Tech Industrial Sales & Service, Inc.

What Tech Industrial Sales & Service, Inc. does

Tech Industrial Sales & Service, Inc. is a manufacturers' representative agency headquartered in New Berlin, Wisconsin, near the Milwaukee manufacturing corridor. Founded in 1963, the firm sells components and engineered products on behalf of manufacturing principals to original equipment manufacturer (OEM) customers across five end markets: recreational products, lawn & garden, medical, agricultural, and hydraulics. Coverage is concentrated in Wisconsin, Northern Illinois, and the Upper Peninsula of Michigan, with additional satellite-account support extending across the United States.

The firm is a six-person sales organization whose differentiation rests on close to 60 years of combined technical sales development experience. There is no proprietary technology platform, no software product, and no digital offering beyond a basic company website; the value proposition is the technical fluency of the sales team in matching principals' components to OEM specifications. Revenue is generated on a commission basis against principals' sales into the covered accounts, meaning the firm is paid a percentage of invoiced orders rather than charging a fixed retainer, and growth is mechanically tied to represented volume.

Because the business is privately held, privately financed, and operates without disclosed revenue, headcount growth, or principal line turnover, its recent operating cadence is not observable from public sources. The economic model is structurally that of a small specialized intermediary: low fixed cost base, relationship-driven account coverage, and compensation aligned to principals' order flow, with no equity, debt, or M&A activity recorded in the input.

Name

Tech Industrial Sales & Service, Inc.

Legal name

Industrial Sales Tech, Inc.

Website

https://industrialsalestech.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Tech Industrial Sales & Service, Inc. is a six-person manufacturers' representative agency based in New Berlin, Wisconsin, selling components to OEM customers across recreational, lawn & garden, medical, agricultural, and hydraulics verticals in the Midwest and US satellite accounts on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sales Commission: As a manufacturers' representative agency, Industrial Sales Tech earns commissions on sales of materials and components to OEM customers. They work with principals (manufacturers) to represent their products and manage day-to-day relationships with customers across engineering, purchasing, quality, and upper management departments.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Tech Industrial Sales & Service, Inc. operates as an independent manufacturers' representative agency selling engineered materials and components to OEM manufacturers across the upper Midwest. Founded in 1963, the firm maintains a six-person field sales organization headquartered in New Berlin, Wisconsin, serving customers in Wisconsin, Northern Illinois, and the Upper Peninsula of Michigan, plus satellite accounts across the United States. The company acts as an outsourced sales force for the manufacturers it represents, generating demand and closing orders on their behalf.

Product overview

Industrial Sales Tech is a six-person sales organization acting as a manufacturers rep agency for OEM sales. The company operates as a single, unified service offering focused on technical sales development rather than a software product or platform. Their core offering encompasses purchasing assistance, engineering support from concept to production to obsolescence, quality management, and upper management liaison services—all delivered through a single sales team covering Wisconsin, Northern Illinois, U.P. of Michigan, and satellite accounts across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturers' Representative Sales Services Outsourced outside sales representation on commission for manufacturers of industrial materials and components, covering Wisconsin, Northern Illinois, and the Upper Peninsula of Michigan plus satellite accounts nationwide. The agency's six-person field sales team calls on OEM customers in recreational products, lawn and garden, medical, agricultural, and hydraulics industries.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• McMaster-Carr: US industrial supply company selling a broad catalog of components and materials to industrial, commercial, and OEM customers with a famously efficient direct-ship model. Comparable to IST as a source of industrial materials and components for OEM buyers, though McMaster competes on catalog breadth and logistics rather than rep-based technical sales.
• Grainger: Largest US industrial supply distributor with a catalog of maintenance, repair, and operating products sold to commercial and industrial customers. Comparable as a channel for industrial materials and components into OEM and manufacturing customers, though Grainger competes on breadth and digital scale rather than rep-based technical sales.
• Motion Industries: North American industrial parts distributor serving OEM and maintenance customers with bearings, power transmission, fluid power, and industrial supply products. Overlaps with IST in selling components to OEM manufacturers across multiple industrial verticals, but at a much larger national scale.
• DXP Enterprises: Industrial distributor and service provider of rotating equipment, bearings, power transmission, and fluid power products to industrial customers. Highly comparable to IST as a channel for industrial components into OEM and industrial accounts following its acquisition of SunSource, though DXP operates at a much larger scale.
• Kaman Industrial Technologies: Industrial distribution platform (formerly part of Kaman Corporation) selling bearings, power transmission, automation, and fluid power products to OEM and MRO customers. Comparable to IST as a value-added distributor of industrial materials and components, though at significantly larger scale and broader geographic reach.
• Applied Industrial Technologies: Large US industrial distributor of bearings, power transmission, fluid power, and maintenance products serving OEM and MRO customers. Comparable to IST as a supplier of industrial materials and components into OEM accounts, though Applied operates at vastly greater scale and a national footprint.
• Johnstone Supply: US wholesale distributor of HVACR and refrigeration parts and supplies with a cooperative branch network. Tangentially comparable to IST as an industrial parts distributor serving trade customers, though Johnstone's HVACR focus is narrower than IST's general industrial OEM remit.
• MSC Industrial Direct: Major US metalworking and industrial supply distributor serving OEMs and MRO customers with cutting tools, MRO supplies, and fasteners. Relevant as a broad-line distributor into OEM accounts, the same customer base IST serves, though MSC's scale and catalog breadth dwarf a 6-person rep.
• Fastenal: US-based industrial and construction supplies distributor with a national branch network selling fasteners, tools, and safety products to OEMs and industrial customers. Comparable in serving OEM manufacturers with industrial components, though Fastenal's vending and on-site model and scale differ from a rep agency.

Regional players

• Wajax Corporation: Canadian industrial products and services distributor selling bearings, power transmission, fluid power, and material handling products to industrial customers. Comparable in function to IST as a distributor of industrial components into OEM and industrial accounts, though primarily serving Canadian markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/industrial-sales-tech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tech Industrial Sales & Service, Inc.