The Business Trial Group Of Morgan & Morgan, P.a.
The Business Trial Group is a contingency-fee commercial litigation division of Morgan & Morgan that represents businesses, real estate professionals, homeowner associations, and investors in complex contract, construction, securities, malpractice, and business tort disputes across the United States.
- Company typePrivate
- Founded2010
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Business Trial Group Of Morgan & Morgan, P.a. does
The Business Trial Group is a contingency-fee commercial litigation division of Morgan & Morgan, P.A., one of the largest personal injury plaintiffs' firms in the United States with over 700 lawyers and offices across all 50 states. The unit represents businesses, real estate professionals, homeowner and condo associations, and individual investors in complex commercial disputes including breach of contract, construction defects, employment and commission claims, professional malpractice (legal, accountant, and engineering), securities and stockbroker fraud, business torts, defamation, intellectual property, and probate and estate litigation. Unlike traditional corporate defense firms, every engagement is taken on a contingency basis — clients pay no upfront fees, retainers, or hourly billing, and the firm is compensated only as a percentage of any settlement or judgment recovered.
Revenue mechanics are entirely transaction-based: the firm's income is a contingent share of recoveries, which produces inherently lumpy cash flow tied to case outcomes. Case acquisition occurs through direct client intake (website, free case evaluations, multi-state phone lines), public relations around notable verdicts, and a formal attorney referral and co-counsel program under which referring lawyers receive a share of the contingency fee per state bar rules. Publicized verdicts range from approximately $840,000 (Sotheby's real estate commission jury verdict) to $14.5 million (verdict for a real estate developer), with the firm claiming a jury trial and arbitration win rate above 90%.
The practice is led by Co-Managing Partner William B. Lewis and includes specialized partners such as Roger C. Brown (Board Certified in construction law) and Amir A. Isaiah (Chair of the newly formed Restructuring, Insolvency, and Receivership practice). The firm holds no proprietary technology and discloses no AI, software platform, or automation tooling; competitive advantage is articulated entirely through legal expertise, trial-readiness, and the financial capacity to prosecute matters through verdict under the contingency-fee model. The Business Trial Group is not a separate legal entity but a trade name for the commercial litigation practice of Morgan & Morgan, P.A., a privately held professional association headquartered in West Palm Beach with a principal office in Miami.
The Business Trial Group Of Morgan & Morgan, P.a. firmographics
Firmographics- Name
- The Business Trial Group Of Morgan & Morgan, P.a.
- Legal name
- Morgan & Morgan, P.A.
- Website
- https://businesstrialgroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Business Trial Group is a contingency-fee commercial litigation division of Morgan & Morgan that represents businesses, real estate professionals, homeowner associations, and investors in complex contract, construction, securities, malpractice, and business tort disputes across the United States.
- Ownership category
- akta.pro rank
The Business Trial Group Of Morgan & Morgan, P.a. industry classification
Industry- Product category
- Commercial Litigation Services
- NAICS
- Legal Services (5411), Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro industry
- Corporate & Commercial Law
Keywords
Where The Business Trial Group Of Morgan & Morgan, P.a. is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Business Trial Group Of Morgan & Morgan, P.a. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Contingency Fee Litigation: The firm handles commercial litigation exclusively on a contingency fee basis. They charge no hourly fees, no retainers, and no upfront costs. Their fee is a percentage of any settlement or judgment recovered. This model aligns attorney incentives with client outcomes and allows clients who cannot afford hourly billing to access high-quality commercial litigation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Contingency Fee - No Win, No Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Business Trial Group Of Morgan & Morgan, P.a. product offering
Product offeringCore offering
The Business Trial Group of Morgan & Morgan, P.A. is a commercial litigation practice that represents businesses, partnerships, professionals, and investors in trial-level business, commercial, and securities disputes. Engagements are typically accepted on a contingency-fee basis, meaning the firm advances litigation costs and is paid a percentage of the recovery only if it prevails, with practice spans including breach of contract, construction, employment, professional malpractice, securities fraud, business torts, defamation, intellectual property, and probate/estate disputes.
