Svenska Blå Stjärnan

What Svenska Blå Stjärnan does

Svenska Blå Stjärnan is a Swedish non-profit voluntary defense organization (ideell förening) founded in 1917 and headquartered in Stockholm. It is one of 18 recognized voluntary defense organizations in Sweden and operates under the Frivilliga försvarsorganisationernas Samarbetskommitté (FOS). The organization maintains approximately 2,300 trained deployable members organized through 200+ local associations (förbund) and a national youth federation (Riksungdomsförbundet) for members aged 16–26. Its core mission is animal crisis preparedness: training volunteers and educating Swedish animal owners on how to care for livestock and companion animals during emergencies, disease outbreaks, and natural disasters.

The organization's service portfolio is built around a structured training ladder (Utbildningstrappa) progressing from Risk- och säkerhetsutbildning at Räddningsskolan Rosersberg through Grundkurs 1, species-specific Grundkurs 2 modules (cattle, sheep, pigs, poultry), and advanced courses in disease control (Smittskydd), sanitation, and conditional drug administration (Villkorad läkemedelsanvändning). Public-facing products include species-specific crisis checklists, study circles co-developed with Studiefrämjandet, school materials for grades 3–5 (Klara krisen!), a member magazine (Blå Stjärnan), a podcast on Spotify/iTunes, and a webshop for branded merchandise. The technology stack is a WordPress website, content marketing channels (YouTube, Facebook), and standard e-commerce — no APIs, SDKs, or AI/ML capabilities are disclosed.

Svenska Blå Stjärnan derives revenue from three streams: annual membership fees (200 SEK for full members 26+, 30 SEK for family members), government assignments and grants from Jordbruksverket, MSB, Länsstyrelser and municipalities for civil defense training and disease outbreak response, and webshop merchandise sales. Education and training are free for members. The organization has demonstrated operational capacity of up to 60 daily member deployments during major disease outbreaks such as the avian influenza response in Mönsterås. Its primary customer segments are Swedish pet owners (1.6 million cats, 1.1 million dogs nationally) and livestock farmers, with the organization holding an exclusive mandate from government agencies for animal crisis response that no other Swedish civil defense organization can replicate.

Name

Svenska Blå Stjärnan

Legal name

Svenska Blå Stjärnan

Website

https://svenskablastjarnan.se

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1–10 employees

Short description

Svenska Blå Stjärnan is a Swedish non-profit voluntary defense organization, founded in 1917, that trains approximately 2,300 deployable members and educates Swedish animal owners on crisis preparedness for livestock and companion animals, operating under government mandate from Jordbruksverket and MSB.

Ownership category

akta.pro rank

Product category

Animal Welfare and Civil Defense Services

NAICS

Civic and Social Organizations (8134), Business, Professional, Labor, Political, and Similar Organizations (8139), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAIAM

Disaster Preparedness & Animal Evacuation Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYAFAEALAC

Animal Welfare & Advocacy Organizations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

SECONDARYBPAGAIAF

Foster & Volunteer Network Programs

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAD

Veterinary Charity Clinics & Medical Aid

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

Keywords

• Animal crisis preparedness
• Volunteer emergency response
• Civil defense training
• Livestock disease response
• Animal welfare services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Members pay annual fees. As of 2024, full members (26+ years) pay 200 SEK/year and family members pay 30 SEK/year.
2. Government Assignments and Grants: The organization receives assignments from Jordbruksverket (Swedish Board of Agriculture), länsstyrelser (county administrative boards), kommuner (municipalities), and funding from MSB (Myndigheten för samhällsskydd och beredskap) for civil defense training.
3. Webshop Sales: Online merchandise store selling clothing, blankets, and other branded items to members and supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Svenska Blå Stjärnan is a member-based voluntary defense organization that trains and deploys volunteers to assist with animal welfare during crises in Sweden. The core offering combines an annual membership (with a quarterly magazine and access to a free training ladder) with government-funded crisis response assignments, including disease outbreak support, animal evacuation, vaccination campaigns, and oil-contaminated wildlife care. It also publishes crisis preparedness educational materials, study circles, school resources, and a podcast for animal owners and the general public.

Product overview

Svenska Blå Stjärnan is a non-profit voluntary defense organization that operates a multi-tiered education and crisis preparedness system for animal welfare. The core offering consists of membership with quarterly magazine access, combined with a structured training ladder (Utbildningstrappa) that progresses from Risk- och säkerhetsutbildning through Grundkurs 1, then advanced courses like Grundkurs 2 (species-specific), Smittskydd, and Villkorad läkemedelsanvändning. Crisis preparedness products include the 'Klara krisen' program with species-specific checklists, study circles, and school materials. The organization also produces a podcast series and provides lectures on animal crisis preparedness. These offerings work together to prepare members for animal care during civil emergencies, disease outbreaks, and natural disasters.

