Texas Folklore Society
- Company typePrivate
- Founded1909
- HeadquartersStephenville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Texas Folklore Society firmographics
Firmographics- Name
- Texas Folklore Society
- Legal name
- Texas Folklore Society
- Website
- https://texasfolkloresociety.org
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Texas Folklore Society industry classification
Industry- Product category
- Cultural Heritage and Folklore Society Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Libraries and Archives (51921), Arts, Entertainment, and Recreation (71)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Cultural Festivals & Events Organizations (BPAGAHAG)
Keywords
Where Texas Folklore Society is headquartered
LocationHeadquarters
- HQ city
- Stephenville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Texas Folklore Society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: Annual membership fees ranging from $15 for students to $1,000 for family lifetime memberships. Members receive annual publications, discounts on book purchases, and access to members-only content and events.
- Book Sales and Publications: Sale of publications including the Publications of the Texas Folklore Society (PTFS) series (70+ volumes), Extra Books (20+ single-author titles), and special publications. Distributed through Texas A&M University Press and UNT Press.
- Donations: The organization accepts donations through its website to support operations and scholarships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Student membership for $15/year |
| Subscription | Annual | Individual membership for $45/year |
| Subscription | Annual | Family membership for $50/year |
| Subscription | Annual | Organization membership for $75/year |
| Subscription | Annual | Paisano Grande membership for $100/year |
| One time/ perpetual license | Multi-year contract | Individual lifetime membership for $750 one-time |
| One time/ perpetual license | Multi-year contract | Family lifetime membership for $1,000 one-time |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Texas Folklore Society product offering
Product offeringCore offering
The Texas Folklore Society collects, preserves, and shares the folklore and cultural heritage of Texas and the Southwest through scholarly publications (the Publications of the Texas Folklore Society series with 70+ volumes and Extra Books), annual meetings featuring paper presentations and hootenannies, and educational programs. The organization sells memberships, publishes books distributed through Texas A&M University Press and UNT Press, and partners with the William G. Pomeroy Foundation on the Legends & Lore roadside marker program.
Product overview
The Texas Folklore Society operates as a single unified organization offering a portfolio of folklore-related products and services centered around its core mission of collecting, preserving, and sharing the customs and traditions of Texas and the Southwest. The primary offerings include the Publications of the Texas Folklore Society (PTFS) series and Extra Books for scholarly and general audiences; the Annual Meeting conference with paper presentations and hootenannies; the Legends & Lore Markers Program in partnership with the Pomeroy Foundation; a research library at Tarleton State University; educational curriculum resources; and membership services providing access to publications, discounts, and member-only content. These offerings are interconnected through the society's annual publishing cycle, annual meetings where papers are presented and new members recruited, and the shared mission of folklore preservation.
Differentiator
Problem solved
Functional benefit
Products and services
- Publications of the Texas Folklore Society (PTFS) The Society's flagship publication series containing over seventy regular volumes of folklore research on history, literature, music, place-name anecdotes, regional customs, traditions, and legends of Texas and the Southwest. Members receive the annual publication with their paid membership and may submit papers for publication.
- Extra Books Single-author publications supported by the Society, including over two dozen extra books on folklore topics such as Texas culture, legends, and traditions. Distributed through Texas A&M University Press and UNT Press.
- Annual Meeting Annual conferences featuring paper presentations, hootenannies with music and storytelling, meals, and networking opportunities for folklore scholars and enthusiasts. Traditionally held on Easter weekend. The 108th Annual Meeting is scheduled for April 2-4, 2027.
- Membership Program Tiered membership program offering annual subscriptions at $15 (student), $45 (individual), $50 (family), $75 (organization), $100 (Paisano Grande), $750 (individual lifetime), and $1,000 (family lifetime). Members receive annual publications, 20% discount on Texas A&M University Press purchases, access to members-only content including audio recordings, and event registration benefits.
Quantifiable outcome
- 116+ years of continuous operation documenting Texas and Southwest folklore
- +2 more outcomes
Companies that use Texas Folklore Society
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Texas Folklore Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Texas Folklore Society partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- William G. Pomeroy FoundationcoreTFS partnered with the Pomeroy Foundation as a state partner for the Legends & Lore Roadside Marker grant program. TFS helps vet grant applications and ensures the legitimacy of folklore proposed for commemoration. The program helps Texas communities celebrate and showcase their traditions through roadside markers.
- Tarleton State UniversitycoreIn April 2020, the Texas Folklore Society moved its headquarters to Tarleton State University to partner with the university and the College of Liberal and Fine Arts (COLFA). The university provides office space (Room 210, O.A. Grant Building), administrative support, and opportunities for student engagement. The partnership benefits both organizations in preserving Texas history and culture.
- Texas Historical CommissionminorTFS partners with the Texas Historical Commission for preservation efforts, including participation in the Real Places annual conference focused on historic preservation and heritage tourism.
- Texas A&M University PresscoreTexas A&M University Press serves as the primary distributor for TFS publications including the Publications of the Texas Folklore Society series and Extra Books.
- University of North Texas Press (UNT Press)coreUNT Press distributes digitized versions of TFS publications through the UNT Digital Library in the Portal to Texas History, making historical folklore research searchable and accessible.
