Streetsmart Planning, Llc

What Streetsmart Planning, Llc does

Streetsmart Planning, LLC is a Portland-based transportation and city planning consultancy serving government transportation agencies, metropolitan planning organizations, public health organizations, and built-environment nonprofits. The firm helps these clients integrate climate, health, and equity objectives into transportation planning and decision-making through evidence-based strategy selection, evaluation frameworks, indicator development, and research synthesis.

The company's flagship asset is the Streetsmart Playbook, a freely available online reference tool that organizes transportation strategies by goal (Physical Activity, Bicycling, Walking, Equity and Inclusion, Greenhouse Gas Emissions, Vehicle Miles Traveled) and by strategy family (Transportation Infrastructure, Transportation Demand Management, Land Use Strategies, Public Transit, and Engagement). The Playbook synthesizes research from authoritative systematic-review sources—specifically the Community Guide, County Health Rankings & Roadmaps, California Air Resources Board policy research, and peer-reviewed meta-analyses—into practitioner-ready pages that pair each strategy with proven outcomes, likely outcomes, complementary strategies, equity and inclusion factors, and implementation guidance. The underlying platform is a manually curated content/knowledge-translation resource rather than a software product.

Streetsmart's business model combines a freemium content-marketing asset (the Playbook, provided at no cost as top-of-funnel demand generation) with quote-based professional services engagements. Consulting services include multimodal transportation planning, Complete Streets policy and implementation, land-use and context-sensitive design, green infrastructure advisory, evaluation frameworks, and theory-of-change/logic-model development. The firm operates with 1-10 employees under Executive Director Kelly Rodgers, sells primarily through direct sales to public-sector buyers, and supplements demand generation via a monthly newsletter, blog, and participation in the PHEAL Community of Practice and the APA Health Equity and Planning interest group.

Name

Streetsmart Planning, Llc

Legal name

Streetsmart Planning LLC

Website

https://thinkstreetsmart.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Streetsmart Planning, LLC is a Portland-based transportation and city planning consultancy serving government agencies, MPOs, and public-health organizations with evidence-based multimodal planning, Complete Streets policy, evaluation frameworks, and the freely available Streetsmart Playbook.

Ownership category

akta.pro rank

Product category

Transportation Planning Consulting

NAICS

Support Activities for Road Transportation (4884), Support Activities for Transportation (488), Other Support Activities for Road Transportation (48849)

SIC

Services-Management Services (8741)

akta.pro primary industry

Transportation & Infrastructure Planning (BPAHAKAF)

akta.pro secondary industries

Transportation & Traffic Engineering Consulting (BPAHAIAC), Local Transportation, Parking & Mobility Administration (BPAIACAM), Active Transportation & Micromobility Infrastructure (Bike/Ped Networks, Shared Mobility Programs) (BPAIALAI)

Keywords

• Transportation planning consulting
• Complete streets policy
• Multimodal transportation planning
• Evidence-based research synthesis
• Climate health equity

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services for multimodal transportation planning, Complete Streets policy and implementation, evaluation frameworks, indicator development, and research synthesis. Services target government agencies and planning organizations seeking to integrate climate, health, and equity considerations into transportation decision-making.
2. Streetsmart Playbook (Freemium): The flagship Streetsmart Playbook is freely available to all users as a publicly accessible resource. This serves as a thought leadership and demand generation tool that demonstrates expertise and attracts potential consulting clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Streetsmart Planning provides professional transportation planning consulting services to government agencies, metropolitan planning organizations, and public health organizations, including multimodal transportation planning, Complete Streets policy and implementation, evaluation frameworks, indicator development, and research synthesis. The firm supports these services with the Streetsmart Playbook, a freely available online reference tool that synthesizes research on transportation strategies linked to climate, health, and equity outcomes, organized by goals (e.g., Physical Activity, Bicycling, Walking, Equity and Inclusion, Greenhouse Gas Emissions, Vehicle Miles Traveled) and strategy categories (Transportation Infrastructure, Transportation Demand Management, Land Use Strategies, Public Transit, Engagement).