Differentiator

Problem solved

Functional benefit

Brands

• Riksungdomsförbundet: The youth federation of Svenska Blå Stjärnan, catering to members aged 16-26 with its own leadership structure and activities.
• Blå Stjärnan

Products and services

• Annual Membership (Medlemskap) Annual membership subscription that grants access to the quarterly member magazine Blå Stjärnan, free training across the organization's educational ladder, local association events, and eligibility to participate in government-assigned crisis response missions. Targeted at animal owners, livestock farmers, and youth (16–26) in Sweden.
• Training Ladder (Utbildningstrappa) — Animal Crisis Response Courses Structured multi-tier training program for members progressing from foundational Risk and Safety education through basic animal care, species-specific livestock courses, and advanced training in disease control, sanitation, and conditional drug administration. Prepares volunteers for mission assignments during animal emergencies.
• Crisis Preparedness Education Program (Krisberedskap för djurägare / Klara krisen) Educational program teaching animal owners how to prepare for and handle crises such as power outages, floods, storms, and war situations. Includes practical species-specific checklists, study circles, and school materials. Targeted at Swedish pet owners, livestock farmers, and families.
• Animal Crisis Response Missions (Insatser under kris) Field deployment service providing trained volunteers to support government agencies (Jordbruksverket, länsstyrelser, MSB) during animal disease outbreaks, vaccination campaigns, sampling, sanitation operations, animal evacuations, and oil-contaminated wildlife responses. Provided to Swedish government agencies under formal assignment.
• Crisis Preparedness Lectures (Föreläsningar krisberedskap) Lectures and presentations on crisis preparedness for animal owners, sometimes delivered in collaboration with Studiefrämjandet. Targeted at animal owners, local community groups, and educational institutions in Sweden.
• Member Magazine Blå Stjärnan (Medlemstidningen Blå Stjärnan) Quarterly magazine published four times per year covering livestock, companion animals, horses, and youth content. Distributed to members of Svenska Blå Stjärnan as a core membership benefit.
• Webshop Merchandise (Blå Stjärnan Webshop) Online merchandise store selling clothing, blankets, and other branded items to members and supporters of Svenska Blå Stjärnan. Operated as a separate webshop at svenskablastjarnanwebshop.se.
• Memorial Gift Donation (Minnesgåva) Donation program allowing supporters to honor a deceased person while supporting the organization's animal welfare and crisis preparedness work. Targeted at Swedish donors and families seeking meaningful memorial tributes.

Quantifiable outcome

• 373 participants trained in 22 mission-based trainings in 2014
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StudiefrämjandetcoreStrategic or Co-development PartnerCollaborative partnership for developing and delivering study circles on crisis preparedness for pet owners. Jointly created 'Krisberedskap för dig och dina sällskapsdjur' (Crisis Preparedness for You and Your Pets) study circle program. Also collaborate on lectures and educational events.
• MSB (Myndigheten för samhällsskydd och beredskap)coreStrategic or Co-development PartnerPrimary government partner providing funding and mandate for civil defense training. Assigns the organization to strengthen animal owners' crisis preparedness. Collaborates on the mobile exhibition 'Rädd eller beredd' (Save or Prepared) for high school students.
• Jordbruksverket (Swedish Board of Agriculture)coreStrategic or Co-development PartnerPrimary government client providing society's mandate to train field assistants for disease outbreak response. Assigns missions for vaccination campaigns, sampling, sanitation, and animal care during crises. Coordinates with länsstyrelser for local operations.
• Räddningsskolan Rosersberg (Rescue School)minorStrategic or Co-development PartnerTraining facility partnership for Risk and Safety education courses. One of Sweden's largest training areas used for practical exercises.
• FOS (Frivilliga försvarsorganisationernas samarbetskommitté)minorChannel Partner/ Reseller/ DistributorOne of 18 member organizations in the Voluntary Defense Organizations Cooperation Committee. Participates in joint events including Almedalen seminars and national civil defense exhibitions.
• Agria DjurförsäkringminorStrategic or Co-development PartnerAnimal insurance company collaboration for crisis preparedness content. Jointly developed the 'Har du koll?' (Do you have a clue?) website about how pet owners can prepare for emergencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Svenska Röda Korset (Swedish Red Cross): Sweden's largest humanitarian voluntary organization and fellow FOS member. Comparable as a membership-based civil defense volunteer organization that receives MSB funding, but with a broader humanitarian mandate rather than specializing in animal welfare (which notes joint FOS participation).
• Frivilliga Radioorganisationen (FRO): Fellow FOS member organization providing communications-focused civil defense training with MSB funding. Comparable voluntary defense structure and government funding model, serving as a peer for resource competition within the same FOS budget pool.

Others

• Studiefrämjandet: Swedish educational association that co-developed study circles on crisis preparedness for pet owners with Svenska Blå Stjärnan. Comparable as a non-profit membership organization delivering educational programs, and a key distribution partner rather than competitor.
• Agria Djurförsäkring: Swedish animal insurance company that partnered with Svenska Blå Stjärnan to develop the 'Har du koll?' crisis preparedness website. Not a direct competitor but a strategic partner in the animal welfare ecosystem with overlapping pet owner audience and content collaboration model.

Direct peers

• Djurskyddet Sverige: Sweden's largest animal welfare organization, operating shelters and advocacy programs. Comparable as a Swedish animal-focused non-profit with membership and government engagement, though it focuses on general animal welfare rather than crisis preparedness specifically.
• Sveriges 4 H: Swedish youth-focused agricultural and animal husbandry organization with local associations and youth leadership programs. Comparable as a membership-based organization providing animal-related education to youth across Sweden, with a similar förbund structure.
• Norsk Blå Stjerne: Norwegian counterpart voluntary organization under the Nordic Blue Star movement, offering similar animal crisis preparedness training and government-assigned emergency response. Closest international peer in mission and operational model, differing only by national jurisdiction (per organizational context).
• Civilförsvarsförbundet: Swedish voluntary defense organization focused on civil preparedness education, and fellow FOS member with similar MSB-funded training mandate. Most directly comparable peer in terms of structure, funding model, and voluntary defense focus, though without animal welfare specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/svenskablastjarnan
• Facebookfacebook.com/svenskablastjarnan
• LinkedInlinkedin.com/company/svenska-bla-stjarnan

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Blå Stjärnan