Pledge the Pink Foundation

What Pledge the Pink Foundation does

Pledge the Pink Foundation is a nonprofit public charity (Tax ID 27-1399712), founded in 2012 and domiciled in Bluffton, South Carolina, that funds breast cancer screening, treatment, outreach, and research across the United States. The foundation operates as a grant-making intermediary rather than a service provider: it raises donations through community-driven events and individual giving, then redistributes those funds to nonprofit beneficiaries that deliver direct patient care, screening, and research. Its signature offerings include the Flocks of Love program ($100 pays for one mammogram plus a flamingo donor recognition), a Grants Program with an October 31, 2026 application deadline, the Choose Your Charity initiative (fundraisers who raise $5,000+ direct 75% of proceeds to board-approved breast cancer charities), and an annual three-day, 30-mile signature walking event on Oak Island, NC (next scheduled October 16-18, 2026). In 2024, the foundation distributed $324,000 to nine board-selected beneficiaries, including MUSC Hollings Cancer Center ($65,000), Neighborhood Cancer Connection ($20,000), Baptist Memorial Health Care Foundation ($15,000), Good Neighbor Medical Clinic ($15,000), Mayo Clinic Breast Cancer Research ($12,000), Volunteers in Medicine ($10,000), Kootenai Medical Foundation ($8,000), Vail Valley Charitable Fund ($5,000), and Faces of Courage Cancer Camps ($2,500), plus $198,505.35 through Choose Your Charity.

The business model is donation-based with no products or services sold and no pricing model in the conventional sense. Revenue is generated entirely through charitable contributions, structured around three primary streams: individual donations (one-time or recurring, including the "Pledge your Presidents" dollar-a-day campaign), event-based fundraising (the Oak Island walking event, silent/live auctions such as the 80s Trivia Night, and grassroots community activities including tennis clubs, lemonade stands, house parties, and bake sales), and the Choose Your Charity pass-through program. The foundation is governed by a three-person board (President Charlotte Webb Smith, Treasurer Christina Galbreath-Gonzalez, Secretary Laura Osborne) with no disclosed employees, parent company, or institutional funding. Since 2012, cumulative Flocks of Love distributions total $3,131,480. The organization publishes annual reports from 2019 through 2025 and processes donations digitally through Zeffy, but it has no proprietary technology platform, no AI/ML capabilities, and operates as a single integrated program rather than a multi-product architecture.

Name

Pledge the Pink Foundation

Legal name

Pledge the Pink Foundation

Website

https://pledgethepinkfoundation.org

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Pledge the Pink Foundation is a nonprofit public charity that funds breast cancer screening, treatment, outreach, and research across the United States through event-based fundraising, individual donations, and its Choose Your Charity initiative.

Ownership category

akta.pro rank

Product category

Breast Cancer Nonprofit Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Breast cancer funding
• Mammogram funding
• Nonprofit grant making
• Cancer research donations
• Charitable fundraising events

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Marketing or Sales, Personnel

Revenue model

1. Individual Donations: One-time or recurring donations from individuals. The 'Pledge your Presidents' program encourages donors to give a dollar a day. Donations are tax-deductible to the fullest extent of the law.
2. Event-Based Fundraising: Revenue generated from signature fundraising events including the 3-day walking event, silent/live auctions, and community-organized fundraisers (tennis, bake sales, etc.).
3. Choose Your Charity Program: Fundraisers who raise $5,000+ direct 75% of their raised funds to board-approved charities. The remaining 25% supports the foundation's operations and other beneficiaries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pledge the Pink Foundation is a nonprofit public charity that funds breast cancer screening, treatment, outreach, and research in the United States. It raises donations through signature multi-day walking events, community fundraisers, individual giving programs (including the Pledge Your Presidents recurring donation initiative), and auctions, then redistributes those funds as grants to breast cancer nonprofits and as direct mammogram funding to underinsured individuals through the Flocks of Love program ($100 per mammogram). The Choose Your Charity program allows qualifying fundraisers (those raising $5,000+) to direct 75% of their raised funds to board-approved breast cancer charities.

Product overview

Pledge the Pink Foundation operates as a nonprofit public charity with a unified mission to fund breast cancer screening, treatment, outreach, and research. The organization functions as a single integrated program rather than a platform architecture, connecting donors to care through its Mammogram Funding Program, Grants Program, Choose Your Charity Initiative, and Flocks of Love program. Key programs include annual signature fundraising events featuring multi-day walks and auctions, grant funding to beneficiary organizations, and the unique Flocks of Love program where donations directly fund mammograms. In 2024, the foundation distributed $324,000 to board-selected beneficiaries and $198,505.35 through its Choose Your Charity program.

