Specialized Wound Management
Specialized Wound Management delivers wound and foot care through certified nurse practitioners to seniors in long-term care facilities, assisted living communities, and home settings across Missouri and Illinois, billing Medicare, Medicaid, and insurance directly.
- Company typePrivate
- Founded2001
- HeadquartersChesterfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Specialized Wound Management does
Specialized Wound Management (SWM) is a private, Chesterfield, Missouri-based healthcare services company that delivers wound evaluation and treatment to elderly patients in long-term care, skilled nursing, assisted living, independent living, and home health settings across Missouri and Illinois. Founded by Rita Kelley around 2001, the firm is staffed by masters-prepared Certified Nurse Practitioners — several holding Certified Wound Specialist (CWS) credentials from the American Board of Wound Management — who perform procedures including sharp debridement, punch biopsies, wound cultures, incision and drainage, compression dressings, and Negative Pressure Wound Therapy (NPWT). The company complements clinical delivery with in-service staff education on F-686 compliance, wound classification, and skin tear prevention, and operates a Doctornow-powered Facility Record Portal that gives partner facilities digital access to client records.
The firm's commercial model is direct-to-insurer: services are billed incident-to-physician to Medicare, Medicaid, and third-party managed care plans, eliminating out-of-pocket cost for covered patients. Its go-to-market is sales-led and referral-driven, anchored since 2009 by a strategic affiliation with the Delmar Gardens Family — a diversified senior-care conglomerate encompassing nursing centers, assisted living, homecare, hospice, durable medical equipment, and pharmacy — which supplies a captive facility base across the St. Louis/Missouri-Illinois corridor. In 2010, the company expanded scope by founding M.D. Advanced, a wholly-owned subsidiary providing recurring foot care (nail debridement, toenail trimming, callus pairing, lesion excision) every 60 days in the same senior-living settings.
Specialized Wound Management operates without disclosed external venture capital or private equity investment, functions as an Affiliated Covered Entity under the Delmar Gardens Family HIPAA framework, and lists a team of 11-50 employees spanning executive, clinical operations, quality assurance, and roughly a dozen certified nurse practitioners. Revenue is not publicly disclosed, and there is no public ticker or stock exchange listing; the company presents as a self-sustaining, founder-led regional clinical services provider rather than a venture-backed growth business.
Specialized Wound Management firmographics
Firmographics- Name
- Specialized Wound Management
- Legal name
- Specialized Wound Management
- Website
- https://swm-mda.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Specialized Wound Management delivers wound and foot care through certified nurse practitioners to seniors in long-term care facilities, assisted living communities, and home settings across Missouri and Illinois, billing Medicare, Medicaid, and insurance directly.
- Ownership category
- akta.pro rank
Specialized Wound Management industry classification
Industry- Product category
- Wound Care Services
- NAICS
- Home Health Care Services (6216), Ambulatory Health Care Services (621)
- SIC
- Services-Home Health Care Services (8082), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Home-Based Wound Care & Ostomy Nursing (HLADAFAH)
- akta.pro secondary industry
- Wound Care & Ulcer Management (HLAKACAN)
Keywords
Where Specialized Wound Management is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Specialized Wound Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Healthcare Services Billing: Direct billing to Medicare, Medicaid, and third-party managed care plans for wound care and foot care services provided by certified nurse practitioners. Services are billed incident to treatment including debridement kits, gauze, and gloves.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-covered healthcare services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Specialized Wound Management product offering
Product offeringCore offering
Specialized Wound Management provides advanced wound evaluation and treatment delivered by certified nurse practitioners to elderly patients in long-term care, assisted living, independent living, and home health settings across Missouri and Illinois. Services include sharp debridement, biopsies, total contact casting, negative pressure wound therapy, and skin grafting support, and are offered in partnership with senior-living facilities and on a referral basis from physicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialized Wound Management (SWM) Wound Care On-site advanced wound care services delivered by certified nurse practitioners to elderly residents in long-term care, assisted living, independent living, and home health settings in Missouri and Illinois. Includes wound evaluation, sharp debridement, biopsies, total contact casting, negative pressure wound therapy, and skin grafting support, with services delivered under facility contracts and physician referrals.
- M.D. Advanced Foot Care On-site foot care services for elderly residents delivered by certified nurse practitioners, addressing toenail fungus, routine nail and skin care, and diabetic foot risk. Delivered under the M.D. Advanced brand in the same facility and home health settings served by the core wound care practice.
- Facility Record Portal (Doctornow-powered) Secure, HIPAA-compliant web portal that gives partner facilities and physicians real-time access to wound care documentation, care plans, and visit records generated by SWM's nurse practitioners.