- W.K. Gordon Center for Industrial History of TexasminorPart of Tarleton State University, the Gordon Center collaborates with TFS on research and program profile in Texas history and culture.
- Dora Lee Langdon Cultural and Educational CenterminorCollaborates with TFS and the W.K. Gordon Center to raise research and program profile in Texas history and culture.
- Briscoe Center for American History (UT Austin)minorTFS archives are housed at the Briscoe Center, where the Society was located from 1909-1971, with additional materials added to that collection.
- The Alamo TrustminorPartnership with The Alamo Trust for cultural and educational programming at TFS annual meetings in San Antonio.
- Esperanza Peace and Justice CenterminorPartnership with the Esperanza Peace and Justice Center for cultural programming at TFS annual meetings.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Texas Folklore Society competitors and assessment
Company assessmentBroad incumbents
- Smithsonian Center for Folklife and Cultural Heritage: The Smithsonian Center for Folklife and Cultural Heritage operates the annual Smithsonian Folklife Festival, the Smithsonian Folkways Recordings label, and the Ralph Rinzler Folklife Archives. It is a broad incumbent in the same cultural-heritage space but at national-institutional scale.
- National Council for the Traditional Arts: The National Council for the Traditional Arts is a leading nonprofit presenter of traditional arts and folk festivals, including the National Folk Festival. It is a broader incumbent in the traditional-arts programming space that overlaps with TFS's hootenanny and annual meeting events.
- Library of Congress American Folklife Center: The American Folklife Center at the Library of Congress preserves and documents folk traditions through archives, recordings, and public programs. It is a broad incumbent that competes for scholarly attention and federal cultural-heritage funding in the same space as TFS.
Direct peers
- Pennsylvania Folklore Society: The Pennsylvania Folklore Society is a state-level folklore organization that publishes scholarly work, hosts events, and engages folklore enthusiasts. It is a direct peer in structure and mission, though focused on Pennsylvania rather than Texas.
- American Folklore Society: Founded in 1888, the American Folklore Society is the oldest folklore organization in the United States and a direct peer to TFS — both publish scholarly journals, host annual meetings, and convene folklore scholars and enthusiasts, though AFS operates nationally while TFS is regional.
- Texas Folklife: Texas Folklife is a statewide nonprofit based in Austin that preserves and showcases the folk arts, music, and traditions of Texas's diverse communities. It is a direct regional peer, operating in the same Texas cultural heritage space with festivals, grants, and community programming.
- New York Folklore Society: The New York Folklore Society publishes state folklore journals, runs educational programs, and serves a regional membership of folklorists and enthusiasts — a direct structural and operational peer to TFS in a different state.
- Western States Folklore Society: The Western States Folklore Society publishes Western Folklore, a peer-reviewed academic journal, and supports folklore scholarship across the American West. TFS shares the publication-driven, scholarly-community model.
- National Folk Organization: The National Folk Organization is a membership-based nonprofit that supports folk music, dance, and traditional arts through events and publications. TFS shares its member-supported nonprofit model and event-based community engagement approach.
Regional players
- Southern Folklife Center (UNC Chapel Hill): The Southern Folklife Center at UNC Chapel Hill collects, preserves, and presents folk traditions of the American South through archives, recordings, and events. It is a regional peer in mission and content focus, anchored in a flagship university.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Texas Folklore Society social profiles
Digital presenceTexas Folklore Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Folklore Society leadership team
Management profileNumber of profiles
Profiles11 records
Texas Folklore Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Folklore Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Folklore Society
What does Texas Folklore Society do?
The Texas Folklore Society collects, preserves, and shares the folklore and cultural heritage of Texas and the Southwest through scholarly publications (the Publications of the Texas Folklore Society series with 70+ volumes and Extra Books), annual meetings featuring paper presentations and hootenannies, and educational programs. The organization sells memberships, publishes books distributed through Texas A&M University Press and UNT Press, and partners with the William G. Pomeroy Foundation on the Legends & Lore roadside marker program.
Is Texas Folklore Society a public or private company?
Texas Folklore Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Texas Folklore Society founded?
Texas Folklore Society was founded in 1909. It employs 1 to 10 people.
Where is Texas Folklore Society based?
Texas Folklore Society is headquartered in Stephenville, United States, in the North America region.
How does Texas Folklore Society make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are book Sales and Publications and donations.
Who are Texas Folklore Society's main competitors?
Broad incumbents on record are Smithsonian Center for Folklife and Cultural Heritage, National Council for the Traditional Arts and Library of Congress American Folklife Center. Direct peers are Pennsylvania Folklore Society, American Folklore Society, Texas Folklife, New York Folklore Society, Western States Folklore Society and National Folk Organization. Southern Folklife Center (UNC Chapel Hill) is listed as a regional player.
Does Texas Folklore Society have an API?
No public API is recorded for Texas Folklore Society.
What industry is Texas Folklore Society in?
Texas Folklore Society's product category is Cultural Heritage and Folklore Society Services. Its primary akta.pro industry code is BPAGAHAG, Cultural Festivals & Events Organizations. Its NAICS code is 712 and its SIC code is 2731.