TOYOTA GAZOO Racing World Rally Team Oy

What TOYOTA GAZOO Racing World Rally Team Oy does

TOYOTA GAZOO Racing World Rally Team Oy (TGR-WRT) is the factory World Rally Championship team of Toyota Motor Corporation, incorporated in Finland and headquartered near the service park in Jyväskylä. It develops, fields and supplies rally cars across the WRC pyramid — the hybrid-powered GR Yaris Rally1 for the top-tier WRC factory effort (GI4B engine), the FIA-homologated GR Yaris Rally2 for WRC2 and national championships (homologation granted January 1, 2024), and the GR Corolla Rally RC2 for the American Rally Association. The team operates the TGR WRC Challenge Program (founded 2015) as a grassroots-to-factory talent pipeline, and runs a customer motorsport portfolio (Ultimate Rally1, Best gear Rally2, Recce Cars) sold directly to privateer teams such as Printsport, Rautio Motorsport, Teo Martín Motorsport and RedGrey.

The business monetises across three revenue streams: (i) factory WRC operations financed primarily through sponsorship visibility and prize money, (ii) hardware sales of GR Yaris Rally2 and Rally3/Rally4 customer cars to privateer teams worldwide, and (iii) driving experience programs that allow customers to drive rally vehicles under instruction. Pricing for cars and team participation is not publicly disclosed. Distribution is direct-to-enterprise in customer motorsport and direct-to-consumer via driving experiences. The team holds an exclusive Hankook tire supply contract covering all WRC classes from 2025 and lists technology, fuel and component partners including DENSO, Panasonic Automotive, KINTO, Microsoft, ExxonMobil, PTC and Toyota Tsusho on its partners page.

TGR-WRT is a privately held Finnish Oy (private limited company), wholly owned by Toyota Motor Corporation. Leadership comprises Akio Toyoda (Chairman, 'Morizo'), Jari-Matti Latvala (Team Principal since 2023), Juha Kankkunen (Deputy Team Principal, appointed 2025), Kenta Kon (President and CEO), and Mikko Hirvonen (Challenge Program chief instructor). The team has won four consecutive manufacturers' championships (2021-2024), secured a fifth in 2025, achieved Toyota's 100th WRC win at Rally Estonia in July 2025, and leads the 2026 manufacturers' standings after Rally Japan with 127 points.

Name

TOYOTA GAZOO Racing World Rally Team Oy

Legal name

TOYOTA GAZOO Racing World Rally Team Oy

Website

https://tgr-wrt.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

TOYOTA GAZOO Racing World Rally Team Oy is Toyota's factory World Rally Championship team, developing and supplying GR Yaris Rally1 hybrid and FIA-homologated Rally2 rally cars to professional teams, customer privateers and driving-experience customers worldwide.

Ownership category

akta.pro rank

Product category

Motorsport Team & Rally Car Manufacturing

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Services-Racing, Including Track Operation (7948), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

Keywords

• Factory rally team
• World rally championship
• Customer motorsport
• Rally car development
• Driver development program

Headquarters

HQ city

Jyskä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Factory Rally Team Operations: Competing in WRC with factory GR Yaris Rally1 cars, generating revenue through prize money, championship points, and sponsorship visibility.
2. Customer Motorsport Sales: Sale of GR Yaris Rally2 and other rally cars to customer teams and privateers. Distribution of competition vehicles worldwide following FIA homologation.
3. Driving Experience Programs: TOYOTA GAZOO Racing driving experience programs allowing customers to experience rally driving firsthand.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TOYOTA GAZOO Racing World Rally Team Oy is a factory rally team that develops, builds and races the GR Yaris Rally1 hybrid in the FIA World Rally Championship, sells homologated customer rally cars (GR Yaris Rally2 and GR Corolla Rally RC2) and customer motorsport packages to privateer teams, and operates a driver-development Challenge Program plus Driving Experience programs for enthusiasts.

Product overview

TOYOTA GAZOO Racing World Rally Team Oy operates as Toyota's factory World Rally Championship team, offering a portfolio of motorsport products and programs. The core offerings include the GR Yaris Rally1 hybrid car for top-tier WRC competition, the GR Yaris Rally2 customer car homologated for Rally2/WRC2 competition, and the GR Corolla Rally RC2 for North American rallying. Supporting programs include customer motorsport packages (Ultimate Rally1, Best gear Rally2, Recce Cars), the TGR WRC Challenge Program for driver development, and Driving Experience initiatives. The product architecture follows a racing ladder approach, progressing from Rally4/Rally3 through Rally2 to Rally1, enabling drivers and customers to compete at multiple levels of the sport.

