Superior Measurement Solutions, Inc.
Superior Measurement Solutions is a privately held manufacturer's representative firm based in Wixom, Michigan, providing technical sales and support for precision test and measurement instrumentation from six vendors across the Midwest.
- Company typePrivate
- Founded2015
- HeadquartersWixom, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Superior Measurement Solutions, Inc. does
Superior Measurement Solutions, Inc. is a privately held, Wixom, Michigan-based manufacturer's representative firm that provides technical sales and support for precision measurement instrumentation across the Midwest United States. Founded in 2015, the company operates regional sales offices in Michigan, Ohio, and Indiana, staffed by four field sales engineers and supported by a team with over 75 years of combined domain experience in test and measurement applications.
The firm does not develop its own products. Instead, it represents a curated portfolio of six instrumentation vendors: Teledyne LeCroy (oscilloscopes, protocol analyzers, probes), Druck/Baker Hughes (pressure measurement and calibration), Elite RF (solid-state RF power amplifiers spanning 9 kHz to 40 GHz and 1 W to 100 kW+ output), Hioki (power analyzers, battery testers, electrical test instruments), ASC (accelerometers, gyroscopes, IMUs, inclinometers), and Sherborne Sensors (precision accelerometers, inclinometers, and load cells). This portfolio addresses R&D, product design, validation, and test engineering use cases in automotive, aerospace, military/defense, consumer appliance, and energy markets.
The business model is commission-based representation: revenue is generated by matching customers with the appropriate vendor from the firm's portfolio, providing pre- and post-sale technical consultation, and earning manufacturer commissions on resulting sales. Pricing is set by the underlying manufacturers and is not publicly disclosed. The firm operates with no external funding, no parent company, no patents, and no disclosed revenue, and is privately owned with no evidence of institutional investment. Marketing is primarily direct sales-led, supported by a product-catalog website and downloadable datasheets.
Superior Measurement Solutions, Inc. firmographics
Firmographics- Name
- Superior Measurement Solutions, Inc.
- Legal name
- Superior Measurement Solutions, Inc.
- Website
- https://smsreps.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Superior Measurement Solutions is a privately held manufacturer's representative firm based in Wixom, Michigan, providing technical sales and support for precision test and measurement instrumentation from six vendors across the Midwest.
- Ownership category
- akta.pro rank
Superior Measurement Solutions, Inc. industry classification
Industry- Product category
- Test and Measurement Equipment Distribution
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
- akta.pro secondary industries
- Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)
Keywords
Where Superior Measurement Solutions, Inc. is headquartered
LocationHeadquarters
- HQ city
- Wixom
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Superior Measurement Solutions, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturer's Representative Commissions: The company operates as a manufacturer's representative, earning commissions on sales of test and measurement instrumentation from partner manufacturers to end customers. Revenue is generated through technical sales support, product representation, and application expertise for measurement equipment manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Superior Measurement Solutions, Inc. product offering
Product offeringCore offering
Superior Measurement Solutions, Inc. is a manufacturer's representative that provides technical sales and support for precision measurement and test instrumentation. The company bridges instrumentation manufacturers and end users by representing product lines from Teledyne LeCroy (oscilloscopes and probes), Druck (pressure measurement), Elite RF (RF power amplifiers), Hioki (electrical test instruments), ASC (sensors), and Sherborne Sensors (precision accelerometers, inclinometers, load cells). Sales engineers cover Michigan, Ohio, and Indiana serving R&D, product design, validation, and test engineering customers.
