Teaching Artists ROC

What Teaching Artists ROC does

Teaching Artists ROC is a 501(c)(3) nonprofit arts education organization headquartered at 510 State St, Suite 7, Rochester, New York, that operates a roster-based marketplace connecting independent teaching artists and ensembles with schools, universities, senior centers, and community event organizers. The organization curates a directory of professional artists across disciplines including theater, dance, music, and visual arts, who deliver performances, workshops, and arts-integrated educational programming across multiple subject areas for students of all ages. Founded in 2018, TAROC serves the Rochester, NY metropolitan area and surrounding Monroe County communities.

The organization distributes services through a website-driven direct booking model in which prospective clients submit inquiries via an online contact form to request specific artists or programs. The product surface comprises four core offerings: an Artists & Programs Roster directory, a video Showcase featuring artist performances and workshops, facilitated Booking Services that coordinate between clients and artists, and broader Arts in Education Programming delivered through professional teaching artists. There is no proprietary technology stack — the platform functions as a curated listing plus coordination service rather than a software product, with PayPal handling donation transactions and a standard CMS hosting the public site.

Teaching Artists ROC is funded through individual and corporate tax-deductible donations plus grants from a diversified coalition of public and private funders, including the Rochester Area Community Foundation, New York State Council on the Arts (with support from the Office of the Governor and NY State Legislature), the Ralph C. Wilson Jr. Foundation, the Farash Foundation, the City of Rochester, and Monroe County, NY. Program pricing is not publicly disclosed and is negotiated on a per-booking basis. Marketing channels are limited to the website booking form, an email newsletter, and word-of-mouth referrals; no paid acquisition, social selling, or partnership-driven distribution channels are documented.

Name

Teaching Artists ROC

Legal name

Teaching Artists ROC

Website

https://teachingartistsroc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Teaching Artists ROC is a Rochester, NY-based 501(c)(3) nonprofit that connects independent teaching artists with schools, universities, senior centers, and community organizations to deliver arts-integrated educational programming and performances across multiple disciplines.

Ownership category

akta.pro rank

Product category

Arts Education Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Independent Artists, Writers, and Performers (711510)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Arts Education Instruction (Visual/Performing) (EDAJAFAK)

akta.pro secondary industries

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG)

Keywords

• Arts education programs
• Teaching artist booking
• Arts in education
• Cultural arts performances
• Community arts programming

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Teaching Artists ROC operates as a 501(c)(3) tax-exempt organization that relies on tax-deductible donations from individuals, corporations, and foundations. Donations are accepted via PayPal and check, and play a crucial role in funding quality arts in education programming.
2. Government and Foundation Grants: Programs are funded through grants from the Rochester Area Community Foundation, New York State Council on the Arts (with support from the Office of the Governor and NY State Legislature), Ralph C. Wilson Jr. Foundation, and the City of Rochester. These public and private grant sources support operational costs and program delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Teaching Artists ROC operates a curated roster platform that connects independent teaching artists and ensembles with schools, universities, senior centers, and community organizations in the Rochester, NY region. The organization facilitates bookings and delivers arts-based educational programming — including performances, workshops, and residencies — using art as an instructional tool across multiple subject areas.

Product overview

Teaching Artists ROC operates as a platform connecting independent teaching artists and ensembles with educational institutions and community events. The organization functions as a roster-based marketplace featuring an Artists & Programs directory and a Showcase of video performances. The core offering includes facilitating artist bookings through an online form and delivering arts-in-education programming. Artists on the roster provide diverse services including performances, workshops, and interactive educational experiences across multiple art forms and subject areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Artists & Programs Roster A curated online directory of independent teaching artists and ensembles available for booking. Artists on the roster specialize in various art forms including theater, dance, music, and visual arts, offering educational programs for students of all ages.
• Showcase A video showcase featuring performances and workshops by teaching artists, demonstrating their work and artistic capabilities for prospective event planners and educators.
• Booking Services Facilitation of artist bookings for schools, universities, and community events through an online booking form, handling event coordination between clients and teaching artists.
• Arts in Education Programming Arts education programs delivered by professional teaching artists to students of all ages, using art as an instructional tool across various subject areas such as science, language, and cultural studies.

Quantifiable outcome

• Positive feedback from diverse客户 types including K-12 schools, universities, senior centers, and community events

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• The Strong National Museum of Play: Rochester-based cultural institution offering school programs, performances, and educational workshops for K-12 audiences, overlapping TAROC's local market and mission of arts-based learning.
• Geva Theatre Center: Rochester-based professional regional theater that runs its own education and outreach programming for schools and community groups in the same metro area as Teaching Artists ROC.
• Rochester Philharmonic Orchestra: Rochester's professional orchestra with established education and community engagement programs serving schools and families in the same geography as Teaching Artists ROC.
• New Victory Theater: New York City-based performing arts venue dedicated to kids and families that programs school performances and teaching artist residencies. Comparable education-focused performing arts model, but NYC geography.

Others

• National Guild for Community Arts Education: National membership and advocacy organization for community arts education providers. Not a direct competitor but an industry body serving institutions like Teaching Artists ROC and shaping funder relationships.

Direct peers

• Young Audiences Arts for Learning: National network of affiliates that roster teaching artists and deliver arts-in-education programming to schools. Operates the same artist-roster-plus-school-booking model as Teaching Artists ROC, with affiliated chapters in New York.
• Center for Creative Education: Nonprofit that places professional teaching artists in schools and community settings to integrate arts into education. Shares the teaching-artist roster and K-12 focus of Teaching Artists ROC.
• Arts for Learning (Young Audiences of New Jersey & Eastern Pennsylvania): Regional affiliate of the Young Audiences network that connects schools with teaching artists across disciplines. Directly comparable roster-based arts education model serving K-12 and community audiences.

Broad incumbents

• Lincoln Center Education: Major institutional arts education program of Lincoln Center that delivers performances, workshops, and curriculum-integrated programming to schools across New York State. Larger scale and brand, but overlapping mission and customer base.
• Carnegie Hall Weill Music Institute: National-caliber arts education arm of Carnegie Hall producing school programs, workshops, and teaching artist residencies. Operates at a much larger scale but competes for the same K-12 arts integration funding and partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teachingartistsROC
• LinkedInlinkedin.com/company/teaching-artists-roc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teaching Artists ROC