EcoWater Systems

What EcoWater Systems does

EcoWater Systems LLC designs, manufactures, and distributes residential and commercial water treatment systems — including water softeners, refiners, reverse osmosis (RO) drinking water systems, problem-water filtration (iron, acid neutralization, custom media), and connected smart-home devices — and has done so since 1925, when founder Lynn G. Lindsay Sr. was issued the first patent for an automatic water softener. The company's underlying technology spans ion-exchange softening, high-capacity resin media, demand-based (smart) regeneration that reduces water and salt consumption by up to 50%, salt-free PPT scale-prevention media, multi-stage RO membranes certified to reduce up to 97% of PFOA/PFOS, and Wi-Fi/ML-enabled monitoring through the proprietary HydroLink Plus platform and the partner-sourced Phyn Plus leak-detection system. All systems are third-party certified (ISO 9001, WQA Gold, NSF/ANSI 61, UL, CSA, CE, FCC).

The company operates a dealer-anchored go-to-market model: products are not sold direct-to-consumer online but are quoted, sold, installed, and serviced exclusively through a network of over 250 authorized Water Pro dealers who perform free in-home water testing and professional installation, with multi-year financing options available. The company operates as a member of the Marmon Group, a Berkshire Hathaway subsidiary of 180+ autonomous manufacturing and service organizations, and reports through Marmon Food, Beverage & Water Technologies. Manufacturing is based in Minnesota with a production plant in Mississippi, and the company is incorporated in Delaware with active operations in the U.S., Canada, and selected European countries. Revenue is not publicly disclosed.

Name

EcoWater Systems

Legal name

EcoWater Systems LLC

Website

https://ecowater.com

Company type

Private

Founded year

1925

Operating status

Operating

Short description

EcoWater Systems designs, manufactures, and distributes residential and commercial water softening, filtration, and RO systems through 250+ authorized dealers, serving homeowners in North America and Europe since 1925 as a Marmon Group/Berkshire Hathaway subsidiary.

Ownership category

akta.pro rank

Product category

Residential and Commercial Water Treatment Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

Keywords

• Water softening systems
• Water filtration systems
• Drinking water treatment
• Smart water monitoring
• Problem water solutions

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Water Treatment Hardware Sales: Sale of water softeners, water refiners, drinking water systems (including reverse osmosis), problem water filtration systems, and smart home water monitoring devices. Products are sold through authorized dealer network with professional installation.
2. Professional Installation Services: In-home consultation, water testing, professional installation, and ongoing maintenance services provided through dealer network. Includes financing options for customers.
3. Commercial-Industrial Equipment: Full line of commercial-industrial water treatment equipment beyond residential offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

EcoWater Systems manufactures and distributes residential and commercial water treatment equipment, including whole-home water softeners, water refiners, reverse osmosis drinking water systems, problem water filtration systems, and smart home water monitoring/leak detection devices. Products are sold and professionally installed through a network of over 250 authorized Water Pro dealers who also provide in-home water testing, consultation, financing, and ongoing maintenance services.

Product overview

EcoWater Systems offers a comprehensive portfolio of residential and commercial water treatment products organized into four main categories: Water Softeners & Refiners, Drinking Water Systems, Problem Water Systems, and Smart Home solutions. Water Softeners & Refiners include multiple series (ECR3700, ECR3702, Compact, eVolution 300 Boost, ESD2750, ESD2752, ESS1152, EEC 1502, ERR3700, ERR3702, ERRC3702) that remove hardness minerals and optionally reduce chlorine taste and odor, with additional Scale Prevention Systems for salt-free treatment. Drinking Water Systems encompass reverse osmosis products including the tankless eflow RO system and whole-home filtration, with add-on Alkaline/Remineralizing modules. Problem Water Systems include Iron Water Filters, Acid Water Neutralizers, and Custom Filters for specific water quality issues. Smart Home solutions feature Phyn Plus for AI-powered leak detection and automatic water shutoff, and HydroLink Plus for Wi-Fi-connected water softener monitoring and dealer diagnostics. The company was founded in 1925, holds the first patent for an automatic water softener, and operates as a member of the Marmon Group, a Berkshire Hathaway subsidiary, with over 250 authorized dealers across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Phyn: Smart water monitoring and leak detection technology partnership for smart home solutions.
• HydroLink Plus