Product overview
Superior Measurement Solutions, Inc. is a manufacturer's representative firm, not a product developer. The company provides technical sales and support for a portfolio of measurement instrumentation products from multiple manufacturers. The portfolio includes: Teledyne LeCroy oscilloscopes and probes for electronic device testing; Druck pressure measurement instruments from Baker Hughes; Elite RF power amplifiers (9 kHz to 40 GHz, 1W to 100 kW+); Hioki electrical test instruments including power analyzers and battery testers; ASC accelerometers, gyroscopes, IMUs and inclinometers; and Sherborne Sensors precision accelerometers, inclinometers and load cells. These products serve automotive, aerospace, military, consumer appliance, energy, and research markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Teledyne LeCroy Oscilloscopes and Protocol Analyzers Represented line of oscilloscopes and protocol analyzers including HDO6000B, WavePulser 40iX, WaveMaster 8Zi-B, WavePro HD, WaveRunner 8000HD, WaveSurfer 4000HD, and MDA8000HD, used by electronic design and test engineers across multiple industries.
- Teledyne LeCroy Probes and Accessories
- Druck Pressure Measurement Instruments
- Elite RF Power Amplifiers
- Hioki Electrical Test Instruments
- ASC Sensor Solutions
- Sherborne Sensors Precision Sensors
Companies that use Superior Measurement Solutions, Inc.
Customer profileSegments6 records
Ideal customer profiles1 record
Superior Measurement Solutions, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superior Measurement Solutions, Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Teledyne LeCroycoreTeledyne LeCroy is a leading provider of oscilloscopes, protocol analyzers and related test and measurement solutions. Superior Measurement Solutions represents their products including HDO6000B oscilloscopes, WavePulser 40iX, WaveMaster 8Zi-B, WavePro HD, WaveRunner 8000HD, WaveSurfer 4000HD, MDA8000HD, and associated probes and accessories.
- Druck (Baker Hughes, Digital Solutions)coreDruck, part of Baker Hughes Digital Solutions, provides pressure measurement and calibration instruments. Superior Measurement Solutions represents their products including DPI620 Genii, Pace Modular Pressure Controller, Adroit, DPI 612 Flex Series, Unik5000, NG3000, PV624, and DPI610E.
- Elite RFcoreElite RF designs and manufactures high-performance solid-state RF amplifier modules and systems using GaN and LDMOS technology. Products span 9 kHz to 40 GHz and 1 W to 100 kW+ output power, serving defense, electronic warfare, aerospace, medical, communications, commercial, EMC/EMI test and research industries. Superior Measurement Solutions represents their linear wideband power amplifiers and high power amplifiers.
- HiokicoreHioki, established in 1935, is a manufacturer of electrical test and measuring instruments. Superior Measurement Solutions represents their products including PW8001 Power Analyzer, CAN Interface SP7100, AC Leakage Clamp Meter CM4001, Battery HiTester BT3563A, and Memory HiCorder MR6000.
- ASCcoreASC develops customized and innovative sensor solutions including accelerometers, gyroscopes, IMUs, and inclinometers for demanding test and measurement applications. Superior Measurement Solutions represents models including ASC 3511LN, ASC-271, ASC-4221MF, and ASC-TS-9xVx.
- Sherborne SensorscoreSherborne Sensors specializes in precision Accelerometers, Inclinometers, and Load Cells for critical industrial applications. Superior Measurement Solutions represents their A215 Series, A640 Series, DSIC, and SS2 Series Load Cell products.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Superior Measurement Solutions, Inc. competitors and assessment
Company assessmentBroad incumbents
- Rohde & Schwarz: German-headquartered T&M OEM (oscilloscopes, spectrum analyzers, EMC test, RF test). Comparable as another premium OEM principal that uses both direct sales and regional reps to reach US automotive, aerospace, and defense customers.
- Trescal: Global calibration services and T&M solutions provider operating across the US (including Midwest). Comparable because Trescal both distributes and services measurement instruments in automotive, aerospace and defense — overlapping customer verticals — though dominated by calibration services rather than OEM rep commissions.
- Mouser Electronics: Large global distributor of electronic components and test & measurement instruments from many of the same OEM families. Comparable as an alternative T&M purchasing channel, but operates at massive scale with a primarily e-commerce model rather than field-sales rep model.
