Staley House LLC- Creator of the FreeArm

What Staley House LLC- Creator of the FreeArm does

Staley House LLC is a privately held, founder-operated medical device company headquartered in Helena, Arkansas, that designs, manufactures, and sells the FreeArm Muscle, a bendable-arm, clamp-based tube feeding assistant. The device mechanically clamps to surfaces up to two inches thick (tables, cribs, strollers, wheelchair bars, hospital bed rails) and uses dual hooks to hold gravity syringes (35-140 mL), lightweight enteral pumps up to 2.3 lbs including Infinity, Kangaroo Joey, and Curlin units, and feed bags up to 1,200 mL. The core product is sold in a consumer configuration ($259 USD, four color variants) and in hospital configurations bundled with manufacturer-specific peg and clamp attachments for GE, Draeger, and Atom beds ($459). An FDA Class One registered device with patent-pending IP and HCPCS code B9998 insurance billing pathway, the FreeArm is the company's only flagship product line, supplemented by replacement clips, single-use clip cases of 25, gift cards, and Ollie Pins accessories.

The company runs a hybrid go-to-market combining direct-to-consumer e-commerce via freearmcare.com, enterprise distribution through McKesson, Medline, and Cardinal Health (with assigned catalog numbers), direct hospital purchase orders, and a network of regional international distributors covering Europe (danumed, Nutricia, GBUK), the UK (Wilbo's Blends), Australia (Tubie Fun, Surgical House, AMSL/InterMed with NDIS funding support), and New Zealand. Marketing is community-centered, relying on Facebook, Instagram, LinkedIn, YouTube, a monthly blog newsletter, and clinical conference presence at ASPEN and NASPGHAN, supplemented by healthcare-provider referrals from NICU/PICU nurses, dietitians, and discharge planners.

Staley House was founded by Misti and Will Staley following the death of their infant son Freeman in February 2016, after direct experience of the challenges of gravity-syringe tube feeding. As of November 2023, the FreeArm was reported in use across 28 countries and all 50 US states, with the team expanding in July 2022 through the hire of Tracey Giambertone as Director of Clinical Sales and Strategy. In December 2025, the company received a $100,000 Power Play Grant from Poker Power via the IFW funding marketplace to fund FreeArm expansion.

Name

Staley House LLC- Creator of the FreeArm

Legal name

Staley House LLC

Website

https://freearmcare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Staley House LLC designs and sells the FreeArm Muscle, an FDA-registered, bendable-arm medical device that clamps to surfaces to hold syringes, pumps, and feed bags during tube feeding for children and adults in hospital, clinical, and home settings.

Ownership category

akta.pro rank

Product category

Enteral Feeding Medical Devices

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113), Home Health Equipment Rental (532283)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

Keywords

• Tube feeding devices
• Enteral feeding equipment
• Medical assistive devices
• Durable medical equipment
• Gravity feeding aids

Headquarters

HQ city

Helena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Consumer direct purchases through freearmcare.com. Individual consumers purchase FreeArm Muscle for personal/home use. Insurance reimbursement available through HCPCS code B9998.
2. Wholesale to Distributors: Supply agreements with major medical distributors including McKesson, Medline, Cardinal, and international partners. Bulk orders for hospitals and DMEs.
3. Hospital Supply: Direct hospital purchasing and vendor setup for inpatient use. Products include FreeArm with various peg and clamp configurations for different hospital equipment.
4. International Distribution: Regional distributors in Europe, UK, Australia, NZ manage local sales with local currency, duties included pricing. NDIS funding accepted in Australia.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Staley House LLC designs, manufactures, and sells the FreeArm Muscle, a bendable-arm clamping medical device that holds syringes, lightweight pumps, and infusion bags for hands-free gravity and pump tube feeding in hospital, home, and on-the-go settings. The company offers consumer configurations and hospital-specific configurations bundled with manufacturer-specific peg attachments (GE, Draeger, Atom) for inpatient use, sold via direct e-commerce, major medical distributors, and hospital direct orders.

