CANADIAN ASSOCIATION OF FARM ADVISORS (CAFA) INC.

What CANADIAN ASSOCIATION OF FARM ADVISORS (CAFA) INC. does

Canadian Association of Farm Advisors (CAFA) Inc. is a Canadian not-for-profit professional association incorporated on November 6, 2001 under the Canada Corporations Act, headquartered in Richer, Manitoba. It is the only national network of farm advisors in Canada, with local chapters established from British Columbia through Prince Edward Island serving a membership of interdisciplinary professionals — accountants, lawyers, bankers, financial planners, agrologists, family coaches, insurance agents, estate planners, realtors, and management consultants — who advise farm families and farm businesses on business management, transition planning, tax, legal, financial planning, estate planning, risk management, and human resources.

CAFA delivers value through tiered annual membership subscriptions (Individual $385/year, Local Firm $750/year for up to 5 members with $150/additional, Provincial Firm $1,500/year for up to 10 members with $150/additional, Producer $150/year, Student $100/year; retired and complimentary tiers at CAFA's discretion) on a fiscal year running July 1 to June 30, alongside a recurring calendar of educational events. Flagship programs include the Farm Tax & Legal Update (acquired from the Ontario Ministry of Agriculture in 2015, with the 12th edition scheduled for October 8, 2026), Farm Management Update, Farm Transition Update, Focus on Women in Agriculture, and #TopFarms. CAFA also maintains a searchable online Farm Advisor Directory organized across 40+ specialty categories and by geography, and publishes the annual "Cultivating Business" magazine. Event delivery spans in-person (e.g., Centre Wellington, ON for the FTLU) and online formats, with member-discounted registration pricing.

The organization operates with a small staff of 1-10 employees and is member-funded through the Canada Not-for-Profit Corporations Act. Revenue derives from recurring subscription dues and event registration fees, augmented by event sponsorships from organizations including Baker Tilly Canada, Farm Lending Canada, Egg Farmers of Ontario, Grand River Wealth Management, and Just Farms Realty. Technology infrastructure is provided by Naylor Association Solutions' association management software; CAFA does not develop or sell proprietary technology products. Governance rests with a Board of Directors, with the Executive Director reporting into the Board; Liz Robertson served as Executive Director from 2004 through June 30, 2024, succeeded by Amanda Bibeau effective July 1, 2024.

Name

CANADIAN ASSOCIATION OF FARM ADVISORS (CAFA) INC.

Legal name

Canadian Association of Farm Advisors (CAFA) Inc.

Website

https://cafanet.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

CAFA is a Canadian not-for-profit association and the country's only national network of farm advisors serving farm families and farm businesses through tiered memberships, educational events, interdisciplinary networking, and an online advisor directory across all Canadian provinces.

Ownership category

akta.pro rank

Headquarters

HQ city

Richer

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: CAFA generates revenue from membership fees across multiple tiers (Individual, Local Firm, Provincial Firm, Associate Producer, Student, Retired, Complimentary). The fiscal year runs July 1–June 30. New members joining after January 1 receive prorated rates; those joining after April 1 extend to June 30 of the current fiscal year then renew for the full next year. GST/HST is applied based on the member's province.
2. Conference and Event Registration Fees: CAFA charges registration fees for its flagship educational events including the Farm Tax & Legal Update (annual, both in-person and online) and regional Farm Advisor Updates in Manitoba and Saskatchewan. Members receive discounted registration rates compared to public pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

CAFA is a national not-for-profit professional association that delivers tiered membership, professional development, and educational programming for farm advisors across Canada. Its core offerings include membership across multiple tiers (Individual, Local Firm, Provincial Firm, Producer/Associate, Student, Retired), flagship annual conferences such as the Farm Tax & Legal Update, and an online Farm Advisor Directory that connects farm families to vetted member advisors by category and geography.

Product overview

CAFA is a national not-for-profit professional organization that operates as a membership-based association rather than a software product company. The organization provides a suite of educational programs and member services including the Farm Tax & Legal Update (national annual education program inherited from Ontario Ministry of Agriculture in 2015), Farm Management Update, Farm Transition Update, Focus on Women in Agriculture, and #TopFarms. CAFA also maintains an Online Farm Advisor Directory enabling users to search for advisors by category and location. Membership benefits include professional development, networking, chapter meetings, conference discounts, and annual publication inclusion in 'Cultivating Business'.

