Sport On

What Sport On does

Sport On is a privately held specialty sports retailer headquartered in Catania, Sicily, operating since 2009. The company sells running, volleyball, and tennis footwear, apparel, and accessories through a dual-channel model: a 24/7 WooCommerce-based e-commerce storefront at sport-on.it and a single physical retail showroom at Via Cesare Vivante 39/41 in Catania. Its product catalog spans approximately 239 running shoe SKUs across premium athletic brands including ASICS, Brooks, HOKA, Mizuno, Saucony, Adidas, Altra Running, Karhu, and La Sportiva, organized by sport, gender, shoe type (neutral, stable, speed, trail, spiked), and brand.

The company targets three primary consumer segments — runners (road, trail, competition), volleyball players (indoor and beach), and tennis players — and differentiates through sport-specific curation, expert sizing guidance via its "Scala Misure" tool, and category-specific accessories such as NOENE insoles, Mizuno knee pads, and running socks. Pricing ranges from approximately €60 for entry-level shoes to €250 for premium models, with free shipping on orders over €100 and 14-day free returns. Revenue is generated almost entirely through one-time retail product sales supplemented by gift cards; no subscription, licensing, or recurring revenue streams exist.

The underlying technology stack is a standard WooCommerce implementation supporting catalog management, shopping cart, customer accounts, and order processing. The company does not disclose APIs, mobile applications, AI/ML features, or proprietary technology. Marketing is conducted primarily through organic social channels (Facebook and Instagram under "sportonct"), direct communication (WhatsApp and email), educational content (size guides), and community engagement through RUN COMMUNITY events including CITY RUN and local EVENTI. The headcount is reported at 1–10 employees, and the company appears to be independently owned with no disclosed institutional funding, parent company, or M&A activity.

Name

Sport On

Legal name

Sport ON

Website

https://sport-on.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport On is a Catania-based specialty sports retailer operating an online store and a single physical showroom, selling running, volleyball, and tennis footwear, apparel, and accessories from premium brands like ASICS, HOKA, Brooks, and Mizuno to individual athletes in Italy.

Ownership category

akta.pro rank

Product category

Athletic Footwear Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Volleyball Equipment Retail (CRAMAEAG), Tennis & Court Footwear & Apparel Retail (CRAMACAG), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Running footwear retail
• Volleyball equipment retail
• Athletic shoes ecommerce
• Sports apparel store
• Specialty sports retailer

Headquarters

HQ city

Catania

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Product Sales: One-time sales of running shoes, volleyball shoes, tennis shoes, sports apparel (t-shirts, hoodies, jackets), and accessories (socks, knee pads, insoles, shin guards). Products are sold at fixed retail prices with occasional discounts.
2. Gift Cards: The company sells gift cards allowing customers to purchase products on the e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sport ON operates a specialty omnichannel sports retailer selling running, volleyball, and tennis footwear, apparel, and accessories through a 24/7 WooCommerce e-commerce storefront and a physical store in Catania, Sicily. The catalog spans premium international brands (ASICS, Brooks, HOKA, Mizuno, Saucony, Adidas, Altra Running, Karhu, La Sportiva) and includes specialized offerings such as NOENE insoles, complemented by gift cards and brand-by-brand size guides.

Product overview

Sport On is a specialty sports equipment retailer based in Catania, Italy, offering an omnichannel shopping experience (online 24/7 and in-store). The product portfolio centers on running shoes and apparel for men, women, and juniors from major international brands (ADIDAS, ASICS, BROOKS, HOKA, MIZUNO, SAUCONY, LA SPORTIVA, KARHU, ALTRA RUNNING), complemented by volleyball shoes and accessories (MIZUNO, ASICS), tennis products, and specialized NOENE insoles. The store organizes products by sport category (Running, Volleyball, Tennis), shoe type (neutral, stable, speed, trail, spiked), gender, brand, and drop height (0-12mm), offering sizes from EU 33 to 49. The company also provides gift cards and partners with leading running and volleyball brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Shoes Running footwear for men, women, and juniors, available in neutral, stable, speed, trail, and spiked (chiodate) categories from brands including ADIDAS, ALTRA RUNNING, ASICS, BROOKS, HOKA, KARHU, MIZUNO, SAUCONY, and LA SPORTIVA.
• Volleyball Shoes Volleyball-specific footwear for men, women, and juniors, including models such as MIZUNO STEALTH STAR, MIZUNO MOMENTUM MID, MIZUNO LUMINOUS, and ASICS UPCOURT.
• Running Apparel Running clothing including T-shirts, hoodies (felpe), jackets (giacche), and sports bras for men and women from brands such as MIZUNO and BROOKS.
• Running Accessories Running accessories including socks (calze) and insoles/footbeds (solette e plantari) from the NOENE brand.
• Volleyball Accessories Volleyball accessories including knee pads (ginocchiere), sleeves (manicotti), and socks (calze) from brands such as MIZUNO VS1 ULTRA KNEEPAD.
• Tennis Products Tennis footwear and equipment including tennis-specific shoes.
• NOENE Insoles Specialized insoles and footbeds from the NOENE brand, including ERGOPRO AC+ (with memory foam and NOENE protective inserts), INVISIBLE SOS1 (ultra-thin 1mm protection), and RUN PERFORMANCE (lightweight 13g running insoles).
• Gift Card Digital gift cards allowing customers to purchase any products on the Sport On online store.

Quantifiable outcome

• Free shipping on orders over €100
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Sportler: Austrian/Italian Alpine specialty sports retailer with strong running, trail and team-sport footwear categories — comparable specialty-store model serving a different but adjacent DACH/Italian region.

Direct peers

• Runners Need: UK specialty running footwear and apparel retailer with deep ASICS, Brooks, HOKA, Mizuno and Saucony assortment online and in stores — same premium-brand depth and same running-specialist value proposition as Sport ON.
• Maxi Sport: Italian specialty sporting goods retailer with strong running and team-sport footwear offering across physical stores and e-commerce; closely mirrors Sport ON's premium-brand, sport-segmented merchandising approach.
• Fleet Feet: US specialty running retailer known for expert fitting, curated premium-brand assortments and local running community events — structurally identical to Sport ON's specialized-running-store plus RUN COMMUNITY model.
• Running Warehouse: Europe-wide specialty running e-commerce retailer with broad premium-brand running shoe inventory; competes with Sport ON for online running-shoe buyers across Italy and the EU.
• Cisalfa Sport: Italy's largest sporting goods retail chain, selling running, volleyball and tennis footwear and apparel across physical stores and a national e-commerce site — same product categories, same Italian market, same omnichannel model.
• Tennis-Point: European specialty tennis e-commerce retailer with deep court-shoe and racket-sport equipment assortment; comparable to the tennis portion of Sport ON's catalog with similar online-first specialty positioning.

Broad incumbents

• Decathlon: Global sporting goods giant with extensive Italian store coverage and an online store covering running, volleyball and tennis at competitive price points; overlaps directly with Sport ON's categories but with vastly broader assortment.
• INTERSPORT: International sporting goods retailer with an Italian affiliate store network and e-commerce offering footwear, apparel and team-sport equipment — comparable omnichannel model and overlapping premium-brand assortment.
• SportScheck: Large German sporting goods multichannel retailer carrying premium running, volleyball and tennis brands — directly comparable omnichannel footprint to Sport ON at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportonct
• Instagraminstagram.com/sportonct
• LinkedInlinkedin.com/company/sport-on

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport On