TENNESSEE EDUCATIONAL TECHNOLOGY ASSOCIATION

What TENNESSEE EDUCATIONAL TECHNOLOGY ASSOCIATION does

Tennessee Educational Technology Association (TETA) is a nonprofit professional association founded in 1994 and headquartered in Johnson City, TN, serving K-12 educational technology professionals across all 95 counties of Tennessee. The organization operates through three regional chapters (ETETA covering East Tennessee, MTETA covering Middle Tennessee, and WTETA covering West Tennessee) and is governed by a 4-person staff led by Executive Director Jill Pierce (since 2024), with a board chaired by Jason Winkler for the 2025-2026 cycle. Its stated purpose is to share and exchange ideas, materials, and procedures; promote effective use of information, communication, and technology; encourage appropriate technology use for educational management; promote professional standards; and communicate current research relating to educational technology.

TETA's core offerings are organized around two annual flagship conferences (Summer Institute held in July and the Tennessee Educational Technology Conference / TETC held in December), three ongoing learning networks (Instructional Learning Network, Technical Learning Network, and Virtual Learning Network) that hold monthly virtual meetings, the Administrator's Technology Academy (ATA), and a portfolio of eight named member awards. Add-on services include Student Data Privacy Consortium (SDPC) membership and the TEC Partnership Service, which provides administrative and legal support for district data privacy negotiations with EdTech vendors at $550 per district per school year. The organization distributes content and member communications through its website on a ParentSquare CMS platform and operates without proprietary technology products. Affiliations with CoSN, SETDA, NCTET, SDPC/A4L, K12 SIX, CISA, and NIST extend TETA's resource surface into national compliance, cybersecurity, and policy domains.

The revenue model is a hybrid of free individual membership for qualified educators, tiered conference registration fees ($120-$400 across presenter, early-bird, regular, one-day, and on-site tiers), a Corporate Partner Network offering five sponsorship tiers (Emerald, Platinum, Gold, Silver, Standard), and the recurring TEC Partnership Service fee. With no external funding, no disclosed revenue figures, and a 4-person staff, TETA operates as a lean, member-funded association that monetizes primarily through event attendance and vendor sponsorship rather than membership dues, and routes additional revenue through the SDPC/TEC compliance service line.

Name

TENNESSEE EDUCATIONAL TECHNOLOGY ASSOCIATION

Legal name

Tennessee Educational Technology Association

Website

https://teta.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Tennessee Educational Technology Association is a nonprofit professional association founded in 1994 that serves K-12 educational technology professionals across all 95 counties of Tennessee through three regional chapters, two annual conferences, three learning networks, and student data privacy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Individual memberships are free for qualified educators and administrators in Pre-K-12 school districts. Corporate membership is included with Annual Partnership Promotional/Advertising Packages.
2. Conference Registration Fees: Revenue from conference registration fees for Summer Institute and TETC events. Fees vary by early bird, regular, and onsite registration periods, as well as presenter and day registration options.
3. Corporate Partner Network / Vendor Sponsorship: Corporate Partner Network (CPN) members and vendor exhibitor packages provide sponsorship revenue. Multiple sponsorship tiers including Emerald, Platinum, Gold, Silver, and Standard levels with varying benefits and fees.
4. TEC Partnership Service Fee: TETA provides access to TEC Student Data Privacy Alliance services for $550 per district per school year (July 1 to June 30), which pays TEC for administrative and legal services to negotiate privacy terms with software vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

TETA is a nonprofit professional association that delivers professional development, networking, and resources to K-12 educational technology professionals across Tennessee. Its core offerings include two flagship annual conferences (Summer Institute and TETC), three ongoing learning networks (Instructional, Technical, and Virtual), an awards program, and a student data privacy service through partnership with the Student Data Privacy Consortium (SDPC) and TEC.

Product overview

TETA is a professional association (not a software product company) offering a portfolio of conferences, learning networks, awards programs, and data privacy services. The core offerings include the annual Summer Institute and TETC (Tennessee Educational Technology Conference) as flagship professional development events, three learning networks (Instructional, Technical, and Virtual) providing ongoing member support, and an awards program recognizing excellence in educational technology. Add-on services include SDPC membership for student data privacy compliance and the TEC Partnership for legal and administrative vendor negotiation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Institute Annual flagship professional development conference for K-12 educators, administrators, and technology personnel in Tennessee, featuring sessions on educational technology integration across administrative, technical, and curriculum tracks.
• TETC (Tennessee Educational Technology Conference) Annual statewide educational technology conference featuring administrative, technical, and curriculum tracks for public and independent school educators in Tennessee.
• Administrator's Technology Academy (ATA) Virtual academy designed to inform administrators of new and innovative ways to implement technology to improve student learning or manage administrative tasks; held annually in February.
• Instructional Learning Network (ILN) Network supporting educators across Tennessee in increasing their knowledge of technology use to impact teaching and learning, offering monthly Tech Coach Power Hour sessions, newsletters, and book studies.
• Technical Learning Network (TLN) Collaborative group of technicians and technology professionals supporting computer systems in Tennessee's school systems, offering monthly Tech, Lunch, and Learn meetings, cybersecurity meetings, and tech training sessions.
• Virtual Learning Network (VLN) Monthly gathering for virtual educators, supervisors, administrators, and coaches across Tennessee to explore current topics, share strategies, and address challenges in virtual education.
• Corporate Partner Network (CPN) Vendor partnership program enabling technology companies to engage with TETA members through tiered exhibitor and sponsorship packages (Emerald, Platinum, Gold, Silver, Standard) at Summer Institute and TETC conferences.
• TEC Partnership Service Service providing administrative and legal services to negotiate privacy terms with software vendors and secure signed data privacy agreements, utilizing the 14-State National Data Privacy Agreement from SDPC; priced at $550 per district per school year.

