Canada Sports and Technology Club for Youth

What Canada Sports and Technology Club for Youth does

Canada Sports and Technology Club for Youth is a federally incorporated non-profit organization based in British Columbia, Canada, founded in 2020 (formerly RT Sports' n' Technology). It operates as a youth sports development program targeting Canadian youth aged 8-17, with the stated mission of instructing participants on how to integrate technology — devices, wearables, apps, and specialized software — into the training, practice, and development of their chosen sport. Primary activities include publicly registered camps, seminars, sessions, lessons, and events delivered both in-person and online, supplemented by community-based coaches and veteran players. The organization has a 4-person executive board (Founder/President Tiffany Allisha Shand plus Ricky, Suri, and Nadia) and reports no disclosed paid headcount.

The core product is the ELITE Kids Club, an annual membership program whose 'Track your Active' care-package bundles a Garmin Vivofit or Vivofit Jr. youth activity tracker, a members-only login portal, and sports/active swag. The organization is an Authorized Distributor Supporter for Garmin products and is eligible for Microsoft Non-Profit Discounts and Donations, supporting planned use of Microsoft Surface devices for coaching demonstrations. Secondary program surfaces include sport-specific technology camps (football, hockey, cycling) and financial-assistance pathways administered in partnership with Canadian Tire Jumpstart Charity, which provides up to $300 per child per sports activity twice yearly.

Revenue mechanics combine (a) ELITE Kids Club annual membership fees, (b) donations and fundraising through Charity Village and a Jumpstart-linked donation page, and (c) Garmin product resale at events. Pricing is not publicly disclosed; the organization explicitly offers scholarships and a 20-membership free contest, suggesting the membership base is in early stages of scale. Go-to-market is hybrid: self-serve website registration for membership, paired with field/community-event distribution through a 2022 Nationwide Outreach and Awareness campaign traversing Canadian regions. Customer concentration is diffuse across individual youth and families, but operational reliance on a small number of partnerships (Garmin, Jumpstart, Microsoft) constitutes the organization's primary structural dependency.

Name

Canada Sports and Technology Club for Youth

Legal name

Canada Sports and Technology Club for Youth

Website

https://canadasportsandtechologyclubforyouth.wordpress.com

Company type

Private

Operating status

Operating

Short description

Canada Sports and Technology Club for Youth is a federally incorporated British Columbia non-profit that runs the ELITE Kids Club, teaching Canadian youth aged 8-17 to integrate wearables, apps, and software into sports training via memberships, camps, and community events.

Ownership category

akta.pro rank

Product category

Youth Sports Development Programs

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYHSADAAAJ

Youth & Teen Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Youth sports development
• Sports technology education
• Activity tracker programs
• Nonprofit youth programs
• Sports training camps

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. ELITE Kids Club Membership Fees: Annual membership program offering benefits including wearable activity trackers, exclusive member login, and sports/active swag. The 'Track your active' care-package includes Garmin Vivofit jr. or Garmin Vivofit devices.
2. Donations and Fundraising: Organization accepts donations and conducts fundraising campaigns. They partner with Canadian Tire Jumpstart Charity and have online fundraising campaigns through Charity Village. They are also an authorized distributor supporter for Garmin products.
3. Product Resale and Distribution: The organization is set to resell and distribute products and brands during their events and activities. They are an Official Distributor for Garmin and distribute Garmin Vivofit products as part of membership sign-up.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Canada Sports and Technology Club for Youth is a non-profit organization that provides youth sports development programs integrating technology for participants aged 8-17 across Canada. The core offering is the ELITE Kids Club annual membership with the 'Track your Active' care-package including Garmin Vivofit activity trackers, complemented by publicly-registered sports technology camps, seminars, workshops, and financial assistance through Canadian Tire Jumpstart Charity partnerships.

Product overview

Canada Sports and Technology Club for Youth is a non-profit Youth Sports Development Club that integrates technology into sports training and development for youth aged 8-17. The organization operates primarily through its ELITE Kids Club membership program, which delivers the 'Track your Active' initiative providing Garmin Vivofit activity trackers as core components. The portfolio includes sports technology camps and workshops (covering football, hockey, cycling, and other sports), a nationwide campaign partnering with Canadian Tire Jumpstart Charity for financial assistance, and resale/distribution of Garmin products. The organization conducts public participation both in-person and online through camps, seminars, sessions, and events focused on demonstrating how technology (devices, wearables, apps, and software) can enhance sports skills development.

Differentiator

Problem solved

Functional benefit

Brands

• ELITE Kids Club: VIP membership program of Canada Sports and Technology Club for Youth featuring the 'Track your active' program. Members receive Garmin Vivofit activity trackers, an ELITE members-only login, and sports/active swag. Membership is valid for one year.

Products and services

• ELITE Kids Club Membership Annual membership program for youth aged 8-17 providing access to the 'Track your Active' program, including a Garmin Vivofit activity tracker, ELITE members-only login portal, and sports/active swag. Members participate in physical and active challenges using sports and technology.
• 'Track your Active' Care-Package Care-package provided to ELITE Kids Club members containing a Garmin Vivofit Jr. or Garmin Vivofit (regular) youth wearable activity tracker. Tracks distance, speed, calories burned, and heart rate to help youth develop, practice, and train within their chosen sports.
• Sports Technology Camps and Workshops Publicly-registered camps, seminars, sessions, and workshops teaching youth how to use devices, wearables, apps, and specialized software integrated into sports training and development. Includes hands-on technology demonstrations using Microsoft Surface Pro, Xbox One, and VR experiences.
• Financial Assistance and Scholarships Financial assistance programs available for youth participants who need support within their chosen sport, including partnership with Canadian Tire Jumpstart Charity providing grants up to $300 per youth sports activity twice a year.

Quantifiable outcome

• Up to $300 per child per sports activity available twice yearly through Canadian Tire Jumpstart Charity
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MicrosoftminorGTM or Marketing PartnerCanada Sports and Technology Club for Youth is officially eligible for Microsoft Non-Profit Discounts and Donations. The organization plans to use Microsoft Surface devices for coaching apps and technology demonstrations during their youth sports camps and programs.
• GarmincoreChannel Partner/ Reseller/ DistributorThe organization became an Official Distributor for Garmin products, specifically distributing Garmin Vivofit and Vivofit Jr. activity trackers as part of the ELITE Kids Club membership 'Track your active' program. They plan to include Garmin products in future programming for golf, cycling, fishing, swimming, and diving.
• Canadian Tire Jumpstart CharitycoreGTM or Marketing PartnerThe organization partners with Canadian Tire Jumpstart Charity during their Nationwide Campaign to provide financial assistance for kids who want to play sports in Canada. They collect donations and direct families to the Jumpstart Individual Child Grant program providing up to $300 per child per sports activity, twice yearly.
• Charity VillageminorGTM or Marketing PartnerThe organization conducts online fundraising campaigns through Charity Village to accumulate funding for startup projects and goals, preparing for public launch when COVID-19 restrictions are eliminated.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Right To Play: Canadian-founded international nonprofit using sport for youth development; comparable mission (sport-driven youth outcomes) and operational model (programs, partnerships, donations), though at much larger scale and with a global footprint rather than a Canada-domestic sports-tech focus.
• ParticipACTION: Canadian nonprofit encouraging physical activity and reducing sedentary living; directly comparable because CSAT explicitly cites 'combating sedentary living in Canadian youth' as a value-prop pillar and targets the same 8–17 demographic.
• Canadian Tire Jumpstart Charities: National charity providing Individual Child Grants for youth sports; comparable because CSAT is both a referral partner and serves the same low-income-family segment, competing for the same grant-recipient attention in the youth sports access space.
• True Sport Foundation: Canadian charitable foundation promoting values-based sport; comparable as a federally registered nonprofit driving youth sport participation and character development, sharing the Canadian-domestic youth-sport development positioning.
• Sport for Life Society: Canadian nonprofit promoting sport participation and literacy across the country; comparable as a Canada-wide sport-development intermediary that designs frameworks, conducts outreach, and partners with local organizations — overlapping CSAT's nationwide campaign and youth-development mandate.
• KidSport Canada: Canadian nonprofit that removes financial barriers to youth sport participation through grants — directly comparable to CSAT's Jumpstart-referral financial-assistance role and shared target population (Canadian youth 8–17 and their families).

Broad incumbents

• YMCA Canada: Large established nonprofit operating community recreation facilities with youth sports and fitness programming; comparable as a membership-based sport/recreation provider for Canadian youth and families, with vastly larger scale and broader programming portfolio.

Regional players

• Amateur Athletic Union (AAU): U.S.-based nonprofit governing body for youth amateur sports and club leagues (AAU is a candidate code reference); comparable structure to CSAT's youth-club model and camp/tournament programming, but U.S.-only rather than Canada-domestic.

Others

• Big Brothers Big Sisters of Canada: National youth-mentorship nonprofit operating through local agencies; adjacent because CSAT also uses coaches and veteran players from the community to mentor youth, but its core mission is mentorship rather than sport-tech instruction.

Emerging players

• Boys & Girls Clubs of Canada: National network of youth-serving clubs offering recreation, sports, and development programming; comparable as a youth-development organization running sport/activity programs with membership structures, though much broader in scope (not sport-tech focused).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CASportsandTechnology

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Canada Sports and Technology Club for Youth