Sushi Roll

What Sushi Roll does

Grupo Sushi Roll (Sushi Roll) is a privately held Mexican restaurant company (S.A. de C.V.) headquartered at Av. Popocatépetl No. 422, Col. General Anaya, CDMX. It operates a multi-brand Japanese-cuisine portfolio built around the flagship Sushi Roll brand and adjacent concepts Teppan House (teppanyaki), Tokio Restaurante Inteligente (premium/omakase), Sushi Lab (innovation line), and Sushi Kids Race (kids-oriented). The group runs roughly 80–100+ restaurants across 16 Mexican states, with a first international unit in Chula Vista, San Diego (USA), making it one of the largest Japanese-cuisine operators in Mexico by unit count.

The menu is built on sushi rolls, sashimi, teppanyaki, tempura, kushiage, and yakitori, with pricing spanning from approximately 46 MXN for bottled water to 890 MXN for the Tokio Omakase SKU. The technology stack is conventional for a chain restaurant group: a branded mobile app with the Sushi Roll Rewards loyalty program, a corporate website for ordering and information, and delivery via third-party platforms. There is no disclosed proprietary software, no API/SDK surface, and no AI/ML capability. Sub-brand segmentation and PetFriendly designations are used as customer-segmentation tools within the physical footprint.

The business model is direct-to-consumer: revenue is generated almost entirely from in-restaurant dining, takeout, and delivery, with menu-mix diversity and promotional mechanics (Sushi Nights 2x1, Jueves Cocteleros, Bossa Bloom, Sushilover Box, Sake Kanpai) used to drive traffic and average ticket. The loyalty program and app serve as a first-party data and retention layer rather than a meaningful revenue stream in their own right. The group is privately held with no disclosed funding rounds or external investors identified in the available data.

Name

Sushi Roll

Legal name

Sushi Roll, S.A. de C.V.

Website

https://sushiroll.mx

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Sushi Roll is a privately held Mexican restaurant group operating 80–100+ locations across 16 Mexican states and Chula Vista, San Diego (USA). It serves Japanese cuisine (sushi, sashimi, teppanyaki, tempura) through dine-in, takeout, delivery, and a mobile app with a loyalty program.

Ownership category

akta.pro rank

Product category

Japanese Cuisine Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Japanese cuisine restaurants
• Sushi restaurant chain
• Teppanyaki dining
• Food delivery service
• Restaurant loyalty program

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant dine-in and delivery sales: Revenue generated from food and beverage sales across physical restaurant locations and delivery orders. Customers order through the restaurant's own app, website, or in-person at locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sushi Roll operates a chain of company-owned Japanese-cuisine restaurants offering sushi rolls, sashimi, nigiri, temaki, teppanyaki, tempura, kushiage, rice dishes, soups, salads, and beverages across 100+ locations in Mexico and the United States. The company sells food and beverages through dine-in service, home delivery, and customer pickup, with orders placed via the proprietary mobile application, website, phone, or in person. The business is supported by a loyalty program (Sushi Roll Rewards) and differentiated dining concepts such as Teppan House teppanyaki experience and the Tokio smart restaurant.

Product overview

Sushi Roll is a 100% Mexican restaurant group operating an extensive chain of 80+ sushi and Japanese cuisine restaurants across Mexico with recent international expansion to San Diego, USA. The product portfolio centers on a comprehensive Japanese dining experience featuring diverse cuisine categories including sushi rolls (Classic and Special varieties), sashimi, temaki, nigiri, teppanyaki, tempura, kushiage, yakitori, and specialty dishes like Omakazē chef's tasting menus. The company offers both dine-in and digital ordering channels through its official mobile application, supported by the Sushi Roll Rewards loyalty program. Special dining concepts include Tokio Restaurante Inteligente (smart restaurant), Teppan House (tepanyaki experience), and Sushi Lab (innovative experimental creations). Promotional offerings include Sushi Nights 2x1, Jueves Cocteleros cocktails, Sushilover Box sports viewing bundles, and seasonal campaigns. The brand serves a broad market segment with pet-friendly locations and a dedicated kids program, operating across 16 Mexican states plus the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Teppan House: Teppanyaki restaurant experience
• Sushi Roll Rewards
• Sushi Kids Race

