Sun Tours Limited
- Company typePrivate
- Founded1978
- HeadquartersAlbuquerque, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Sun Tours Limited firmographics
Firmographics- Name
- Sun Tours Limited
- Legal name
- Everything Travel, Inc.
- Website
- https://suntoursus.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sun Tours Limited industry classification
Industry- Product category
- Escorted Group Tour Operator
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Group & Small-Group Custom Itinerary Planning (THAKAOAF)
- akta.pro secondary industries
- Private/Customized Multi-Day Tour Operators (THAKADAC), Luxury Multi-Day Tour Operators (THAKADAE)
Keywords
Where Sun Tours Limited is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sun Tours Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Escorted Group Tours: Bundled tour packages including transportation (motorcoach, plane, train, ferry), accommodations, meals as specified, tour directors, and sightseeing. Tours range from 2 days to 3 weeks to destinations worldwide including US/Canada, Mexico, Central & South America, Europe, Asia, Africa, Middle East, and Australia/New Zealand. Pricing varies by tour duration, destination, and accommodation level.
- Escorted Cruises: Cruise packages with escorted service from Albuquerque. Partners with cruise lines to offer itineraries to various destinations. Includes all meals aboard ship for cruise portions.
- Custom Group Tours: Personalized travel planning services for groups or single travelers including cruise bookings and international travel planning. Handles custom itineraries from Caribbean to Swiss Alps.
- Travel Insurance: Offers Travelex Insurance Services protection plans to help protect customers' travel investments against unexpected events such as flight delays, baggage loss, or illness/injury.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Tanzania Serengeti Adventure - Double Occupancy |
| One time/ perpetual license | Multi-year contract | Tanzania Serengeti Adventure - Single Occupancy |
| One time/ perpetual license | Multi-year contract | New York City Deluxe Theater Tour |
| One time/ perpetual license | Multi-year contract | Switzerland Alpine Wonders |
| One time/ perpetual license | Multi-year contract | Portugal Unveiled Tour/Cruise |
| One time/ perpetual license | Multi-year contract | Tulip Time Cruise - Category E (Double) |
| One time/ perpetual license | Multi-year contract | Christmas on the Pecos |
| One time/ perpetual license | Multi-year contract | Christmas at the Broadmoor |
| One time/ perpetual license | Multi-year contract | Antarctica Expedition Cruise |
| One time/ perpetual license | Multi-year contract | Historic Chesapeake Bay & Potomac River Cruise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sun Tours Limited product offering
Product offeringCore offering
Sun Tours Limited (dba Sun Tours, legal entity Everything Travel, Inc.) is an Albuquerque, New Mexico-based tour operator that sells escorted small group destination tours and cruise packages departing from Albuquerque. Offerings bundle transportation (plane, motorcoach, cruise ship, train, ferry), accommodations, specified meals, professional tour directors, and sightseeing into all-inclusive packages ranging from 2 days to 3 weeks to destinations across the US/Canada, Mexico, Central & South America, Europe, Asia, Africa, Middle East, and Australia/New Zealand. The company also provides custom group tour planning services for organizations, families, and clubs.
Product overview
Sun Tours Limited operates as a tour operator offering a portfolio of travel services centered around escorted group tours and cruise packages. The core offerings include Destination Tours (escorted tours worldwide with various transportation modes), Escorted Cruises (partnering with cruise lines), and Custom Group Tours (personalized travel planning). The company supplements these with ancillary services including Travel Insurance through Travelex, a Referral Incentive Program offering $100 certificates, and Gift Certificates. All tours originate from Albuquerque, New Mexico, with the company positioning itself as New Mexico's largest tour operator since 1978.
Differentiator
Problem solved
Functional benefit
Products and services
- Destination Tours Escorted group tours to destinations worldwide including United States & Canada, Mexico, Central & South America, Europe, Asia, Africa & Middle East, Australia & New Zealand. Tours range from 2 days to 3 weeks and use various transportation modes including motorcoach, plane, cruise ship, train, and ferry. Targeted at mature adult travelers seeking worry-free all-inclusive travel.
- Escorted Cruises Cruise packages escorted from Albuquerque to various destinations. Partners with cruise lines (including AMA Waterways for river cruises) to offer itineraries with all meals aboard ship included for cruise portions. Targeted at travelers seeking escorted cruise experiences departing from Albuquerque.
- Custom Group Tours Personalized travel planning services for groups or single travelers that don't fit standard tour packages. Handles cruise bookings, international travel planning, and custom itineraries for convention groups, multigenerational families, churches, businesses, community housing organizations, and social/hobby clubs.
- Travel Insurance Travelex Insurance Services protection plans offered to customers to protect travel investments against unexpected events such as flight delays, baggage loss, illness/injury, trip cancellation, interruption, medical expenses, emergency evacuation/repatriation, and baggage protection.
- Referral Incentive Program $100 client referral incentive program where existing customers can earn certificates toward future tours by referring friends to Sun Tours.
- Gift Certificates Gift certificates available in any amount, valid for any destination tour, cruise, or travel service. Never expire and are fully transferable.
Companies that use Sun Tours Limited
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Sun Tours Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sun Tours Limited partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Travelex Insurance ServicescoreSUN Tours partners with Travelex Insurance Services to offer travel protection plans for customers. Provides Travelex Sun Tours Protection Plan flyers and policy information. Customers can reference plan number 383ZA-1224 when contacting Travelex at 844-246-8466. Coverage includes trip cancellation, interruption, medical expenses, emergency evacuation/repatriation, and baggage protection.
- AMA WaterwayscoreSUN Tours partners with AMA Waterways for river cruise offerings including Tulip Time Cruise through Netherlands & Belgium. SUN Tours sells AMA Waterways cruise packages as an authorized reseller, with cruise prices ranging from $7,935-$10,815 per person depending on stateroom category. Includes 7-night cruises with all-inclusive amenities.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sun Tours Limited competitors and assessment
Company assessmentDirect peers
- Tauck Tours: Premium escorted tour operator with all-inclusive small-group tours worldwide at higher price points. Comparable to Sun Tours' premium offerings (Switzerland, Antarctica, Tanzania tiers) in style and customer demographic.
- Collette Tours: Family-owned escorted tour operator founded in 1918 offering guided small-group tours worldwide. Closest comparable in business model - escorted, all-inclusive small-group tours across global destinations, often with 50+ traveler appeal.
- Gate 1 Travel: Escorted and independent tour operator with a broad catalog of worldwide guided tours. Comparable in offering escorted small-group tours with bundled transportation and lodging across global destinations.
- Insight Vacations: Luxury escorted tour operator offering premium small-group guided trips worldwide. Closely comparable to Sun Tours' higher-priced escorted itineraries and 50+ clientele.
- Road Scholar: Educational travel company focused exclusively on 50+ adult learners with escorted group programs worldwide. Strong direct competitor for the same mature-traveler niche Sun Tours targets, with similar group-format and included-meals structure.
- CIE Tours: Escorted tour operator with strong Ireland/Europe portfolio and US-originating tours. Comparable in escorted guided tour format targeting North American travelers, similar bundled-pricing structure.
- Trafalgar Tours: Globally recognized escorted tour brand offering guided small-group and family-friendly tours across continents. Directly comparable in product category, target customer (experienced travelers seeking guided experiences), and bundled pricing approach.
- Globus Family of Brands (Globus Tours): One of the largest escorted tour operators globally offering small-group and larger-group guided tours worldwide. Same core model of bundled transportation, accommodations, and tour director service as Sun Tours.
Others
- AmaWaterways: River cruise line that is both a partner and adjacent operator to Sun Tours. Sun Tours resells AmaWaterways cruises; AmaWaterways itself sells direct and through other agents, making it a partial competitor on cruise product and a supplier on the rest.
Broad incumbents
- Cruise Lines (Viking Cruises): Major river and ocean cruise operator with bundled itineraries targeting the same 50+ traveler demographic as Sun Tours. Competes on cruise portion of Sun Tours' escorted cruise packages and offers bundled escorted river experiences directly.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sun Tours Limited social profiles
Digital presenceSun Tours Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Tours Limited leadership team
Management profileNumber of profiles
Profiles8 records
Sun Tours Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Tours Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Tours Limited
What does Sun Tours Limited do?
Sun Tours Limited (dba Sun Tours, legal entity Everything Travel, Inc.) is an Albuquerque, New Mexico-based tour operator that sells escorted small group destination tours and cruise packages departing from Albuquerque. Offerings bundle transportation (plane, motorcoach, cruise ship, train, ferry), accommodations, specified meals, professional tour directors, and sightseeing into all-inclusive packages ranging from 2 days to 3 weeks to destinations across the US/Canada, Mexico, Central & South America, Europe, Asia, Africa, Middle East, and Australia/New Zealand. The company also provides custom group tour planning services for organizations, families, and clubs.
Is Sun Tours Limited a public or private company?
Sun Tours Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun Tours Limited founded?
Sun Tours Limited was founded in 1978. It employs 1 to 10 people.
Where is Sun Tours Limited based?
Sun Tours Limited is headquartered in Albuquerque, United States, in the North America region.
How does Sun Tours Limited make money?
Four revenue lines are on record. Escorted Group Tours are the primary driver. The others are escorted Cruises, custom Group Tours and travel Insurance.
Who are Sun Tours Limited's main competitors?
Direct peers on record are Tauck Tours, Collette Tours, Gate 1 Travel, Insight Vacations, Road Scholar, CIE Tours, Trafalgar Tours and Globus Family of Brands (Globus Tours). AmaWaterways is listed as an others. Cruise Lines (Viking Cruises) is listed as a broad incumbent.
Does Sun Tours Limited have an API?
No public API is recorded for Sun Tours Limited.
What industry is Sun Tours Limited in?
Sun Tours Limited's product category is Escorted Group Tour Operator. Its primary akta.pro industry code is THAKAOAF, Group & Small-Group Custom Itinerary Planning, with a secondary code of THAKADAC, Private/Customized Multi-Day Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.