The Italians Wine Food Holding Se

What The Italians Wine Food Holding Se does

The Italians Wine Food Holding Se is a Czech privately held specialty retail and hospitality company, founded in 2007 by Jiří Jelínek, that imports and retails authentic Italian food and wine under the "The Italians" brand. Its core offering is a multi-channel retail platform combining three owned brick-and-mortar stores in the Prague area (Smíchov flagship, Dejvice, Průhonice) with a nationwide e-commerce site at theitalians.cz covering groceries, wines, spirits, coffee, non-food accessories, and semi-finished products. The company monetizes through six revenue streams: retail food and beverage sales, restaurant and café operations at the Smíchov Konírna venue, off-site catering and event-space rental under Festa Italiana, gift vouchers and curated gift baskets, paid cooking classes at 2,500 CZK per person, and the La Mia Famiglia loyalty program that drives recurring purchases.

The underlying business model is a transaction-based retail and hospitality margin model, supplemented by a points-based loyalty club and higher-margin educational offerings. The company differentiates itself through direct sourcing partnerships with small Italian family producers, daily in-store preparation of fresh bread, pasta, and desserts, and an Academy content platform that teaches Italian culinary traditions. It serves three primary customer segments: Czech individual consumers passionate about Italian gastronomy, corporate clients using catering and gift baskets, and experience seekers attending cooking classes and themed dinners. Distribution is exclusively domestic (Czech Republic), with no disclosed external funding, no public revenue figures, and headcount described as not publicly disclosed.

Name

The Italians Wine Food Holding Se

Legal name

the italians wine food a.s.

Website

https://theitalians.cz

Company type

Private

Founded year

2007

Operating status

Operating

Short description

The Italians Wine Food is a Czech privately held specialty retailer founded in 2007 that imports and sells authentic Italian food, wines, and gifts through three Prague-area stores, a nationwide Czech e-commerce platform, a restaurant, catering, and cooking classes. It serves Czech consumers, corporate clients, and experience seekers via the La Mia Famiglia loyalty program.

Ownership category

akta.pro rank

Product category

Italian Specialty Food and Wine Retail

NAICS

Specialty Food Retailers (4452), Restaurants and Other Eating Places (72251), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400), Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

akta.pro secondary industries

Imported & Regional Specialty Food Stores (CRAHAGAL), Brasseries, Bistros & Trattorias (THAFACAI), Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM)

Keywords

• Italian grocery retail
• Italian wine imports
• Italian restaurant dining
• Food catering services
• Culinary education classes

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Food & Beverage Sales: Sale of Italian food products including cheeses, salamis, wines, olive oils, fresh pasta, pastries, and specialty items through physical stores and e-commerce platform. Products sourced both from Italian suppliers and freshly prepared in-store.
2. Restaurant & Cafe Operations: In-store dining services at Smíchov location featuring Italian home-style cuisine. Smíchov location operates as combined shop, restaurant, cafe, and bakery concept.
3. Catering & Event Services: Off-site catering and event space rental services. Private events hosted at restaurant venues including Konírna and courtyard spaces.
4. Loyalty Program Revenue: La Mia Famiglia loyalty program drives repeat purchases with points system (1 point per 100 CZK spent) and member discounts including case wine discounts (6% off for 6 bottles, 12% off for 2+ cases).
5. Educational Programs & Classes: Cooking classes and workshops led by Italian chefs (e.g., Daniela Doretto, Fabrizio Franco) teaching Italian cuisine techniques, pasta making, bread baking, and regional specialties. Price points at 2,500 CZK per person.
6. Gift Vouchers & Baskets: Sale of gift vouchers (500 CZK and 1,000 CZK denominations) and curated gift baskets containing Italian products for business partners, family, and friends.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Italians sells authentic Italian food products (cheeses, salamis, hams, fresh bread/pasta, olive oils, truffles, pantry items) and Italian wines, spirits, coffee, and non-alcoholic beverages through three Prague-area retail stores and a Czech-wide e-commerce site. It also operates an Italian home-style restaurant, off-site catering, gift baskets and vouchers, and Italian-cook-led cooking classes, all wrapped in a loyalty club.

Product overview

The Italians Wine Food is an Italian food and wine retail and hospitality company operating as a hybrid platform combining physical retail stores, an e-commerce e-shop, restaurant services, and educational programs. The core offerings span three retail stores in Prague (Smíchov, Dejvice, Průhonice) and an online e-shop (www.theitalians.cz) where customers can purchase Italian food products including cheeses, salamis, hams, fresh prepared foods (bread, pastries, pasta), wines, spirits, coffee, and non-food items. The company operates the Konírna Restaurant at Smíchov serving Italian home-style cuisine, offers off-site catering services under 'Festa Italiana,' and runs the La Mia Famiglia loyalty club for customer rewards. Educational services include the Akademie (Academy) teaching about Italian products and hosting cooking classes with Italian chefs. Additional offerings include gift baskets, gift vouchers, and event spaces for private celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• La Mia Famiglia: Loyalty program club for customers passionate about Italy and its gastronomic culture, offering points, exclusive offers, and member benefits.

