The King's Trust International

What The King's Trust International does

The King's Trust International (KTI) is a charitable company limited by guarantee registered in England and Wales (charity number 1159815; company number 9090276), founded in 2015 by His Majesty King Charles III to address the global crisis of youth unemployment. Operating as the international subsidiary of The King's Trust UK, KTI delivers education, employment, and enterprise programmes to young people aged 11-35 across 20 countries spanning the Caribbean, Asia, Africa, the Middle East, and Europe. Since inception, the organisation has reached over 100,000 young people, with 80% of 2024/25 participants transitioning into work, education, or training.

KTI's product portfolio is structured around four programmatic pillars — Education (Achieve, Skills for School), Employment (Get Hired, Get Into), Enterprise (Enterprise Challenge, Explore Enterprise, FoundIt), and Digital (WhatsApp-based Vibe Check and Get Ready). The Digital pillar uses the Turn.io messaging infrastructure to deliver content directly to mobile devices, extending reach without requiring physical programme sites. Local delivery is executed through a network of more than 50 partner organisations — NGOs, government agencies, and educational institutions — that adapt KTI's curriculum frameworks to local context, with the partner handling on-the-ground implementation while KTI provides training, materials, monitoring, and quality oversight.

KTI does not sell products or services and has no commercial revenue stream. Its funding model rests entirely on donations from individuals and corporations, plus institutional grants from government agencies, multilateral bodies, and foundations. Recent strategic moves — the Access Bank partnership (March 2026, pan-African network of 25 countries and 900+ branches), the Islamic Relief three-year partnership making it a King's Trust Global Patron (March 2026), and the formation of a Digital & Technology Advisory Group hosted at Google (March 2026) — indicate a deliberate expansion of institutional funding, geographic reach, and digital infrastructure beyond the organisation's traditional programme-delivery core.

Name

The King's Trust International

Legal name

The King's Trust International

Website

https://kingstrustinternational.org

Company type

Private

Founded year

2015

Operating status

Operating

Short description

The King's Trust International is a UK-registered charity founded in 2015 by King Charles III that delivers education, employment, and enterprise programmes to young people aged 11-35 across 20 countries through local delivery partners, funded by donations and institutional grants.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Educational Support Services (611710), Educational Services (611), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Education Access & Quality (International Development) (BPAGABAE)

akta.pro secondary industries

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), International Development & Donor-Funded Education Programs (EDADALAB)

Keywords

• Youth education programmes
• Employment training services
• Entrepreneurship support
• Nonprofit charity services
• Skills development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: KTI is funded through donations from individuals, corporations, and institutional donors. The organization runs fundraising campaigns and accepts donations through its website.
2. Institutional Grants and Partnerships: Funding from government agencies, multilateral organizations, and foundations to support specific programs and geographic expansion.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The King's Trust International develops and delivers free youth education, employment and enterprise programmes for young people aged 11-35 across approximately 20 countries. Programmes are organised across four pillars — Education (Achieve, Skills for School), Employment (Get Hired, Get Into), Enterprise (Enterprise Challenge, Explore Enterprise, FoundIt) and Digital (WhatsApp-based Vibe Check, Get Ready) — and are implemented through local delivery partners including NGOs, government agencies and community organisations.

Product overview

The King’s Trust International operates a portfolio of youth empowerment programmes organised across four core pillars: Education, Employment, Enterprise, and Digital. The Education pillar includes the Achieve and Skills for School modules which develop personal and life skills in school settings. The Employment pillar offers Get Hired (recruitment fairs connecting youth with employers) and Get Into (vocational training with employer placements). The Enterprise pillar includes Enterprise Challenge (school-based business simulation competitions), Explore Enterprise (business training and mentoring), and FoundIt (comprehensive entrepreneurship support). The Digital pillar delivers WhatsApp-based programmes including Vibe Check and Get Ready, extending reach through accessible mobile channels. The Team Programme provides intensive residential support for marginalised youth. Delivery is managed through partnerships with local organisations across 20 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Programme School-based personal development programme equipping young people with life skills such as communication, confidence, teamwork, and goal-setting to help them engage with learning and succeed in education.
• Employment Programme Employability-focused programme building transferable skills needed for the workplace, connecting young people with job opportunities through recruitment fairs and employer partnerships.
• Enterprise Programme Entrepreneurship-focused programme providing young people with knowledge and skills for self-employment and starting and sustaining businesses.
• Digital Programme WhatsApp-based digital learning programmes enabling remote delivery of youth development content, including Vibe Check, Get Ready, and other messaging-based initiatives designed to reach young people through accessible digital channels.
• Team Programme 12-week residential and community-based personal and professional development initiative for marginalised young people not in education or employment, including community projects and work experience components.

Quantifiable outcome

• 80% of young people went into work, education or training within 2024/25
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Access Bank PlccoreStrategic or Co-development Partner · 21 March 2026Strategic partnership to expand youth empowerment, entrepreneurship and employment opportunities across Africa. The collaboration combines KTI's youth development expertise with Access Bank's pan-African network spanning 25 countries and over 900 branches to deliver skills programmes and support pathways for young people. Agreement signed by Access Bank CEO Roosevelt Ogbonna and KTI CEO Will Straw.
• Islamic ReliefcoreStrategic or Co-development Partner · 19 March 2026Major three-year partnership to support thousands of young people across West Africa, focusing on Nigeria, Sierra Leone, and Ghana. Creates pathways to quality employment through entrepreneurial thinking, employability skills, and confidence building for young people aged 18-35. Islamic Relief becomes a King's Trust Global Patron.
• Telecel GroupminorStrategic or Co-development PartnerPartnership to support foundational digital skills development for young people in Ghana, targeting Junior High Schools where many lack functional computer labs. Initiative adds IT practice component to KTI's Skills for School programme, provides IT hardware to seven schools, and benefits more than 4,000 students annually. Agreement runs until 30 March 2027.
• Junior Achievement GhanacoreImplementation/ SI/ Consulting PartnerLong-standing partnership delivering Skills for School programme across 15 Junior High Schools in Accra, Ghana since 2019. Has supported over 3,300 young people with essential life skills through a 15-week programme.
• Aga Khan Foundation IndiacoreImplementation/ SI/ Consulting PartnerPartnership delivering Project Lehar in Bihar and Uttar Pradesh, empowering adolescent girls from marginalized communities through scholastic support, vocational training, and life skills education in regions where gender norms and poverty limit opportunity.
• HEART NSTA Trust (Jamaica)coreImplementation/ SI/ Consulting PartnerPartnership since July 2019 delivering Get Hired programme across 6 HEART NSTA Trust Regions in Jamaica, supporting young Jamaicans into sustainable employment in tourism, retail, and manufacturing sectors.
• Asante Africa FoundationcoreImplementation/ SI/ Consulting PartnerPartnership since 2019 delivering Enterprise Challenge programme in Kenya, Tanzania, and Uganda, including the Pop-Up business simulation game for secondary school students. Also delivers Girls Advancement Programme.
• Bizrupt and 100mentors (Greece)coreImplementation/ SI/ Consulting PartnerDelivery partners for FoundIt entrepreneurship programme (Crete and Dodecanese Islands), Get Hired Live, Get Into Freelance, and Ready to Work programmes. Help bridge the gap between education and employment for young Greeks.
• Business Development Center (Jordan)coreImplementation/ SI/ Consulting PartnerImplementation partner for Tariqi programme in Jordan, based on King's Trust's Get Into employability programme, supporting 18-27 year olds not in education or employment into sustainable employment.
• Magic Bus India FoundationcoreImplementation/ SI/ Consulting PartnerPartnership since 2018 delivering Get Into India across 12 centres in 6 cities for 18-30 year olds. Provides sector-specific training in IT and retail with over 70% of participants securing jobs.
• Lagos State Employment Trust Fund (LSETF)coreStrategic or Co-development PartnerStrategic partner since 2021 delivering Get Into programme in Lagos, Nigeria. Programme offers training in hospitality, renewable energy, construction, digital marketing and content creation, with 12-24 week job placements.
• British CouncilminorStrategic or Co-development PartnerCollaboration on Youth Sustainable Enterprise Challenge Programme (YSEC) in Nigeria (Jigawa, Lagos, Abuja, Rivers States). Turns job seekers into job creators through entrepreneurial thinking and business pitch competitions with grant funding.
