Telecom Cook Islands Limited

What Telecom Cook Islands Limited does

Telecom Cook Islands Limited, trading as Vodafone Cook Islands, is the sole licensed telecommunications operator in the Cook Islands. The company delivers an integrated portfolio of mobile (prepay and postpay on a 4G+ network), broadband (fibre, fixed, and Vodasat satellite), landline, digital television (Moana TV via set-top box), postal services (Kave-X), mobile money (E-Moni), maritime radio (HF/VHF), .ck domain administration, and IoT/smart infrastructure solutions. It operates a national retail and service footprint spanning Rarotonga (headquarters, Connected Living Retail Store, airport office) and eight Pa Enua outer islands (Aitutaki, Mangaia, Atiu, Pukapuka, Manihiki, Mauke, Mitiaro, Penrhyn), supported by online channels (website, online recharge, My Vodafone app) and an airport office for international arrivals.

The company's core technology stack centres on a 4G+ LTE mobile network with a dedicated IoT network for smart infrastructure deployments (notably an end-to-end smart water management system for To Tatou Vai), a postal tracking and delivery system (Kave-X), and an E-Moni mobile money platform interoperable with M-PAiSA (Fiji), M-TALA (Samoa), and M-VATU (Vanuatu). International connectivity is delivered via the Manatua submarine cable under a multi-year partnership with Avaroa Cable Ltd, on which the company is the first customer. Hardware and accessories (Samsung, Apple, OPPO, Ringke, TP-Link Tapo) are sold through the Connected Living retail line, with TechPass hire purchase making devices accessible to a wider customer base.

Telecom Cook Islands generates revenue through subscription services (mobile postpay, broadband, Moana TV, landline, .ck domain registration), usage-based services (prepay airtime, data bundles, E-Moni transaction fees), and hardware sales (connected devices, accessories). Customers span individual consumers (residential prepay/postpay, vulnerable end-users with discounted plans), small and large businesses (PABX, broadband, Google Workspace, cloud), maritime operators (HF/VHF radio, vessel licensing), and government and public utilities (IoT smart infrastructure). The company is privately held, registered in the Cook Islands, operates under the Vodafone brand licence, and is led by CEO Phillip Henderson, who concurrently serves as PITA President.

Name

Telecom Cook Islands Limited

Legal name

Telecom Cook Islands Limited

Website

https://vodafone.co.ck

Company type

Private

Operating status

Operating

Short description

Telecom Cook Islands Limited (Vodafone Cook Islands) is the sole licensed telecommunications provider in the Cook Islands, offering mobile, broadband, landline, digital TV, postal, mobile money, maritime radio, and .ck domain services to residents, businesses, and visitors.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Satellite Telecommunications (517410)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Incumbent Local Exchange Carriers (ILECs) (HDAIABAA), Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• Digital mobile money
• Postal delivery services
• Maritime radio communications

Headquarters

HQ city

Avarua

HQ country

Cook Islands

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Mobile Services (Prepay & Postpay): Prepay mobile services billed in advance with prepaid credit, SIM packs sold at $25 with $20 pre-loaded credit. Postpay mobile services on 12-month fixed-term contracts. Revenue from airtime usage, data bundles, and plan subscriptions.
2. Prepay Airtime & Data Bundles: Pay-as-you-go revenue from prepaid credit purchases, data add-ons, and special promotional data bundles (Data Binge, Social Data, Video Pass). Minimum top-up $1; prepaid credit valid 6 months.
3. Moana TV (Digital Television): Revenue from Moana TV installation fees ($150), set-top box purchase ($250) or rental ($12.50/unit/month), and monthly rental fees (e.g., $99/month for 1-6 rooms commercial).
4. Broadband & Internet Services: Endless Data broadband plans, fibre internet, fixed broadband, satellite broadband (Vodasat), and prepay WiFi hotspot services.
5. Maritime Radio Services: VHF radio operator licenses and Cook Islands radio license fees for maritime operators, fishing boats, and trading ships.
6. .CK Domain Registration: Annual licence fees for .ck domain names: NZD 35.00 per year for Cook Islands residents; USD 150.00 per year for non-residents.
7. E-Moni Mobile Money: Mobile money service facilitating money transfers, deposits, withdrawals, bill payments, and mobile top-ups. Generates revenue through transaction fees and service charges.
8. Connected Living (Hardware Retail): Sale of devices and accessories including Samsung, Apple, OPPO products, Ringke accessories, TP-Link smart home/camera products, and connected appliances (TVs, refrigerators, air conditioners).
9. Postal Services: Revenue from Kave-X domestic and international postal delivery services, postal box rentals, and postage.
10. Landline & PABX Services: Home Talk Unlimited, fixed landline services, PABX solutions for businesses, and calling rates revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Telecom Cook Islands Limited, operating as Vodafone Cook Islands, is the incumbent telecommunications provider for the Cook Islands, delivering mobile (prepay/postpay and eSIM), fixed broadband (fibre, fixed, satellite Vodasat), landline, digital television (Moana TV), postal services (Kave-X), maritime radio, mobile money (E-Moni), .ck domain registration, and IoT/smart infrastructure solutions to residential, business, and government customers across Rarotonga and the Pa Enua outer islands.

