Standard Hat Works
Standard Hat Works is a 1915-founded, family-owned Waco, Texas artisan hat maker that designs, sells, and services custom felt hats, branded merchandise, and hat-making supplies to individual consumers through DTC e-commerce, flagship retail, and events.
- Company typePrivate
- Founded1915
- HeadquartersWaco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Standard Hat Works does
Standard Hat Works is a family-owned artisan hat maker founded in 1915 and headquartered in Waco, Texas. The company designs, manufactures, and sells custom felt hats, branded merchandise, hat-making supplies, and hat-related services such as cleaning, sizing, and maintenance. Its core technology is traditional hat-making craftsmanship, anchored by a custom hat building service that allows customers to configure bespoke felt hats through an online tool and in-store appointments.
The business operates on a direct-to-consumer go-to-market motion. Its primary distribution channels are a Shopify-powered e-commerce storefront and a flagship retail/showroom at 1304 North New Road in Waco, supplemented by a Nashville, Tennessee expansion location, pop-up events, and an event series branded as 'One Night Standard.' Revenue is generated through three streams: one-time sales of custom and ready-to-wear hats and merchandise (including clearance), professional hat services, and hardware sales of hat-making supplies to hobbyists. Pricing is not publicly disclosed, consistent with a custom-order business model.
The company targets individual consumers, including Western and country music enthusiasts, collectors, and DIY hat makers, with a horizontal segmentation approach. Its competitive positioning leans on 109 years of brand heritage, recognized by the 2023 Texas Treasure Business Award, and on limited-edition collaborations such as the 2022 partnership with country music artist Cody Jinks. The company is privately held, has not raised institutional funding, and operates with a small team of 11-50 employees.
Standard Hat Works firmographics
Firmographics- Name
- Standard Hat Works
- Legal name
- Standard Hat Works
- Website
- https://standardhatworks.com
- Company type
- Private
- Founded year
- 1915
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Standard Hat Works is a 1915-founded, family-owned Waco, Texas artisan hat maker that designs, sells, and services custom felt hats, branded merchandise, and hat-making supplies to individual consumers through DTC e-commerce, flagship retail, and events.
- Ownership category
- akta.pro rank
Standard Hat Works industry classification
Industry- Product category
- Custom Headwear
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)
Keywords
Where Standard Hat Works is headquartered
LocationHeadquarters
- HQ city
- Waco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Standard Hat Works business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hat Sales: Direct sale of custom felt hats, merchandise, and clearance items through e-commerce and retail locations
- Hat Services: Professional hat services including cleaning, sizing, and maintenance
- Hat Supplies: Sale of hat-making supplies and accessories to DIY hat makers
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Standard Hat Works product offering
Product offeringCore offering
Standard Hat Works is an artisan hat maker that designs, manufactures, and sells custom felt hats (including a build-your-own-hat configurator), offers professional hat services such as fitting, cleaning, sizing, and maintenance, and retails branded merchandise plus hat-making supplies for hobbyists and DIY customers. Its products and services are delivered through a Shopify e-commerce storefront, a flagship Waco, TX retail and production store, and a newer Nashville, TN location.
Product overview
Standard Hat Works is a single-location artisan hat manufacturer and retailer offering a portfolio of products centered on custom and ready-to-wear hats. The core offerings consist of Hat Services (in-store fitting and care) and Custom Hats built to customer specifications through a build-your-own-hat platform. The product portfolio extends to Merchandise (branded hats and accessories), Clearance Merchandise (discounted items), and Hat Making Supplies for hobbyists. The company also operates experiential retail through One Night Standard events and Pop-Up Events at various locations including Nashville. The Waco, Texas location serves as the primary manufacturing, retail, and event space.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Hats (Build Your Custom Hat) Bespoke custom hat creation service that allows customers to design and order personalized hats with specified materials, styles, brim size (e.g., 3-inch), and features, built using traditional hat-making craftsmanship and premium Pure Beaver felt. Targeted at individual consumers and select collaborators seeking one-of-a-kind hats.
- Hat Services Professional hat fitting, styling, cleaning, sizing, and maintenance services performed in-store at the Waco, Texas location, with appointment scheduling available online. Intended for individual hat owners who need proper fitting and ongoing care for their hats.
- Branded Merchandise Branded hats and related accessories offered as ready-to-wear merchandise for individual customers.
- Hat Making Supplies Tools, materials, and supplies for hat making sold to hobbyists, DIY customers, and professionals who want to create or refurbish hats on their own.
