coreStrategic or Co-development PartnerGrantee partner addressing environmental justice issues including data center development, air quality, and community health in overburdened communities.
• Pinelands AlliancecoreStrategic or Co-development PartnerGrantee partner working on environmental preservation, land use, and climate resilience in New Jersey's Pinelands region.
• Education Law CentercoreStrategic or Co-development PartnerGrantee partner working on school funding, educational equity, and access to quality public education for all New Jersey children.
• United Philanthropy ForummajorStrategic or Co-development PartnerNational partnership hosting Foundations on the Hill (FOTH) annual advocacy conference in Washington D.C., bringing together foundation staff to meet with federal lawmakers.
• Council on FoundationsmajorStrategic or Co-development PartnerNational philanthropy organization partnering on Foundations on the Hill conference for advocacy and sector learning.
• Independent SectormajorStrategic or Co-development PartnerNational organization partnering on Foundations on the Hill conference for philanthropy advocacy in Washington D.C.
• Crossroads NJcoreStrategic or Co-development PartnerA project of The Fund for New Jersey that fosters informed dialogue on pressing policy issues and advances a shared vision for equity, opportunity, and sustainability across New Jersey.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Henry J. Kaiser Family Foundation (KFF): National nonprofit (not strictly a private foundation) focused on health policy research and analysis. Adjacent comparator for the Fund's research-and-policy-publishing model through Crossroads NJ reports.

Direct peers

• Community Foundation of New Jersey: Statewide NJ community foundation administering donor-advised funds and direct grants across policy and community priorities. Operates in the same geography and funding ecosystem with overlapping grantees.
• Geraldine R. Dodge Foundation: New Jersey-based private foundation funding arts, education, environment, and community development. Closest analog: same state, similar perpetual-grantmaking model, overlapping grantee ecosystem, and comparable policy-adjacent work.
• The Prudential Foundation: Corporate foundation based in Newark, NJ funding education, economic mobility, and community development in NJ. Comparable state focus and policy-adjacent grantmaking, though corporate-funded.
• The Victoria Foundation: Newark, NJ-headquartered private foundation focused on education, environment, and workforce development with a strong NJ grantmaking footprint and similar community-change orientation.
• New Jersey Foundation: Trenton-based public charity focused on statewide policy, advocacy, and equity. Shares NJ focus and policy-research orientation, though structured as a public charity rather than a private foundation.
• The William Penn Foundation: Philadelphia-headquartered private foundation operating in the Greater Philadelphia/southern NJ region. Comparable in mission, grantmaking approach, and focus on systemic change through policy and place-based work.

Broad incumbents

• The Annie E. Casey Foundation: Major national private foundation; a partner via the KIDS COUNT network connecting to Advocates for Children of NJ. Operates nationally with a children/family policy lens that complements The Fund's education and equity work.
• Robert Wood Johnson Foundation: One of the largest US private foundations, headquartered in Princeton, NJ. Shares geography and policy orientation but operates at vastly greater scale with a national health-equity lens.

Regional players

• The Joyce Foundation: Midwest-focused private foundation funding policy advocacy on education, economic mobility, gun violence prevention, and the environment. Comparable mid-sized policy-driven private foundation model in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FundforNJ
• YouTubeyoutube.com/@TheFundforNewJersey
• Facebookfacebook.com/FundForNJ
• LinkedInlinkedin.com/company/the-fund-for-new-jersey
• Instagraminstagram.com/TheFundforNJ

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fund for New Jersey