Seattle Audubon Society

What Seattle Audubon Society does

Seattle Audubon Society, operating as Birds Connect Seattle, is a 501(c)(3) nonprofit organization headquartered at 616 Olive Way in downtown Seattle, serving the Pacific Northwest region. The organization provides birding programs, urban conservation advocacy, environmental education, and community science opportunities for individual supporters, families, and conservation advocates. Its core programmatic offerings include organized birding outings (Go Birding), Conservation Advocacy for policy engagement, Community Science citizen-monitoring initiatives, Urban Conservation and Regional Initiatives for habitat protection, Learn educational programs, Summer Nature Camps for youth, and a Volunteer Program. The organization also operates a downtown visitor center with a retail shop and publishes Earthcare Northwest, a seasonal conservation magazine.

The business model is diversified across four revenue streams: voluntary individual donations, recurring annual memberships, retail shop sales (both physical and online), and fee-based youth nature camps. Go-to-market is community-led and event-driven, relying on grassroots engagement, volunteer mobilization, educational programming, and direct membership appeals. Distribution is primarily regional and direct-to-consumer through the organization's website (birdsconnectsea.org), physical storefront, and event-based programs. Marketing channels span content marketing, organic social media (Instagram, LinkedIn, Facebook, YouTube), email newsletters, and community science programs that drive deeper supporter engagement.

The organization rebranded from Seattle Audubon to Birds Connect Seattle, reflecting an expanded mission focused on connecting people and cities with bird conservation. It maintains 501(c)(3) tax-exempt status under EIN 91-6009716 and is governed by a Board of Directors. No technology platform, proprietary software, or AI/ML capabilities are disclosed; the organization's value proposition rests on its decades-long brand, volunteer ecosystem, and programmatic infrastructure rather than technology differentiation.

Name

Seattle Audubon Society

Legal name

Seattle Audubon Society

Website

https://seattleaudubon.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Viewing & Birdwatching Tours (THAAAEAB)

Keywords

• Bird conservation
• Environmental education
• Community science
• Nature camps
• Urban conservation

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations from supporters for bird conservation efforts. Donations fuel local conservation efforts to protect birds and habitat year-round.
2. Membership: Annual membership subscriptions providing access to benefits, events, and community belonging.
3. Shop Sales: Retail sales through both physical storefront and online shop including bird-related merchandise, books, and nature items.
4. Nature Camps: Youth programming revenue from week-long summer nature camp sessions running June to August.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Seattle Audubon Society (operating as Birds Connect Seattle) is a 501(c)(3) nonprofit that delivers birding programs, urban conservation advocacy, environmental education, and community science opportunities in the Seattle region. Its paid offerings include summer youth nature camps, an annual membership program, and retail merchandise sold through a downtown visitor center and online shop, supported by donations and volunteer engagement.

Product overview

Birds Connect Seattle (formerly Seattle Audubon) is a nonprofit 501(c)(3) organization offering a portfolio of conservation programs and community engagement initiatives. The core offerings include Go Birding guided outings, Conservation Advocacy for policy engagement, Community Science for citizen bird monitoring, Learn educational programs, and Summer Nature Camps for youth. Additional programs include Urban Conservation and Regional Initiatives for habitat protection, a Volunteer Program, Membership subscriptions, and a Visit & Shop experience with exhibits and merchandise. The organization also publishes Earthcare Northwest, a seasonal conservation magazine.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Nature Camps Week-long summer day camps for children providing outdoor, nature-based educational experiences focused on birds and the local environment; offered June through August and purchased by families.
• Annual Membership Annual membership subscriptions providing supporters with benefits such as event access, community belonging, and the ability to fund local bird conservation work.
• Visit & Shop (Retail Storefront) Retail merchandise operation including a physical downtown Seattle visitor center and shop and a corresponding online storefront selling bird-related merchandise, books, and nature items.
• Go Birding Programs Organized birding activities, field trips, and outings for participants to observe and learn about local bird species in their natural habitats.
• Community Science Program Citizen science program enabling volunteers to systematically collect and contribute bird observation data for ornithological research and urban conservation monitoring.
• Conservation Advocacy Program Policy and advocacy initiative engaging community members in legislative efforts and habitat-protection campaigns on behalf of birds in the Seattle area.
• Earthcare Northwest Publication Seasonal publication celebrating connection, curiosity, and conservation in downtown Seattle, distributed by the organization to share conservation content with the community.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cornell Lab of Ornithology: Operates eBird and Merlin Bird ID, the dominant citizen science birding platforms. Directly comparable through community science programming and engagement of birding enthusiasts.
• Point Blue Conservation Science: West Coast-based nonprofit focused on bird and ecosystem conservation with strong citizen science and habitat monitoring programs. Comparable mission, Pacific geography, and science-driven approach.
• National Audubon Society: The national federation of Audubon chapters with overlapping bird conservation, advocacy, and citizen science programming. Seattle Audubon is historically affiliated with this network, making it the most directly comparable peer.
• American Bird Conservancy: National nonprofit dedicated to bird conservation across the Americas, focused on habitat protection and species recovery. Comparable mission and target supporter base in the bird conservation space.
• Bird Alliance of Oregon (formerly Portland Audubon): Former Portland Audubon chapter, recently rebranded with similar mission evolution to Birds Connect Seattle. Operates a comparable Pacific Northwest urban bird conservation model with sanctuary, education, and advocacy programs.

Broad incumbents

• The Nature Conservancy: One of the largest environmental nonprofits globally with broad conservation scope including habitat protection. Competes for overlapping donor dollars and members despite wider mandate than bird-specific organizations.
• Defenders of Wildlife: National wildlife advocacy nonprofit with overlapping conservation advocacy programming and donor base. Operates at broader wildlife scale but competes for the same environmentally-engaged donor.

Regional players

• Seattle Parks Foundation: Seattle-based nonprofit focused on parks and urban green spaces, an adjacent mission area. Competes for the same regional donor base and civic grant funding in the Pacific Northwest.
• EarthCorps: Seattle-based environmental nonprofit focused on habitat restoration and volunteer engagement. Comparable volunteer-driven, regional Pacific Northwest model with overlapping donor base.

Emerging players

• WildCare Foundation: Wildlife rehabilitation and education nonprofit addressing urban wildlife including birds. Adjacent niche overlap with avian care, education programming, and urban wildlife advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@birdsconnectsea
• Facebookfacebook.com/birdsconnectseattle
• LinkedInlinkedin.com/company/birds-connect-sea/?viewAsMember=true
• Instagraminstagram.com/birdsconnectsea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Audubon Society