SHIFT Sales Training & Consulting
SHIFT Sales Training & Consulting is a privately held, founder-led sales training and consulting firm offering licensed consultative-selling curricula and go-to-market consulting to B2B companies in the Southeast and Mid-Atlantic US.
- Company typePrivate
- Founded-
- HeadquartersHoschton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SHIFT Sales Training & Consulting does
SHIFT Sales Training & Consulting is a privately held, founder-led sales training and consulting practice established in late 2019 by Tom Zimmerman and based in Hoschton, Georgia (Atlanta suburb). The firm delivers two core training programs — Principles of Sales Mastery (consultative selling skills covering Social Styles, Listening, Assessing Needs, Presenting Solutions, Getting Commitment, and Resolving Objections) and Coaching Sales Effectiveness (sales manager coaching on analyzing selling behaviors and building measurement/action plans) — both licensed from Paradigm Training, Inc. SHIFT also provides consulting services spanning Sales Team Development, Go-to-Market Strategy, Sales Channel Development & Management, Value Proposition development, Value-Based Selling & Pricing, Customer Engagement, and Product Launch Execution.
The target customer is B2B companies seeking sales growth and the sales professionals and managers within those organizations. Zimmerman's prior executive experience at Trex Company, AZEK Building Products, Boral, and GranQuartz (where he served as VP of Sales) underpins a positioning built on practitioner credibility rather than proprietary technology. The business model is professional services: each engagement begins with a needs assessment, services are customized and quote-based, and delivery occurs via direct consulting engagements and training programs (in-person or virtual). The firm uses a light go-to-market mix — website content, email/newsletter, and Calendly scheduling — with no disclosed pricing and no external institutional funding.
The practice operates with 1–10 employees, serves a regional footprint in the Southeast and Mid-Atlantic US, and has no disclosed technology platform, mobile application, API, or AI/ML capabilities. The website footer dates the copyright to 2020, and the firm remains listed as operating with no public listing, parent company, subsidiaries, M&A activity, or funding history identified in the source data.
SHIFT Sales Training & Consulting firmographics
Firmographics- Name
- SHIFT Sales Training & Consulting
- Legal name
- SHIFT Sales Training & Consulting
- Website
- https://shift-stc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SHIFT Sales Training & Consulting is a privately held, founder-led sales training and consulting firm offering licensed consultative-selling curricula and go-to-market consulting to B2B companies in the Southeast and Mid-Atlantic US.
- Ownership category
- akta.pro rank
SHIFT Sales Training & Consulting industry classification
Industry- Product category
- Sales Training & Consulting
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
- akta.pro secondary industries
- Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL), Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ), Sales, Customer Service & Soft Skills Training (BPACANAD), Sales & Customer Service Training (EDAGANAC)
Keywords
Where SHIFT Sales Training & Consulting is headquartered
LocationHeadquarters
- HQ city
- Hoschton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SHIFT Sales Training & Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Sales Training Programs: Revenue generated from delivering sales training programs including 'Principles of Sales Mastery' and 'Coaching Sales Effectiveness'. Programs are customized to client business and delivered through in-person or virtual sessions.
- Consulting Services: Consulting engagements covering sales team development, go-to-market strategy, sales channel development, value proposition development, value-based selling and pricing, customer engagement, and product launch execution. Services are customized and needs-assessment driven.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
SHIFT Sales Training & Consulting product offering
Product offeringCore offering
SHIFT Sales Training & Consulting delivers customized B2B sales training programs and consulting services to companies seeking to improve sales effectiveness, revenue, and go-to-market execution. Core offerings are the licensed 'Principles of Sales Mastery' and 'Coaching Sales Effectiveness' training programs from Paradigm Training, Inc., plus consulting engagements covering sales team development, go-to-market strategy, channel management, value proposition development, value-based selling and pricing, customer engagement, and product launch execution.
