StreetWise Georgia, Inc

What StreetWise Georgia, Inc does

StreetWise Georgia, Inc is a 501(c)(3) nonprofit organization headquartered at 1770 Cedars Road, Lawrenceville, Georgia, providing food, clothing, and comprehensive support services to individuals and families in need across Gwinnett County and the greater Atlanta region. Founded in 1988 by Terry and Pat Powell, the organization evolved from a mobile clothing bus and chapel ministry at Atlanta low-income housing developments into a fixed-site operation with a 19,000 square foot warehouse and distribution facility. The core offering is a dignity-centered, choice-based service model delivered through multiple channels: a Mobile Food Pantry in partnership with Atlanta Community Food Bank, a Thursday Night Food Pantry for Working Families, scheduled 6-week client appointments, Heaven's Grocery Store (a personal-shopper grocery experience), Cedar's Closet (clothing boutique), and a portfolio of seasonal events including Backpack Day, the Christmas Store, Teen Boutique, and cold weather clothing distributions.

The organization runs on a donor-funded nonprofit business model with no fee-for-service revenue from clients. Income is generated through individual donations, corporate grants and sponsorships (e.g., Starbucks warehouse infrastructure grant), and fundraising events anchored by the annual Beyond the Box Gala, which raised $309,765 in 2025 across sponsorship tiers ranging from $1,000 to $50,000. Service delivery is enabled by a lean core staff of approximately 7 personnel supplemented by 750+ monthly volunteers contributing 39,000+ hours annually. In 2025, the organization distributed 1.9 million pounds of food to 42,000+ individuals and accounted for 10% of all donated food distributed in Gwinnett County. The technology stack is conventional — a WordPress website, online scheduling platform, and standard social media channels — with no proprietary AI/ML systems. Strategic operations are conducted through a partner ecosystem of 60+ community organizations, including Atlanta Community Food Bank, Mending the Gap, Inspire Church, Sugar Hill Church, Lawrenceville Police Department, and corporate sponsors such as Hendrick Automotive Group and Ally Financial. The organization underwent a leadership transition in early 2026 following the passing of Executive Director Tracy Joseph, with Claudia Keliher appointed as CEO in April 2026.

Name

StreetWise Georgia, Inc

Legal name

StreetWise Georgia Inc

Website

https://streetwisegeorgia.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

StreetWise Georgia is a 501(c)(3) nonprofit in Lawrenceville, Georgia that provides food, clothing, and dignity-centered support services to families and individuals in need across Gwinnett County and metro Atlanta, distributing 1.9 million pounds of food and serving 42,000+ individuals annually through a volunteer-driven, partner-embedded service model.

Ownership category

akta.pro rank

Product category

Community Food Assistance and Social Services

NAICS

Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Food pantry services
• Clothing distribution programs
• Community food assistance
• Family support services
• Nonprofit social services

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Direct contributions from individuals supporting the nonprofit mission
2. Gala and Event Fundraising: Annual Beyond the Box Gala and other fundraising events with sponsorship tiers ranging from $1,000 to $50,000
3. Corporate Grants and Sponsorships: Grants from corporations like Starbucks for infrastructure and event sponsorships from businesses
4. Food Bank Partnerships: Partnership with Atlanta Community Food Bank provides access to food at reduced cost through food credits earned via fundraising events

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

StreetWise Georgia is a nonprofit social services organization that provides free food assistance, clothing, hygiene items, and family support programs to individuals and families experiencing financial hardship in Gwinnett County and metro Atlanta. Its core offerings include scheduled grocery distribution, mobile food pantries, a dignity-based grocery store, clothing boutiques, seasonal events (Back-to-School, Christmas Store, Teen Boutique), and Client Road-mapping advisor services. Programs are delivered at no cost to clients and funded through donations, grants, and fundraising events.

Product overview

StreetWise Georgia, Inc is a nonprofit 501(c)(3) organization that offers a comprehensive suite of community support programs centered on food assistance, clothing distribution, and family empowerment services. The organization operates multiple interconnected programs including the Mobile Food Pantry, Heaven's Grocery Store, Thursday Night Food Pantry for Working Families, and Client 6-Week Appointment Booking system. Additional programs include Cedar's Closet (clothing), Backpack Day events, the Christmas Store, Teen Boutique clothing events, Back to School Teacher Events, and cold weather clothing distributions. The organization also runs the annual Beyond the Box Gala fundraising event and offers volunteer opportunities through roles such as Greeters and Client Advisors. Programs are designed to move families from dependency to self-sufficiency while preserving dignity.

Differentiator

Problem solved

Functional benefit

Brands

• Heaven's Grocery Store: A dignity shopping experience where individuals are paired with a personal shopper to choose exactly what their family needs from a market-style setup.
• Cedar's Closet
• Beyond the Box Gala
• S.O.S. (Summer of Service)

