What Maison Chance Canada does

Maison Chance Canada is a registered Canadian charitable organization established in 2008, operating across Canada with officials in Montreal, Toronto, Ottawa, and Vancouver. It serves as the Canadian fundraising and awareness arm of Maison Chance Vietnam, a non-profit humanitarian organization founded in 1993 by Swiss-Vietnamese founder Aline Rebeaud (Hoàng Nữ Ngọc Tim). The organization solicits donations from the Vietnamese-Canadian diaspora and broader donor community, with all activities in Vietnam managed in compliance with Canada Revenue Agency regulations. Its mission addresses the systemic challenges facing severely disabled individuals, orphans, and underprivileged youth in Vietnam, with no traditional commercial customer base in Canada.

The parent Maison Chance organization operates four centers in Vietnam: the original Shelter (Nhà May Mắn), Take Wing Center (a 1,200 m² vocational training facility inaugurated in 2006), Village Chance (40 wheelchair-accessible apartments and a special-needs elementary school completed in 2011), and the Dak Nong/Lam Dong center (44 guest rooms, restaurant, and agricultural operations). It serves approximately 500 disadvantaged individuals annually, providing integrated housing, healthcare, education, and vocational training. In 2019, the organization launched a Social Enterprise that sells handcrafted goods (sewing, oil painting, stone carving, embroidery, bakery items), organic agricultural products (coffee, cashews, honey, macadamia nuts, turmeric) from its Dak Nong farm, guesthouse accommodation, and volunteer tourism packages, with profits directed to beneficiary support. The 2025-2026 school year data shows 139 of 142 students promoted and 70 recognized for academic achievement.

The business model blends charitable donations with earned revenue from the Social Enterprise. Pricing is structured as unit-based transactions, with products priced from approximately USD 0.30 to USD 22.80 and accommodation ranging from dormitory beds (USD 9.10/night) to VIP rooms (USD 22.80/night). Distribution occurs through an e-commerce shop (maison-chance.org/shop), on-site sales at Vietnamese facilities, and the international branch network spanning Canada, USA, France, Switzerland, Belgium, and Germany. Marketing relies on multilingual digital presence (Vietnamese, English, French, German), YouTube video content, newsletters, media coverage, and partnership-driven awareness rather than paid advertising.

Name

Maison Chance Canada

Legal name

Association Maison Chance Canada

Website

https://maison-chance.org

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Maison Chance Canada is a registered Canadian charity established in 2008 that fundraises for Maison Chance Vietnam, a non-profit founded in 1993 providing integrated housing, healthcare, education, and vocational training to approximately 500 disabled individuals, orphans, and underprivileged youth annually across four Vietnamese centers.

Ownership category

akta.pro rank

Product category

Humanitarian and Disability Support Services

NAICS

Civic and Social Organizations (8134), Human Rights Organizations (813311), Voluntary Health Organizations (813212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

Refugee & Migrant Integration Enterprises (Livelihoods, Services) (BPAGALAN), Minority, Indigenous & Disability Rights (BPADAGAH)

Keywords

• Humanitarian aid services
• Disability support programs
• Vocational training services
• Charitable fundraising operations
• Social enterprise crafts

Headquarters

HQ city

Thái Bình

HQ country

Vietnam

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Monthly or yearly contributions from donors and groups supporting Maison Chance Vietnam. Maison Chance Canada raises funds for new projects and manages activities in Vietnam as regulated by the Canada Revenue Agency.
2. Social Enterprise Product Sales: Maison Chance Social Enterprise (established 2019) generates revenue through sale of handicrafts (sewing, oil painting, stone carving), agricultural products (coffee, cashews, macadamia nuts, honey), and baked goods. Profits are primarily used to improve lives of Maison Chance beneficiaries, with remaining amount sustaining operations.
3. Guest Services and Tourism: Revenue from guesthouse accommodations in Dak Nong (44 rooms) and Ho Chi Minh City (6 rooms), restaurant services, and volunteer tourism tours including 2-day/1-night and 3-day/2-night packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Maison Chance Canada is a registered Canadian charitable organization established in 2008 that operates as the fundraising and awareness arm of Maison Chance Vietnam. It raises funds and coordinates support across Canada (with officials in Montreal, Toronto, Ottawa, and Vancouver) to back programs providing free housing, healthcare, education, and vocational training to severely disabled individuals and orphans in Vietnam. Revenue is supplemented through Maison Chance Social Enterprise sales of handicrafts, agricultural products, bakery goods, and guesthouse/tourism services operated in Vietnam.

