The Animal Rescue Mission

What The Animal Rescue Mission does

The Animal Rescue Mission (ARM) is a 501(c)(3) nonprofit organization founded in 2018 by Shira Scott Astrof and headquartered at a mailing address in West Hollywood, California (EIN 47-2180236). The organization rescues, rehabilitates, and rehomes companion animals — primarily dogs and cats, with some farm animals — in the Greater Los Angeles area. In 2021, ARM reported rescuing 612 animals with a 99% life-saving rate (608 live outcomes) and 502 adoptions. Core programs include adoption placement (processed via the third-party Petstablished platform), a foster network requiring a minimum two-week commitment, a COVID-19 Animal Support Program for emergency pet care in Los Angeles County, lost and found pet assistance via the Petco Love-Lost database, and public education and advocacy campaigns.

The organization's revenue model is donation-funded and multi-stream: individual donations (the primary stream), corporate sponsorships and grants (from Petco, PetSmart, Bissell Pet Foundation, Grey Muzzle, and Athletes for Animals), co-branded merchandise sales through lacrossewear.chipply.com, and vehicle donations processed via Helping Hands Charity Services. Operating with 1-10 employees, ARM relies heavily on volunteer networks, foster families, and an unpaid board of directors that includes celebrity supporters (Michael Rosenbaum, Maggie Q). Marketing is predominantly community-led and event-driven, with earned media coverage in ABC7, The Dodo, Epoch Times, Voyage Utah Magazine, and M. Citizen Magazine providing top-of-funnel awareness. Adoption fees and any direct service pricing are not publicly disclosed.

Geographically, ARM's operations are concentrated in Los Angeles County, with the COVID-19 Animal Support Program explicitly limited to that geography. Distribution occurs through a direct-to-consumer website channel (adoption and foster applications), community-based volunteer networks, and a small e-commerce merchandise storefront. The organization is privately operated, with no parent company, institutional investors, or disclosed revenue figures.

Name

The Animal Rescue Mission

Legal name

The Animal Rescue Mission

Website

https://theanimalrescuemission.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Animal Rescue Mission is a 501(c)(3) nonprofit founded in 2018 in West Hollywood, California, that rescues, rehabilitates, and rehomes dogs, cats, and farm animals in the Greater Los Angeles area through adoption, fostering, and an emergency pet care program, funded by donations, grants, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Animal Rescue and Welfare Services

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Rescue, Transport & Emergency Animal Response (BPAGAIAB), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal rescue services
• Pet adoption programs
• Foster care network
• Animal welfare education
• Lost pet recovery

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations from supporters, with Tax ID 47-2180236 provided for tax-deductible contributions. Donations go directly to rescue, rehabilitation and re-homing of animals in need.
2. Merchandise Sales: Co-branded merchandise sold through ARM shop (lacrossewear.chipply.com platform).
3. Corporate Sponsorships: Corporate sponsorship packages offered to brand partners with various tiers and customizable packages. Sponsors receive co-branded merchandise, media and experiences.
4. Vehicle Donations: Vehicle donation program through Helping Hands Charity Services for vehicle contributions.
5. Grants: Grant funding from partners including Bissell Pet Foundation and other animal welfare organizations.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Animal Rescue Mission rescues, rehabilitates, and rehomes dogs, cats, and farm animals in the Los Angeles area. It operates interconnected programs including adoption services, foster placement, lost and found pet assistance, and a COVID-19 Animal Support Program for emergency pet care, funded primarily through donations, grants, corporate sponsorships, and merchandise sales.

