The Lauterstein-Conway Massage School and Clinic

What The Lauterstein-Conway Massage School and Clinic does

The Lauterstein-Conway Massage School and Clinic is a privately held, for-profit massage therapy education institution headquartered in a single Austin, Texas campus at 4701-B Burnet Rd, founded in 1989 by David Lauterstein and John Conway. It delivers a 500-hour massage therapy training program that qualifies graduates for Texas state licensure and national certification, with the program completable in 6-12 months depending on schedule. The curriculum integrates anatomy, kinesiology, pathology, and hands-on massage modalities (Swedish, Deep Massage: The Lauterstein Method, Sports & Deep Tissue, Clinical, Zero Balancing, Pregnancy, Shiatsu, Trigger Point) concurrently rather than in isolated blocks, and includes a required 50-hour supervised internship in an on-campus student clinic.

The institution also operates an NCBTMB-approved continuing education program (Provider #450180-06), the only such designation held by an Austin massage school, and maintains Texas Department of Licensing and Regulation approval plus Texas Veterans' Commission approval for VA-benefit-funded students. Faculty have on average 10 years of therapy practice and 5 years of teaching experience. The business sells tuition for the 500-hour program (financing available), CE workshop fees, on-campus student clinic services, and ancillary transcript fees ($20 per copy). Enrollment is driven through direct-to-consumer channels — website inquiries, campus tours, admissions counseling, free sample classes, career fairs, Austin Fit Magazine advertising, and active social media — and the school layers an employer-ecosystem (Job Board, annual Job Fair with 30+ employers, 'Meet the Employers' classes, career counseling) onto its core training offering.

Name

The Lauterstein-Conway Massage School and Clinic

Legal name

Lauterstein Conway Massage School and Clinic Inc.

Website

https://tlcmassageschool.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

The Lauterstein-Conway Massage School and Clinic, founded 1989 in Austin, Texas, delivers a 500-hour integrated massage therapy training program plus NCBTMB-approved continuing education and an on-campus student clinic for aspiring and licensed massage therapists.

Ownership category

akta.pro rank

Product category

Massage Therapy Education

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Massage Therapy Schools & Certification Programs (HSALANAJ)

akta.pro secondary industry

Massage Therapy & Bodywork (EDAOALAH)

Keywords

• Massage therapy training
• Continuing education workshops
• Therapeutic bodywork certification
• Student massage clinic
• Massage therapist licensure

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. 500-Hour Massage Therapy Program Tuition: Primary revenue stream from tuition for the comprehensive 500-hour massage therapy training program. Financing options available to qualified applicants. Program can be completed in 6-12 months depending on schedule selection.
2. Continuing Education Workshops: CE workshops for licensed massage therapists seeking to maintain licensure and expand skills. The school is the only Austin massage therapy school approved as a NCBTMB continuing education approved provider.
3. Student Clinic Services: On-campus massage clinic where students complete their 50-hour internship requirements. Provides hands-on training experience for students while serving community clients.
4. Transcript and Records Processing: Additional transcripts available for $20 per copy, per program. Processing within 10 business days of receipt.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Lauterstein-Conway Massage School and Clinic provides a 500-hour massage therapy training program that prepares students for Texas state licensure and National Certification. The institution also offers NCBTMB-approved continuing education workshops for licensed massage therapists, and operates an on-campus student clinic where trainees complete a 50-hour supervised internship serving community clients. Programs are delivered on the Austin, Texas campus with flexible morning, afternoon, evening, and weekend schedules.

Product overview

The Lauterstein-Conway Massage School and Clinic is a massage therapy education institution offering a unified 500-Hour Massage Therapy Program as its core product, combining classroom instruction with hands-on clinical training. The curriculum includes integrated modules covering Swedish Massage (125 hours), Deep Massage: The Lauterstein Method, Clinical Massage Therapy, Sports & Deep Tissue Massage, Zero Balancing, and specialized modalities such as Pregnancy Massage and Shiatsu. Supporting coursework includes Anatomy & Physiology, Kinesiology, Pathology, Hydrotherapy, Health & Hygiene, and Business Practice & Ethics. The program culminates in a 50-hour Student Internship/Clinic where students practice on community clients. The institution also offers Continuing Education for licensed massage therapists through its NCBTMB-approved provider status.