Products and services

• Mobile Food Pantry A monthly mobile food distribution program partnering with Atlanta Community Food Bank that provides pre-packed boxes of food including meat, fresh produce, cereal, and more to pre-registered families in Gwinnett County and metro Atlanta.
• Thursday Night Food Pantry for Working Families A food pantry service offered every other Thursday from 6pm-8pm designed for working clients who cannot attend StreetWise due to conflicting weekday work schedules.
• Client 6-Week Appointment Booking An online scheduling service allowing clients to book and manage a benevolence appointment every six weeks on Monday, Tuesday, or Thursday for grocery distribution and Heaven's Grocery Store shopping.
• Heaven's Grocery Store A dignity-centered shopping experience where individuals are paired with a personal shopper to choose groceries and household items that WIC and SNAP may not cover, including cleansers, makeup, cleaning supplies, and pet supplies with no limits.
• Cedar's Closet A clothing distribution program offering clothing items to families in need, organized and presented in a dignified boutique-style shopping environment.
• Teen Boutique / Teen Clothing Event A specialized clothing event providing teens with everyday essentials and formal wear for spring events, featuring a boutique-style shopping experience with volunteer personal shoppers.
• Backpack Day Event An annual back-to-school event providing children from families living below the poverty level with backpacks filled with school supplies appropriate for their grade and gender.
• Christmas Store An annual holiday program empowering parents to shop with dignity for brand-new gifts for their children, with items priced at 25 cents to no more than $10, allowing parents to choose presents and provide Christmas for their families.
• Family Cold Weather Clothing Event A seasonal event distributing coats, socks, clothing items, blankets, and children's books to families during winter months.
• Back to School Teacher Event An annual event equipping local Title I school teachers with essential classroom items including notebooks, pencils, books, and educational resources.
• Client Road-mapping / Advisor Program A client intake and guidance process where Client Advisors sit down with families to hear their stories, identify root causes of struggle, and help navigate resources toward self-sufficiency.
• Beyond the Box Gala An annual fundraising gala event celebrating the organization's mission, featuring keynote speakers, sponsorships, and community engagement to support StreetWise Georgia's programs.
• Volunteer Program A community volunteer program offering opportunities for individuals, church groups, and businesses to serve in various roles including Greeters, Client Advisors, and warehouse operations.

Quantifiable outcome

• Over 42,000 individuals served in 2025 alone
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Atlanta Community Food BankcoreStrategic or Co-development PartnerMajor food sourcing partnership enabling bulk food purchasing at reduced cost through food credits. Provides pre-packed boxes of food for mobile food pantry and supplements weekly client distributions. StreetWise participates in Hunger Walk Run to earn additional food credits.
• Mending the GapcoreStrategic or Co-development PartnerPartnership to serve homebound seniors with food and supplies delivery. Started with goal of 250 seniors, now serving 300+ monthly with vision to reach 1,000 seniors monthly.
• Inspire ChurchcoreStrategic or Co-development PartnerChurch partner taking ownership of homebound senior delivery project. Led by Greg Ossege and Pastor Brian Lenox, team arrives at 7am monthly to pray over building and families served.
• Lawrenceville Police DepartmentcoreStrategic or Co-development PartnerCommunity policing partnership through Officer Mason Geer (2024 Officer of the Year). StreetWise manages $6,000 emergency assistance fund raised via Truck & Tap fundraiser for flexible, rapid-response client support.
• Ally FinancialsupportingStrategic or Co-development PartnerCorporate partner that helped with event setup for Back to School Teacher Event.
• Price IndustriessupportingStrategic or Co-development PartnerCorporate sponsor donating custom blue bags filled with school supplies for Back to School Teacher Event serving 70 teachers.
• Hendrick Automotive GroupsupportingStrategic or Co-development PartnerEaster meal box sponsorship providing take-home-to-cook Easter meals for families at annual Easter Celebration.
• Gwinnett County DFCSsupportingStrategic or Co-development PartnerLong-standing partnership (7+ years) for Prom Starganza event providing formal wear and styling services for teens in foster care and families in need.
• Sugar Hill ChurchsupportingStrategic or Co-development PartnerVenue partner for Beyond the Box Gala events, hosting annual fundraising gala.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Regional players

• North Georgia Food Bank (formerly Food Bank of Northeast Georgia): Regional food bank serving northeast Georgia; comparable food-distribution model to Atlanta Community Food Bank with a regional scope adjacent to StreetWise's Gwinnett catchment area.

Broad incumbents

• Feeding America (national network): National umbrella for the food bank network including Atlanta Community Food Bank; relevant as the broad incumbent establishing the operational and funding playbook that smaller community pantries like StreetWise operate within.
• Goodwill of North Georgia: Larger community-services nonprofit operating job-readiness and family-support programs across metro Atlanta; comparable in job-readiness and family-empowerment services, though operates at much greater scale.
• Salvation Army of Greater Atlanta: National faith-based nonprofit providing food, clothing, and emergency assistance with a major metro Atlanta presence; comparable multi-program family-assistance model with significantly larger scale and brand recognition.
• United Way of Greater Atlanta: Regional umbrella that funds and convenes many of the same community-service nonprofits including food assistance; relevant as a funding channel and ecosystem convener comparable to StreetWise's intermediary role.

Direct peers

• Hosea Helps (Hosea Feed the Hungry and Homeless): Atlanta-area faith-rooted nonprofit providing food, housing, and emergency assistance; comparable in mission, faith-based identity, and metro Atlanta service footprint to StreetWise.
• MUST Ministries: Georgia-based nonprofit providing food, clothing, housing, and employment services in metro Atlanta and north Georgia; directly comparable in scope (multi-program family assistance) and target population to StreetWise's Gwinnett County operations.
• Atlanta Community Food Bank: Regional food bank serving metro Atlanta that is StreetWise's primary food sourcing partner; operates a similar food-distribution model at much larger scale, making it the most direct comparable for assessing community-based food assistance in this geography.

Emerging players

• Meals on Wheels Atlanta: Atlanta-based nonprofit delivering meals to homebound seniors; directly overlaps with StreetWise's Mending the Gap homebound-seniors delivery program, making it a strong comparable for that specific program line.

Others

• Habitat for Humanity Gwinnett: Local Gwinnett County nonprofit addressing family stability through housing; comparable as a community-embedded Gwinnett-based nonprofit family-support organization, though focused on housing rather than food.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/shorts/M2QK8e2ClH0
• Facebookfacebook.com/StreetWiseGA
• Instagraminstagram.com/streetwisegeorgia
• LinkedInlinkedin.com/company/streetwise-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StreetWise Georgia, Inc