Product overview

Staley House LLC offers the FreeArm, a unified line of tube feeding assistant devices centered around the FreeArm Muscle — a bendable-arm clamping device that holds syringes, pumps, and infusion bags during enteral feeding and IV infusions. The core FreeArm Muscle is available in consumer and hospital configurations; hospital versions bundle the device with manufacturer-specific peg attachments (GE Peg, Draeger Peg, Atom Peg) and clamps. Accessories include the FreeArm Muscle Clip (individual and 25-pack disposable), FreeArm Gift Cards, and Ollie Pins. The company sells direct to consumers online and to hospitals via direct purchase orders, as well as through distribution partners including McKesson, Medline, and Cardinal Health. The FreeArm is an FDA class one medical device, billable for insurance coverage under HCPCS code B9998.

Differentiator

Problem solved

Functional benefit

Brands

• FreeArm Muscle: The primary product - an FDA class one medical device that assists with tube feeding by clamping to surfaces and holding syringes, pumps, and infusion bags for gravity and pump feeding.

Products and services

• FreeArm Muscle A bendable-arm tube feeding assistant that clamps to surfaces such as tables, cribs, strollers, and wheelchair bars, enabling hands-free syringe feeding, pump feeding, and infusions at the hospital, home, and on the go. Supports gravity syringes (35–140mL), lightweight pumps under 2.3 lbs (e.g., Infinity, Kangaroo Joey, Curlin), and feed/infusion bags up to 1,200mL. Available in four colors: pink, white, blue, and green. Sold directly to consumers via freearmcare.com at $259 (sale from $400 MSRP) and to hospitals at $459 with specific peg and clamp configurations.
• FreeArm Muscle Clip A thick, strong clip with a locking nut where the clip connects to the bendable arm, preventing it from popping off even when holding heavier feed bags. Includes two hooks for hanging feed and flush bags simultaneously. Sold individually at $15 (sale) / $35 (original).
• FreeArm with GE Peg and Clamp for Hospitals Hospital-grade FreeArm configuration bundled with a GE Peg attachment and clamp, designed for inpatient use with GE hospital bed systems.
• FreeArm with Draeger Peg and Clamp for Hospitals Hospital-grade FreeArm configuration bundled with a Draeger Peg attachment and clamp, designed for use with Draeger BabyRoo and similar hospital equipment.
• FreeArm with Atom Peg and Clamp for Hospitals Hospital-grade FreeArm configuration bundled with an Atom Peg attachment and clamp, available as a special order for hospital use with Atom medical equipment.
• Single Use FreeArm Muscle Clip (Case of 25) Disposable version of the FreeArm Muscle clip, sold in a case of 25 units at $875.00 for hospital and clinical use.

