Southern Seagreens Pty Ltd

Name

Southern Seagreens Pty Ltd

Legal name

Southern Seagreens Pty Ltd

Website

https://www.southernseagreens.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Edible Seaweed & Kelp Food Products

NAICS

Other Aquaculture (112519), Seafood Product Preparation and Packaging (31171)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Seaweed & Algae Aquaculture (incl. microalgae) (AFAEAAAE)

Keywords

• Edible seaweed products
• Kelp farming
• Seaweed seasonings
• Foodservice supply
• Regenerative aquaculture

Headquarters

HQ city

Dromana

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Sells seaweed food products directly to home cooks via the company's Shopify-powered online store, shipping within Australia. Revenue from individual product sales and bundled gift packs.
2. Foodservice & Wholesale Bulk Supply: Supplies bulk seaweed ingredients to professional chefs and commercial food enterprises. Bulk formats include Fresh Wakame (1kg, 3.5kg), Dried Wakame 100g, Smoked Kelp Dust (50g, 100g), Wakame Brine Sea Salt (300g, 600g), Australian Kombu (150g, 250g), Furikake bulk (320g), Chilli Kelp bulk (290g), Kelp Salt bulk (500g).
3. Retail Distribution: Supplies products to independent retail stockists across the Mornington Peninsula and Melbourne including specialty grocers, farm stores, and organic markets. Revenue generated through wholesale supply to stockists.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Southern Seagreens farms native Australian Giant kelp (Ecklonia radiata) at a sea farm in Flinders, Victoria, and wild-harvests invasive Wakame under a Vic Fisheries licence in southern Port Phillip Bay. The company produces ambient air-dried edible seaweed ingredients and condiments—including dried wakame, kelp powders, furikake, chilli kelp, kelp salt, umami jams, and shoyu—for home cooks and professional chefs. Bulk formats and wholesale packs are offered for foodservice customers alongside direct-to-consumer retail sales via its Shopify storefront.

Product overview

Southern Seagreens is a small-scale Australian edible seaweed company offering a diverse portfolio of kelp and seaweed food products. Core offerings include dried and powdered seaweeds (Dried Wakame, Ground Seaweed Powder), condiment products (Kelp Disco Jam, Wakame Jalapeno Special Sauce, Smoked Kelp Umami Wonder Dust, Chilli Kelp, Furikake, Kelp Salt), and specialty items (Australian Wakame Shoyu, Wakame Brine Sea Salt). Products are sold as individual items or in bundles (Umami Tsunami Bundle, Box of Seaweed Tricks). The company also offers apparel merchandise and bulk foodservice products for commercial customers. All products feature sustainably farmed native Australian kelp or wild-harvested invasive Wakame, with an emphasis on regenerative agriculture and local food system development.

Differentiator

Problem solved

Functional benefit

Products and services

• Dried Wakame 30g Hand-harvested Australian Wakame seaweed, ambient air-dried to less than 0.6 water activity for shelf stability. Hydrates to approximately 150g. Won Delicious Magazine Change Maker award for innovation and sustainability. Sold to home cooks and chefs.
• Kelp Disco Jam 100g Small batch umami flavour bomb spread made with Victorian kelp. Savoury with a hint of sweetness; versatile condiment for cheese boards, noodles, stir-fries, and eggs. Launched August 2025.
• Wakame Jalapeno Special Sauce 150ml Medium-heat savoury sauce with jalapeno peppers and wild-harvested Wakame for umami depth. For grilled veggies, noodles, soups, tacos, and marinades. Launched November 2025.
• Smoked Kelp Umami Wonder Dust 30g 100% Victorian kelp including prized mekabu section, smoked with local tea tree and ground to fine powder. Smoky umami finishing dust used by high-end Australian restaurants.
• Chilli Kelp 70g Australian take on Shichimi Togarashi (seven-spice). Medium-heat spicy finishing sprinkle with umami character from all-natural air-dried Victorian kelp.
• Furikake 75g All-natural umami-packed seasoning with Victorian kelp, roasted white and black sesame seeds, miso powder, and ground pumpkin seeds. For eggs, rice, roast vegetables, and noodles.
• Kelp Salt 110g Premium Victorian salt blended with regeneratively farmed native Giant Kelp from Flinders. Co-developed with Mount Zero Pink Lake salt. All-Victorian small-batch condiment.
• Wakame Brine Sea Salt 35g Solar-evaporated Wakame-infused brine salt with striking minerality and natural umami. Upcycled from the waste stream during fresh Wakame preservation. Launched in 2025.
• Ground Seaweed Powder 50g 100% natural Victorian premium food-grade kelp, air-dried at 30°C and milled to powder. For smoothies, cooking, and health applications.
• Australian Wakame Shoyu 200ml Victorian small-batch hand-made soy sauce featuring local Wakame, produced over a two-year timeline. Lighter-style shoyu with loads of umami and oceanic kick. Launched September 2025.
• Umami Tsunami Bundle Bundle of three umami-forward condiments — Kelp Disco Jam, Umami Wonder Dust, and Wakame Jalapeno Special Sauce — sold together at 10% savings versus individual purchase.
• Box of Seaweed Tricks Gift pack containing Furikake (75g), Chilli Kelp (70g), and Kelp Salt (110g) in a black gift box. Targeted at foodies exploring seaweed condiments.
• Australian Kombu (Foodservice Bulk) Sustainably bred and grown native Australian kelp from Flinders sea farm, gently air-dried to less than 0.6 water activity. Available in 150g and 250g PET pouches for foodservice customers, plus bulk pack sizes of 1kg and 3.5kg Fresh Wakame, 100g Dried Wakame, 50g/100g Smoked Kelp Dust, 300g/600g Wakame Brine Sea Salt, 320g Furikake, 290g Chilli Kelp, and 500g Kelp Salt. Pricing is quote-based.