Product overview

Streetsmart Planning, LLC offers the Streetsmart Playbook as their flagship freely available online product, combined with professional transportation planning consulting services. The Playbook is a comprehensive online reference tool that synthesizes research on transportation strategies for climate, health, and equity outcomes. The consulting services provide implementation support including multimodal planning, Complete Streets policy, evaluation frameworks, and research synthesis.

Differentiator

Problem solved

Functional benefit

Brands

• Streetsmart Playbook: Flagship product - a freely available online reference tool that synthesizes research to highlight proven transportation-related strategies for healthy, equitable, and climate-friendly communities.

Products and services

• Streetsmart Playbook A freely available online reference tool that synthesizes research to highlight proven transportation-related strategies for healthy, equitable, and climate-friendly communities, organized by goals (Physical Activity, Bicycling, Walking, Equity and Inclusion, Greenhouse Gas Emissions, Vehicle Miles Traveled) and strategy categories (Transportation Infrastructure, Transportation Demand Management, Land Use Strategies, Public Transit, Engagement). Each strategy page includes proven outcomes, likely outcomes, complementary strategies, equity and inclusion factors, and implementation guidance with links to reports, tools, and fact sheets.
• Transportation Planning Consulting Services Professional consulting services for government transportation agencies, metropolitan planning organizations, and public health organizations, including multimodal transportation planning for all road users, Complete Streets policy and implementation, land use and context-sensitive design, green infrastructure for resilience and quality of life, evaluation frameworks, process improvements, indicator development and measurement, decision-making frameworks, research synthesis, theory of change and logic models, and research translation for practitioner application.

Quantifiable outcome

• Active travel scenarios can avoid 167,000 deaths and gain 2.5 million disability-adjusted life years by 2050, monetized at $1.6 trillion, with 24% reduction in carbon emissions from baseline
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fehr & Peers: Transportation planning and traffic engineering consultancy serving public agencies and developers. Comparable practice overlap in multimodal transportation planning, complete streets, and equity-focused transportation decision-making.
• Kittelson & Associates: Transportation engineering and planning firm providing multimodal planning, complete streets, and active transportation services to public agencies. Comparable focus on evidence-based transportation planning for state DOTs and MPOs.
• Cambridge Systematics: Transportation planning and policy consulting firm serving state DOTs, MPOs, and federal agencies. Comparable practice overlap in multimodal planning, performance measures, and equity-focused transportation policy work.
• Alta Planning + Design: Active transportation and multimodal planning firm serving cities, MPOs, and public health agencies. Directly comparable in its focus on bicycling, walking, and equity-centered transportation planning and its content/marketing approach.
• Nelson\Nygaard Consulting Associates: Public transportation and mobility planning firm serving transit agencies, MPOs, and cities. Overlaps in multimodal transportation planning, transit strategy, and equity-focused planning services.
• Toole Design Group: Transportation planning and engineering firm specializing in multimodal, complete streets, and active transportation planning for public agencies. Comparable to Streetsmart in focus on bike/pedestrian infrastructure and equity-oriented planning, though at substantially larger scale.

Emerging players

• Smart Growth America: National advocacy organization providing technical assistance, research, and policy work on complete streets, equity, and active transportation. Comparable in producing practitioner resources and consulting that helps agencies implement evidence-based strategies.
• PlaceMakers / Project for Public Spaces: Urban planning and placemaking nonprofits that produce practitioner-facing resources and consulting for built environment and community outcomes. Comparable to Streetsmart in combining thought-leadership content with planning consulting and equity framing.

Broad incumbents

• WSP USA: Global engineering and professional services firm with a substantial transportation planning practice. Comparable through its municipal and state DOT multimodal planning services, though as part of a much broader portfolio.
• ICF International: Large global consulting firm with a transportation practice covering planning, climate, and equity work for public agencies. Comparable in serving state DOTs and MPOs but at far larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thinkstreetsmart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streetsmart Planning, Llc