Root-to-fruit

What Root-to-fruit does

Root-to-Fruit (R2F) is a privately held, faith-based nonprofit organization founded in 2020 that equips Christian leaders and youth with a Biblical Empowered Worldview (BEWV) framework for organizational culture transformation and biblical life skills development. The organization serves two primary customer segments: Christian leaders and executives in mission-driven organizations seeking to integrate faith, strategy, and daily execution; and youth aged 17-19 and children from high-risk environments across East Africa. Its core product portfolio includes the BEWV Framework (a Head-Heart-Hands formation methodology), the BEWV Conversation Toolkit structured around five pillars (Identity, Vision, Relationships, Compassion, Faith in Action), five integrated workshops for leadership formation, and the God with Us curriculum delivered through both downloadable PDFs and an Android mobile application on the Google Play Store with over 40 biblical life skills lessons.

The organization's underlying technology consists of structured educational content delivered via a mobile application and PDF-based curricula rather than a sophisticated software platform. Its go-to-market motion is community-led, operating through partnerships with faith-based organizations including IcFEM (Interchristian Fellowships' Evangelical Mission), Dreamland Mission Hospital, Dreamland Education Centre, CMS-Africa, and the Samaritan Strategy Africa network spanning over 40 countries and 600 trainers. As of mid-2023, the God with Us program reportedly reached over 1,000 groups and 12,000 youth and children across Kenya, South Sudan, and Uganda.

Root-to-Fruit's business model combines donations and charitable contributions (processed through the Donorbox platform) with paid training and consulting services for organizations seeking executive alignment, cultural discernment, and spiritual formation. The organization is founder-led with leadership that includes former executives from World Vision International, McKinsey, Great African Food Company, and Inrange Technologies, several of whom serve as volunteers. No institutional funding rounds, headcount figures, or revenue disclosures are available; the US-incorporated entity operates with a lean, volunteer-supported structure.

Name

Root-to-fruit

Legal name

Root-to-Fruit

Website

https://root-to-fruit.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Root-to-Fruit is a US-based nonprofit founded in 2020 that equips Christian leaders and East African youth with a Biblical Empowered Worldview framework, delivered through workshops, an Android app, and donor-funded programs across Kenya, South Sudan, and Uganda.

Ownership category

akta.pro rank

Product category

Faith-Based Leadership Formation and Consulting

NAICS

Religious Organizations (8131), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Leadership, Character Education & Values Development (EDAMAIAG), Youth Leadership, Oratory & Civic Speaking Programs (EDAMAOAH)

Keywords

• Faith-based leadership training
• Organizational worldview transformation
• Christian youth curriculum
• Nonprofit consulting services
• Mission leadership development

Headquarters

HQ city

Nakuru

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Root-to-Fruit operates as a nonprofit organization funded through donations. The organization accepts contributions through Donorbox platform for general operations and specific programs including IcFEM Dreamland Education Center scholarships.
2. Training and Consulting Services: The organization provides executive alignment, cultural discernment, spiritual formation, and structured leadership conversations as paid consulting engagements with organizations seeking to integrate faith, strategy, and daily execution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Root-to-Fruit develops and delivers a Biblical Empowered Worldview (BEWV) leadership formation framework and a youth life-skills curriculum (God with Us). The organization equips Christian leaders and mission-driven organizations worldwide through five integrated workshops, a conversational toolkit, executive alignment consulting, and structured leadership formation engagements. The God with Us curriculum is delivered in-person and through an Android mobile application to youth groups across Kenya, South Sudan, and Uganda.

Product overview

Root-to-Fruit is a leadership formation and organizational alignment organization offering a unified portfolio of Biblical Empowered Worldview (BEWV) products and services. The core offering consists of a five-workshop curriculum (Head-Heart-Hands Formation) paired with the BEWV Conversation Toolkit, which together move leaders from awareness to embodiment through structured guided conversations. A parallel youth program delivers the God with Us Curriculum via both downloadable PDFs and an Android mobile application, reaching over 12,000 youth across Kenya, South Sudan, and Uganda. The organization also provides downloadable resource materials for independent study and distribution. All offerings are designed for faith-based organizations seeking to embed biblical worldview principles into daily organizational life rather than as standalone training events.

Differentiator

Problem solved

Functional benefit

Brands

• God with Us: A youth biblical life skills curriculum and Android app teaching biblical life skills to youth and children, with over 40 lessons covering topics including the power of words, friendship formation, self-esteem, resisting peer pressure, forgiveness, decision making, and consequences of sin. As of mid-2023, over 1,000 groups and 12,000 youth and children in Kenya, South Sudan, and Uganda are active in God with Us.
• BEWV (Biblical Empowered Worldview)
• BEWV Rhythm

Products and services

• Biblical Empowered Worldview (BEWV) Framework The foundational worldview framework developed by Root-to-Fruit for staff serving faith-based organizations, based on the principle that transformation moves from root to fruit: beliefs shape values, values shape behavior, behavior produces outcomes. Targeted at Christian leaders and mission-driven organizations.
• BEWV Conversation Toolkit A structured set of guided conversations aligned to five pillars (Identity, Vision, Relationships, Compassion, and Faith in Action) that equip leaders to discern relational dynamics, select conversations to address root issues, and reflect on necessary changes. Designed for Christian leaders and faith-based organizations.
• Five Integrated Workshops A five-workshop leadership formation journey consisting of Culture Impacts Organizational Performance (Head), Transforming Hearts Through God's Relational Disciplines (Heart), The Discipline of Love (Hands), Fruit of the Spirit—Leading from the Inside Out (Hands), and Collaboration Framework—Living a BEWV Rhythm (Hands). Delivered to Christian organizations seeking culture transformation.
• God with Us Curriculum Biblical life skills curriculum for youth and children based on Empowered Worldview principles, covering topics including power of words, friendship formation, self-esteem, resisting peer pressure, forgiveness, decision making, and consequences of sin. Reached over 12,000 youth across Kenya, South Sudan, and Uganda as of mid-2023.
• God with Us Android App Mobile application providing access to over 40 biblical life skill lessons for youth trainers and groups, distributed through the Google Play Store. Used by over 1,000 youth groups in Kenya, South Sudan, and Uganda as of mid-2023.
• BEWV Resource Downloads Downloadable PDF resources including Biblical Empowered Worldview Conversations toolkit, God with Us Part 1 and Part 2, Biblically Empowered Organizational Transformation, God's Purpose for Business, and other worldview-related materials available for free distribution.