Product overview

Telecom Cook Islands Limited (trading as Vodafone Cook Islands) operates as a full-service telecommunications provider serving the Cook Islands with a unified portfolio of mobile, internet, landline, television, postal, and financial services. The core offering centers on mobile services available as Prepay (no-contract) and Postpay (12-month term), supported by a 4G+ mobile network across Rarotonga and outer islands, plus eSIM and Travel eSIM options. Fixed services include Endless Data Broadband, Fibre Internet, Fixed Broadband, and Satellite (Vodasat) for remote areas, alongside Landline Services and Home Talk Unlimited. Television is delivered via Moana TV digital service with local and international channels. Business offerings encompass PABX Solutions, Google Workspace, Cloud Services, and IoT connectivity (notably a smart water management system with dedicated IoT network). The company also operates Kave-X postal delivery, Maritime Radio (HF/VHF), and manages .ck domain registration. Financial services include E-Moni mobile money (with international transfers to Fiji, Samoa, and Vanuatu) and a customer-facing My Vodafone App for account management. This multi-service architecture enables Vodafone CK to serve residential, business, and government customers across all Cook Islands.

Differentiator

Problem solved

Functional benefit

Brands

• My Vodafone App: Mobile application for prepay and postpay customers to manage mobile services, track usage, top up, and purchase bundles.
• Moana TV
• E-Moni
• Kave-X
• Vodasat
• TechPass

Products and services

• Mobile Services (Prepay)

Quantifiable outcome

• Smart water management solution won Pacific Region Impact Award at PTC 26 Awards for advancing digital infrastructure in the Pacific Region
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Pacific Islands Telecommunications Association (PITA)flagshipStrategic or Co-development Partner · 13 April 2026Vodafone Cook Islands is hosting the PITA 30th AGM Business Forum & Expo in April 2026 (13-17 April) under the theme 'Resilient Futures: Harnessing AI in a Digital Society.' This is a major regional telecommunications event expected to bring together 300+ delegates from 100+ organisations across 35 countries. The event is co-hosted by PITA, with PITA President and CEO of Vodafone Cook Islands Phillip Henderson overseeing the event.
• mHITs LimitedcoreTechnology or Integration · 1 April 2024Partnership with mHITs Limited facilitated cross-border E-Moni remittance services, enabling international mobile money transfers from the Cook Islands to Fiji (M-PAiSA), Samoa (M-TALA), and Vanuatu (M-VATU). mHITs is a mobile money technology provider supporting financial inclusion across the Pacific.
• To Tatou Vai (TTV)coreStrategic or Co-development Partner · 1 January 2023Since 2023, Vodafone Cook Islands has partnered with To Tatou Vai (TTV) to deliver a comprehensive smart water solution: sourcing and supplying smart water meters, providing and hosting the smart meter management system, enabling secure metering and billing data collection via the dedicated Vodafone IoT network. Vodafone also developed a customer-facing mobile application for real-time water usage data, leak alerts, and remote monitoring. This solution won the Pacific Region Impact Award at the PTC 26 Awards.
• Avaroa Cable LtdcoreStrategic or Co-development Partner · 31 August 2020Multi-year partnership for the use of the Manatua submarine cable connecting the Cook Islands to the international telecommunications network. Vodafone Cook Islands is the first customer on the Manatua cable, enabling high-speed international connectivity for the Cook Islands.
• Te Aponga Uira (TAU)minorOthersTe Aponga Uira (TAU) is the power utility that supplies electricity to Vodafone Cook Islands' Aroa station. TAU carried out an inspection of the power load following a service disruption in April 2024 and is collaborating with Vodafone on an upgraded power cable feed. Vodafone recently commissioned a 30KW solar array to support increased power load at the station.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Digicel Pacific: Major Caribbean-origin mobile operator with deep Pacific Island footprint across multiple markets; directly comparable as a competing wireless and digital-services provider serving small island nations and competing for the same Pacific regional customers and remittance corridors.
• Tonga Communications Corporation: State-owned incumbent telecom operator in Tonga providing mobile, fixed-line and broadband services to a similarly small Pacific Island population; closest peer in terms of monopoly positioning, regulatory model and geographic constraints.
• Bluesky Samoa: Principal telecommunications provider in Samoa offering mobile, broadband and digital services in another small Pacific Island nation; comparable scale, regulatory environment and reliance on submarine cable, and an E-Moni remittance partner.
• Digicel Tonga: Mobile operator competing against the Tonga incumbent in another Pacific Island market; comparable in targeting tourists and residents with mobile, data and remittance services in a similar geographic and demographic setting.
• Telecom Niue: National telecommunications operator serving the even smaller Pacific nation of Niue; comparable as a micro-state incumbent telco with limited population, satellite-dependent connectivity and similar multi-service retail model.
• Vodafone Fiji: Fiji's incumbent Vodafone-branded mobile operator with similar product breadth (mobile money, broadband, business solutions) and direct E-Moni remittance corridor; operates under the same Vodafone brand family and faces comparable Pacific connectivity economics.

Broad incumbents

• Vodafone Group: Global telecom group that licenses the Vodafone brand used by Telecom Cook Islands; comparable as the parent brand ecosystem and provider of device/partnership supply chains, but operates at vastly different scale and across many more geographies.
• Bmobile (Telikom PNG): Larger Pacific-region incumbent carrier serving Papua New Guinea with mobile, fixed and broadband; broadly comparable as a state-linked incumbent telco in the same Oceania region, though operating at materially greater scale.

Regional players

• Spark New Zealand: New Zealand incumbent operator with a Pacific Islands digital-inclusion programme providing connectivity to neighbouring territories; relevant as a regional infrastructure and partner reference, but does not directly compete in the Cook Islands market.

Others

• Avaroa Cable Ltd: Operator of the Manatua submarine cable that provides Telecom Cook Islands its international connectivity; included as an essential infrastructure partner/dependency rather than a competitor, and a key enabler of the telco's broadband and roaming services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Vodafone_CK
• Facebookfacebook.com/VodafoneCookIslands
• LinkedInlinkedin.com/company/vodafone-cook-islands
• Instagraminstagram.com/vodafone_ck

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telecom Cook Islands Limited