The Kids' Table

What The Kids' Table does

The Kids' Table is a virtual cooking school for children, teens, and families, founded in 2007 by Elena Marre in Chicago's Wicker Park neighborhood. The company originally operated in-person cooking classes at two Chicago locations (Wicker Park from 2007 and Lakeview from 2015) for 16 years, but closed both physical sites — Lakeview during the 2020 pandemic and Wicker Park in April 2023 — to transition to a fully virtual operating model. The founder's stated motivation for the final closure was personal, to pursue other passions while continuing the business online.

The company sells two core products delivered entirely through commodity third-party platforms: (1) On Demand Classes, a prerecorded library of step-by-step cooking instruction hosted on Vimeo On Demand, priced at $4 per individual class rental (1-week access) or $15/month for unlimited access with new content added monthly; and (2) Private Virtual Classes & Events, live interactive cooking sessions via Zoom for groups, priced at $200-$325 (nonprofits/individuals) or $500-$800 (corporate) depending on 1- or 2-hour duration, with menu customization and allergy accommodations. A previously offered Live Virtual Classes product is currently not being offered. The underlying technology is entirely third-party (Zoom, Vimeo, Squarespace website) with no proprietary platform or AI capabilities.

The Kids' Table serves a diversified customer base including individual families, schools (virtual field trips), scout troops (badge programs), libraries (community programs), nonprofits (fundraising), and corporations (team-building events). Distribution is primarily inbound via website, email newsletter, organic social, and the Vimeo marketplace. The company is a privately held LLC with 1-10 employees, no external funding, and operates nationally and internationally via its virtual delivery model.

Name

The Kids' Table

Legal name

The Kids' Table, LLC

Website

https://kids-table.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kids' Table is a Chicago-based virtual cooking school offering on-demand and private live cooking classes for children, teens, and families. It serves individual consumers, schools, scouts, libraries, nonprofits, and corporations via Vimeo On Demand and Zoom, following the closure of its physical locations in 2023.

Ownership category

akta.pro rank

Product category

Children's Cooking Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids & Family Streaming Platforms (MPACAAAG)

akta.pro secondary industry

Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF)

Keywords

• Children's cooking classes
• Virtual cooking school
• Kids culinary education
• Online cooking classes
• Family cooking events

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. On-Demand Class Rentals: Individual class rentals available for one week access at $4 per class through Vimeo On Demand platform
2. Unlimited Monthly Subscription: Monthly subscription providing unlimited access to all on-demand classes with new content added monthly at $15/month
3. Private Virtual Events: Customized virtual cooking events for groups priced by duration and client type. 1-hour events: $200 (nonprofits/individuals) or $500 (corporate). 2-hour events: $325 (nonprofits/individuals) or $800 (corporate). Includes 2 recipes for 2-hour events.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Kids' Table sells on-demand recorded cooking classes for kids, teens, and families via a Vimeo On Demand subscription ($15/month) or per-class rental ($4). It also runs private virtual cooking events for groups such as birthday parties, schools, scouts, libraries, nonprofits, and corporate clients via Zoom, priced between $200 and $800 per event. The business is fully virtual since April 2023, after previously operating physical locations in Chicago.

Product overview

The Kids' Table is a virtual cooking school for kids, teens, and families offering multiple class formats. The core offerings include: On Demand Classes (prerecorded video content via Vimeo with individual rentals or monthly subscription at $4/class or $15/month), Virtual Programs & Events (private customized Zoom-based cooking events for 1-2 hours with various menu options), and formerly Live Virtual Classes (currently not offered). Previously operated in-person cooking classes at Chicago locations (Wicker Park and Lakeview), but both physical locations are now closed (as of 2023), transitioning to a fully virtual model. The company teaches culinary skills through hands-on cooking activities, recipe instruction, and food education programs.

Differentiator

Problem solved

Functional benefit

Products and services

• On Demand Classes Library of recorded cooking classes for kids, teens, and families, delivered via Vimeo On Demand; available as a monthly subscription ($15/month) or individual class rentals ($4/class).
• Private Virtual Events Live, instructor-led virtual cooking events for groups priced $200 to $800 per event, delivered via Zoom and used for birthday parties, school enrichment, scout meetings, library programs, nonprofit activities, and corporate team-building.

Quantifiable outcome

• Children who previously complained about foods like red peppers, dark leafy greens, or onion develop willingness to eat and enjoy these foods after cooking classes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Vimeo (On Demand)coreTechnology or IntegrationVimeo On Demand serves as the technology platform for hosting and distributing The Kids' Table's on-demand cooking class library. Customers rent individual classes or subscribe for unlimited monthly access through this platform. The partnership enables The Kids' Table to reach customers searching for cooking content on the Vimeo platform and provides the technical infrastructure for video delivery.

Scale indicators3 records

Recent moves10 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thekidstablechicago

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kids' Table