Differentiator

Problem solved

Functional benefit

Products and services

• CAFA Membership Tiered annual professional membership providing access to professional development, local chapter meetings, discounted conference attendance, inclusion in the annual 'Cultivating Business' publication, and listing in the online member directory; available in Individual ($385/yr), Local Firm ($750/yr up to 5 members), Provincial Firm ($1,500/yr up to 10 members), Producer/Associate ($150/yr), Student ($100/yr), Retired, and Complimentary tiers.
• Farm Tax & Legal Update Annual national education program offering training on farm tax issues and strategies, delivered both in-person and online; CAFA took over this program from the Ontario Ministry of Agriculture in 2015. The 12th Annual edition is scheduled for October 8, 2026.
• Farm Management Update Ontario-based educational program running since 2004 offering tools and concepts to improve farm business management, presented by leading business consultants.
• Farm Transition Update Educational program offering insights and tips from renowned experts on successful farm transition and succession planning for farm families and farm businesses.
• Focus on Women in Agriculture Unique educational forum designed for women advisors and women farm managers to learn about farm business management in a dedicated learning environment.
• #TopFarms Educational session focused on strategies that top-performing Canadian farms are using, delivered as part of CAFA's annual programming lineup.
• Online Farm Advisor Directory Searchable online directory allowing farm families and farm businesses to find CAFA member advisors by name, company, category (40+ specialty categories including Agri-Innovation, Appraiser, Banker, Business Advisor, CPA, Lawyer, Farm Transition Advisor, and others), location, and radius search across all Canadian provinces and territories.
• Cultivating Business (Annual Publication) Annual CAFA national publication showcasing member advisors, their expertise, and industry thought leadership, distributed as part of the membership benefit package to increase member visibility to farm families and peers across Canada.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Baker Tilly CanadacoreGTM or Marketing Partner · 8 October 2026Baker Tilly Canada serves as the Title Sponsor for CAFA's 12th Annual Farm Tax & Legal Update (October 8, 2026, in-person and online). As Title Sponsor, Baker Tilly provides financial support for the event and gains prominent branding and visibility among CAFA's national network of farm advisors and farm family attendees.
• Farm Lending CanadaminorGTM or Marketing Partner · 8 October 2026Farm Lending Canada serves as a Friend Sponsor for the 12th Annual Farm Tax & Legal Update. The sponsorship provides brand visibility and association with CAFA's flagship event among the farm advisory and farming community.
• Grand River Wealth ManagementminorGTM or Marketing Partner · 9 October 2025Grand River Wealth Management served as the Lunch Host sponsor for CAFA's 11th Annual Farm Tax & Legal Update in-person event (October 9, 2025, Centre Wellington, Ontario).
• Egg Farmers of OntariominorGTM or Marketing Partner · 9 October 2025Egg Farmers of Ontario served as the Breakfast Host sponsor for CAFA's 11th Annual Farm Tax & Legal Update in-person event (October 9, 2025, Centre Wellington, Ontario).
• Just Farms Realty Inc. BrokerageminorGTM or Marketing Partner · 9 October 2025Just Farms Realty Inc. Brokerage served as the Break Host sponsor for CAFA's 11th Annual Farm Tax & Legal Update in-person event (October 9, 2025, Centre Wellington, Ontario).
• Ontario Federation of AgricultureminorStrategic or Co-development Partner · 9 October 2025Ben Lefort of the Ontario Federation of Agriculture presented on the Ontario Economic Impact Report for Agriculture and Food Processing sectors as a CAFA webinar on January 28, 2025, extending CAFA's educational programming to include economic impact analysis for the Ontario agriculture sector.
• Real Ag Radio / YouTubeminorGTM or Marketing Partner · 4 March 2025CAFA appeared on Real Ag Radio (Kelvin Heppner) following its panel at CropConnect 2025. The interview was published on YouTube, extending CAFA's reach to Real Ag Radio's audience of Canadian agriculture professionals. Panelist Adam Pukalo (Winnipeg Chapter Chair) debriefed the presentation on air.
• CropConnect ConferenceminorGTM or Marketing Partner · 4 March 2025CAFA hosted a panel titled 'An Integrated Approach: Considerations for Your Farm's Financial Health' at the CropConnect 2025 conference, featuring CAFA members and extending the organization's reach into the broader agricultural conference circuit.
• EMILI (Innovation for Impact)coreStrategic or Co-development Partner · 16 January 2025CAFA partnered with EMILI (Enhancement of Manitoba's Innovative Learning for IMantelligence) for a Data Literacy webinar series. The first session ('Developing Essential Skills to Support Digital Agriculture') was held January 16, 2025, exploring topics including agtech, farm data types and sources, the agriculture data ecosystem, and trends in agtech. This partnership extends CAFA's educational programming into digital agriculture competency.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Society of Farm Managers and Rural Appraisers (ASFMRA): US-based professional society for farm managers, rural appraisers, and agricultural consultants. Closest US analog to CAFA, providing education, accreditation, and networking for professionals serving agricultural landowners and operators.
• Farm Financial Standards Council: US-based non-profit that develops and promotes standardized financial reporting and analysis guidelines for agricultural producers. Comparable as a standards-setting and educational organization serving farm financial advisors with a member-network model.
• Agri-Food Management Institute: Canadian non-profit focused on farm business management practices and resources for producers and advisors. Directly comparable as both organizations serve the Canadian farm advisory ecosystem with educational programming, resources, and member-driven knowledge sharing.

Emerging players

• Canadian Agricultural Economics Society: Canadian professional society for agricultural economists and applied economists in agribusiness. Comparable as a Canadian membership-based academic and professional society serving farm-related professionals and researchers.
• International Farm Management Association: International association promoting the exchange of ideas and information among farm management professionals. Comparable as a peer professional association with overlapping educational programming and conferences for farm advisors across multiple countries.

Broad incumbents

• Chartered Professional Accountants of Canada: National professional accounting organization representing one of CAFA's key member constituencies (CPAs). Comparable as a Canadian professional membership body with education, advocacy, professional development, and member service functions.
• Ag Institute of Canada: Canadian professional organization representing agrologists and other agricultural professionals. Comparable as a Canadian membership-based professional association serving agricultural advisors and consultants, with overlapping member constituencies.
• Canadian Federation of Independent Business (CFIB): Canada's largest membership-based association for small and medium-sized businesses. Comparable as a large Canadian membership organization that provides advocacy, resources, and educational programming to its members across Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cafarmadvisors
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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CANADIAN ASSOCIATION OF FARM ADVISORS (CAFA) INC.