Sunshine Home Share Colorado

What Sunshine Home Share Colorado does

Sunshine Home Share Colorado is a 501(c)(3) nonprofit organization founded in 2015 by Alison L. Joucovsky, a geriatric Licensed Professional Counselor, and headquartered at 3532 N Franklin Street in Denver, Colorado. The organization operates the first senior-focused home sharing program in Colorado, facilitating matches between older adult homeowners aged 55+ with extra space (Home Providers) and home seekers aged 18-87+ seeking affordable housing (Home Seekers). The matching process is staffed entirely by MSW-credentialed geriatric social workers and consists of a documented 13-step methodology encompassing application, social service intake, references, background and credit checks, financial social work sessions, coordinated match meetings, a trial match period, formal home sharing agreements, ongoing quarterly check-ins, conflict resolution, and exit planning. Average match duration is approximately one year, with some arrangements persisting up to five years, and average rent is $725/month with 5-10 hours of service exchange per month. Home Providers gain an average of $8,700 in additional annual income, and the program facilitated a record 31 matches in its most recent reporting year.

The organization also operates the Financial Wellness & Empowerment Program, a free one-on-one financial counseling service for adults 55+ in the Metro Denver area, delivered through a partnership with the Denver Office of Financial Empowerment and covering credit improvement, debt management, budgeting, and scam prevention. The underlying technology stack is conventional and non-AI: CiviCRM handles donor and participant management, Constant Contact powers the quarterly newsletter, and the Drupal-based website supports online applications and event registration. There is no public API, mobile app, or algorithmic matching layer. The business model is donation and grant-funded rather than transaction-based: 47% of funding comes from governmental entities (City and County of Denver is the largest at $100,000+, followed by Broomfield, Golden, and Chaffee County Public Health), 45% from private foundations (Daniels Fund, Rose Community Foundation, Mile High United Way, Next50 Initiative, Buck Foundation, Myron Stratton), and 7% from individual donors. All services to participants are free of charge. Go-to-market relies on community partnerships with county human service agencies, healthcare providers, and social service organizations, supplemented by earned media coverage in the New York Times, Washington Post, Wall Street Journal, and a peer-reviewed citation in the Journal of Aging & Social Policy. The organization is part of a broader network of more than 60 home sharing programs operating nationwide.

Name

Sunshine Home Share Colorado

Legal name

Sunshine Home Share Colorado

Website

https://sunshinehomeshare.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunshine Home Share Colorado is a 501(c)(3) nonprofit in Denver that matches older adult homeowners (55+) with home seekers through a geriatric social worker-led 13-step process, and offers free financial wellness counseling for adults 55+ in Metro Denver.

Ownership category

akta.pro rank

Product category

Senior Home Sharing Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Home sharing services
• Senior housing matching
• Financial wellness counseling
• Aging in place
• Affordable housing programs

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Grants: Sunshine Home Share Colorado is a 501(c)(3) nonprofit organization that receives funding from governmental entities (47%), private foundations (45%), and individual donors (7%). Funding sources include City and County of Denver, City and County of Broomfield, Daniels Fund, Rose Community Foundation, Mile High United Way, Next50 Initiative, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sunshine Home Share Colorado is a 501(c)(3) nonprofit that facilitates home-sharing arrangements between older adult homeowners (55+) with extra space and home seekers (18+) in need of affordable housing in the Metro Denver area. The program uses a 13-step matching process staffed by geriatric social workers, including intake, reference and background checks, trial match, formal agreement, and ongoing quarterly support. The organization also operates a free Financial Wellness & Empowerment Program providing one-on-one financial counseling to adults 55+.

Product overview

Sunshine Home Share Colorado is a 501(c)(3) nonprofit organization established in 2015, operating as a single unified service rather than a platform-plus-modules architecture. The organization's core offering is its Home Share Program, which facilitates home-sharing arrangements between older homeowners (55+) and home seekers seeking affordable housing through a comprehensive matching process involving social work intakes, background checks, and ongoing care management. Supporting this core service is the Financial Wellness & Empowerment Program, a free financial counseling service for adults 55+ that helps clients manage finances, build credit, and reduce debt. The Volunteer Program provides Match Meeting Specialist volunteers and MSW internship opportunities. An annual Pint & a Slice Event serves as a fundraising activity. The organization uses CiviCRM as its underlying operational platform for profile management and donations.