Quantifiable outcome

• Stronger executive unity and increased cross-functional collaboration
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IcFEM (Interchristian Fellowships' Evangelical Mission)coreStrategic or Co-development PartnerIcFEM is a key ministry partner of Root-to-Fruit, reflecting the Christ-centered leadership and whole-life transformation R2F seeks to advance. IcFEM serves vulnerable households through health care, education, disability inclusion, and community transformation, integrating faith, accountability, local ownership, and measurable impact. R2F supports IcFEM's mission to help communities renew mindsets through a biblical worldview.
• Dreamland Mission Hospital (DMH)coreStrategic or Co-development PartnerLevel-4 faith-based hospital in Kimilili, Western Kenya providing affordable, high-quality care to tens of thousands each year. Services include 24/7 outpatient, inpatient, emergency care, maternal/newborn care, surgical services, eye and orthopedic clinics, diagnostics, rehabilitation, and outreach. DMH addresses mindset barriers that keep families from seeking care through a biblical worldview approach.
• Dreamland Education Centre (DEC)coreStrategic or Co-development PartnerChrist-centered primary school in Kimilili providing vulnerable children with quality education, character formation, and spiritual grounding. DEC creates a safe, nurturing environment and addresses barriers including poverty, low expectations, gender bias, domestic labor demands, and exclusion of children with disabilities.
• World VisionminorOthersMultiple team members serve on the National Leadership Council of World Vision, providing time, talent, and resources to connect rural vulnerable households to markets and finance. The organization has historical ties to World Vision through team members' previous roles including COO for World Vision Africa's 26-country initiatives and various country program directorships.
• Disciple Nations AllianceminorOthersRecommended resource organization whose work and thinking Root-to-Fruit has found powerful in considering mindset transformation. Included as a resource partner for audiences interested in worldview transformation.
• World Vision - Breaking The Chains of PovertyminorOthersWorld Vision's Empowered Worldview book is recommended as a resource for audiences exploring mindset transformation. Represents alignment in worldview-based approaches to poverty alleviation.
• Ziwani - Purpose Beyond ProfitminorOthersRecommended resource organization whose work and thinking Root-to-Fruit has found powerful in considering mindset transformation and business as mission.
• CMS-AfricacoreStrategic or Co-development PartnerRev. Canon Dr. Dennis Tongoi served as founding International Director Emeritus of CMS-Africa (2008-2018). The organization coordinates Christian mission efforts across Africa and represents a key historical partnership in the development of R2F's worldview training approach.
• Samaritan Strategy AfricacoreStrategic or Co-development PartnerMovement coordinated by Dr. Dennis Tongoi from 2001 to 2014, comprising over 600 trainers on Biblical Worldview and Wholistic Discipleship across more than 40 countries in Africa. Represents the foundational network for R2F's worldview training methodology.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• C12 Group: Peer forums and business advisory for Christian CEOs and business leaders integrating faith and practice. Highly comparable to R2F's executive alignment and CEO mentoring offerings.
• Disciple Nations Alliance (DNA): A faith-based organization equipping leaders with a biblical worldview for community and national transformation, directly overlapping R2F's BEWV framework and worldview-based formation approach. Already a recommended resource partner of Root-to-Fruit.
• Children in Christ (CIC): Faith-based child development organization founded by Dr. Terry Andrews (also Director of M&E at R2F), reaching 257,000+ children across sub-Saharan Africa. Directly comparable in youth/children faith formation methodology and African field footprint.
• Haggai International: Faith-based leadership training organization equipping Christian leaders globally, with similar worldview-formation content and an international facilitator model aligned with R2F's.
• EQUIP (John Maxwell Leadership Foundation): Global leadership development organization training leaders in hundreds of countries, comparable in mission to scale leadership formation and content distribution for Christian leaders.
• Samaritan Strategy / VIVA Network: Network of evangelical organizations coordinated to reach children at risk; the same network DNA that produced Samaritan Strategy Africa, which underpins R2F's trainer base and youth program methodology.
• Praxis (Center for Faith and Work): Faith-based organization integrating biblical theology with business and work; comparable in audience (Christian executives and entrepreneurs) and in connecting faith, strategy, and daily execution.

Broad incumbents

• World Vision International: Large global faith-based humanitarian and child sponsorship organization. Comparable as a customer and partner universe for R2F's worldview-based organizational training, and overlapping in target geographies.

Emerging players

• Faith Driven Entrepreneur: Faith-based community and content platform for Christian entrepreneurs and business leaders. Comparable in serving the same Christian executive audience as R2F's BEWV consulting segment.

Regional players

• African Leadership Organization: African faith-rooted leadership and entrepreneurship development organization operating across the continent. Comparable in mission and regional footprint for leadership formation across Africa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root-to-fruit