Canadian Association on Gerontology

What Canadian Association on Gerontology does

The Canadian Association on Gerontology (CAG) is a national, multidisciplinary scientific and educational association established on October 15, 1971, at Douglas Hospital in Montreal with 185 founding members and formally incorporated on April 13, 1973. It operates as a registered Canadian charity, headquartered in Toronto, and serves as Canada's premier professional association for individuals working in the field of aging. Its membership spans health care professionals, researchers, academics, administrators, government representatives, students, and seniors, organized across five disciplinary subdivisions: Educational Gerontology, Health and Biological Sciences, Psychology, Social Policy and Practice, and Social Sciences.

CAG's core products and programs include (i) the Canadian Journal on Aging / La Revue canadienne du vieillissement, a refereed quarterly publication distributed globally through a partnership with Cambridge Journals; (ii) the Annual Scientific and Educational Meeting (ASEM), a rotating-city national conference attracting 500+ stakeholders per year; (iii) the Student Connection (SC-CÉ), a national student network established in 1997 with Board of Directors representation since 2002; (iv) the CAG Webinar Series, archived on a dedicated YouTube channel; (v) the Age-Friendly Communities Canada Hub, an online knowledge exchange platform launched with an SSHRC Public Outreach Grant; and (vi) an awards and bursaries program (including the LINK Seed Grant in Aging created in 2008). Technology infrastructure is intentionally minimal — a WordPress-based public site, a member login portal, and a YouTube webinar archive — with no proprietary AI, data, or software platform products described in the source data.

Revenue is generated primarily through annual individual membership dues (Regular $175, Student/Recent Graduate/Senior $90), organizational memberships ($250), ASEM conference registrations and sponsorship, journal print subscriptions ($20/year), and grant funding from the Social Sciences and Humanities Research Council (SSHRC) and the Canadian Institutes of Health Research (CIHR) Institute of Aging. Organizational members receive a 10% discount on sponsorship and exhibiting and logo usage rights. All new memberships are pro-rated to the May 1 annual renewal date, with refunds available within 7 business days of purchase. Revenue is not publicly disclosed and CAG has no funding rounds, parent company, or subsidiaries.

Name

Canadian Association on Gerontology

Legal name

Canadian Association on Gerontology

Website

https://cagacg.ca

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Canadian Association on Gerontology (CAG) is a Canadian registered charity founded in 1971 that serves as Canada's premier multidisciplinary association for aging researchers, practitioners, students, and policymakers through publications, conferences, and networking.

Ownership category

akta.pro rank

Product category

Professional Association Services in Gerontology and Aging Research

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ)

akta.pro secondary industry

Lifelong Learning Institutes (Osher/OLLI-style) & Senior Academies (EDAAAMAA)

Keywords

• Gerontology research association
• Professional membership services
• Academic journal publishing
• Scientific conference services
• Aging research network

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from individual members (Regular $175, Student $90, Recent Graduate $90, Age 65+ $90) and organizational members ($250), providing access to conferences, journals, and networking.
2. Annual Conference: Revenue from conference registration fees, sponsorship, and exhibiting at the Annual Scientific and Educational Meeting.
3. Canadian Journal on Aging: Publication supported by grants from SSHRC and CIHR. Print subscriptions available for $20/year. Cambridge Journals partnership for Ageing & Society journal discounts to members.
4. Organizational Membership: Organizational membership at $250 with benefits including 10% discount on sponsorship and exhibiting, logo usage rights, and voting rights.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

The Canadian Association on Gerontology is a national, multidisciplinary, charitable professional association that delivers paid memberships, the peer-reviewed Canadian Journal on Aging, an annual scientific and educational conference, a student network, webinars, and an age-friendly communities knowledge-exchange platform to researchers, practitioners, policymakers, students, and administrators working in the field of aging. It organizes and operates its own programs while partnering with universities and government agencies to extend reach across Canada.

Product overview

The Canadian Association on Gerontology is Canada's premier multidisciplinary association for gerontology research and aging issues. Its core offerings include the Canadian Journal on Aging (a peer-reviewed quarterly publication), the Annual Scientific and Educational Meeting (ASEM) conference series, the CAG Webinar Series, and the Student Connection (SC-CÉ) network. Additional offerings include the Age-Friendly Communities Canada Hub for knowledge exchange, various awards and bursaries for recognition and student support, and a special subscription discount to the journal Ageing & Society through Cambridge Journals partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Age-Friendly Communities Canada Hub: An online networking and knowledge exchange platform to bring together stakeholders and showcase Canadian work in age-friendly communities
• Student Connection – Connexion Étudiante (SC-CÉ)
• Canadian Journal on Aging / La Revue canadienne du vieillissement
• CAG Webinar Series