• Mo Dewji Foundation (Tanzania)minorStrategic or Co-development PartnerFive-year strategic partnership supporting Mo Scholars Programme and wider initiatives in Tanzania, focusing on human capital development through core skill-building, digital literacy, and wrap-around support.
• Pakistan Alliance for Girls Education (PAGE)coreImplementation/ SI/ Consulting PartnerDelivery partner for Achieve Pakistan programme supporting girls aged 13-16 with core skills for education and life success through trained teachers in informal, interactive settings.
• Youth Opportunity and Transformation Africa (YOTA)minorImplementation/ SI/ Consulting PartnerDelivery partner for Get Into Ghana programme since late 2021, offering five-week employment programme with core skills training and work placements. 309 young people supported with 78% in employment, training or education three months after completion.
• Harambee Youth Employment Accelerator (Rwanda)minorImplementation/ SI/ Consulting PartnerPartnership on Problem-Solving for Earning bridge programme supporting young Rwandans who want to earn, using data, innovation, and strategic partnerships to build pragmatic employment solutions.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Plan International: International NGO focused on girls' equality and children's rights across 80+ countries. Overlaps with KTI's gender-responsive programmes and adolescent girls education work (e.g., Aga Khan partnership in India), particularly in similar geographies.
• Ashoka: Global organization supporting social entrepreneurs including young changemakers. Comparable in the enterprise and youth empowerment space, with programmes that identify and support young leaders, though Ashoka's model is fellowship-based rather than training-based.
• TechnoServe: International non-profit working with enterprising people in the developing world to build competitive farms, businesses, and industries. Comparable enterprise pillar focus and developing-country footprint, particularly in Africa where KTI is expanding via Access Bank.
• UNICEF: The dominant global UN agency for children and youth, with much larger scale and a broader mandate (health, nutrition, education, protection). Comparable beneficiary age range and education/skills programming overlap in low-income countries where KTI operates.
• International Labour Organization: UN agency setting global labour standards and running youth employment programmes (e.g., Global Initiative on Decent Jobs for Youth). Overlaps with KTI's employment pillar but from a policy/standards lens rather than direct service delivery.
• SOS Children's Villages: Global non-profit providing direct care and family strengthening for children and youth at risk of losing parental care. Overlaps with KTI's child/youth welfare and safeguarding focus, though SOS specializes in alternative care while KTI delivers education-to-employment pathways.

Direct peers

• Restless Development: Youth-led international development agency operating across Africa and Asia with similar youth employment, civic participation, and livelihoods programmes. Comparable target beneficiaries, country footprint, and partnership-led delivery model.
• The King's Trust: UK parent charity sharing the same brand family, programmes (Achieve, Get Into, Enterprise), and methodology as KTI. Operates the original UK programmes from which KTI's curriculum was derived and provides governance and brand infrastructure.
• Generation (by McKinsey): Global youth employment non-profit delivering sector-specific training and job placement across 17+ countries. Comparable in employment outcomes focus (75-90% placement rates), employer partnership model, and multi-country scaling approach.
• Junior Achievement Worldwide: Global youth enterprise and education non-profit that is already a KTI delivery partner in Ghana. Comparable in mission (youth entrepreneurship, work readiness), structure (country network affiliates), and target beneficiaries (ages 11-30).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWacSD1c67LVQ4Jx87ADDoQ
• Facebookfacebook.com/kingstrustinternational
• LinkedInlinkedin.com/company/kingstrustinternational
• Instagraminstagram.com/princestrustinternational

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The King's Trust International