Products and services

• Water Softeners (ECR3700, ECR3702, Compact Series, ESS1152) Residential water softeners that remove hardness minerals such as calcium and magnesium through ion exchange to protect plumbing and appliances from scale buildup and improve water quality throughout the home.
• Water Refiners (eVolution 300 Boost, ESD2750, ESD2752, EEC 1502, ERR3700, ERR3702, ERRC3702) Whole-home water refiners designed for municipal water that reduce hardness minerals and chlorine taste and odor for enhanced water quality for drinking, bathing, and appliance use.
• Scale Prevention Systems (Salt-Free) Salt-free, chemical-free scale prevention systems that use proprietary PPT media to transform hardness minerals into microscopic crystals flushed away by normal water flow, addressing scale buildup without removing minerals.
• eflow Tankless Reverse Osmosis System Tankless reverse osmosis drinking water system providing continuous flow of purified water in a compact, space-saving under-sink design with easy-to-change filters and no storage tank required.
• Reverse Osmosis (RO) Drinking Water Systems Under-sink reverse osmosis drinking water systems featuring a 3-stage filtration process (carbon pre-filter, semipermeable membrane, post-filter) that reduces up to 97% of PFOA and PFOS, along with chlorine, sediment, microbial cysts, and lead; reduces 92 contaminants and eliminates 99.1% of lead.
• Whole-Home Water Filtration Systems Whole-home water filtration systems that deliver filtered water to every tap in the house, featuring smart technology, eco-friendly operation, and automatic self-cleaning functionality for centralized water treatment.
• Iron Water Filters Whole-home water filtration systems that reduce red water iron, clear water iron, hydrogen sulfide (rotten egg odor), and manganese, eliminating rust stains and iron deposits throughout the plumbing system.
• Acid Water Neutralizers Water treatment systems that raise low pH (acidic) water to neutralize acidity, protect household plumbing from corrosion, improve water taste, and reduce the risk of metal contamination.
• Custom Water Filters Bespoke whole-home filtration solutions with advanced, durable features and customizable filter media for targeted contaminant reduction tailored to specific water quality challenges.
• Phyn Plus Smart Water Leak Detector Smart home water monitoring and leak detection device that uses machine learning to analyze household water usage patterns, automatically shuts off water upon leak detection, and provides real-time text alerts. EcoWater holds an exclusive installation contract for Phyn products in North America.
• HydroLink Plus Wi-Fi Water Monitoring System Wi-Fi-connected smart water treatment monitoring system that enables consumers and dealers to view system status (salt levels, regeneration cycles), receive email/text alerts for low salt and system issues, trigger regeneration cycles remotely, and provide dealers with remote diagnostic access for troubleshooting.
• Commercial and Industrial Water Treatment Equipment Full line of commercial and industrial water treatment equipment beyond residential offerings, deployed through the dealer network to serve business-scale water quality and treatment requirements.
• In-Home Water Consultation and Professional Installation Services Free in-home water testing and consultation services conducted by certified EcoWater Water Pro dealers, including professional installation, financing options, and ongoing maintenance for water treatment systems.
• Customer Financing Financing options offered to customers purchasing EcoWater water treatment systems through the dealer network.

Quantifiable outcome

• Up to 50% savings on water and salt versus timer-based models through demand-based regeneration
• +7 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature10 records

Partnerships

One partnership is on record.

• Phyn WatercoreTechnology or Integration · 1 January 2014EcoWater secured an exclusive installation partnership with Phyn Water to provide customers with Phyn Plus smart water monitoring devices. Phyn uses machine learning to determine unique patterns of water use and consumption, alert homeowners to leaks, and can automatically shut off water in case of a detected leak. This partnership provides North American customers with exclusive smart water monitoring solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Watts Water Technologies: Plumbing, water quality, and water treatment products manufacturer serving residential and commercial markets through wholesale distribution — broader plumbing focus with overlapping water treatment categories.
• Whirlpool (Water Filtration): Major appliance manufacturer offering under-sink and whole-house water filtration products under the Whirlpool brand — overlaps in residential filtration category but operates within a much broader appliance portfolio and big-box retail channels.
• Pentair: Broad water treatment and pool solutions incumbent offering residential and commercial filtration/softening; comparable category but Pentair operates across a wider portfolio including pumps and pool equipment.
• A. O. Smith Corporation: Large water heater and treatment manufacturer with residential water filtration and softening product lines sold through plumbing wholesalers and dealers — overlapping category but primary identity is water heating.
• 3M (Filtrete / Water Filtration): Multinational conglomerate with Filtrete and under-sink water filtration products competing in residential water treatment — comparable end-customer use case but broader industrial conglomerate with retail-distributed filters rather than dealer-installed whole-home systems.

Emerging players

• SpringWell Water Filtration: Direct-to-consumer online water filtration brand offering whole-house and under-sink systems — overlapping category but competing via e-commerce instead of dealer installation, a different model than EcoWater.
• Aquasana: Direct-to-consumer water filtration brand offering whole-house, under-sink, and shower filters sold online and through retail — overlapping residential water treatment category with alternative GTM.

Direct peers

• Culligan Water: Global water treatment company offering residential and commercial water softening, filtration, and drinking water systems through a franchised dealer network — the most direct comp to EcoWater's model, product mix, and go-to-market.
• Kinetico: Manufacturer of non-electric, twin-tank water softeners and filtration systems sold through authorized dealers in North America and internationally — directly comparable product portfolio and dealer-led GTM.
• Hague Quality Water: Manufacturer of residential and commercial water softeners and reverse osmosis systems distributed through an authorized dealer network — closely mirrors EcoWater's product mix and dealer-led business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecowater-systems-llc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoWater Systems