Products and services

• Canadian Journal on Aging / La Revue canadienne du vieillissement A refereed, quarterly peer-reviewed journal published by CAG (in partnership with Cambridge Journals) that publishes original research, conceptual and theoretical papers, Research Notes, and Policy and Practice Notes on aging across biology, health sciences, psychology, social sciences, and social policy and practice. Aimed at Canadian and international researchers, practitioners, and academic libraries.
• Annual Scientific and Educational Meeting (ASEM)

Quantifiable outcome

• Over 500 stakeholders attend Annual Scientific and Educational Meeting
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cambridge JournalscoreStrategic or Co-development PartnerPartnership for publishing the Canadian Journal on Aging / La Revue canadienne du vieillissement. Cambridge Journals handles distribution and publication services while CAG maintains editorial control through the Editorial Board.
• Centre on Aging, University of ManitobacoreStrategic or Co-development PartnerPartner in the Age-Friendly Communities Canada Hub initiative. Contributes to the online networking and knowledge exchange platform for age-friendly communities stakeholders.
• Gilbrea Centre for Studies in Aging at McMaster UniversitycoreStrategic or Co-development PartnerPartner in the Age-Friendly Communities Canada Hub. Provides research expertise and coordinates community engagement in the age-friendly communities initiative.
• Nova Scotia Centre on Aging, Mount Saint Vincent UniversitycoreStrategic or Co-development PartnerPartner in the Age-Friendly Communities Canada Hub. Contributes aging research expertise and coordinates Atlantic Canada representation.
• Public Health Agency of CanadacoreStrategic or Co-development PartnerPartner in the Age-Friendly Communities Canada Hub and co-presenter of webinars. Provides federal government perspective on aging policies and funding support through SSHRC Public Outreach Grant.
• Quebec Network for Research on Aging (RQRV)minorStrategic or Co-development PartnerQuebec-based research network partnered with CAG for the CAG2010 conference 'Spotlight on Integration of Knowledge and Practice' in Montreal.
• Élisabeth Bruyère Research InstituteminorStrategic or Co-development PartnerPartner in organizing CAG2011 conference in Ottawa; local organizing committee leadership provided by the institute.
• Community and Governmental Partners (Canada-wide)minorStrategic or Co-development PartnerMultiple community and governmental partners across Canada collaborate on the Age-Friendly Communities Hub initiative.

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• American Geriatrics Society (AGS): US clinical society for healthcare professionals caring for older adults; overlaps with CAG's clinical-facing members but is more narrowly focused on geriatric medicine rather than multidisciplinary research.
• International Association of Gerontology and Geriatrics (IAGG): Global federation of national gerontology societies including CAG member organizations; broader geographic scope and a quadrennial World Congress that can overshadow CAG's annual meeting for international attendees.
• National Council on Aging (NCOA): US-based advocacy and service organization for older adults; touches CAG's age-friendly community agenda but is advocacy- and program-driven rather than research-driven.

Direct peers

• Canadian Geriatrics Society (CGS): Canadian physician-focused society for geriatric medicine; overlaps with CAG's Health and Biological Sciences division but is more clinically oriented. Relevant Canadian peer because it competes for the same researcher/physician attention and conference attendance.
• Gerontological Society of America (GSA): The largest US-based multidisciplinary scientific society for aging research, with similar journal (The Gerontologist, JGS), annual scientific meeting, and broad membership model. GSA is the most directly comparable peer given shared multidisciplinary scope and nonprofit association structure.
• Australian Association of Gerontology (AAG): Australia's peak body for gerontology researchers and practitioners with a national multidisciplinary conference and membership tiers. Comparable in scale, mission, and Commonwealth-country academic orientation.
• British Society of Gerontology (BSG): The UK's primary multidisciplinary gerontology association, with a comparable annual conference, student network, and journal-adjacent publications. Closest international peer given similar academic, multidisciplinary membership base.

Regional players

• European Geriatrics Society (EuGMS): European clinical-geriatrics organization with annual congress; relevant as a regional counterpart that draws European researchers who might otherwise attend CAG meetings.
• The Gerontological Society of Japan: Japan's primary gerontology and geriatrics society serving one of the world's most aged populations; comparable multidisciplinary mandate but operates in a different linguistic and geographic market.

Others

• Age UK: UK charity providing information, advocacy, and services for older adults; adjacent rather than directly competitive given its service-delivery rather than research/association focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cagacg
• YouTubeyoutube.com/channel/UC_Gv4_8uRuM0Rk3crZg4epg
• Facebookfacebook.com/pages/Canadian-Association-on-Gerontology-Association-canadienne-de-gerontologie/187077537979477
• LinkedInlinkedin.com/company/canadian-association-on-gerontology

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Canadian Association on Gerontology