Tausch
Tausch Custom Made is a fifth-generation German family workshop in Ammerbuch-Entringen that designs and hand-makes bespoke shoes, 3D-printed orthopaedic insoles and shoe modifications, and provides professional shoe repair, serving medical patients, outdoor enthusiasts, and classic dress-shoe buyers via direct showroom and mail-order sales.
- Company typePrivate
- Founded1896
- HeadquartersHofstett-emerbuch, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tausch does
Tausch Custom Made (legal entity: Christian Tausch, sole proprietorship, Ammerbuch-Entringen, Germany) is a fifth-generation family shoemaker, founded in 1896 and repositioned under its current brand in 2012 by Christian Tausch, the founder's great-great-grandson. The business designs and manufactures bespoke footwear across three product lines: orthopaedic and outdoor custom shoes (e.g., Sandsteig family at €779-€879, Bergsteig hiking/trekking boots at €959-€1,075), classic men's dress shoes (Derby, Oxford, Oxford Full Brogue), and a comfort line including 3D-printed custom orthopaedic insoles, sensorimotor insoles, and orthopaedic shoe modifications (Schuhzurichtungen). It also operates a Werkstatt providing professional shoe repair, accessible both in-store and via a postal mail-order service.
The underlying technology combines traditional handcraft with modern digital tooling: a proprietary 3D-printing process for insoles, computer-assisted millimetre-level measurement using in-house-developed reusable lasts, and digital gait/posture analysis that integrates with last construction and shoe build. All work is performed in-house, from last construction and upper shaping through sole and heel work. The commercial model is direct-to-consumer, anchored by a single physical workshop/showroom in Ammerbuch-Entringen, with appointment booking via the Timify platform and a mail-order repair and insole-reorder channel. Pricing is quote-based for custom products; orthopaedic insoles, modifications, and custom orthopaedic shoes may be partly or fully covered by German public and private health insurers. The firm serves four primary segments: patients with foot deformities or medical conditions (diabetic, neuropathic, rheumatic feet), athletes and outdoor enthusiasts, classic dress-shoe buyers, and comfort/health-conscious consumers, all within Germany (and selectively Europe via mail order).
Tausch firmographics
Firmographics- Name
- Tausch
- Legal name
- Christian Tausch
- Website
- https://tausch-cm.de
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tausch Custom Made is a fifth-generation German family workshop in Ammerbuch-Entringen that designs and hand-makes bespoke shoes, 3D-printed orthopaedic insoles and shoe modifications, and provides professional shoe repair, serving medical patients, outdoor enthusiasts, and classic dress-shoe buyers via direct showroom and mail-order sales.
- Ownership category
- akta.pro rank
Tausch industry classification
Industry- Product category
- Custom Footwear and Orthopaedic Shoemaking
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821), Footwear and Leather Goods Repair (811430), Footwear Manufacturing (316210)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)
- akta.pro secondary industries
- Footwear Repair, Refurbishment & Remanufacturing (IMAOAIAL), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK), Shoe Repair (Cobbler) Services (HSAJAIAB)
Keywords
Where Tausch is headquartered
LocationHeadquarters
- HQ city
- Hofstett-emerbuch
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Tausch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Made Shoes Sales: Sale of bespoke custom-made shoes including classic dress shoes (Derby, Oxford, Full Brogue) and outdoor/custom shoes (Sandsteig, Bergsteig, Goiser models). Prices range from €779 to €1,075 for outdoor models. Custom classic shoes are priced individually based on specifications. Production time 1-6 months.
- Orthopaedic Insoles and Devices: Sale of custom orthopaedic insoles, sensomotorische Einlagen, and medical foot devices. Produced via 3D printing. Health insurance may cover costs partially or fully.
- Shoe Repair Services: Professional repair services for all shoe types including soles, heels, and sewn constructions. Standard repair turnaround ~1 week. Mail-order repair service available.
- Shoe Modifications (Schuhzurichtungen): Orthopaedic modifications to existing shoes including sole work, cushioning, support, padding, and height adjustments. Elements integrated directly into shoe sole, nearly invisible externally.