Product overview
The Business Trial Group is a specialized commercial litigation division of Morgan & Morgan that operates exclusively on a contingency-fee basis. The firm offers a comprehensive portfolio of business litigation services organized across multiple practice areas including breach of contract, construction litigation, employment disputes, professional malpractice (covering legal, accountant, and engineering malpractice), securities fraud, business torts, defamation, intellectual property, probate and estate matters, and unpaid compensation claims. The core differentiator is the contingency-fee model where clients pay no upfront costs or hourly fees—attorneys are only compensated if the case is successful. The firm also operates an attorney referral program for lawyers who wish to co-counsel or refer commercial cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Breach of Contract Litigation Plaintiffs-side representation of businesses and individuals in breach of contract disputes, including oral and written contract conflicts handled on a contingency-fee basis. The service is intended for clients seeking to recover financial losses caused by counterparties who failed to honor contractual obligations.
- Construction Litigation Plaintiffs-side litigation arising from construction project disputes, including contractor and subcontractor conflicts, project delays, defective work claims, and lien issues, with contingency-fee availability for qualifying claims.
- Employment Litigation Business-side representation in commercial employment disputes, addressing conflicts between companies and their workforce including restrictive-covenant, executive-compensation, and wrongful-termination-related commercial matters on a contingency basis.
- Professional Malpractice Litigation Plaintiffs-side pursuit of damages claims against professionals — including attorneys, accountants, and engineering/technical professionals — for negligent or substandard professional services that caused financial harm to the client's business. Engagements are typically accepted on a contingency-fee basis.
- Securities and Stockbroker Fraud Litigation Plaintiffs-side representation of investors — including business and individual investors — in securities fraud, stockbroker misconduct, and unsuitable-investment cases, pursued on contingency fees against brokerage firms, advisers, and issuers.
- Business Tort Litigation Plaintiffs-side representation of businesses, partnerships, and professionals in business tort claims — including tortious interference, fraud, conspiracy, and unfair competition — handled on a contingency-fee model.
- Defamation Litigation Plaintiffs-side representation of businesses and individuals — including real estate professionals and companies — in defamation actions, pursued on a contingency-fee basis where applicable.
- Intellectual Property Litigation Plaintiffs-side intellectual property disputes on behalf of businesses and individuals, addressing infringement, misappropriation, and IP-related commercial conflicts.
- Probate, Trust & Estate Litigation Plaintiffs-side representation in disputes involving wills, trusts, estates, and fiduciary matters, including will contests, breach of fiduciary duty claims, and trustee disputes on behalf of beneficiaries and business claimants.
- Unpaid Commissions and Compensation Litigation Plaintiffs-side recovery of unpaid commissions, compensation, and related amounts owed to businesses, professionals, and individuals (including real estate brokers), pursued on contingency fee where appropriate.
Quantifiable outcome
- Won more than 90% of jury trials and arbitrations
- +3 more outcomes
Companies that use The Business Trial Group Of Morgan & Morgan, P.a.
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
The Business Trial Group Of Morgan & Morgan, P.a. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Business Trial Group Of Morgan & Morgan, P.a. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Referring Attorneys (Attorney Referral Network)coreThe Business Trial Group maintains a formal attorney referral network where other law firms refer commercial cases they cannot or prefer not to handle on a contingency basis. Referring attorneys receive a share of the contingency fee recovered, in compliance with state bar rules. This allows the firm to access clients who are already represented by counsel but need specialized commercial litigation services.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
The Business Trial Group Of Morgan & Morgan, P.a. competitors and assessment
Company assessmentDirect peers
- Hagens Berman Sobol Shapiro: Plaintiff-side complex litigation firm handling securities fraud, consumer protection, and commercial disputes primarily on contingency. Highly comparable contingency-based commercial litigation model and similar practice area breadth to Business Trial Group.
- Milberg Coleman Bryson Phillips Grossman: Plaintiffs' litigation firm focused on securities fraud, consumer protection, and commercial class actions on contingency. Comparable contingency fee model and overlapping securities litigation practice with Business Trial Group.
- Lieff Cabraser Heimann & Bernstein: National plaintiffs-side law firm specializing in complex commercial, securities, and mass tort litigation on contingency. Closely comparable to Business Trial Group in contingency commercial litigation model, target client types (plaintiffs who cannot afford hourly billing), and practice area mix.