Differentiator

Problem solved

Functional benefit

Brands

• Flocks of Love: A fundraising program where $100 pays for a mammogram and gets donors a flamingo in their flock. Since 2012, the program has distributed $3,131,480 to organizations across the US.

Products and services

• Mammogram Funding Program Provides funding for free mammograms to underinsured individuals across the United States, eliminating barriers to early breast cancer detection. Since 2012, $3,131,480 has been distributed through this program.
• Grants Program Provides grant funding to US nonprofit organizations for breast cancer screening, treatment, outreach, and research. In 2024, $324,000 was distributed to 9 board-selected beneficiary organizations. Grant applications reviewed monthly with October 31, 2026 deadline.
• Choose Your Charity Initiative Allows fundraising participants who raise at least $5,000 to direct 75% of their total fundraising donations to board-approved charities supporting breast cancer programs. In 2024, $198,505.35 was distributed through this program.
• Flocks of Love A fundraising program where $100 pays for a mammogram and contributors receive a flamingo in their flock. Since 2012, over $3.1 million has been distributed through this program.
• Annual Signature Fundraising Walk Multi-day walking events where participants complete 30 miles over three days to raise funds for breast cancer screening, treatment, outreach, and research. The 2026 event is scheduled for October 16-18 on Oak Island, NC.
• Silent/Live Auction Annual fundraising auction event featuring both silent and live auction items, held as part of the 80's Trivia Night festivities during the signature event.

Quantifiable outcome

• Early detection pushes the breast cancer 5-year survival rate to nearly 100%
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• MUSC Hollings Cancer CentercoreOthersMajor beneficiary of Pledge the Pink Foundation grants. Received $65,000 in 2024 for breast cancer screening and treatment services. Located in South Carolina, one of the largest cancer centers in the region.
• Neighborhood Cancer ConnectionminorOthersReceived $20,000 grant in 2024 for cancer connection and support services. Community-based cancer support organization.
• Baptist Memorial Health Care FoundationcoreOthersReceived $15,000 grant in 2024 for breast cancer services. Major healthcare foundation serving the Mid-South region.
• Mayo Clinic - Breast Cancer ResearchcoreStrategic or Co-development PartnerReceived $12,000 grant in 2024 specifically for breast cancer research. Mayo Clinic is a world-renowned medical institution.
• Good Neighbor Medical ClinicminorOthersReceived $15,000 grant in 2024. Free clinic providing medical services to underserved populations.
• Kootenai Medical FoundationminorOthersReceived $8,000 grant in 2024. Medical foundation serving the Kootenai region.
• Volunteers in MedicineminorOthersReceived $10,000 grant in 2024. Free clinic organization providing volunteer medical services.
• Vail Valley Charitable FundminorOthersReceived $5,000 grant in 2024. Charitable medical fund serving the Vail Valley community.
• Faces of Courage Cancer CampsminorOthersReceived $2,500 grant in 2024. Organization providing cancer camps and support programs for cancer patients.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prevent Cancer Foundation: Funds cancer prevention and early detection research and community programs nationwide. Highly comparable model of grantmaking for early detection including mammography access.
• Susan G. Komen Foundation: The largest US breast cancer-focused grantmaking nonprofit, funding screening, treatment, and research nationwide. Directly comparable mission and beneficiary model, though at vastly greater scale and brand recognition.
• Young Survival Coalition: Nonprofit focused specifically on young women affected by breast cancer, funding support, advocacy, and research. Directly comparable disease-specific focus with narrower demographic targeting.
• V Foundation for Cancer Research: Sports-connected cancer research grantmaking foundation. Comparable grantmaking model funding cancer research, with a similar event-driven fundraising DNA.
• Breast Cancer Research Foundation: Funds breast cancer research globally and is among the largest nonprofit funders of breast cancer research. Directly comparable grantmaking focus on research, though at higher dollar scale.
• Living Beyond Breast Cancer: National nonprofit providing trusted information, community, and support to people affected by breast cancer. Comparable mission of breast cancer support and outreach services.
• Avon Foundation for Women: Historically funded breast cancer screening and access programs with a focus on underinsured women. Closely aligned grantmaking mission though corporate-affiliated.
• National Breast Cancer Foundation: Funds free mammograms and breast cancer early detection for underinsured women across the US. Closest direct peer given shared focus on mammogram access and free screening services for underserved populations.

Broad incumbents

• American Cancer Society: The largest US cancer-focused nonprofit, funding research, screening, and patient support across all cancer types including breast cancer. Broad incumbent with overlapping mission but vastly greater scope.
• National Cancer Institute: The federal government's principal agency for cancer research and training, including breast cancer screening guidelines and major research funding. Broad incumbent with overlapping beneficiary ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pledge the Pink Foundation