Quantifiable outcome

• Carbon sequestration approximately 5x that of a tree or land-based plant per unit volume
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mount ZerocoreStrategic or Co-development PartnerMount Zero collaborated with Southern Seagreens to blend their Pink Lake salt with Southern Seagreens' regeneratively farmed native Giant kelp to create Kelp Salt — an all-Victorian, small-batch condiment combining Mount Zero's heritage salt with local seaweed umami.
• Homegrown ShoyucoreStrategic or Co-development PartnerHomegrown Shoyu produced the Australian Wakame Shoyu — a Victorian small-batch, hand-made shoyu made from biodynamic soybeans, red wheat, hand-harvested wakame, water, salt and koji, aged over a two-year production timeline. Southern Seagreens retails this collaborative product on their website.
• GreenwaveminorOthersGreenwave is a free US-based web resource providing geeky seaweed farming information. Southern Seagreens used Greenwave to get started on topics of nursery, farm design and farming operations when establishing their seaweed farming activities in Victoria.
• Torello FarmminorChannel Partner/ Reseller/ DistributorTorello Farm (Dromana) is a primary Mornington Peninsula farm and stockist carrying Southern Seagreens products. Featured as a key local stockist.
• Leaf StoresminorChannel Partner/ Reseller/ DistributorLeaf Stores operates three locations (Elwood, Armadale, Hawthorn) and carries Southern Seagreens products. Key Melbourne-based retail stockist.
• CERES Fair FoodminorChannel Partner/ Reseller/ DistributorCERES Fair Food is an online grocery platform delivering to customers, carrying Southern Seagreens products for home delivery within their Melbourne catchment area.

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Cascadia Seaweed: British Columbia-based kelp and seaweed farming company operating aquaculture leases and producing food-grade kelp products. Closest direct peer by business model — farms native kelp, sells dried and processed seaweed to foodservice and retail, with a similar sustainability and ecosystem-restoration narrative.
• Sea Forest: Tasmanian seaweed cultivation company producing food-grade and animal-feed kelp products. Comparable as an Australian pioneer in commercial seaweed farming competing for the same domestic foodservice and consumer seaweed market.
• Atlantic Sea Farms: Maine-based kelp farming cooperative producing food-grade kelp for ingredient brands and direct retail sales. Closely comparable in operating model — aquaculture leases, vertically integrated drying, and a multi-channel (foodservice + CPG) go-to-market.
• Mara Seaweed: Scottish seaweed brand selling dried seaweed, seasonings, and condiments through DTC and retail. Comparable in product mix (dried seaweed, condiments, seasonings) and channel strategy (DTC + specialty retail), operating from a colder-water seaweed-growing region analogous to Victoria.
• Maine Coast Sea Vegetables: Long-established North American seaweed company harvesting and processing wild and farmed kelp and dulse for retail and wholesale. Comparable in vertical integration (harvest to finished dried product) and heritage as a category pioneer in their regional market.

Broad incumbents

• Ocean Harvest Technology: Established Irish seaweed ingredient company producing seaweed-based food ingredients and supplements at commercial scale. Broader-vertical peer with greater scale and B2B focus versus Southern Seagreens' premium DTC + foodservice positioning.

Emerging players

• Akua: US-based kelp food brand selling kelp jerky, pasta, and snacks via DTC and foodservice. Comparable as an emerging consumer seaweed brand transforming aquaculture output into distinctive packaged products, though focused on snack formats rather than seasonings.

Regional players

• Spring Bay Seaweed: Tasmanian seaweed brand producing dried seaweed, condiments, and seasonings for retail and foodservice. Strong direct competitor in the Australian premium seaweed segment with overlapping product categories and customer base.
• Vitamin Sea: Australian seaweed harvesting and processing company producing dried seaweed products for food and nutraceutical applications. Comparable as an Australian seaweed operator with a similar product portfolio, though focused more on bulk and ingredient applications.

Others

• GreenWave: US-based non-profit that mentors new seaweed farmers globally, including Southern Seagreens. Comparable as an ecosystem enabler/knowledge resource in the regenerative ocean-farming category rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@southern_seagreens
• Facebookfacebook.com/SouthernSeagreens
• Instagraminstagram.com/southern_seagreens
• TikToktiktok.com/@southern_seagreens?lang=en
• LinkedInlinkedin.com/company/southern-seagreens

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Seagreens Pty Ltd