Products and services

• E-shop (www.theitalians.cz) Online e-commerce platform selling Italian food products, wines, spirits, coffee, and non-alcoholic beverages with nationwide Czech delivery, click-and-collect at all branches, same-day delivery within Prague within 24 hours, and free delivery over 3,000 CZK.
• Physical Retail Stores (Smíchov, Dejvice, Průhonice) Three owned brick-and-mortar stores in the Prague area offering Italian groceries, wines, freshly prepared foods, and in-store coffee or wine service, with the Smíchov location also housing the integrated restaurant, café, and bakery.
• Konírna Restaurant (Smíchov) Italian home-style restaurant located at the historic Smíchov store, open seven days a week for breakfast, lunch, and dinner with an open kitchen and reservations accepted.
• Catering (Festa Italiana) Off-site Italian catering service bringing the company's gastronomic offering to external venues and private events.
• Cooking Classes Hands-on Italian cooking workshops taught by Italian chefs such as Fabrizio Franco (Roman baker teaching Italian bread and Roman pizza) and Daniela Doretto (Venetian chef teaching fresh pasta and Venetian cicchetti), priced at 2,500 CZK per person.
• Gift Baskets Curated gift baskets with Italian gastronomic products available in six preset combinations or custom-made, with bulk orders of 10+ baskets arranged via direct contact ([email protected]) for business partners, family, or friends.
• Gift Vouchers Gift vouchers available in 500 CZK and 1,000 CZK denominations, redeemable at all store locations, the Konírna restaurant, or online through the e-shop.
• Event Spaces & Private Events Beautifully designed event spaces including the Konírna and courtyard at the Smíchov location, plus event spaces in Průhonice, available for private celebrations and themed dinners.
• La Mia Famiglia Loyalty Club Free loyalty program where members earn 1 point (worth 1 CZK) per 100 CZK spent, with benefits including exclusive wine discounts (6% off one case, 12% off two or more cases), early event access, members-only tastings, free workshops, insider travel tips, and a free paper bag with each purchase.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• University of Gastronomic Sciences (Università di Scienze Gastronomiche), PollenzocoreStrategic or Co-development PartnerThe Italians is a partner of the University of Gastronomic Sciences in Pollenzo, Italy. The partnership involves organizing training courses for employees, drawing inspiration, and seeking new ideas. Students and graduates of the university have contributed to the company's catalog and Garden Food project.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dean & DeLuca: Upscale global specialty food retailer combining gourmet imports, prepared foods, in-store dining, and curated gifting — analogous to The Italians' premium imported-Italian positioning at materially larger historic scale.
• Peck (Milano): Historic Italian premium deli-restaurant-caterer in Milan combining imported gourmet retail, full-service dining, and event services — a mature reference point for The Italians' integrated multi-format positioning.

Regional players

• Galerie Harfa Italian retailers (e.g., La Pasta, La Bottega): Local Prague-based Italian food retailers and deli counters operating within larger shopping centers; direct regional competitors for The Italians' grocery and prepared-food revenue from the same Czech consumer base.
• La Bottega di Finestra: Italian small-format specialty retailer with curated imports from small producers and an in-store dining component; provides a southern-European reference point for the format The Italians operates in Central Europe.

Direct peers

• Bottega Italian: Italian specialty grocer and delicatessen concept combining imported Italian groceries with prepared foods and small-format restaurant service — closely comparable to The Italians' integrated shop-café-deli footprint.
• Vinitaly Wine Shop / specialty Italian wine importers (e.g., Enotria): Italian wine specialist retailers with deep small-producer portfolios and tasting-led retail; comparable to The Italians' extensive wine category spanning sparkling, bio, natural, magnum, and dessert wines.
• Eataly: The global benchmark for the Italian retail-restaurant-educational hybrid concept that The Italians explicitly mirrors: marketplace of small Italian producer goods combined with full-service restaurants, cooking classes, and tasting events. Eataly validates the exact multi-format model The Italians is pursuing in a Czech context.

Others

• Williams-Sonoma: Adjacent lifestyle/culinary retailer with kitchen accessories, cookbooks, and curated food items — comparable in their 'Italian non-food' product category (kitchen accessories, books, cosmetics) listed by The Italians.
• Sabatino Tartufi / Italian truffle specialists: Italian specialty truffle producer with direct retail and educational storytelling — a category specialist whose 'lanýžové speciality' (truffle specialties) are highlighted on The Italians' Czech storefront.

Emerging players

• La Formaggeria: Specialty cheese-focused retail and tasting concept with small-format in-store consumption; analogous to the cheese and salami specialty depth that differentiates The Italians' product assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theitalians_winefood
• Facebookfacebook.com/winefoodmarket
• Instagraminstagram.com/theitalianswinefood
• LinkedInlinkedin.com/company/wine-food-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Italians Wine Food Holding Se