- In-Service Education for Partner Facilities Training and in-service education programs delivered to staff at partner long-term care, assisted living, and independent living facilities to support wound prevention and foot care practices.
Companies that use Specialized Wound Management
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Specialized Wound Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Specialized Wound Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Delmar Gardens FamilycoreSpecialized Wound Management joined the Delmar Gardens Family in 2009 under the leadership of Rita Kelley. This partnership led to implementation of wound care services across all Delmar Gardens' communities and other nursing centers in Missouri and Illinois. Delmar Gardens is a comprehensive senior living provider encompassing nursing centers, assisted living communities, durable medical equipment, homecare, hospice, and pharmacy services.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Specialized Wound Management competitors and assessment
Company assessmentDirect peers
- Vohra Wound Physicians: Specialized wound care physician group providing bedside wound care to SNF, LTC, and home health patients across multiple states — direct peer in mobile/embedded wound care delivery to seniors.
- Healogics: Largest U.S. provider of advanced wound care services, operating wound care centers and providing in-facility wound care management to hospitals, SNFs, and outpatient settings — directly comparable service model for senior wound care delivered via specialized clinicians.
- Wound Care Advantage: Specialty wound care services company that builds and manages wound care programs for hospitals, SNFs, and post-acute facilities — closely aligned with SWM's model of embedding wound care expertise into senior care facilities.
- RestorixHealth: Operates wound care centers and provides wound management services across the U.S., partnering with hospitals and skilled nursing facilities — comparable in target customer (senior care facilities) and wound care specialization.
Broad incumbents
- BrightSpring Health Services: Diversified home and community-based health services platform serving complex populations including seniors — broad incumbent with home health, pharmacy, and behavioral services that touches overlapping patient populations and care delivery settings.
- Amedisys: Large home health and hospice provider with significant wound care nursing services — overlaps with SWM's home health wound care segment and serves a similar senior patient population at much greater scale.
- Option Care Health: Largest independent provider of home and alternate-site infusion services, with payer relationships and clinical staffing infrastructure that overlaps with home-based skilled nursing wound care delivery models.
- Encompass Health: Major post-acute care provider with inpatient rehabilitation hospitals and home health services — comparable in serving post-acute senior patients with wound and complex care needs, though at vastly larger scale.
- Addus HomeCare: Personal care and home health services provider with significant exposure to Medicaid and dual-eligible seniors — overlapping customer segment and home-based care delivery model.
Emerging players
- Corstrata: Specialty wound and ostomy consulting and telehealth services provider serving home health, hospice, and LTC operators — overlaps with SWM's wound care expertise but leverages a remote/telehealth delivery layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Specialized Wound Management social profiles
Digital presenceSpecialized Wound Management compliance and trust
Trust signalCompliance1 record
Specialized Wound Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Specialized Wound Management leadership team
Management profileNumber of profiles
Profiles3 records
Specialized Wound Management subsidiaries and ownership
Company hierarchySubsidiaries1 record
Specialized Wound Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Specialized Wound Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Specialized Wound Management
What does Specialized Wound Management do?
Specialized Wound Management provides advanced wound evaluation and treatment delivered by certified nurse practitioners to elderly patients in long-term care, assisted living, independent living, and home health settings across Missouri and Illinois. Services include sharp debridement, biopsies, total contact casting, negative pressure wound therapy, and skin grafting support, and are offered in partnership with senior-living facilities and on a referral basis from physicians.
Is Specialized Wound Management a public or private company?
Specialized Wound Management is a private company. It is classified as corporate owned and is currently operating.
When was Specialized Wound Management founded?
Specialized Wound Management was founded in 2001. It employs 11 to 50 people.
Where is Specialized Wound Management based?
Specialized Wound Management is headquartered in Chesterfield, United States, in the North America region.
How does Specialized Wound Management make money?
One revenue line is on record: healthcare Services Billing.
Who are Specialized Wound Management's main competitors?
Direct peers on record are Vohra Wound Physicians, Healogics, Wound Care Advantage and RestorixHealth. Broad incumbents are BrightSpring Health Services, Amedisys, Option Care Health, Encompass Health and Addus HomeCare. Corstrata is listed as an emerging player.
Does Specialized Wound Management have an API?
No public API is recorded for Specialized Wound Management.
What industry is Specialized Wound Management in?
Specialized Wound Management's product category is Wound Care Services. Its primary akta.pro industry code is HLADAFAH, Home-Based Wound Care & Ostomy Nursing, with a secondary code of HLAKACAN, Wound Care & Ulcer Management. Its NAICS code is 6216 and its SIC code is 8082.