Imagine Better Foundation

What Imagine Better Foundation does

Imagine Better Foundation is an independent nonprofit organization headquartered in Edmonton, Alberta, Canada, dedicated to supporting elderly residents of Alberta through a coordinated suite of programs. Its service surface spans home safety, medical needs, cognitive health, mobility assistance, personal hygiene, meal preparation, social interaction, financial support, and family support — covering the major dimensions of healthy aging identified by the organization as priority areas. Beyond direct program delivery, the foundation explicitly positions itself as a coordinator of Alberta's nonprofit sector, aiming to bring community-based organizations together to address fragmentation in elderly services. There is no proprietary technology product: the organization runs on a GoDaddy-built marketing website (imaginebetterfoundation.com) and a GoDaddy-hosted online payment portal (pay.imaginebetterfoundation.com), with no mobile app, no API, no integrations, and no AI or data platform components.

The foundation's business model is donation-driven and operates on a community-nonprofit basis. Funding streams consist of monetary donations accepted through the website, online shop merchandise sales whose proceeds support foundation programs, and volunteer support for events. There is no publicly disclosed pricing, no published program fees, no headcount figure, no grants register, no partnerships or alliances cataloged, and no awards or recognition on record. Beneficiary intake is handled manually through a single email address ([email protected]), and the only publicly named contact is Joey Gillingham. Marketing channels are limited to the website, email outreach, and the online shop; the geographic scope is restricted to Alberta, Canada. Overall, the organization presents as an early-stage, small-footprint community nonprofit with minimal disclosed scale and no documented institutional backing.

Name

Imagine Better Foundation

Legal name

Imagine Better Foundation

Website

https://imaginebetterfoundation.com

Company type

Private

Operating status

Operating

Short description

Imagine Better Foundation is an Edmonton, Alberta-based nonprofit that coordinates community organizations and delivers programs supporting elderly Albertans across home safety, medical, cognitive, mobility, and family support needs, funded by donations and online shop sales.

Ownership category

akta.pro rank

Product category

Nonprofit Elderly Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

Keywords

• Nonprofit elderly support
• Healthy aging programs
• Senior care services
• Community-based elder support
• Elderly care coordination

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The foundation accepts monetary donations through their website to support their mission and programs for elderly support in Alberta.
2. Online Shop Sales: Revenue generated from an online shop where supporters can purchase items, with proceeds supporting foundation programs.
3. Volunteering: Supporters can volunteer with upcoming events to support foundation activities.

Distribution channels2 records

Marketing channels3 records

Core offering

Imagine Better Foundation is a nonprofit organization that provides a coordinated suite of support programs for elderly individuals in Alberta, covering home safety, medical needs, cognitive health, mobility assistance, personal hygiene, meal preparation, social interaction, and financial support, along with family support services. The foundation also operates an online shop for merchandise and accepts donations to fund its programs, and coordinates with community-based organizations to address fragmented elderly services.

Product overview

Imagine Better Foundation is a nonprofit organization dedicated to improving the lives of elderly individuals in Alberta, Canada. The organization offers a coordinated suite of support services and programs focused on healthy aging, including home safety, medical needs, cognitive health, mobility assistance, personal hygiene, meal preparation, social interaction, and financial support. They operate an online shop for merchandise and donations. The organization brings together community-based organizations to address priority areas related to healthy aging, with the goal of enhancing the lives of older Albertans.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Support Program Program providing support resources for families of elderly individuals in Alberta, accessed by reaching out to the foundation via email with details of support needed.
• Home Safety Assistance Program assisting elderly individuals in Alberta with home safety needs to enable safer independent living.
• Medical Needs Support Program supporting elderly Albertans with their medical needs, coordinated through the foundation's intake via email.
• Cognitive Health Program Program addressing cognitive health challenges among elderly individuals in Alberta through foundation-coordinated resources and community partnerships.
• Mobility Assistance Program supporting elderly Albertans with mobility limitations to maintain independence and quality of life.
• Personal Hygiene Support Program assisting elderly individuals in Alberta with personal hygiene needs.
• Meal Preparation Assistance Program supporting elderly Albertans with meal preparation to maintain nutrition and independent living.
• Social Interaction Programs Program combating social isolation among elderly individuals in Alberta through coordinated community resources and engagement.
• Financial Support Program providing financial support resources for elderly Albertans facing financial hardship.
• Online Shop E-commerce storefront where supporters can purchase merchandise, with proceeds supporting foundation programs for the elderly in Alberta.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Carya (formerly Calgary Family Services): A Calgary-based nonprofit providing community-based social services including senior supports. Directly comparable as an Alberta-region multi-program social services nonprofit serving vulnerable populations.
• Meals on Wheels (Canada): A Canadian nonprofit providing meal preparation and delivery support to elderly clients — directly overlapping with one of Imagine Better's core program areas (meal preparation assistance).
• Sage Seniors Association: An Edmonton-based nonprofit serving seniors with a similar breadth of programs (social, wellness, support services). Highly comparable given the same city and overlapping elderly-support mandate.

Regional players

• Christensen Society for Young Adults / Community Options (Alberta): An Alberta-based nonprofit providing community-based social support services. Comparable as a regional nonprofit operating in the same provincial landscape of community-driven social services.

Broad incumbents

• Canadian Red Cross: A national humanitarian organization providing community-based social services including elderly support and emergency assistance. Comparable as a broad social-services nonprofit with overlapping elderly-support mandates.
• Bayshore HealthCare: A large Canadian provider of home and community health services including elderly personal care. Comparable as a senior-care provider in Canada, though operating as a larger for-profit enterprise rather than a nonprofit.
• Victorian Order of Nurses (VON Canada): A large, established Canadian nonprofit delivering home and community care including elderly support services. Comparable as a broader senior-services nonprofit operating at national scale versus Imagine Better's regional focus.
• United Way Alberta: A major Canadian nonprofit umbrella that coordinates funding and community partners across health and social services including aging. Comparable as a nonprofit sector coordinator operating in Alberta.
• Alzheimer Society of Canada: A national nonprofit addressing cognitive health and dementia — one of Imagine Better's specific program areas. Comparable as a Canadian nonprofit operating in the elderly-support space, though with a narrower cognitive-health focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Better Foundation