Product overview

The Animal Rescue Mission is a 501(c)(3) non-profit animal rescue organization focused on rescuing, rehabilitating, and re-homing animals (primarily dogs, cats, and farm animals) in the Los Angeles area. The organization operates several interconnected programs including animal adoption services, foster programs, lost and found pet assistance, a COVID-19 Animal Support Program for pet owners affected by the virus, volunteer coordination, and donation collection. The organization does not offer a software product or platform; rather, it provides animal rescue and welfare services to the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Adoption Program Rehoming program that places rescued dogs, cats, and other companion animals into permanent homes. Prospective adopters apply via the Petstablished online platform to be matched with a specific animal.
• Foster Program Volunteer program placing rescued animals in temporary homes with foster families who commit to a minimum two-week stay, complete an application, background check, virtual home check, and volunteer agreement.
• COVID-19 Animal Support Program Emergency pet care service for Los Angeles pet owners who are ill or incapacitated, providing twice-daily volunteer visits for cats and foster placement for dogs.
• Lost and Found Pets Service Service helping reunite lost pets with owners, leveraging the Petco Love-Lost database integration for matching and community listings.
• Donation Program Tax-deductible financial donation program under Tax ID 47-2180236 supporting rescue, rehabilitation, and rehoming of animals, including a vehicle donation channel through Helping Hands Charity Services.
• ARM Branded Merchandise Co-branded apparel and merchandise sold through the ARM Shop on the lacrossewear.chipply.com platform to raise funds for rescue operations.
• Corporate Sponsorship Packages Tiered sponsorship offerings for brand partners that include co-branded merchandise, media exposure, and experiential activations tied to ARM's rescue mission.
• Volunteer Program Volunteer recruitment program enrolling community members into ARM's rescue, foster, and advocacy activities through an application-based process.

Quantifiable outcome

• 99%+ animal save rate with 608 live outcomes out of 612 total outcomes
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supportive.

• PetcocoreOthersMajor brand partner supporting ARM's rescue and rehoming operations through corporate sponsorship and fundraising collaborations.
• PetSmartcoreOthersMajor brand partner supporting ARM through corporate sponsorship and collaborative fundraising campaigns.
• Athletes for AnimalssupportiveStrategic or Co-development PartnerNon-profit organization collaborating with ARM to raise awareness and support for animal rescue initiatives.
• Helping HandssupportiveChannel Partner/ Reseller/ DistributorCharity services partner that facilitates vehicle donations for ARM's benefit.
• Wild Animal Network (WAN)supportiveStrategic or Co-development PartnerAnimal welfare organization partnering with ARM for collaborative rescue efforts and awareness campaigns.
• Peace for AnimalssupportiveStrategic or Co-development PartnerAnimal advocacy organization collaborating with ARM on shared mission goals.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Best Friends Animal Society: Largest no-kill animal welfare organization in the US, operating sanctuaries, regional rescue programs, and national adoption initiatives. Directly comparable mission (rescue, rehabilitation, rehoming) and similar no-kill positioning, though at substantially greater scale and geographic reach than ARM.
• Humane Society of the United States (HSUS): National animal protection organization focused on rescue, advocacy, and shelter reform. Operates at a much larger scale than ARM but competes for the same donor dollars and policy attention in the rescue/rehome space.
• ASPCA: National animal welfare organization providing rescue, adoption, advocacy, and veterinary services. Shares the rescue/rehome/adoption model with ARM and is a primary donor-supported competitor in the animal welfare fundraising space.

Direct peers

• Wags and Walks: Los Angeles-based dog rescue and adoption nonprofit with a similar foster-based operating model and mission to ARM. Competes directly for LA-area foster families, adopters, and corporate sponsors, and operates at a comparable small-team scale.
• Pasadena Humane Society: Greater Los Angeles area animal welfare organization providing adoption, rescue, and community education services. Directly competes with ARM for LA-area adopters, foster families, and donors, and is one of the larger regional incumbents in ARM's primary market.
• Angel City Pit Bulls: Los Angeles-based pit bull rescue and advocacy nonprofit. Operates a similar rescue/rehome/education model in the same LA geography and competes for a portion of ARM's foster, adopter, and donor base, particularly for harder-to-place dog breeds.
• Lange Foundation: Los Angeles-based nonprofit dog and cat rescue operating a stationary shelter and adoption services. Closely comparable mission to ARM in the LA region, with similar reliance on donations and volunteers.
• Much Love Animal Rescue: Los Angeles-based dog and cat rescue nonprofit with a foster-based adoption model. Directly comparable to ARM in mission, scale (small-team LA nonprofit), and target market (LA-area adopters and corporate sponsors).
• LA Animal Services: Municipal animal care and control agency serving the City of Los Angeles. Operates shelters, adoption, and lost-and-found services across the same geography as ARM and competes for adopters and foster capacity in the LA market.
• Kitten Rescue: Los Angeles-based nonprofit cat and kitten rescue organization. Operates a similar foster-network model in the same geography as ARM and competes for feline foster families, adopters, and donor support in the LA market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-animal-rescue-mission

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Animal Rescue Mission