Tauranga Crossing Limited
Tauranga Crossing Limited operates a regional shopping centre in Tauranga, New Zealand, leasing retail and dining space to 70+ tenants including a flagship Farmers department store and a six-screen EVENT Cinemas, serving a Bay of Plenty catchment of 350,000+.
- Company typePrivate
- Founded2016
- HeadquartersTauranga, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tauranga Crossing Limited does
Tauranga Crossing Limited is a privately held New Zealand company that owns and operates Tauranga Crossing, a regional shopping centre located at the western gateway to Tauranga at the intersection of SH29, SH29A, SH36 and Taurikura Drive. The centre opened in August 2016 as an outdoor town centre with The Millyard dining precinct, expanded in 2018 with a lifestyle centre and the first phase of a fully enclosed mall, and added a six-screen EVENT Cinemas complex and approximately 70 retailers and dining outlets in April 2019. The latest development phase, unveiled in October 2025, anchored a new two-level 6,500sqm flagship Farmers store spanning fashion, beauty, homewares and furniture.
The business serves two customer layers. On the consumer side, it draws shoppers and visitors from the Bay of Plenty and wider Golden Triangle via more than 70 retail and dining tenants, three distinct dining precincts (The Millyard, The Garden Eateries, The Observatory), EVENT Cinemas, school-holiday programming, and over 1,800 carparks. On the B2B side, it leases long-term retail space to national and international tenants and offers short-term casual and pop-up leasing to SMEs and promotional partners.
The revenue model is recurring property leasing: long-term anchor and specialty leases form the core revenue stream, supplemented by flexible casual and pop-up leasing, a consumer-facing gift card programme, and event-driven footfall. GTM is direct-to-consumer through on-site experience, social media (Facebook, Instagram, YouTube, TripAdvisor), email, school-holiday events, and tenant partnerships, while tenant acquisition is driven by the centre's catchment of 350,000+ and gateway location.
Tauranga Crossing Limited firmographics
Firmographics- Name
- Tauranga Crossing Limited
- Legal name
- Tauranga Crossing Limited
- Website
- https://taurangacrossing.co.nz
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tauranga Crossing Limited operates a regional shopping centre in Tauranga, New Zealand, leasing retail and dining space to 70+ tenants including a flagship Farmers department store and a six-screen EVENT Cinemas, serving a Bay of Plenty catchment of 350,000+.
- Ownership category
- akta.pro rank
Tauranga Crossing Limited industry classification
Industry- Product category
- Retail Real Estate / Shopping Centre Operations
- NAICS
- General Merchandise Retailers (455), Amusement Parks and Arcades (7131)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
Keywords
Where Tauranga Crossing Limited is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Tauranga Crossing Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Retail Tenant Leasing: The shopping centre generates revenue by leasing retail space to various tenants including department stores, fashion retailers, electronics stores, restaurants, and entertainment providers. Leasing options include long-term leases and casual/pop-up leasing opportunities.
- Casual Leasing and Pop-up Space: Short-term and flexible retail space leasing for pop-up shops, promotional activities, and temporary retail activations. Options include fixed locations or roaming throughout the centre.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tauranga Crossing Limited product offering
Product offeringCore offering
Tauranga Crossing Limited operates a single regional shopping centre in Tauranga, New Zealand, providing retail tenancies, themed dining precincts, a six-screen EVENT Cinemas, gift cards, and on-site consumer services to shoppers in the Bay of Plenty. Revenue is generated primarily by leasing space to retail, dining, and entertainment tenants on long-term leases and short-term casual/pop-up arrangements.
Product overview
Tauranga Crossing is a single unified shopping centre product — a premium retail destination in Tauranga, New Zealand. The centre consists of an outdoor town centre with The Millyard dining precinct, enclosed shopping areas, The Garden Eateries, The Observatory dining level, and Event Cinemas (six-screen complex). The 2025 development phase added a new two-level 6,500sqm flagship Farmers store. The product is not a platform-plus-modules architecture but rather an integrated physical retail environment offering shopping, dining, cinema, and event experiences in one location.
Differentiator
Problem solved
Functional benefit
Products and services
- Tauranga Crossing Shopping Centre A premium regional shopping centre in Tauranga, New Zealand, integrating retail stores, themed dining precincts, and a six-screen EVENT Cinemas, opened in August 2016 with phased expansion through 2018, 2019, and October 2025.
- Long-term Retail Leasing B2B leasing service offering long-term tenancies of retail space to established brands and growing businesses within Tauranga Crossing, supported by a 350,000+ trade area population and gateway location.
- Casual and Pop-up Leasing B2B short-term leasing service providing flexible retail space for pop-up shops, advertising, and promotional activations, ranging from one day to one year and available as fixed locations or roaming space throughout the centre.
- Tauranga Crossing Gift Cards Consumer gift cards redeemable at participating retailers and dining outlets within Tauranga Crossing, available via the centre's website.
Companies that use Tauranga Crossing Limited
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Tauranga Crossing Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tauranga Crossing Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Life Education Trust Western Bay of PlentyminorPartnership with Life Education Trust Western Bay of Plenty for the Harold Giraffe Challenge family activity during school holidays. Parents and children create giraffe sculptures from household materials with prizes awarded.