Product overview

Maison Chance Canada operates as an international charitable association with a social enterprise arm established in 2019. The product portfolio consists of two main categories: handcrafted products (sewing, oil paintings, bakery items, stone carvings, and embroidery) produced by disabled artisans and underprivileged youth through vocational training programs, and agricultural products (coffee, cashews, honey, turmeric) from their organic farm in Dak Nong. Services include guesthouse accommodation with wheelchair-accessible facilities in both Ho Chi Minh City and Dak Nong, community tourism packages offering experiential volunteer travel, and restaurant services. All profits from commercial operations support the organization's mission of providing shelter, education, healthcare, and vocational training to disabled people and orphans in Vietnam.

Differentiator

Problem solved

Functional benefit

Products and services

• Sewing Products (Phòng May) Handcrafted goods including stuffed animals, puppets, key chains, bags, backpacks, and home decorations made by disabled artisans. Targeted at retail consumers worldwide via the e-commerce shop, with items priced from approximately $2.40 to $5.80 USD.
• Oil Painting Products (Phòng Tranh Sơn Dầu) Creative paintings, custom paintings, landscape paintings, portrait paintings, religious paintings, abstract paintings, and mini paintings created by Maison Chance painters. Targeted at retail consumers, tourists, and art buyers worldwide.
• Bakery Products (Phòng Bánh) Baked goods including cakes, pastries, croissants, cookies, chocolate, mooncakes, and custom orders prepared by vocational trainees. Sold to local consumers and visitors at Dak Nong center, with items priced from approximately $0.30 to $0.80 USD.
• Stone Carving Products (Phòng Đá Mỹ Nghệ) Miniature semi-precious stone products including zodiac signs, Buddha statues, religious pendants (Guanyin and Jesus), and custom stone carvings crafted by artisans at Take Wing Center. Sold to retail consumers with prices ranging from $8.50 to $22.80 USD.
• Embroidery Products (Phòng Thêu) Hand embroidered items including mirrors, hair clips, hair accessories, bags, wallets, dolls, and other decorative accessories. Sold to retail consumers through the e-commerce shop.
• Agricultural Products - Dak Nong (Nông Sản Đắk Nông) Organic agricultural products from the Dak Nong farm including roasted coffee, cashews, macadamia nuts, turmeric starch, honey, and dried agricultural products. Sold to retail consumers with prices ranging from approximately $3.70 to $9.40 USD.
• Guesthouse Accommodation (Book a Room) Bed and breakfast services at Village Chance with 6 guest rooms in Ho Chi Minh City and 44 rooms in Dak Nong, featuring full amenities, on-site restaurant, and wheelchair accessibility. Room types range from dormitories ($9.10/night) to VIP Classic Red Brick ($22.80/night).
• Community Tourism (Book a Tour) Volunteer tourism and experiential travel packages including 2-day/1-night and 3-day/2-night itineraries at Maison Chance Dak Nong center, with activities such as waterfall visits, elephant riding, and community engagement.
• Restaurant Services - Dak Nong Restaurant in Dak Nong serving traditional and European dishes, vegetarian food, tea, coffee, juices, and smoothies with 50 seats in an open-space wheelchair-accessible setting designed in Ede ethnic style. Open to visitors and tourists.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, minor, moderate and core.