Product overview
SHIFT Sales Training & Consulting is a sales training and consulting firm offering two core training programs: Principles of Sales Mastery and Coaching Sales Effectiveness, both licensed from Paradigm Training, Inc. Principles of Sales Mastery is a consultative selling training program focused on sales effectiveness, efficiency, and custom sales process development. Coaching Sales Effectiveness teaches sales managers coaching skills to help their teams adopt and master the skills learned in the Principles program. The firm also provides consulting services including Sales Team Development, Go-to-Market Strategy, Sales Channel Development & Management, Value Proposition development, Value Based Selling & Pricing, Customer Engagement, and Product Launch Execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Principles of Sales Mastery A comprehensive sales training program that teaches the highly effective skills of consultative selling, designed to increase sales effectiveness, sales efficiency, and generate a custom sales process for the client's team. Core elements include Understanding Social Styles, Listening Beyond Hearing, Assessing Needs, Presenting Solutions, Getting Commitment, and Resolving Objections. The curriculum is licensed from Paradigm Training, Inc. and is delivered customized to the client's business.
- Coaching Sales Effectiveness
- Sales Consulting Services
Quantifiable outcome
- Sales teams become effective, efficient, and operate with a plan
- +1 more outcomes
Companies that use SHIFT Sales Training & Consulting
Customer profileSegments2 records
Ideal customer profiles2 records
SHIFT Sales Training & Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SHIFT Sales Training & Consulting partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
SHIFT Sales Training & Consulting competitors and assessment
Company assessmentDirect peers
- Sandler Training: Global sales training franchise known for its consultative selling methodology and certified instructor network. Directly comparable to SHIFT's Principles of Sales Mastery-style consultative selling curriculum, though operating at vastly greater scale and brand recognition.
- Dale Carnegie Training: Long-established provider of sales training, leadership development, and professional skills courses with a global franchise network. Comparable as a direct sales and interpersonal skills training competitor serving individual professionals and corporate clients.
- Richardson Sales Performance: B2B sales training and sales enablement company focused on consultative selling, sales coaching, and customer engagement. Directly comparable offering and customer base, with more mature content libraries and assessment tools.
- Force Management: Sales training and consulting firm specializing in value-based selling, sales messaging, and sales transformation for B2B enterprises. Closely aligned with SHIFT's value-based selling, customer engagement, and go-to-market consulting practices.
Peers
- RAIN Group:
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
SHIFT Sales Training & Consulting social profiles
Digital presenceSHIFT Sales Training & Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHIFT Sales Training & Consulting leadership team
Management profileNumber of profiles
Profiles1 record
SHIFT Sales Training & Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHIFT Sales Training & Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHIFT Sales Training & Consulting
What does SHIFT Sales Training & Consulting do?
SHIFT Sales Training & Consulting delivers customized B2B sales training programs and consulting services to companies seeking to improve sales effectiveness, revenue, and go-to-market execution. Core offerings are the licensed 'Principles of Sales Mastery' and 'Coaching Sales Effectiveness' training programs from Paradigm Training, Inc., plus consulting engagements covering sales team development, go-to-market strategy, channel management, value proposition development, value-based selling and pricing, customer engagement, and product launch execution.
Is SHIFT Sales Training & Consulting a public or private company?
SHIFT Sales Training & Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SHIFT Sales Training & Consulting founded?
SHIFT Sales Training & Consulting was founded in -1. It employs 1 to 10 people.
Where is SHIFT Sales Training & Consulting based?
SHIFT Sales Training & Consulting is headquartered in Hoschton, United States, in the North America region.
How does SHIFT Sales Training & Consulting make money?
Two revenue lines are on record. Sales Training Programs are the primary driver. The others are consulting Services.
Who are SHIFT Sales Training & Consulting's main competitors?
Direct peers on record are Sandler Training, Dale Carnegie Training, Richardson Sales Performance and Force Management. RAIN Group is listed as a peer.
Does SHIFT Sales Training & Consulting have an API?
No public API is recorded for SHIFT Sales Training & Consulting.
What industry is SHIFT Sales Training & Consulting in?
SHIFT Sales Training & Consulting's product category is Sales Training & Consulting. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery, with a secondary code of EDABABAL, Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device). Its NAICS code is 611430 and its SIC code is 8742.