The Golf Performance Project

What The Golf Performance Project does

The Golf Performance Project (GPP) is a privately held golf performance coaching and custom club fitting facility founded in 2019 and headquartered at 540 Marsett Place, Victoria, British Columbia. The company sells three integrated service lines to consumer golfers on Vancouver Island: (1) custom club fitting and on-site club building for woods, irons/wedges, and putters; (2) recurring coaching memberships structured as 4-month or 12-month programs at $469 and $339 per month respectively; and (3) a year-long junior development program for grades 6-12 priced at $1,895 plus $695/month for 10 months, which bundles technical coaching with mental skills (LeftBrain), physical training (Titleist Performance Institute), Cordova Bay Golf Course membership, and a 100+ College Coaches Network for recruitment pathways. A supplementary Golf Game Assessment and a Vancouver Island Golf Insider weekly email tee-time service round out the offering.

The technical platform is built around tour-grade, third-party measurement and simulation tools rather than proprietary software. Core equipment includes Foresight GCQuad launch monitors, Swing Catalyst force plates, body motion capture software, and GSPro simulator software, supported by an on-site club build workshop with loft/lie machines, grip blowers, and access to several hundred shaft/head combinations and 50+ putters — described as the largest selection on Vancouver Island. Statistical tracking uses programs reportedly shared with D1 college coaches and PGA/LPGA Tour players. All bookings and membership sign-ups flow through the gpp.occam.golf self-serve platform.

The business operates as a direct-to-consumer local services company with no disclosed institutional funding, six named professionals on the team (Owner Jason Giesbrecht, fitters/builders Dylan Cheyne and Jeremy Locher, teaching professionals Evan Dyki and Roman Slabej, and consulting professional Christof Appel), and a multi-channel marketing mix spanning the company website, blog content, social media, the Golf Insider email newsletter, and customer testimonials. Revenue is generated through one-time fitting/assessment fees, recurring membership subscriptions, custom equipment sales at competitive retail pricing, and the bundled junior program. The company self-reports "1000s of customers" in testimonial materials and operates a waitlist for new memberships, suggesting demand currently exceeds capacity at the single-location footprint.

Name

The Golf Performance Project

Legal name

The Golf Performance Project

Website

https://thegolfproject.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Golf Performance Project is a Victoria, BC-based golf performance facility offering custom club fitting, multi-month coaching memberships, and a year-long junior development program, serving consumer golfers on Vancouver Island using tour-grade launch monitors, force plates, and an on-site club build workshop.

Ownership category

akta.pro rank

Product category

Golf Performance Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Custom club fitting
• Golf coaching services
• Junior golf development
• Launch monitor fitting
• Golf performance training

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Club Fitting Services: Individual club fitting sessions for irons/wedges, driver/fairway/hybrid, and putting. Each 90-minute fitting session priced at $125.
2. 12-Month Membership Program: Comprehensive coaching program at $339/month providing 12 months of technical coaching, small group sessions, on-course lessons, club fittings, and facility access. Includes over 80 hours of golf at GPP plus league play.
3. 4-Month Membership Program: Shorter coaching program at $469/month with 8 one-on-one sessions, small group sessions, club fittings, and 20+ hours of golf at GPP.
4. Junior Golf Team Program: Year-long junior development program with $1,895 registration fee plus 10 monthly payments of $695. Includes coaching, Cordova Bay membership, equipment services, mental training, physical development, and tournament support.
5. Golf Equipment Sales: Custom-built clubs sold with competitive pricing matching other retailers. Components sourced and built to exact fitting specifications in the on-site workshop.
6. Golf Game Assessment: Hour-long assessment session evaluating equipment specs, swing analysis, key shots and stats, with a game plan development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Golf Performance Project operates an indoor golf performance facility in Victoria, BC that delivers custom club fitting and on-site club building, technology-enabled golf coaching through 4-month and 12-month membership programs, and a year-long junior golf development team. Services are powered by tour-level launch monitor, force plate, and motion capture technology combined with PGA-certified instruction and structured player development curriculum.