Companies that use Standard Hat Works
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Standard Hat Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Standard Hat Works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cody JinkscorePartnership with country music artist Cody Jinks to produce 25 limited edition replicas of his custom made felt hat. The hat featured Pure Beaver felt with a 3-inch brim, representing a flagship collaboration combining celebrity influence with artisan craftsmanship.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Standard Hat Works competitors and assessment
Company assessmentBroad incumbents
- Stetson: Stetson is the most iconic American Western hat brand, offering a broad portfolio of factory-produced and custom felt hats. It is comparable to Standard Hat Works as the dominant incumbent in the custom/premium Western hat category, though it operates at far greater scale and distribution.
- Outback Trading Company: Outback Trading is an established Western/outdoor apparel brand that includes hats as part of a broader Western wear portfolio. It is comparable as a broader Western apparel incumbent with overlapping hat offerings.
- Resistol Hats: Resistol is a major Western hat manufacturer with deep roots in Texas, producing felt and straw hats. It is comparable to Standard Hat Works as a heritage Texas-based hat brand competing in the custom and ready-to-wear Western hat segments.
Regional players
- Cavender's Boot City: Cavender's is a multi-state Western apparel retailer carrying custom and branded hats, footwear, and apparel. It is comparable as a regional Western retail peer that also sells custom hats alongside ready-to-wear inventory.
Direct peers
- Bullhide Hats: Bullhide is a Western hat manufacturer and wholesaler offering custom hat programs with logo and style options. It is comparable to Standard Hat Works as a peer in the custom Western hat space, though it leans more on wholesale/B2B distribution.
- Greeley Hat Works: Greeley Hat Works is a small, custom felt hat maker operating in a similar artisan model with bespoke hat building, services, and supplies. It is one of the closest direct peers to Standard Hat Works in scale, philosophy, and product offering.
- American Hat Makers: American Hat Makers is a custom leather and felt hat maker based in Texas with a similar artisanal direct-to-consumer model. It is a direct peer to Standard Hat Works in custom hat production and DTC retail.
- Atwood Hat Company: Atwood Hat Company is a custom hat maker in Texas specializing in handcrafted felt hats with a heritage positioning. It is among the most direct competitors to Standard Hat Works in artisan custom hat production.
- Charlie 1 Horse: Charlie 1 Horse is a Western hat brand offering custom and fashion-forward felt hats with a focus on premium materials. It is comparable to Standard Hat Works as a peer in the premium custom Western hat market.
Emerging players
- Heritage Hat Co. Heritage Hat Co. is a smaller custom hat maker building a premium DTC brand with focus on quality materials and fit. It is comparable as an emerging artisan hat peer targeting a similar customer through e-commerce and custom builds.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Standard Hat Works social profiles
Digital presenceStandard Hat Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Hat Works leadership team
Management profileNumber of profiles
Profiles1 record
Standard Hat Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Hat Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Hat Works
What does Standard Hat Works do?
Standard Hat Works is an artisan hat maker that designs, manufactures, and sells custom felt hats (including a build-your-own-hat configurator), offers professional hat services such as fitting, cleaning, sizing, and maintenance, and retails branded merchandise plus hat-making supplies for hobbyists and DIY customers. Its products and services are delivered through a Shopify e-commerce storefront, a flagship Waco, TX retail and production store, and a newer Nashville, TN location.
Is Standard Hat Works a public or private company?
Standard Hat Works is a private company. It is classified as family owned and is currently operating.
When was Standard Hat Works founded?
Standard Hat Works was founded in 1915. It employs 11 to 50 people.
Where is Standard Hat Works based?
Standard Hat Works is headquartered in Waco, United States, in the North America region.
How does Standard Hat Works make money?
Three revenue lines are on record. Hat Sales are the primary driver. The others are hat Services and hat Supplies.
Who are Standard Hat Works's main competitors?
Broad incumbents on record are Stetson, Outback Trading Company and Resistol Hats. Cavender's Boot City is listed as a regional player. Direct peers are Bullhide Hats, Greeley Hat Works, American Hat Makers, Atwood Hat Company and Charlie 1 Horse. Heritage Hat Co. is listed as an emerging player.
Does Standard Hat Works have an API?
No public API is recorded for Standard Hat Works.
What industry is Standard Hat Works in?
Standard Hat Works's product category is Custom Headwear. Its primary akta.pro industry code is IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 31599 and its SIC code is 2300.