Quantifiable outcome

• Professional development and networking opportunities through 3 learning networks serving different specialties
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Student Data Privacy Consortium (SDPC) / Access 4 Learning Community (A4L)coreTechnology or IntegrationTETA officially joined the Student Data Privacy Consortium (SDPC), a part of the Access 4 Learning Community (A4L), with support from ClassLink. This partnership provides TETA members with tools and resources to establish and maintain data privacy agreements with software vendors, ensuring compliance with state and federal regulations and safeguarding student personal information.
• TEC (Student Data Privacy Alliance)coreStrategic or Co-development PartnerTETA provides TEC partnership services to members at $550 per district per school year. TEC provides administrative and legal services to negotiate privacy terms with software vendors and secure signed data privacy agreements using the 14-State National Data Privacy Agreement (NDPA) from SDPC.
• CoSN (Consortium for School Networking)coreStrategic or Co-development PartnerTETA is a CoSN State Chapter. CoSN is the premier membership organization for K-12 education technology leaders, representing over 13 million students nationwide. TETA offers CETL certification cohort programs in partnership with CoSN.
• SETDA (State Educational Technology Directors Association)supportingStrategic or Co-development PartnerTETA is affiliated with SETDA, the principal association representing U.S. state and territorial educational technology and digital learning leaders. Through SETDA, TETA connects with national efforts to empower the education community in leveraging technology.
• NCTET (National Coalition for Technology in Education and Training)supportingStrategic or Co-development PartnerTETA is affiliated with NCTET, a non-partisan, non-profit organization promoting universal access to innovative teaching and learning. NCTET organizes policy briefings, produces white papers, and creates networking opportunities for education technology stakeholders.
• K12 SIX (K12 Security Information eXchange)supportingStrategic or Co-development PartnerK12 SIX is a nonprofit threat intelligence and best practices sharing community for U.S. K-12 education committed to preventing and responding to cyber threats. TETA provides cybersecurity resources from K12 SIX to members.
• CISA (Cybersecurity and Infrastructure Security Agency)supportingStrategic or Co-development PartnerTETA provides CISA resources to members. CISA offers free resources and tools including technical assistance, exercises, assessments, training, and publications for cybersecurity resilience.
• NIST (National Institute of Standards and Technology)supportingStrategic or Co-development PartnerTETA provides NIST cybersecurity resources to members. NIST develops cybersecurity standards, guidelines, best practices, and resources to meet the needs of U.S. industry, federal agencies, and the public.
• Corporate Partner Network (CPN) MemberssupportingChannel Partner/ Reseller/ DistributorCorporate Partner Network includes technology vendors serving the education market: ByteSpeed, Central Technologies, ClassLink, Cohesity, CrowdStrike, Fortinet, Google, GTS, Howard University, Imagine Learning, Iris Networks, PDQ, SchoolAI, Scinary Cybersecurity, System Integrations, Teneo Group, UDT, and Zayo Education. These vendors support TETA events and receive exhibitor opportunities.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• NCBDAITE / North Carolina Educational Technology Association: North Carolina has an organized community of K-12 ed-tech leaders and associations supporting districts statewide with professional development and advocacy. Comparable in mission and structure to TETA, though the specific organization name varies; relevant as a state-level peer in the same category.
• MACUL (Michigan Association for Computer Users in Learning): MACUL is Michigan's statewide professional association for K-12 educational technology educators, running an annual conference, advocacy, and member learning programs. It is a structural peer to TETA serving the same educator persona in a different state.
• CoSN (Consortium for School Networking): CoSN is the national professional organization for K-12 ed-tech leaders and TETA's direct national-level counterpart and state-chapter partner. While operating at national scale, CoSN offers comparable services (CETL certification, leadership development, advocacy) that overlap with TETA's programming.
• VSTE (Virginia Society for Technology in Education): VSTE is Virginia's statewide professional association for K-12 educational technology, providing annual conferences, advocacy, and member services for educators and technology leaders. It closely parallels TETA's mission, structure, and event-driven engagement model.
• TCEA (Texas Computer Education Association): TCEA is a state-level professional association for K-12 educational technology professionals in Texas, offering annual conventions, professional development, and membership programs that mirror TETA's structure. It is the most direct functional analog given comparable scope, conference-driven model, and member base.

Emerging players

• FETC (Future of Education Technology Conference): FETC is a major national EdTech conference that draws K-12 educators, administrators, and technology leaders across the U.S. It overlaps with TETA's Summer Institute and TETC in audience and exhibitor mix, though it operates at significantly larger scale and competes for sponsor and attendee mindshare.

Others

• SETDA (State Educational Technology Directors Association): SETDA represents U.S. state and territorial ed-tech and digital learning leaders, providing policy advocacy and resources. TETA is an affiliated member; SETDA is thematically aligned but targets state-level directors rather than individual practitioners, making it adjacent rather than competitive.

Broad incumbents

• ISTE (International Society for Technology in Education): ISTE is the largest international professional association for educators using technology, offering standards, certification, conferences (ISTE Conference & Expo), and resources. It operates at a much larger scale and serves as a broad incumbent that competes for the same Tennessee educators' attention and budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tennessee-educational-technology-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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