Differentiator

Problem solved

Functional benefit

Brands

• Financial Wellness & Empowerment Program: A free program in the Denver metro area serving people 55 and older, providing financial wellness counseling and support.

Products and services

• Home Share Program A free home sharing matching service that connects older adult homeowners (55+) with extra space to home seekers seeking affordable housing in the Metro Denver area. Includes an extensive 13-step process (application, social work intake, references, background/credit checks, financial social work sessions, match meetings, trial period, formal agreement, quarterly check-ins, conflict resolution, and exit planning) facilitated by geriatric social workers.
• Financial Wellness & Empowerment Program A free one-on-one financial counseling program for adults 55 and older in the Denver metro area, delivered by a trained Financial Social Worker. Services include financial goal setting, credit report checks and improvement guidance, debt management planning, budgeting support, and scam prevention education.

Quantifiable outcome

• Home providers gain approximately $8,700 additional annual income
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and secondary.

• Denver Office of Financial EmpowermentcoreStrategic or Co-development Partner · 1 January 2024Partnership with Denver's Office of Financial Empowerment to provide Financial Wellness & Empowerment services. Referrals provided for those under 55 seeking similar services.
• National Shared Housing Resource CentersecondaryStrategic or Co-development Partner · 1 January 2024Referral partner for individuals seeking home sharing programs outside of Colorado. Directory of home sharing organizations nationwide.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nesterly: Intergenerational home sharing platform that matches older homeowners with younger home seekers. Addresses the same core problem Sunshine solves (older adults needing income and companionship, younger adults needing affordable housing) but with a tech platform model rather than social worker staffing.
• ElderHelp of San Diego: San Diego-based nonprofit providing services to enable older adults to age in place, including a home sharing program similar to Sunshine's. Comparable mission-driven model with social work support for seniors aging in community settings.
• Silvernest: Tech-enabled home sharing platform specifically targeting older homeowners seeking income and companionship. Direct competitor serving similar 55+ demographic with a self-serve matching model, contrasting Sunshine's social-worker-led approach. Represents the digital alternative path for the same market.
• New York Foundation for Senior Citizens Home Sharing Program: One of the oldest continuously operating home sharing programs in the US, founded in 1979. Provides nearly identical service to Sunshine — vetting, matching, ongoing support for older adults sharing homes — at significantly larger scale in the New York metro area.
• National Shared Housing Resource Center: National umbrella organization for home sharing programs that Sunshine Home Share Colorado partners with and references on its website. Provides directory and resources for the 60+ home sharing programs operating nationwide, making it the closest network peer in terms of model and mission.
• HomeShare Vermont: One of the longest-running home sharing nonprofits in the US, matching homeowners with home seekers in Vermont. Operates a nearly identical model to Sunshine — nonprofit home matching with vetting, ongoing support, and focus on older adults — but at a larger geographic scale and longer operating history.

Broad incumbents

• LeadingAge: National association representing nonprofit aging services providers across the full continuum of senior care including housing, home and community-based services, and assisted living. Represents the broader aging services sector where Sunshine competes for both funder attention and policy influence.
• A Place for Mom: Large senior housing referral service connecting families with senior living options including home sharing, in-home care, and assisted living. Operates at significantly larger scale than Sunshine and represents the broader for-profit senior housing referral category that competes for both clients and visibility.

Peers

• Home Instead Senior Care:

Regional players

• HomeShare Canada (including HomeShare Toronto): Canadian home sharing organizations operating the same model as Sunshine — nonprofit matching of older adults with home seekers. Comparable in model and target demographic but operates in Canada rather than competing directly in Denver. Useful as a methodology comparison given Canada's longer history with national home sharing infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunshine-home-share-colorado

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Home Share Colorado