- Cohen Milstein Sellers & Toll: Plaintiffs' litigation boutique with deep securities, antitrust, and consumer protection practices, operating on contingency. Direct overlap with Business Trial Group in securities fraud and commercial litigation matters.
- Berger Montague: Complex litigation boutique with a strong commercial and securities contingency practice. Operates with a similar plaintiffs-side contingency model and serves similar client profiles as Business Trial Group.
- Robbins Geller Rudman & Dowd: Largest plaintiffs' securities litigation firm in the U.S., handling class actions and complex commercial litigation on contingency. Comparable contingency model and directly competitive in securities fraud recovery matters that Business Trial Group handles via FINRA arbitration.
- Susman Godfrey: Elite commercial trial firm that regularly takes cases on contingency and partial contingency for plaintiffs in bet-the-company commercial disputes. Direct comparable in commercial trial capability and willingness to take plaintiff-side commercial cases.
- Motley Rice: Plaintiff-side complex litigation and mass tort firm taking cases on contingency. Comparable in contingency model and complex commercial litigation focus, though it is significantly larger and more diversified across mass torts.
- Kessler Topaz Meltzer & Check: Plaintiff-side securities litigation and shareholder rights boutique operating primarily on contingency. Directly comparable in the securities fraud and broker misconduct space that Business Trial Group pursues through FINRA arbitration.
- Seeger Weiss: Complex litigation boutique handling mass tort, securities, and commercial cases primarily on contingency. Comparable contingency-based business model and overlap in commercial and securities plaintiff matters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Business Trial Group Of Morgan & Morgan, P.a. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Business Trial Group Of Morgan & Morgan, P.a. leadership team
Management profileNumber of profiles
Profiles3 records
The Business Trial Group Of Morgan & Morgan, P.a. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Business Trial Group Of Morgan & Morgan, P.a. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Business Trial Group Of Morgan & Morgan, P.a.
What does The Business Trial Group Of Morgan & Morgan, P.a. do?
The Business Trial Group of Morgan & Morgan, P.A. is a commercial litigation practice that represents businesses, partnerships, professionals, and investors in trial-level business, commercial, and securities disputes. Engagements are typically accepted on a contingency-fee basis, meaning the firm advances litigation costs and is paid a percentage of the recovery only if it prevails, with practice spans including breach of contract, construction, employment, professional malpractice, securities fraud, business torts, defamation, intellectual property, and probate/estate disputes.
Is The Business Trial Group Of Morgan & Morgan, P.a. a public or private company?
The Business Trial Group Of Morgan & Morgan, P.a. is a private company. It is classified as management employee owned and is currently operating.
When was The Business Trial Group Of Morgan & Morgan, P.a. founded?
The Business Trial Group Of Morgan & Morgan, P.a. was founded in 2010. It employs 11 to 50 people.
Where is The Business Trial Group Of Morgan & Morgan, P.a. based?
The Business Trial Group Of Morgan & Morgan, P.a. is headquartered in Orlando, United States, in the North America region.
How does The Business Trial Group Of Morgan & Morgan, P.a. make money?
One revenue line is on record: contingency Fee Litigation.
Who are The Business Trial Group Of Morgan & Morgan, P.a.'s main competitors?
Direct peers on record are Hagens Berman Sobol Shapiro, Milberg Coleman Bryson Phillips Grossman, Lieff Cabraser Heimann & Bernstein, Cohen Milstein Sellers & Toll, Berger Montague, Robbins Geller Rudman & Dowd, Susman Godfrey, Motley Rice, Kessler Topaz Meltzer & Check and Seeger Weiss.
Does The Business Trial Group Of Morgan & Morgan, P.a. have an API?
No public API is recorded for The Business Trial Group Of Morgan & Morgan, P.a..
What industry is The Business Trial Group Of Morgan & Morgan, P.a. in?
The Business Trial Group Of Morgan & Morgan, P.a.'s product category is Commercial Litigation Services. Its primary akta.pro industry code is BPAHAAAA, Corporate & Commercial Law. Its NAICS code is 5411 and its SIC code is 8111.