Product overview

The Golf Performance Project is a golf performance coaching and club fitting facility in Victoria, BC that operates as a service-based business rather than a traditional software product company. Their core offerings include Custom Club Fitting & Building services (Irons & Wedges Fitting, Driver/Fairway & Hybrid Fitting, and Putting Assessment & Putter Fitting), Coaching & Membership Programs (12-Month and 4-Month Membership Programs), a GPP Junior Golf Team for junior golfer development, Golf Game Assessment sessions, and a Vancouver Island Golf Insider tee time service. The company utilizes advanced technology including Foresight GC Quad launch monitors, Swing Catalyst Force Plates, Body Motion Capture Software, and GSPro Simulator software to deliver their coaching and fitting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Irons & Wedges Fitting A 90-minute one-on-one club fitting session that optimizes a golfer's set of irons and wedges for efficiency, dispersion, forgiveness, ball flight, lie angles, sole grinds, and loft gapping based on individual swing speed and delivery characteristics, using Foresight GCQuad launch monitor technology. Priced at $125 per session.
• Driver, Fairway & Hybrid Fitting A 90-minute club fitting session that optimizes the top end of the bag to maximize distance and accuracy while ensuring proper long-game gapping, using Foresight GCQuad launch monitor technology. Priced at $125 per session.
• Putting Assessment & Putter Fitting A one-hour fitting and assessment deep-diving into putting stroke analysis, putter specifications review, technique adjustments, and identification of putter specs best suited to the golfer's stroke dynamics. Includes access to 50+ putters from Odyssey, PING, Scotty Cameron, and other major manufacturers.
• 12-Month Membership Program A year-long personalized coaching program for adult golfers including 12 one-on-one technical coaching sessions, 12 indoor small group sessions, 12 outdoor small group sessions, 3 on-course playing lessons, 4 club fittings, 3 club gapping sessions, 36 indoor practice sessions, a putting assessment, and 80+ hours of golf at GPP plus league play. Priced at $339 per month with a 30-day money-back guarantee.
• 4-Month Membership Program A four-month personalized coaching program for adult golfers including 8 one-on-one technical coaching sessions, 4 indoor small group sessions, 4 outdoor short game sessions, all club fittings, 1 club gapping session, 8 indoor practice sessions, and 20+ hours of golf at GPP. Priced at $469 per month with a 30-day money-back guarantee.
• GPP Junior Golf Team A year-long comprehensive junior golf development program for grades 6-12, delivered at the indoor GPP facility and Cordova Bay Golf Course. Includes dedicated 1-on-1 coaching, small group sessions, on-course lessons, full Cordova Bay Junior Membership, LeftBrain mental skills training, TPI-designed physical development, and college recruitment pathway support through a 100+ College Coaches network across D1, D2, and NAIA. Pricing is $1,895 registration plus 10 monthly payments of $695.
• Golf Game Assessment A one-hour diagnostic session that examines equipment specs, swing analysis, key shots and stats evaluation, and produces a personalized game plan for equipment and golf improvement. Positioned as the recommended starting point for golfers unsure whether to book a fitting or a lesson.

Quantifiable outcome

• Scoring improvement through personalized coaching and statistics-based training programs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Cordova Bay Golf CoursecoreStrategic or Co-development PartnerPrimary partner for junior team program and on-course training. Provides access to Bay Course, Ridge Par 3 course, and Parc Practice short game facility. All junior team members receive Cordova Bay Junior Membership with no tee time restrictions. GPP coaches run group and individual lessons at the facility 3 days per week.
• LeftBraincoreTechnology or IntegrationMental skills development platform partner for junior team program. Each golfer and parents complete assessments, with mental and emotional skills programming developed through weekly sessions and online portal access.
• Titleist Performance Institute (TPI)coreTechnology or IntegrationTPI certified assessments and customized physical training programs for junior golfers. Programs designed by lead TPI coach who also trains PGA and LPGA Tour players. Quarterly in-person physical assessments conducted with personalized workout programming.
• Sides and District 63supportingStrategic or Co-development PartnerAcademic partnership allowing junior golfers to receive PE and elective credits integrated into training schedule while maintaining school of record/catchment eligibility for school team competition.
• College Coaches NetworkcoreStrategic or Co-development PartnerNetwork of 100+ College Coaches at D1, D2, and NAIA levels providing pathways for qualified junior golfers to pursue college golf scholarships and athletic careers. Various coaches host online/in-person sessions with junior team groups.
• Golf Equipment BrandssupportingChannel Partner/ Reseller/ DistributorRelationships with all major golf brands for preferential pricing on equipment, clothing, and launch monitor technology for junior golfers. Brands include Callaway, Cleveland, Mizuno, PING, Srixon, TaylorMade, Titleist, Odyssey, Scotty Cameron.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Club Champion: Largest premium custom club fitting chain in North America, combining launch-monitor-based fittings with brand-agnostic club builds. Directly comparable to GPP's fitting-and-build offering but with national scale and significantly larger marketing footprint.
• GOLFTEC: Technology-driven golf instruction and club fitting chain with hundreds of bays and a coach-training pipeline. Closest direct competitor in combining launch-monitor-based coaching, swing analysis, and custom fittings under a recurring membership model.
• True Spec Golf: Custom club fitting and building franchise with a broad shaft/head matrix similar to GPP's. Directly comparable on the fitting side, with multi-region locations and tour-pro endorsements driving brand trust.
• TXG (The Xtreme Golf): Canadian-based custom fitting and club building company with online content (TXG YouTube channel) and tour-pro credibility. Closest geographic and product-model peer to GPP, combining fitting, building, and instruction.
• Cool Clubs: Premium custom club fitting and building specialist using TrackMan launch monitors and an extensive component matrix. Comparable in service depth and brand-agnostic fitting philosophy to GPP.

Emerging players

• Five Iron Golf: Indoor golf facility combining simulator bays, lessons, and a bar/social experience. Comparable as a technology-enabled indoor golf venue with both instruction and equipment-fitting components, though with a stronger entertainment positioning.
• Athletic Motion Golf: Sports-performance and 3D motion-analysis company focused on golf-specific physical screening and TPI-style training. Comparable to GPP's TPI-certified, kinesiology-driven physical development layer for golfers and tour players.

Broad incumbents

• 2nd Swing Golf: National golf retailer with used and new equipment, fitting services, and trade-in infrastructure. Overlaps GPP on club fitting and equipment sales but operates at much larger retail scale and without the recurring coaching membership focus.
• Golf Galaxy: Specialty golf retail banner of Dick's Sporting Goods offering club fitting, lessons, and equipment across the U.S. Comparable on the equipment and basic fitting side, but lacks GPP's depth in coaching memberships and junior development.
• PGA Tour Superstore: Premium golf retail chain offering launch-monitor fittings, lessons, and equipment from all major brands. Competes with GPP for fitting and equipment buyers but operates at national retail scale rather than as a coaching-first academy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/golfperformanceproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Golf Performance Project