FoundationMark
FoundationMark is a privately held financial benchmarking platform that provides investment performance indices, peer group analysis, and market intelligence exclusively to private foundations, operating on a subscription model via an authenticated web portal.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
FoundationMark firmographics
Firmographics- Name
- FoundationMark
- Legal name
- FoundationMark
- Website
- https://foundationmark.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FoundationMark is a privately held financial benchmarking platform that provides investment performance indices, peer group analysis, and market intelligence exclusively to private foundations, operating on a subscription model via an authenticated web portal.
- Ownership category
- akta.pro rank
Where FoundationMark is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
FoundationMark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Foundation Membership/Subscription: Private foundations access the platform through membership, receiving investment performance data, peer group reports, and market intelligence. The subscription model provides ongoing access to indices, comparative analysis tools, and publications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
FoundationMark product offering
Product offeringCore offering
FoundationMark operates a subscription-based financial benchmarking and market intelligence platform for private foundations. Its core offering is the proprietary GIV Index and FoundationMark Index, which track investment performance against a 60/40 benchmark, supplemented by Peer Group comparative reports, Market Intelligence publications, Asset Class Returns data, Grantmaking Trends, Trustee Compensation benchmarks, and the Foundation Universe database.
Differentiator
Problem solved
Functional benefit
Products and services
- FoundationMark Index A flagship benchmark index tracking the investment performance of private foundation portfolios over time, providing comparative data for member foundations.
- GIV Index Global Investment View Index that tracks foundation investment performance year-over-year against a 60% equities / 40% fixed income benchmark, the company's proprietary flagship index.
- 60/40 Index A traditional balanced portfolio benchmark index comparing 60% equity / 40% fixed income allocation performance against foundation portfolios.
- Additional GIV Indices Supplementary indices within the Global Investment View framework providing additional comparative benchmarks for foundation portfolio analysis.
- The FoundationMark 15 An annual ranking of the top 15 foundations by investment performance based on FoundationMark's proprietary criteria.
- Peer Groups Comparative analysis reports grouping foundations by similar characteristics (size, asset allocation, geography) for performance benchmarking against peer cohorts.
- Market Intelligence Market analysis and intelligence reports providing insights on foundation investment trends, market conditions, and strategic context for investment decisions.
- Asset Class Returns Performance data tracking historical returns across different asset classes including equities, fixed income, and blended portfolio strategies.
- Asset Trends Analysis of trends in foundation assets over time, providing longitudinal insight into foundation endowment growth and asset composition.
- Grantmaking Trends Data and analysis on grantmaking patterns and trends across foundations, enabling members to contextualize their grantmaking activity.
- Trustee Compensation Data and benchmarking on trustee compensation practices at private foundations, supporting governance and compensation decisions.
- Publications Research publications and reports covering foundation financial performance, asset trends, grantmaking analysis, and best practices.
- Foundation Universe A comprehensive searchable database of private foundations containing financial and operational data, including state-level breakdowns.
- Foundation Advocate An advocacy resource providing foundation-related policy information, best practices, and guidance for foundation professionals.
- Individual Performance Reports Individual comparative analysis reports providing foundation-specific performance evaluation against peers and benchmarks.
Quantifiable outcome
- GIV Index showed 14.1% return in 2025 vs 13.7% for 60/40 benchmark
- +2 more outcomes
Companies that use FoundationMark
Customer profileSegments1 record
Ideal customer profiles1 record
FoundationMark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FoundationMark partnerships and signals
Strategic signalScale indicators1 record
FoundationMark competitors and assessment
Company assessmentMarket position
Customer concentration
FoundationMark social profiles
Digital presenceFoundationMark financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoundationMark leadership team
Management profileNumber of profiles
Profiles1 record
FoundationMark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoundationMark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoundationMark
What does FoundationMark do?
FoundationMark operates a subscription-based financial benchmarking and market intelligence platform for private foundations. Its core offering is the proprietary GIV Index and FoundationMark Index, which track investment performance against a 60/40 benchmark, supplemented by Peer Group comparative reports, Market Intelligence publications, Asset Class Returns data, Grantmaking Trends, Trustee Compensation benchmarks, and the Foundation Universe database.
Is FoundationMark a public or private company?
FoundationMark is a private company. It is classified as unknown and is currently operating.
When was FoundationMark founded?
FoundationMark was founded in 2020. It employs 1 to 10 people.
Where is FoundationMark based?
FoundationMark is headquartered in New York, United States, in the North America region.
How does FoundationMark make money?
One revenue line is on record: foundation Membership/Subscription.
Does FoundationMark have an API?
No public API is recorded for FoundationMark.