The Chariot Agency

What The Chariot Agency does

The Chariot Agency (legal entity Chariot Agency Sdn. Bhd.) is a full-service creative advertising agency founded in 2021 in Kuala Lumpur, Malaysia, operating as a private Sendirian Berhad. It delivers branding, strategy, end-to-end campaign development, social media management, video production, digital marketing, content creation, project management, media buying, and data analytics primarily to enterprise brand owners across Southeast Asia.

Its client base spans food & beverage (Nando's, Tiger Beer, Pocky, Costa Coffee, Rexona, Gigi Coffee), energy and utilities (Tenaga Nasional), maritime and logistics (MISC Group), insurance (MSIG), payments and fintech (Touch 'n Go, PayNet/DuitNow), government-linked investment (Khazanah Nasional), entertainment and streaming (Netflix Malaysia), and consumer technology platforms (TikTok, PICO). The agency uses a B2B sales-led go-to-market model with a complementary event-driven motion, generating standout campaign activations that earn coverage in regional trade publications such as Campaign Brief Asia and Marketing Interactive.

Revenue is generated through project-based fees and enterprise retainers under a professional services model; pricing is custom per scope and not publicly disclosed. The agency is co-founder-led by Adrian Cheah (Managing Director) and Jarrod Reginald (Executive Creative Director), with senior leaders previously at Saatchi & Saatchi Arachnid, Ogilvy Malaysia, and Mediabrands. Reporting and revenue figures are not publicly disclosed, but third-party signals — over 30 staff as of 2022, an August 2024 General Manager hire, and a 2024 joint appointment with Pulse AMC for Tenaga Nasional — indicate ongoing scaling as a privately held boutique network alternative in Malaysia.

Name

The Chariot Agency

Legal name

Chariot Agency Sdn. Bhd.

Website

https://chariotagency.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Chariot Agency is a privately held, full-service creative advertising agency founded in 2021 in Kuala Lumpur, Malaysia, serving enterprise brands across Southeast Asia with branding, campaign development, social media, video production, digital marketing, and media buying services.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative advertising services
• Brand campaign development
• Video production services
• Digital marketing services
• Social media management

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service creative agency providing branding, strategy, campaign services, social media management, video production, digital marketing, content creation, project management, media buying, and data analytics to enterprise clients. Revenue generated through project-based fees and retainer contracts for ongoing client relationships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Chariot Agency is a full-service creative advertising agency delivering branding, strategy, campaign development, social media management, video production, digital marketing, content creation, media buying, and data analytics to enterprise brand clients. Services are delivered through project-based engagements and retainer contracts, with campaigns spanning digital, social, traditional media, and experiential activations.

Product overview

The Chariot Agency is a full-service creative advertising agency offering a comprehensive suite of marketing and creative services. The agency's portfolio includes branding, strategy, campaign services, social media management, video production, digital marketing, content creation, project management, media buying, and data analytics. The agency operates as a single unified offering with these interconnected services designed to help brands build visibility, connect with audiences, and achieve marketing objectives. The agency was founded in 2021 in Kuala Lumpur, Malaysia, and works with clients across various industries including food and beverage, insurance, energy, maritime, telecommunications, and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services
• Strategy Services
• Campaign Services
• Social Media Management
• Video Production
• Digital Marketing
• Media Buy
• Experiential and Activation Services

Quantifiable outcome

• Money Heist campaign achieved 87M impressions, 18M views, 42% VTR, 57% engagement
• +7 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pulse AMCcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Joint appointment with Chariot Agency as Tenaga Nasional's main advertising and media agency. Chariot handles creative duties while Pulse AMC provides media buying and planning services as a complementary partnership.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Fishermen Integrated: Independent Malaysian creative agency of comparable boutique scale. Comparable as a Malaysian independent creative competitor in the F&B, telco, and government space, with similar ambitions to compete against the global networks.

Direct peers

• Dentsu Creative Malaysia: Dentsu's creative brand in Malaysia. Direct competitor for the same enterprise, FMCG, and government-linked clients, with a similar integrated creative, digital, and media offering.
• M&C Saatchi Malaysia: Malaysian arm of the M&C Saatchi network. Comparable full-service creative offering targeting enterprise and government clients in Malaysia and the broader Southeast Asia region.
• Leo Burnett Malaysia: Publicis-owned full-service creative agency in Malaysia. Direct competitor in the same enterprise and government segments, with similar integrated brand, digital, and content production capabilities.
• Naga DDB Tribal: Long-established Malaysian full-service creative agency under the DDB Worldwide network. Directly comparable as a Malaysian-based full-service creative shop serving enterprise FMCG, government, and financial-services clients, competing head-to-head for the same pitches.
• TBWA\ Malaysia: Omnicom-owned full-service creative agency in Malaysia. Competes directly with Chariot for major enterprise clients and government-linked accounts in the same Malaysian market.
• Saatchi & Saatchi Arachnid: Malaysian creative agency under the Saatchi & Saatchi network. Another direct competitor for enterprise creative pitches and an explicit prior employer of Chariot's Operations Director, sharing brand-side relationships in F&B, banking and energy.
• Publicis Malaysia: Publicis Groupe's full-service Malaysian agency. Competes directly for major enterprise clients and is part of the same competitive set Chariot faces in pitches for government-linked and large-brand accounts.
• Ogilvy Malaysia: WPP-owned full-service creative agency in Malaysia. Competes for the same enterprise and government-linked accounts and is explicitly named in Chariot's leadership pedigree (Operations Director Vanessa Pang's previous employer), making it a direct talent and client competitor.
• Grey Malaysia: WPP-owned full-service creative agency in Malaysia. Comparable as a mid-to-large Malaysian creative network serving FMCG, telco, and government clients that overlap with Chariot's enterprise roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chariotagency
• LinkedInlinkedin.com/company/thechariotagency
• Instagraminstagram.com/chariotculture
• TikToktiktok.com/@chariotculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chariot Agency