• RMIT VietnammajorStrategic or Co-development Partner · 1 January 2024RMIT Vietnam partnered with Maison Chance to establish the RMIT-Maison Chance Opportunity Scholarship. This scholarship supports a young woman (Ngo Thi Thuy Trang) adopted and raised by a disabled parent to pursue a Bachelor of Communication at RMIT Vietnam. The partnership demonstrates education-focused collaboration for social impact.
• Phu Nhuan Jewelry Joint Stock Company (PNJ)minorGTM or Marketing Partner · 1 January 2024Partnership established in celebration of Maison Chance's 30th anniversary (September 2024) featuring a special fundraising auction with PNJ's participation.
• CasiraminorGTM or Marketing Partner · 1 January 2024Casira delegation visited Maison Chance Village from November 11, 2024. Casira is a partner organization referenced on the organization's website.
• SEO-VietnammoderateGTM or Marketing Partner · 1 January 2022SEO-Vietnam partnered with Maison Chance for a two-year journey of support. Year 1: raised 130,509,376 VND and 2,000 USD for school supplies and 'Meal for Underprivileged Children' program, plus English teaching. Year 2: raised over 106,267,115 VND for education and life-skills workshops.
• Canada Revenue AgencycoreOthers · 1 January 2008Maison Chance Canada is registered as a charitable organization under Canadian law, operating in three areas: fight against poverty, service related to medical care and health promotion, and education. All activities comply with Canada Revenue Agency regulations.
• Maison Chance USAmajorStrategic or Co-development Partner · 1 January 2008Created 2008 to inform members about orphans and disabled in Vietnam, highlight cultural aspects through charity events, provide technical assistance, participate in humanitarian missions, and maintain communication between non-profits.
• Maison Chance BelgiummoderateStrategic or Co-development Partner · 1 January 2008Belgian branch supporting Maison Chance Vietnam through fundraising and awareness activities.
• Maison Chance SwitzerlandmajorStrategic or Co-development Partner · 1 January 1996Established 1996 as the first international branch. Resources come from membership fees, donations, organized events, and handicraft sales. Helped build Take Wing Center and Village Chance land. Administrative costs kept below 10% (recently under 7%).
• Maison Chance FrancemajorStrategic or Co-development Partner · 1 January 1996Established 1996 under French law (1st July 1901), declared to Rhône prefecture as W691053542. Activities ensured entirely by volunteers who give back almost all funds collected to Maison Chance Vietnam.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VinaCapital Foundation: Vietnam-based nonprofit focused on children and healthcare, including disability support, scholarship programs, and rural health outreach. Comparable Vietnam-focused humanitarian program delivery and donor base.
• Christina Noble Children's Foundation: International NGO operating in Vietnam and Mongolia providing housing, healthcare, and education to orphaned and disadvantaged children. Comparable integrated care model for orphans in Vietnam with international fundraising arms.
• Habitat for Humanity Vietnam: International NGO delivering housing solutions for low-income families in Vietnam. Comparable on the housing-for-disadvantaged-populations mission, multi-country support structure, and Vietnam operational presence.
• Blue Dragon Children's Foundation: Australian-Vietnamese charity operating in Vietnam providing shelter, education, and vocational support for at-risk children and youth. Directly comparable in mission, beneficiary population, and Vietnam operating footprint.
• Children of Vietnam: US-based nonprofit supporting Vietnamese children with disabilities and at-risk youth through education, healthcare, and vocational programs. Directly comparable mission, beneficiary focus, and Vietnam-centered operating model.
• KOTO (Know One, Teach One): Vietnam-based social enterprise providing hospitality vocational training to disadvantaged youth, with a related café/restaurant business model. Highly comparable as both operate training + commercial revenue model serving marginalized Vietnamese youth.
• East Meets West Foundation: International NGO with deep Vietnam programming in health, education, and economic opportunity. Comparable cross-border operating model and service portfolio targeting Vietnamese disadvantaged communities.

Broad incumbents

• Save the Children: Large international NGO operating in Vietnam providing education, healthcare, and child protection. Comparable mission and multi-country structure but operates as a much larger incumbent with global reach.
• Compassion International: Global child sponsorship organization supporting children in poverty including Vietnam. Comparable child-focused sponsorship/charitable model, though operates at vastly greater scale and uses sponsorship rather than residential care.
• SOS Children's Villages Vietnam: Global leader in orphan care operating family-style villages including in Vietnam. Comparable on orphan residential care model though operates at much larger scale across many countries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MaisonChanceVideo/videos
• Facebookfacebook.com/dnxh.nhamayman
• TikToktiktok.com/@maisonchance?refer=creator_embed
• LinkedInlinkedin.com/company/maisonchance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Chance Canada