Differentiator

Problem solved

Functional benefit

Products and services

• 500-Hour Massage Therapy Program A comprehensive 500-hour integrated massage therapy training program covering Swedish massage, Deep Massage: The Lauterstein Method, Clinical Massage Therapy, Sports & Deep Tissue Massage, Zero Balancing, Shiatsu, Pregnancy Massage, and Trigger Point Therapy, alongside Anatomy & Physiology, Kinesiology, Pathology, Hydrotherapy, Health & Hygiene, and Business Practice & Ethics. Includes a 50-hour supervised internship in the on-campus clinic and can be completed in 6-12 months. Designed for individuals seeking Texas state licensure and National Certification.
• Continuing Education Workshops NCBTMB-approved continuing education workshops for licensed massage therapists covering advanced modalities such as cupping, advanced hydrotherapy, and specialized techniques. Credits earned transfer to other states. Offered to experienced Licensed Massage Therapists (LMTs) seeking license renewal and skill advancement.
• Student Massage Clinic An on-campus massage clinic where students complete their 50-hour internship requirements by providing massage services to community clients. Functions simultaneously as a hands-on training environment for students and as an affordable massage service for the Austin community.

Quantifiable outcome

• 85.2% National Exam pass-rate - surpassing State and National average by 20-25% for over a decade
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Texas Department of Licensing and RegulationcoreOthersState regulatory agency that approves and regulates massage therapy schools in Texas. School is approved by TDLR for massage therapy education.
• Texas Veterans' CommissioncoreOthersState agency providing education benefits to veterans. School is approved by TVC, allowing veterans to use VA education benefits for massage therapy training.
• NCBTMB (National Certification Board for Therapeutic Massage & Bodywork)coreOthersNational certification body for massage therapists. School is approved as NCBTMB CE Provider #450180-06, the only massage school in Austin with this designation. Allows CE credits to transfer to other states.
• American Massage Therapy Association (AMTA)minorOthersProfessional association for massage therapists. School is a member organization supporting the massage therapy profession.
• Association of Bodywork and Massage Professionals (ABMP)minorOthersProfessional association for massage and bodywork professionals. School is a member organization.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boulder College of Massage Therapy: BCMT is a Colorado-based massage therapy school offering a 725-hour program with therapeutic, clinical, and continuing education tracks. Comparable to TLC in its integration of clinical internships, anatomy-intensive curriculum, and continuing education offerings.
• Cortiva Institute: Cortiva Institute is a multi-campus massage therapy and skin care school offering 500-1,000 hour state licensure programs. It is the closest direct peer to TLC in terms of vocational massage training model, employer-aligned curriculum, and continuing education offerings.
• National Holistic Institute: National Holistic Institute operates multiple California campuses offering 500-800 hour massage therapy programs with an integrated curriculum and career services focus. Its scale and structured employer-aligned model make it a directly comparable vocational massage school.
• Center for Massage Therapy: Center for Massage Therapy operates campuses in Colorado and New Mexico offering 600-800 hour massage therapy programs. Comparable to TLC as a multi-location vocational massage school with structured curriculum and career services.
• Florida School of Massage: Florida School of Massage is a long-established (since 1978) massage therapy school offering a 500-hour licensure program with integrative curriculum. Comparable to TLC as a long-tenured, single-location massage school with proprietary modalities and clinic-based training.
• Arizona School of Massage Therapy: ASMT is a multi-campus Arizona massage therapy school offering 500-700 hour licensure programs with financial aid and career services. Comparable to TLC as a regional vocational massage school with state licensure focus and job placement support.
• Potomac Massage Training Institute: PMTI is a Washington, D.C.-based massage therapy school offering a 600-hour program with strong clinical and continuing education components. Comparable to TLC in its emphasis on integrated curriculum, clinical internships, and continuing education for licensed therapists.

Others

• American Massage Therapy Association (AMTA): AMTA is the largest professional association for massage therapists in the U.S., providing membership, continuing education resources, and advocacy. TLC is an AMTA member school, making AMTA a thematically related ecosystem participant rather than a direct competitor.
• Associated Bodywork and Massage Professionals (ABMP): ABMP is a major professional membership organization for massage and bodywork professionals, offering insurance, CE resources, and career support. TLC is an ABMP member school, making ABMP an adjacent ecosystem organization rather than a direct competitor.

Broad incumbents

• National University of Health Sciences (Massage Therapy Program): NUHS is a regionally accredited health sciences university that includes a massage therapy program alongside chiropractic, acupuncture, and other health degrees. Comparable to TLC as it offers massage therapy training within a broader health sciences institution, with continuing education and CE provider status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/tlcschooltube
• Facebookfacebook.com/LautersteinConwayMassageSchool
• LinkedInlinkedin.com/company/lauterstein-conway-massage-school
• Instagraminstagram.com/tlcmassageschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lauterstein-Conway Massage School and Clinic