- Tektronix: Major T&M instrument OEM (oscilloscopes, signal analyzers, source measurement units). Comparable as another principal whose products flow through rep channels like SMS; competes with Teledyne LeCroy for many of the same engineering buyers.
- Keysight Technologies: Direct manufacturer of T&M instruments (oscilloscopes, signal analyzers, power analyzers) and the dominant OEM in the space. Comparable as the principal/manufacturer side of the channel SMS helps fill — Keysight uses its own direct sales force plus selected reps to reach the same R&D/validation customers.
Direct peers
- Transcat: Public T&M distributor and calibration-services provider (NASDAQ: TRNS) that distributes and services test & measurement instruments from many of the same OEMs SMS represents (e.g., Fluke, Hioki-family products). Highly comparable in business model — T&M distribution with technical sales — though national in scope and much larger.
- Axiom Test Equipment: Specialized T&M equipment reseller and rental provider focused on used and refurbished instruments across oscilloscopes, spectrum analyzers, and RF test gear. Comparable as an alternative T&M channel competing for the same engineering-buyer dollars, though with a rental/refurbished angle.
- Continental Resources: Independent manufacturer's representative firm selling test, measurement, and instrumentation equipment to industrial and aerospace customers across defined US territories. Closest structural peer — same rep-firm business model, same type of OEM principals, similar customer verticals.
- TestEquity: Distributor of test & measurement equipment, soldering tools, and environmental test chambers serving R&D, manufacturing, and field-service customers. Comparable as a T&M-specialized value-added reseller serving similar engineering buyers, with broader product breadth and an e-commerce-led GTM.
Regional players
- Davis Calibration: Midwest-based (Michigan) calibration and T&M services provider. Comparable regional competitor for the same Michigan-based aerospace/automotive measurement customers, though services-focused rather than OEM rep-driven.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Superior Measurement Solutions, Inc. social profiles
Digital presenceSuperior Measurement Solutions, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Measurement Solutions, Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Superior Measurement Solutions, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Measurement Solutions, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Measurement Solutions, Inc.
What does Superior Measurement Solutions, Inc. do?
Superior Measurement Solutions, Inc. is a manufacturer's representative that provides technical sales and support for precision measurement and test instrumentation. The company bridges instrumentation manufacturers and end users by representing product lines from Teledyne LeCroy (oscilloscopes and probes), Druck (pressure measurement), Elite RF (RF power amplifiers), Hioki (electrical test instruments), ASC (sensors), and Sherborne Sensors (precision accelerometers, inclinometers, load cells). Sales engineers cover Michigan, Ohio, and Indiana serving R&D, product design, validation, and test engineering customers.
Is Superior Measurement Solutions, Inc. a public or private company?
Superior Measurement Solutions, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superior Measurement Solutions, Inc. founded?
Superior Measurement Solutions, Inc. was founded in 2015. It employs 1 to 10 people.
Where is Superior Measurement Solutions, Inc. based?
Superior Measurement Solutions, Inc. is headquartered in Wixom, United States, in the North America region.
How does Superior Measurement Solutions, Inc. make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Superior Measurement Solutions, Inc.'s main competitors?
Broad incumbents on record are Rohde & Schwarz, Trescal, Mouser Electronics, Tektronix and Keysight Technologies. Direct peers are Transcat, Axiom Test Equipment, Continental Resources and TestEquity. Davis Calibration is listed as a regional player.
Does Superior Measurement Solutions, Inc. have an API?
No public API is recorded for Superior Measurement Solutions, Inc..
What industry is Superior Measurement Solutions, Inc. in?
Superior Measurement Solutions, Inc.'s product category is Test and Measurement Equipment Distribution. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches), with a secondary code of IMAGAFAH, Calibration Services & Standards (Calibration labs, reference standards, traceability services). Its NAICS code is 334515 and its SIC code is 3825.