Quantifiable outcome

• Used in 28 countries and all 50 US states
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• McKessoncoreChannel Partner/ Reseller/ DistributorMajor US medical supply distributor supplying FreeArm Muscle. Catalog numbers: 1212861 (Pink), 1212862 (White), 1212863 (Blue), 1212864 (Green), 1212865 (Clip). Hospital and DME orders available through McKesson.
• MedlinecoreChannel Partner/ Reseller/ DistributorUS medical supply company distributing FreeArm Muscle through their catalog for hospital and home medical equipment orders.
• Cardinal HealthcoreChannel Partner/ Reseller/ DistributorMajor healthcare distributor supplying FreeArm products to hospitals and healthcare facilities across the US.
• danumed (Europe)coreChannel Partner/ Reseller/ DistributorEuropean medical supply company distributing FreeArm Muscle to customers in Europe with local support and shipping.
• Wilbo's Blends (UK)coreChannel Partner/ Reseller/ DistributorUK-based distributor supplying FreeArm Muscle with prices in UK pounds and duties included. Quick delivery to UK customers.
• Tubie Fun (Australia)coreChannel Partner/ Reseller/ DistributorAustralian distributor specializing in tube feeding accessories. Accepts NDIS funds for FreeArm Muscle purchases.
• GBUK (Europe)coreChannel Partner/ Reseller/ DistributorUK enteral nutrition accessory distributor supplying FreeArm through GBUK Enteral brand.
• Nutricia (Europe)coreChannel Partner/ Reseller/ DistributorEuropean nutrition company distributing FreeArm Muscle in Germany and Austria.
• Enexia SpecialtyminorChannel Partner/ Reseller/ DistributorRegional DME in NY, NJ, PA, and AZ supplying FreeArm Muscle to patients with insurance billing support.
• URS MedicalminorChannel Partner/ Reseller/ DistributorTexas DME supplier billing FreeArm Muscle to patient insurance upon physician LMN/PWO submission.
• Tender Care Pediatric ServicesminorChannel Partner/ Reseller/ DistributorColorado DME founded by a nurse, supplying FreeArm Muscle to medically complex children in Colorado.
• Oley FoundationminorStrategic or Co-development PartnerNonprofit supporting home IV and tube feeding patients. FreeArm participates in Oley Foundation conferences and Jammin' Jammies children's events.
• ASPENminorStrategic or Co-development PartnerAmerican Society for Parenteral and Enteral Nutrition. FreeArm research featured at ASPEN conferences.
• NASPGHANminorStrategic or Co-development PartnerNorth American Society for Pediatric Gastroenterology, Hepatology and Nutrition. FreeArm research featured at conferences.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Applied Medical Technology (AMT): AMT manufactures enteral feeding devices including MiniONE low-profile gastrostomy buttons, feeding tubes, and enteral accessories for neonatal, pediatric, and adult populations. Directly comparable as a manufacturer of DME feeding accessories sold via hospital and home channels.
• NeoMed: NeoMed produces enteral feeding products for NICU and pediatric patients, including syringes, extension sets, and feeding accessories. Directly comparable as a neonatal/pediatric enteral feeding accessory maker serving hospitals, where FreeArm's hospital configurations are positioned.
• Moog Medical: Moog Medical manufactures the Kangaroo enteral feeding pumps (Kangaroo Joey, Kangaroo OMNI) and related giving sets. Their pumps are explicitly supported on the FreeArm, making Moog an adjacent hardware peer whose installed base influences FreeArm's addressable market.

Broad incumbents

• Avanos Medical: Avanos Medical is a global medical device company with a substantial enteral feeding portfolio including MIC-KEY low-profile feeding tubes and CORFLO feeding tubes, plus enteral accessories. A broad incumbent serving the same patient population with deeper resources and broader product lines.
• Abbott Nutrition: Abbott Nutrition produces major enteral nutrition brands (Jevity, Ensure, PediaSure) and adjacent feeding devices. A broad incumbent serving enteral patients globally in the same clinical workflow as FreeArm.
• Fresenius Kabi: Fresenius Kabi produces enteral nutrition products (Compat, Nutrison) and enteral feeding devices/accessories. Broad incumbent in the same enteral care ecosystem serving the patients that use FreeArm.
• Danone Nutricia: Nutricia is a major medical nutrition company offering enteral formulas (Nutrison, Nutrini) and associated feeding devices/accessories in Europe and globally. Already a FreeArm distribution partner in Germany/Austria, but also a broad incumbent in the same enteral care category.
• MIC Gastrostomy Devices (Halyard Health / Avanos legacy): Halyard Health (now Avanos) historically manufactured MIC gastrostomy feeding devices widely used in hospitals. Comparable as a hospital-channel enteral feeding accessory maker whose products are prescribed in the same NICU/PICU discharge workflow.
• Medela: Medela makes hospital-grade medical devices including enteral feeding equipment (feeding tubes, syringes) and NICU products. Comparable as a hospital-channel medical device maker with broad neonatal and feeding portfolios.

Emerging players

• Compact Medical Solutions: Compact Medical Solutions makes portable intravenous pole systems and bedside mounting solutions, providing a directly adjacent product category (portable IV / pump mounting) that competes functionally with FreeArm Muscle for caregiver mobility use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/LifewithStripes
• Facebookfacebook.com/FreeArm
• LinkedInlinkedin.com/company/staley-house-llc-creator-of-the-freearm
• Instagraminstagram.com/freearm.tube.feeding.assistant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staley House LLC- Creator of the FreeArm