Singapore International Jewellery Expo

Name

Singapore International Jewellery Expo

Legal name

IEG Asia Pte. Ltd.

Website

https://sije.com.sg

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Jewellery and Gemstone Trade Show Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Jewellery trade show
• Gemstone exhibition
• Luxury timepiece fair
• Trade buyer hosting
• Exhibition booth rental

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition Booth Fees: Revenue generated from exhibitors renting booth space at the show. The show offers different exhibition opportunities including dedicated communities (Icon, Prestige, Novo, Essence, Bijou, Ready to Wear, Facets, Timeless, Venture) and categories for jewellery, watches, and manufacturing.
2. Visitor Registration: Complimentary admission for registered visitors, with premium experiences through the BuyerX Programme hosting tiers.
3. Sponsorship and Partnership: Official sponsors including lucky draw sponsors, show bag sponsors, VIP lounge sponsors, luxury item sponsors, bar lounge partners, airlines, and ride partners provide sponsorship revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SIJE operates an annual four-day physical exhibition of fine jewellery, gemstones, and luxury timepieces at Marina Bay Sands Expo and Convention Centre in Singapore, aggregating hundreds of international brands, designers, watchmakers, and manufacturers. The show sells booth space to exhibitors and provides complimentary admission to visitors, with monetisation through booth fees, sponsorships, and the tiered BuyerX Programme that hosts international trade buyers for curated B2B meetings. It functions as a hybrid B2B/B2C platform combining retail purchases, trade sourcing, and industry networking.

Product overview

Singapore International Jewellery Expo operates as a single unified event product — an annual exhibition platform for fine jewellery, gems, and luxury timepieces. The core offering is the SIJE exhibition itself, supported by the BuyerX Programme for B2B business matching, visitor engagement features (Lucky Draw, Dine.Stamp.Win), and the VisitorXperience services (hotels, travel, dining partners). The product ecosystem is event-centric rather than software-based, with no modular architecture — all components serve the main exhibition.

Differentiator

Problem solved

Functional benefit

Brands

• BuyerX Programme: A tiered B2B buyer hosting programme that connects international buyers with leading exhibitors for partnerships, collaborations, and market expansion across ASEAN and APAC.
• Lucky Draw
• Spend & Redeem
• Dine.Stamp.Win

Products and services

• Singapore International Jewellery Expo (SIJE) Annual Exhibition
• BuyerX Programme
• Dine.Stamp.Win Contest
• Lucky Draw Rewards Programme Exclusive visitor reward programme where attendees spending S$800 or more at the exhibition receive chances to win jewellery pieces valued up to S$20,000.
• VisitorXperience Services Curated programme of hotel booking, F&B, and travel partner deals providing exclusive rates and privileges for SIJE attendees, including direct booking links for hotels, F&B treats, and curated Singapore travel experiences.