Products and services

• Sushi Roll Restaurant Chain Japanese cuisine restaurant chain offering sushi rolls, sashimi, nigiri, temaki, teppanyaki, tempura, kushiage, salads, soups, rice dishes, and beverages for dine-in, delivery, and takeout across 100+ locations.
• Teppan House Teppanyaki dining concept where chefs prepare food at the customer's table, offering an interactive Japanese dining experience.
• Tokio Restaurante Inteligente Smart restaurant concept in Mexico City offering a Tokyo-inspired immersive dining experience with digital ordering.
• Omakase Chef's Selection Premium multi-course tasting menus including Hakkone (375 MXN), Sapporo (453 MXN), Ichiban (631 MXN), and Tokio (890 MXN) curated by the chef.
• Sushi Lab Innovative experimental sushi roll creations gallery featuring creative flavor combinations such as Hokusai Roll, Van Crab Roll, Warhol Noodles, and Yayoi Dots.
• Sake Kanpai Premium sake tasting experience featuring curated sake selections.
• Sushi Roll San Diego Sushi Roll restaurant location in Chula Vista, San Diego, California, marking the brand's international expansion into the United States market.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sushi Itto: Sushi Itto is one of the largest Japanese-Mexican fusion chains in Mexico with a comparable menu (rolls, sashimi, teppanyaki) and dine-in/delivery model. It is the closest head-to-head competitor to Sushi Roll in the Mexican mainstream-sushi category.
• Yukai Sushi: Yukai is a Mexican sushi chain with a broad menu of rolls, sashimi and Asian plates, dine-in and delivery, competing directly for the same Mexican-consumer sushi occasion as Sushi Roll.

Broad incumbents

• Sanborns: Sanborns is a long-standing Mexican restaurant-and-retail chain operating full-service restaurants inside department stores. Comparable to Sushi Roll for dine-in real estate inside Mexican shopping centers and family/casual positioning.
• Vips: Vips is one of Mexico's largest casual-dining chains (owned by Walmart de México), with broad menus, family positioning and shopping-center locations comparable to Sushi Roll's locations in Perisur, Antea, Altacia and similar centers.
• YO! Sushi: YO! Sushi is a UK-headquartered conveyor-belt sushi chain with a wide rolls/sashimi menu and dine-in/click-and-collect model. It is an international comparable for Sushi Roll's chain operating model, multi-channel ordering and experiential formats (Teppan House).
• Kura Sushi: Kura Sushi is a publicly listed global Japanese sushi chain (US and Japan) using conveyor-belt service plus digital ordering touchpanels. It overlaps Sushi Roll's sushi-roll, sashimi and teppanyaki categories and represents a much larger broad incumbent whose US footprint sits in adjacent markets to Chula Vista.
• Casa de Toño: Casa de Toño is a Mexican regional-cuisine chain with a similar privately-held, multi-unit, high-traffic positioning. It is a broad comparable for Sushi Roll's dine-in density, family-driven marketing and mall/standalone real-estate footprint across Mexico.
• Italianni's: Italianni's is a major Mexican casual-dining chain (part of Grupo Alsea) with full-service dining in malls and standalone locations. Comparable as a broad casual-dining incumbent competing for the same family-occasion traffic as Sushi Roll.
• Wasabi: Wasabi is a UK sushi and bento retail-chain operator serving dine-in, takeaway and delivery. It is comparable as a multi-channel sushi chain with strong urban density and value positioning, similar to Sushi Roll's high-street + delivery mix in Mexican cities.

Regional players

• Chedraui: Chedraui operates prepared-food counters (including sushi and Asian dishes) within its Mexican hypermarkets. Comparable as a producer/seller of in-store Asian prepared foods sharing the same Mexican consumer wallet and occasion that Sushi Roll targets via dine-in and delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sushirollmx
• Facebookfacebook.com/sushirollmx
• LinkedInlinkedin.com/company/sushirollmx
• Instagraminstagram.com/sushirollmx
• TikToktiktok.com/@sushirollmx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Roll