Orange Community Arts Guild

Name

Orange Community Arts Guild

Legal name

Orange Community Arts Guild

Website

https://ocag.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Community Arts Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Art Dealers (45992)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

Keywords

• Nonprofit arts organization
• Art exhibition curation
• Community arts programming
• Youth art workshops
• Fine art prints

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Art Sales and Commissions: OCAG sells artwork from represented artists through its online Shopify store, including original paintings, photography prints, and digital art. The organization acts as a curator and sales platform for local Orange County artists.
2. Photography Club Subscription (Photos on Tap): Monthly subscription service providing photography club membership with themed photo walks, guest speakers, member critiques, portfolio reviews, community art show opportunities, free software downloads, and partner discounts. Priced at $20/month.
3. Donations: As a 501(c)(3) nonprofit, OCAG accepts tax-deductible donations from supporters. Donation tiers range from $5 to $100, with options for one-time or monthly recurring contributions.
4. Merchandise Sales: Sale of branded merchandise including limited edition Bluetooth speaker mugs and themed t-shirts featuring artist designs and OCAG branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Orange Community Arts Guild is a 501(c)(3) nonprofit arts organization that curates and sells artwork from a roster of represented local Orange County artists via an online Shopify storefront and rotating exhibitions in partner venues. It runs a recurring photography membership program (Photos on Tap), hosts youth art workshops and community arts programming, and accepts donations and sponsorships to support its mission.

Product overview

OCAG operates a dual-track offering: an online art marketplace powered by Shopify featuring fine art prints and merchandise, plus a physical community arts program comprising rotating curated exhibitions, artist talks, demonstrations, and youth-focused workshops. The core products are artist-specific photography and painting collections (Orlando Suero, Eric Jones, Jesse Fregozo, Paul Montelongo, Steve Parke) sold as prints through the Shopify store, complemented by a photography club membership (Photos on Tap), a merchandise sub-brand (mugs, t-shirts), and a donations module. The exhibitions and workshops serve as the community-facing counterpart, bringing art beyond the digital store into Hilton Anaheim, Saddleback College, and other public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Photos on Tap Photography Club

Quantifiable outcome

• Over 13 international magazine features for founder Britt Samuels
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• FIT Planning GroupminorStrategic or Co-development Partner · 21 February 2025FIT Planning Group at 550 W. Orangethorpe Ave., Placentia hosts pop-up exhibition of 2%: A Celebration of Black Artistry on February 21 from 12:00 pm – 6:00 pm.
• Hilton AnaheimcoreStrategic or Co-development Partner · 5 January 2025Hilton Anaheim serves as a primary exhibition venue for OCAG, hosting rotating art exhibitions including the Orlando Suero centennial photography celebration and the Young at Art youth exhibition series. This partnership enhances the guest experience at the hotel through immersion in local culture.
• Saddleback CollegecoreStrategic or Co-development Partner · 5 January 2025Saddleback College Learning Resource Library hosts the 2%: A Celebration of Black Artistry exhibition from February 4 – May 11, providing cultural programming and exhibition space for OCAG artists at the college campus.
• OC CameracoreStrategic or Co-development Partner · 5 January 2025OC Camera at 23052 Lake Forest Dr., Laguna Hills serves as exhibition venue for The Photography of Orlando Suero: A Centennial Celebration from January 5 – February 5, with a reception on January 17.
• Everywhere BreweryminorStrategic or Co-development PartnerCommunity venue partner hosting monthly OCAG Photos on Tap photography club meetings on the first Tuesday of each month at 7:00 PM, providing casual meetup space for photographers.
• OC Camera, Pro Photo Connection, Image One Camera FullertonminorGTM or Marketing PartnerPhotography equipment retailers offering discounts to OCAG Photos on Tap club members as part of the membership benefits package.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Laguna Art Museum: Established Orange County art museum presenting rotating exhibitions and educational programs. Comparable in curatorial mission and OC geography but operates at larger institutional scale than OCAG's emerging nonprofit.
• Bowers Museum: Santa Ana-based cultural institution running rotating exhibitions and community programs. Comparable in Orange County cultural programming and nonprofit structure, but with substantially larger operating scale.

Regional players

• Arts Orange County: Regional arts council serving Orange County with grantmaking, advocacy, and programming support for local artists and arts organizations. Adjacent peer that competes for the same donor and sponsor dollars.

Direct peers

• Self Help Graphics & Art: LA-based community arts nonprofit producing exhibitions, youth art education, and culturally-rooted programming for Chicano/Latino artists. Comparable as a culturally-specific community arts nonprofit combining exhibitions, education, and artist support.
• Grand Central Art Center: Santa Ana-based community arts center that combines rotating exhibitions with artist residencies and community programming. Directly comparable as a multi-venue OC arts nonprofit with curatorial and educational offerings.
• 18th Street Arts Center: Southern California nonprofit arts organization supporting curated exhibitions, artist residencies, and community programming. Comparable in curatorial model and nonprofit arts mission, though serving the LA region rather than OC.
• Side Street Projects: Pasadena-based community arts nonprofit focused on accessible arts education and exhibitions outside traditional gallery spaces. Highly comparable mission around taking art into community settings and supporting emerging artists.
• Orange County Center for Contemporary Arts: Orange County contemporary arts nonprofit where OCAG founder Britt Samuels Jr. previously exhibited and co-curated. Directly comparable as a community-focused contemporary art exhibition and curatorial organization in the same geography.
• Muckenthaler Cultural Center: Fullerton-based 501(c)(3) cultural center offering rotating exhibitions, youth education, and community arts programming in Orange County. Closely comparable mission, venue model, and target audience to OCAG.

Others

• California Arts Council: State-level arts grantmaking agency that funds community arts organizations across California. Not a direct competitor but a critical funder/ecosystem partner for organizations like OCAG pursuing grant capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ocag_org
• LinkedInlinkedin.com/company/orange-community-arts-guild

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Community Arts Guild