- Build-A-Bear WorkshopminorBuild-A-Bear Workshop hosts hands-on bear-building experiences for children at Tauranga Crossing. Sessions include building a teddy, receiving a birth certificate, and playing games. $15 per workshop.
- Event CinemascoreSix-screen EVENT Cinemas complex operating within Tauranga Crossing. Part of the entertainment offering that draws families and visitors to the centre. Currently showing family films including Moana, Toy Story 5, and Minions & Monsters.
- FarmerscoreFarmers department store is the anchor tenant of Tauranga Crossing. A new two-level flagship store spanning 6,500sqm opened in October 2025, representing a significant milestone in the centre's growth strategy.
- Toi OhomaiminorTauranga Crossing partners with Toi Ohomai for the Tauranga Crossing Scholarships program supporting education and training.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Tauranga Crossing Limited competitors and assessment
Company assessmentDirect peers
- Centre Place Hamilton: Regional NZ shopping centre with enclosed retail, dining, cinema and major national tenants. Comparable scale and catchment-style positioning outside the main centres.
- Bayfair Shopping Centre: Major shopping centre also serving the Tauranga/Bay of Plenty catchment. Direct head-to-head competitor for tenants, shoppers and casual-leasing partners in the same trade area.
- Kiwi Property Group: NZX-listed NZ retail property company operating major regional shopping centres (e.g. Sylvia Park, LynnMall). Closest direct peer in terms of business model, tenant mix and geographic focus.
- Sylvia Park: Large Auckland-based enclosed shopping centre operated by Kiwi Property with a comparable mix of fashion, electronics (JB Hi-Fi), department store anchor, dining precincts and Event Cinemas.
- The Base / Te Awa (Hamilton): Large Hamilton regional shopping and entertainment destination with fashion, dining and cinema. Comparable mixed retail/leisure product targeting a regional NZ catchment.
Emerging players
- Dress Smart Outlet Shopping: NZ outlet-format shopping centre with multiple locations. Comparable physical-retail-anchored proposition but differentiated by outlet pricing model.
Broad incumbents
- Scentre Group (Westfield NZ): ASX-listed owner/operator of Westfield-branded centres across Australia and New Zealand. Overlaps in shopping-centre ownership, leasing and mixed-use retail-dining-entertainment positioning, but at significantly greater scale.
Regional players
- The Square (Palmerston North): Regional NZ shopping centre with department store anchor, fashion, dining and entertainment. Comparable product, distinct geography.
- Rotorua Central: Regional shopping centre in Rotorua serving a Bay of Plenty-adjacent catchment. Similar format and tenant types but different primary trade area.
Others
- Event Hospitality & Entertainment (Event Cinemas parent): ASX-listed owner/operator of Event Cinemas — both a tenant and strategic entertainment partner of Tauranga. Relevant as an ecosystem participant whose cinema rollout decisions shape demand for mall-based entertainment anchors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tauranga Crossing Limited social profiles
Digital presenceTauranga Crossing Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tauranga Crossing Limited leadership team
Management profileNumber of profiles
Profiles1 record
Tauranga Crossing Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tauranga Crossing Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tauranga Crossing Limited
What does Tauranga Crossing Limited do?
Tauranga Crossing Limited operates a single regional shopping centre in Tauranga, New Zealand, providing retail tenancies, themed dining precincts, a six-screen EVENT Cinemas, gift cards, and on-site consumer services to shoppers in the Bay of Plenty. Revenue is generated primarily by leasing space to retail, dining, and entertainment tenants on long-term leases and short-term casual/pop-up arrangements.
Is Tauranga Crossing Limited a public or private company?
Tauranga Crossing Limited is a private company. It is classified as unknown and is currently operating.
When was Tauranga Crossing Limited founded?
Tauranga Crossing Limited was founded in 2016. It employs 11 to 50 people.
Where is Tauranga Crossing Limited based?
Tauranga Crossing Limited is headquartered in Tauranga, New Zealand, in the Oceania region.
How does Tauranga Crossing Limited make money?
Two revenue lines are on record. Retail Tenant Leasing is the primary driver. The others are casual Leasing and Pop-up Space.
Who are Tauranga Crossing Limited's main competitors?
Direct peers on record are Centre Place Hamilton, Bayfair Shopping Centre, Kiwi Property Group, Sylvia Park and The Base / Te Awa (Hamilton). Dress Smart Outlet Shopping is listed as an emerging player. Scentre Group (Westfield NZ) is listed as a broad incumbent. Regional players are The Square (Palmerston North) and Rotorua Central. Event Hospitality & Entertainment (Event Cinemas parent) is listed as an others.
Does Tauranga Crossing Limited have an API?
No public API is recorded for Tauranga Crossing Limited.
What industry is Tauranga Crossing Limited in?
Tauranga Crossing Limited's product category is Retail Real Estate / Shopping Centre Operations. Its primary akta.pro industry code is CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store). Its NAICS code is 455 and its SIC code is 5399.