Differentiator

Problem solved

Functional benefit

Brands

• GR Yaris Rally1: The main factory rally car competing in the WRC's top Rally1 hybrid category
• GR Yaris Rally2
• GR Corolla Rally RC2
• TGR WRC Challenge Program

Products and services

• GR Yaris Rally1

Quantifiable outcome

• 5 consecutive Safari Rally Kenya wins with record 11 total victories
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hankook Tire & TechnologycoreStrategic or Co-development Partner · 1 January 2025Hankook secured a three-year contract as exclusive tire supplier for all WRC classes starting in 2025. Over 2,000 km of real-world testing conducted across eight countries since 2023 in collaboration with FIA and major manufacturers. Dynapro R213 rally tires supplied across all WRC events.
• DENSOcoreOthersGlobal automotive components supplier providing technology solutions. Partner logo displayed on TGR-WRT official website.
• Panasonic AutomotivecoreOthersAutomotive electronics and technology partner. Partner logo displayed on TGR-WRT official website.
• KINTOminorOthersToyota mobility services brand. Partner logo displayed on TGR-WRT official website.
• ExxonMobilminorOthersFuel and lubricant partner (Mobil brand). Partner logo displayed on TGR-WRT official website.
• Toyota Tsusho (TSUSHO)minorOthersToyota Group company and official partner for Challenge Program. Logo displayed on official partners page.
• TOYO TIRESminorOthersTire manufacturer partner (HANKOOK logo visible in partner section).
• PrintsportcoreChannel Partner/ Reseller/ DistributorFinnish rally team running GR Yaris Rally2 cars for WRC2 competition. Multiple drivers including Oliver Solberg and Sami Pajari competed with Printsport support.
• Rautio MotorsportcoreChannel Partner/ Reseller/ DistributorFinnish team running GR Yaris Rally2 cars for WRC2 competition with drivers including Roope Korhonen.
• Teo Martín MotorsportcoreChannel Partner/ Reseller/ DistributorSpanish team running GR Yaris Rally2 cars with drivers including Alejandro Cachón.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prodrive: Independent motorsport engineering company running factory WRC programs (historical Subaru, current Bahrain Raid Xtreme), with customer car development and motorsport services. Comparable private motorsport operator with B2B engineering and customer racing focus.
• Citroën Racing (Stellantis): Former WRC factory team under PSA/Stellantis, now operating in customer rally programs with C3 Rally2. Comparable as an OEM motorsport division pivoting to customer car sales after factory WRC exit.
• Hyundai Motorsport (Hyundai Shell Mobis World Rally Team): Hyundai's factory WRC team based in Alzenau, Germany, fielding i20 N Rally1 Hybrid cars and customer i20 N Rally2 cars. Direct WRC competitor with same factory + customer motorsport model as TGR-WRT.
• Škoda Motorsport: Volkswagen Group factory motorsport operation running Fabia Rally2 customer cars (dominant in WRC2 historically). Directly comparable for customer Rally2/Rally3 car development and support programs.
• M-Sport Ford (M-Sport Poland): Independent WRC factory team running Ford Puma Rally1 cars and customer Ford Fiesta Rally2 vehicles. Most direct head-to-head competitor to TGR-WRT in WRC, with parallel factory team operations and customer car business.

Broad incumbents

• Scuderia Ferrari (Ferrari F1 Team): Factory motorsport team of Ferrari in F1. Comparable as a manufacturer-owned motorsport operation that uses racing as a technology testbed and global brand-building engine for road car divisions.
• Williams Racing (Formula 1): Historic F1 factory team with comparable operations in advanced composites manufacturing, customer engineering services, and applied motorsport technology. Useful automotive-motorsport adjacency.
• Red Bull Racing (Oracle Red Bull Racing): Tier-1 motorsport factory team under Red Bull ownership competing in F1. Comparable as a large-scale factory motorsport operation with global brand halo, technical development pipelines, and corporate-parent strategic sponsorship model.
• Peugeot Sport (Stellantis Motorsport): Stellantis-owned motorsport division running factory programs in WEC (Peugeot 9X8) and previously in rally (208 T16). Comparable as an OEM-controlled motorsport entity with multiple series operations and customer racing ambitions.

Emerging players

• Oreca (Groupe Oreca): European motorsport engineering specialist producing customer prototype race cars (LMP2, LMP3) and providing motorsport services. Comparable as a customer-racing-focused manufacturer with engineering services franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TGR_WRC
• YouTubeyoutube.com/@TOYOTAGAZOORacingJPchannel
• Facebookfacebook.com/TOYOTAGAZOORacingWRC
• Instagraminstagram.com/tgr_wrc
• LinkedInlinkedin.com/company/tgr-wrt

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOYOTA GAZOO Racing World Rally Team Oy