Quantifiable outcome

• 414 brands/companies from 26 countries participated in 2025, showcasing jewellery worth USD 250+ million
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Conference & Exhibition Management Services Pte LtdcoreStrategic or Co-development PartnerCo-organiser of the Singapore International Jewellery Expo alongside Singapore Jewellers Association.
• Singapore Jewellers AssociationcoreStrategic or Co-development PartnerCo-organiser and local host of SJDA (Singapore Jewellers & Diamond Association), providing industry expertise and network support for SIJE.
• Singapore Diamond & Jewellery Week (SDJW)coreStrategic or Co-development PartnerSIJE is a key event of SDJW, bringing together the world's finest jewellery houses, watchmakers, designers, and collectors. Part of city-wide showcases, retail experiences, and industry events.
• VicenzaoromajorStrategic or Co-development PartnerSIJE is leveraging Vicenzaoro's global success model to grow its B2B platform laterally, bringing international best practices to the Asian market.
• Singapore AirlinesmajorGTM or Marketing PartnerOfficial airline partner for SIJE 2026, offering exclusive airfare discounts with special SIJE booking codes.
• CDG ZigminorGTM or Marketing PartnerOfficial ride-hailing partner offering $3 off transport on event days for SIJE attendees.
• ScootminorGTM or Marketing PartnerBudget airline partner offering group booking arrangements (minimum 10 passengers) for eligible groups.
• Marina Bay SandsmajorGTM or Marketing PartnerVenue partner at Sands Expo & Convention Centre, Halls A, B & C Level 1. Aligns with Singapore's luxury destination reputation.
• Media Partners (Diamond World, Gem Spectrum, BOJ, QP Magazine, etc.)minorGTM or Marketing PartnerOfficial media partners providing coverage including pre-show, show day, and post-event media exposure valued at S$5 million.
• IEG Asia Pte. Ltd.coreOthersEvent organiser and management company behind SIJE, handling operations, sales, and coordination.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hong Kong Watch & Clock Fair (HKTDC): Organised by the Hong Kong Trade Development Council, this is a major Asian watch and timepiece trade fair. Directly comparable to SIJE's watch and timepiece components, drawing on the same regional exhibitor and trade buyer pool across ASEAN and Greater China.
• Inhorgenta Munich (Messe München): Inhorgenta Munich is a European jewellery, watch, and gemstone trade fair organised by Messe München. Comparable in positioning as a mid-sized industry trade show serving international brands and trade buyers, with similar B2B/B2C hybrid format.
• Baselworld: Historically the world's premier watch and jewellery show based in Basel, Switzerland. Following restructuring, it re-emerged as a focused trade event serving the same luxury watch and jewellery brand exhibitors that SIJE courts, making it a relevant direct peer in the premium jewellery show category.
• Jewellery Arabia (Bahrain): Jewellery Arabia is an annual fine jewellery and watch exhibition held in Bahrain. It targets a comparable luxury Middle East and international buyer base and operates a similar booth-rental and sponsorship model, making it a direct regional peer to SIJE's APAC footprint.
• JCK (Jewelers Circular Keystone) Las Vegas: JCK Las Vegas is the leading North American jewellery trade event organised by RX (Reed Exhibitions). It serves a similar B2B jewellery audience with similar booth-rental and sponsorship revenue mechanics, making it a key direct peer for benchmarking SIJE's exhibitor economics.
• Jewellery & Gem World Hong Kong (Informa Markets): Informa Markets organises the Jewellery & Gem World Hong Kong show, the largest fine jewellery sourcing event in Asia. It directly competes with SIJE for the same international jewellery exhibitors and hosted buyers, with substantially larger scale and global footprint.
• Vicenzaoro (Italian Exhibition Group): Italian Exhibition Group operates Vicenzaoro, the leading European fine jewellery and watch show held in Vicenza. It is both a direct competitor and an explicit strategic partner to SIJE, making it the most directly comparable peer in category, audience, and business model.

Regional players

• Tokyo International Jewellery Fair: Japan's leading jewellery trade exhibition focused on the domestic Japanese market. Comparable as a regional jewellery show with similar B2B format, but primarily serves Japanese retailers and is not a direct Singapore/APAC competitor.
• Bangkok Gems & Jewelry Fair: Organised by the Thai Gems and Jewelry Traders Association with government support, Bangkok Gems & Jewelry Fair is a major regional jewellery sourcing event. It overlaps with SIJE in attracting ASEAN exhibitors and buyers, but is anchored in Thailand rather than Singapore.

Emerging players

• Gem & Jewellery Export Promotion Council (GJEPC) India Jewellery Show: GJEPC organises the India International Jewellery Show (IIJS), a rapidly growing B2B jewellery sourcing platform. Comparable in model and audience overlap with SIJE, and a notable emerging competitor for South Asian and international buyer mindshare in ASEAN.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sijexpo
• LinkedInlinkedin.com/company/sijexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore International Jewellery Expo