THE BIG DAY by chai
THE BIG DAY by chai (TBD Weddings LLP) is a Hyderabad-headquartered, bootstrapped wedding photography firm founded in 2018, providing candid and traditional photography, videography, and add-ons (live streaming, drone, albums) for South Indian, primarily Telugu, weddings across Hyderabad, Bangalore, and Kakinada via a self-service online quote builder.
- Company typePrivate
- Founded2018
- HeadquartersHyderabad, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What THE BIG DAY by chai does
THE BIG DAY by chai (legal entity: TBD Weddings LLP) is a privately held, bootstrapped wedding photography and videography company founded in 2018 by Chaitanya Kariketi and headquartered in Hyderabad, India, with additional branch offices in Bangalore and Kakinada. The company serves South Indian, primarily Telugu, couples across multi-day wedding events (engagement, sangeeth, mehndi, haldi, wedding, reception, Pellikoduku/Pellikuthuru, Pelli chupulu), positioning its core differentiator as non-intrusive candid photography that captures natural moments without interrupting sacred rituals such as muhurtham. The product surface spans candid and traditional photography, cinematic and documentary videography, drone aerial coverage, Press Book and Magnum physical albums, live streaming for individual wedding events, pre-wedding shoots, digital invites, and a data re-copying service.
The company's commercial infrastructure centers on a proprietary "Build Your Quote" self-service online tool that allows couples to configure packages with real-time pricing (minimum 3 events, optional add-ons, output delivery between 1-5 months), supported by Stripe payment processing and a per-client Client Happiness Manager workflow that runs from booking through album delivery via WhatsApp and email. Pricing follows a unit-per-wedding model with typical South Indian/Telugu wedding packages in the ₹3-6 Lakh range, structured as 30% confirmation / 40% at 30 days out / 30% one week prior, plus add-on GST. The Premium Pass subscription offering (up to ₹1 Lakh discount, wedding website, free-trip lottery) is the only recurring element in an otherwise one-time-purchase model. Go-to-market is direct-to-consumer via the self-serve quote builder, 15-minute Zoom consultations, and direct phone/email engagement, with content marketing on a blog, Instagram, YouTube, and LinkedIn driving organic demand and referrals closing bottom-of-funnel conversions. No external funding or institutional ownership has been disclosed; the legal entity is structured as an Indian LLP, founder-controlled, with a 100-member claimed freelance/production team supporting operational delivery.
THE BIG DAY by chai firmographics
Firmographics- Name
- THE BIG DAY by chai
- Legal name
- TBD Weddings LLP
- Website
- https://thebigdaybychai.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- THE BIG DAY by chai (TBD Weddings LLP) is a Hyderabad-headquartered, bootstrapped wedding photography firm founded in 2018, providing candid and traditional photography, videography, and add-ons (live streaming, drone, albums) for South Indian, primarily Telugu, weddings across Hyderabad, Bangalore, and Kakinada via a self-service online quote builder.
- Ownership category
- akta.pro rank
THE BIG DAY by chai industry classification
Industry- Product category
- Wedding Photography and Videography Services
- NAICS
- Photography Studios, Portrait (541921)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
Keywords
Where THE BIG DAY by chai is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
THE BIG DAY by chai business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Wedding Photography Services: Custom wedding photography packages covering multiple events (Pelli chupulu, Engagement, Sangeeth, Mehndi, Haldi, Wedding, Reception, Pellikoduku, Pellikuthuru). Services include Candid Photo, Traditional Photo, Candid Video, Traditional Video, Drone coverage.
- Photo Albums: Press Book and Magnum album options with 25 sheets each. Premium album printing with high-quality output.
- Live Streaming: Live streaming services for wedding events - Engagement: ₹6,000, Reception: ₹6,000, Sangeeth: ₹6,000, Wedding: ₹9,000. Duration of 4 hours per stream.
- Pre-Wedding Shoots: Romantic pre-wedding photo and video packages. Options for photo only or combined photo and video.
- Digital Invites: Photo and video digital invitation options for wedding events.
- Premium Pass: Premium membership offering 50% off up to ₹1 lakh discount, complimentary website with couple's names, and chance to win a free trip after wedding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom Package - Build Your Quote |
| Unit Pricing | Pay-as-you-go | Live Streaming Add-on |
| One time/ perpetual license | Pay-as-you-go | Data Re-copying Service |
| Subscription | Annual | Premium Pass - 50% off upto 1 lakh |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
THE BIG DAY by chai product offering
Product offeringCore offering
THE BIG DAY by chai is a South Indian wedding photography and videography studio that delivers candid and traditional photo, traditional and cinematic video, drone aerial coverage, live streaming, pre-wedding shoots, digital invites, and printed albums (Press Book and Magnum) across multi-event Telugu weddings. Customers customize packages through a proprietary online Build Your Quote tool with real-time pricing and are supported by a dedicated Client Happiness Manager from booking through delivery. The company also offers a recurring Premium Pass membership providing up to 1 lakh INR discount, a couple-name wedding website, and a chance to win a free trip.
Product overview
THE BIG DAY by chai is a South Indian wedding photography company offering a comprehensive suite of customizable photography and videography services. The core offering centers on Candid and Traditional Wedding Photography and Videography, which clients customize through the proprietary Build Your Quote platform. Additional products include Drone Coverage, Wedding Albums (Press Book, Magnum), Live Streaming, Digital Invites, and Pre-Wedding Shoots. The company also offers a Premium Pass subscription program with discounts and perks, plus complimentary services like Experience Shoots and a dedicated Client Happiness Manager for project management. Services span multiple wedding events including Engagement, Reception, Sangeeth, Mehndi, Haldi, Pellikoduku/Pellikuthuru, and the main wedding ceremony.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Photography (Candid and Traditional) Core photography offering for South Indian / Telugu weddings covering multiple events (Pelli chupulu, Engagement, Sangeeth, Mehndi, Haldi, Wedding, Reception, Pellikoduku, Pellikuthuru). Delivered in a non-intrusive candid style with no posing plus traditional coverage as required.