- Insole Reorders: Easy reordering service for existing customers' insoles without major effort. Simple contact and reorder process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bergsteig BC - Premium trekking boot for demanding high mountain tours |
| Unit Pricing | Pay-as-you-go | Bergsteig AB - Lightweight hiking boot for easier hiking |
| Unit Pricing | Pay-as-you-go | Sandsteig Klassik - Sporty everyday shoe and light hiking |
| Unit Pricing | Pay-as-you-go | Sandsteig Halb - Versatile half-shoe for hiking and leisure |
| Unit Pricing | Pay-as-you-go | Sandsteig Light G - Long walking tours and extended walks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tausch product offering
Product offeringCore offering
Tausch Custom Made designs and handcrafts bespoke custom-made shoes (outdoor Sandsteig/Bergsteig lines and classic Derby/Oxford dress shoes), produces custom orthopaedic and sensomotor insoles via a proprietary in-house 3D printing process, performs orthopaedic shoe modifications on customers' existing shoes, and runs a professional shoe repair workshop. All custom products are individually fitted, measured and manufactured at the single workshop in Ammerbuch-Entringen, with repair and insole-reorder services also offered by mail order.
Product overview
Tausch Custom Made is a single unified custom footwear brand offering three integrated product lines: (1) Custom Made outdoor/sport models including the Sandsteig and Bergsteig families (Bergsteig BC at €1,075, Bergsteig AB at €959, Sandsteig Klassik at €879, Sandsteig Halb at €819, Sandsteig Light G at €779, Sandsteig Light C, and the Goiser leisure/comfort shoe), (2) Comfort orthopaedic products encompassing 3D-printed custom insoles, sensomotor insoles, and shoe modifications (Schuhzurichtungen) such as butterfly rolls and Haglund adjustments, and (3) Klassik bespoke men's dress shoes (Derby, Oxford, Oxford Full Brogue). All products share the same custom-measurement, hand-crafted, sustainable manufacturing approach. The business also operates a general shoe repair workshop (Werkstatt) offering postal and in-store repair services. Custom orthopaedic shoes are offered as a medical solution for foot deformities and can serve as an alternative to surgery in severe cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Bergsteig BC custom-made trekking boot
- Bergsteig AB custom-made hiking boot
- Sandsteig Klassik custom-made outdoor shoe
- Sandsteig Halb custom-made half-shoe
- Sandsteig Light G custom-made walking shoe
- Sandsteig Light C custom-made walking shoe
- Goiser custom-made leisure shoe
- Modell Derby bespoke dress shoe
- Modell Oxford bespoke dress shoe
- Modell Oxford Full Brogue bespoke dress shoe
- Maßschuhe (custom orthopaedic and bespoke shoes)
- Orthopädische Einlagen (custom 3D-printed orthopaedic insoles)
- Sensomotorische Einlagen (sensorimotor insoles)
- Schuhzurichtungen (orthopaedic shoe modifications)
- Schuhreparatur (professional shoe repair service)
Quantifiable outcome
- Custom shoes can last decades with proper care, considered an investment by shoe enthusiasts
- +3 more outcomes
Companies that use Tausch
Customer profileSegments5 records
Ideal customer profiles4 records
Tausch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Tausch partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
Tausch competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tausch social profiles
Digital presenceTausch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tausch leadership team
Management profileNumber of profiles
Profiles4 records
Tausch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tausch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tausch
What does Tausch do?
Tausch Custom Made designs and handcrafts bespoke custom-made shoes (outdoor Sandsteig/Bergsteig lines and classic Derby/Oxford dress shoes), produces custom orthopaedic and sensomotor insoles via a proprietary in-house 3D printing process, performs orthopaedic shoe modifications on customers' existing shoes, and runs a professional shoe repair workshop. All custom products are individually fitted, measured and manufactured at the single workshop in Ammerbuch-Entringen, with repair and insole-reorder services also offered by mail order.
Is Tausch a public or private company?
Tausch is a private company. It is classified as family owned and is currently operating.
When was Tausch founded?
Tausch was founded in 1896. It employs 1 to 10 people.
Where is Tausch based?
Tausch is headquartered in Hofstett-emerbuch, Germany, in the Europe region.
How does Tausch make money?
Five revenue lines are on record. Custom Made Shoes Sales are the primary driver. The others are orthopaedic Insoles and Devices, shoe Repair Services, shoe Modifications (Schuhzurichtungen) and insole Reorders.
Does Tausch have an API?
No public API is recorded for Tausch.
What industry is Tausch in?
Tausch's product category is Custom Footwear and Orthopaedic Shoemaking. Its primary akta.pro industry code is IMAOAIAI, Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom), with a secondary code of IMAOAIAL, Footwear Repair, Refurbishment & Remanufacturing. Its NAICS code is 3162 and its SIC code is 3842.