- Wedding Videography Cinematic and traditional wedding video coverage including documentary-style filming, with wedding films typically 10-15 minutes without documentary shoot and 20-25 minutes with documentary shoot.
- Live Streaming Live streaming service for wedding events with 4-hour duration, priced at INR 6,000-9,000 depending on event (Engagement, Reception, Sangeeth at INR 6,000 each; Wedding at INR 9,000).
- Pre-Wedding Shoot Romantic pre-wedding photo and video sessions available as photo-only or combined photo and video packages, bookable through the Build Your Quote tool.
- Digital Invites Photo and video digital invitation options for wedding events, configurable inside the custom quote builder.
- Drone Coverage Aerial photography and videography services using drones for large outdoor venues and wide-angle wedding moments.
- Wedding Albums (Press Book and Magnum) Physical album products including Press Book for couples and Magnum for family, each with 25 sheets of premium printed photographs.
- Premium Pass (Wedding Premium Pass) Annual subscription membership offering up to 50% off up to INR 1 lakh on wedding photography quotes, a custom wedding website with the couple's names, and a chance to win a free trip after the wedding.
Quantifiable outcome
- 150+ weddings successfully captured with documented client satisfaction
- +1 more outcomes
Companies that use THE BIG DAY by chai
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
THE BIG DAY by chai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
THE BIG DAY by chai partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
THE BIG DAY by chai competitors and assessment
Company assessmentDirect peers
- Ishta Photography: South Indian (Bangalore-based) candid wedding photography studio serving Telugu, Tamil and Kannada weddings. Directly comparable niche specialisation in South Indian rituals and candid-style coverage.
- House of Pixels: India-based wedding photography and cinematography studio with candid-style coverage and album products. Comparable service mix and wedding-couple target segment.
- WeddingNama: India-based candid wedding photography and cinematography studio covering multi-day Indian weddings across regions. Highly comparable product offering, target customer (Indian wedding couples), and self-serve-style booking funnel.
- Candid House Photography: Indian wedding photography brand focused on candid coverage with a multi-city presence. Comparable service mix (candid + traditional photo/video, albums) and customer segment of Indian wedding couples.
- Stories by Joseph Radhik: Premium Indian wedding photography studio known for candid, narrative-style coverage of high-end weddings. Comparable premium positioning, documentary style and brand-led content marketing approach in the same category.
- Vivaha Photographie: Indian candid wedding photography studio offering multi-event coverage and albums. Comparable offering across engagement, wedding and reception events at similar mid-premium price points.
- The Photo Diary: Indian wedding photography studio focused on candid storytelling and album delivery. Comparable narrative-style coverage and Indian-wedding customer base.
Emerging players
- The Wedding Company: Tech-enabled Indian wedding services platform that bundles vendors (photography, makeup, decor) into curated packages. Overlaps in customer segment and self-serve configuration model rather than direct photography execution.
Regional players
- Foto Walks: India-based wedding and event photography collective. Overlaps in candid wedding coverage and multi-city execution model but serves a broader geography including North India.
Broad incumbents
- Canvera: Large Indian photography services platform offering album products, vendor tools and printing services used by many wedding photographers. Comparable ecosystem participation though broader than a single studio brand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
THE BIG DAY by chai social profiles
Digital presenceTHE BIG DAY by chai financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE BIG DAY by chai leadership team
Management profileNumber of profiles
Profiles1 record
THE BIG DAY by chai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE BIG DAY by chai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE BIG DAY by chai
What does THE BIG DAY by chai do?
THE BIG DAY by chai is a South Indian wedding photography and videography studio that delivers candid and traditional photo, traditional and cinematic video, drone aerial coverage, live streaming, pre-wedding shoots, digital invites, and printed albums (Press Book and Magnum) across multi-event Telugu weddings. Customers customize packages through a proprietary online Build Your Quote tool with real-time pricing and are supported by a dedicated Client Happiness Manager from booking through delivery. The company also offers a recurring Premium Pass membership providing up to 1 lakh INR discount, a couple-name wedding website, and a chance to win a free trip.
Is THE BIG DAY by chai a public or private company?
THE BIG DAY by chai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE BIG DAY by chai founded?
THE BIG DAY by chai was founded in 2018. It employs 1 to 10 people.
Where is THE BIG DAY by chai based?
THE BIG DAY by chai is headquartered in Hyderabad, India, in the Asia region.
How does THE BIG DAY by chai make money?
Six revenue lines are on record. Wedding Photography Services are the primary driver. The others are photo Albums, live Streaming, pre-Wedding Shoots, digital Invites and premium Pass.
Who are THE BIG DAY by chai's main competitors?
Direct peers on record are Ishta Photography, House of Pixels, WeddingNama, Candid House Photography, Stories by Joseph Radhik, Vivaha Photographie and The Photo Diary. The Wedding Company is listed as an emerging player. Foto Walks is listed as a regional player. Canvera is listed as a broad incumbent.
Does THE BIG DAY by chai have an API?
No public API is recorded for THE BIG DAY by chai.
What industry is THE BIG DAY by chai in?
THE BIG DAY by chai's product category is Wedding Photography and Videography Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music). Its NAICS code is 541921 and its SIC code is 7330.