Sesame Street Live

What Sesame Street Live does

Sesame Street Live is a touring theatrical production that brings Sesame Street characters to live audiences at performing arts centers and theaters across North America, the UK, and international markets. The company operates under Round Street LLC (a Connecticut-based LLC) as a licensee of Sesame Workshop, which owns the underlying Sesame Street intellectual property. Round Room Live serves as the parent company and live entertainment producer. The current production, "Elmo's Got the Moves," is a 60-minute interactive show (with 20-minute intermission) featuring costumed character performances of Elmo, Abby Cadabby, Cookie Monster, Big Bird, Grover, and Oscar, with audience participation, special theatrical effects, and a curriculum themed around playful movement (yoga, jumping rope, cartwheeling, dance). The core technology is conventional live theatrical production: costumed performers, staging, lighting, sound, confetti cannons, and theatrical smoke, augmented by a Photo Experience add-on for post-show meet-and-greets and free downloadable activity sheets for extended engagement.

Sesame Street Live's business model is event-driven B2C ticket sales plus a premium add-on. Revenue is generated primarily from one-time ticket sales for the live show and an upsell Photo Experience ticket (each adult and child must purchase separately for the meet-and-greet). Ticket pricing is not standardized—it is set by individual venues and varies by location, date, and seating category. Distribution operates through a hybrid model: the official website serves as the primary discovery and navigation hub, routing purchases to Ticketmaster (the primary third-party platform) and individual venue box offices (Flynn Center, Cross Insurance Center, Lowell Memorial Auditorium, St. George Theatre, Mayo Performing Arts Center, Berglund Center, Luhrs Performing Arts Center, and others). The customer base is individual families with children ages 1-7 who are fans of the Sesame Street IP, plus the adult caregivers (parents and grandparents) who purchase tickets for them.

Marketing is multi-channel: organic social on YouTube Shorts, Facebook, Instagram, and TikTok; an email newsletter for tour updates and early ticket access; and earned media coverage from Pollstar, Billboard, and Parents.com. The operating entity (Round Street LLC) is headquartered in Southport, Connecticut, at 49 John Street, Suite 1, with general and press inquiries handled through [email protected]. The company has no app, no disclosed headcount, no funding rounds, and no management team listed in the source data; revenue figures are not publicly disclosed. The model is structurally dependent on the continued Sesame Workshop licensing relationship for character rights and trademark usage.

Name

Sesame Street Live

Legal name

Round Street LLC

Website

https://sesamestreetlive.com

Company type

Private

Operating status

Operating

Short description

Sesame Street Live, operated by Round Street LLC under license from Sesame Workshop, produces and tours the live theatrical show "Elmo's Got the Moves" featuring Sesame Street characters at performing arts centers across North America, the UK, and internationally, targeting families with young children ages 1-7 via ticket sales and premium Photo Experience add-ons.

Ownership category

akta.pro rank

Headquarters

HQ city

Southport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Live Show Ticket Sales: Primary revenue stream from selling tickets to live theatrical performances featuring Sesame Street characters. Tickets are sold through the official website directing to venue box offices, Ticketmaster integration, and direct venue websites. Revenue varies by venue, location, and seating category.
2. Photo Experience Add-On: Premium meet-and-greet and photo opportunity upgrade sold in addition to regular show tickets. After the show, attendees can enjoy a one-on-one meet and greet and photo opportunity on stage with Sesame Street characters. Each adult and child must have a Photo Experience ticket.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Sesame Street Live produces and tours live theatrical shows featuring Sesame Street characters for families with young children. The current show, "Elmo's Got the Moves," is a 60-minute interactive performance (plus 20-minute intermission) where costumed characters including Elmo, Abby Cadabby, Cookie Monster, Big Bird, Grover, and Oscar perform songs, dance, and encourage audience participation. A premium Photo Experience add-on offers a post-show meet-and-greet, and free downloadable activity sheets extend engagement beyond the show.

Product overview

Sesame Street Live operates as a live touring theater production company presenting family-friendly shows featuring Sesame Street characters. The core offering is the current show Elmo's Got the Moves, a 60-minute interactive performance (with 20-minute intermission) designed for children ages 1-7. The show includes audience participation, character performances, and teaches dance moves. Add-on Photo Experience tickets offer post-show meet-and-greet opportunities. Free downloadable activity sheets provide supplementary engagement. The company tours across North America, the UK, and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Elmo's Got the Moves: Current touring live show featuring Sesame Street characters performing songs and dance for families

Products and services

• Elmo's Got the Moves The main live touring theater show featuring Sesame Street characters (Elmo, Abby Cadabby, Cookie Monster, Big Bird, Grover, Oscar) performing songs, dancing, and encouraging audience participation. The 60-minute show (plus a 20-minute intermission) teaches children fun dance moves including yoga, jumping rope, cartwheeling, and silly dance moves. Designed for families with children ages 1-7.
• Photo Experience

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sesame WorkshopcoreOEM/ Whitelabel/ Licensing PartnerSesame Workshop is the nonprofit educational organization behind Sesame Street that owns the Sesame Street characters and intellectual property. Sesame Street Live operates under license from Sesame Workshop, utilizing characters including Elmo, Abby Cadabby, Cookie Monster, Big Bird, Grover, and Oscar. The trademark and copyright for Sesame Street Live is owned by Sesame Workshop (™/© 2025 Sesame Workshop).
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary third-party ticketing platform for Sesame Street Live ticket sales. The website integrates Ticketmaster links for most venue performances, enabling customers to purchase both regular show tickets and Photo Experience upgrades through the platform.
• Bauer Entertainment MarketingminorImplementation/ SI/ Consulting PartnerBauer Entertainment Marketing is credited as the designer of the Sesame Street Live website. They provide marketing and web design services for the touring show's digital presence.
• Round Room LivecoreOthersRound Room Live is the parent company and live entertainment division that produces Sesame Street Live shows. Contact email for general and press inquiries is [email protected]. The company operates under Round Street LLC entity for the Sesame Street Live touring show.
• Performing Arts Centers and TheaterscoreChannel Partner/ Reseller/ DistributorNetwork of performing arts centers and theaters across North America host Sesame Street Live performances. Partners include Flynn Center for the Performing Arts (Burlington, VT), Cross Insurance Center (Bangor, ME), Lowell Memorial Auditorium (Lowell, MA), St. George Theatre (Staten Island, NY), Mayo Performing Arts Center (Morristown, NJ), The Capitol Theatre (Rome, NY), Pasquerilla Performing Arts Center (Johnstown, PA), The F.M. Kirby Center (Wilkes-Barre, PA), Berglund Center (Roanoke, VA), Luhrs Performing Arts Center (Shippensburg, PA), and numerous others.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/@SesameStreetLive/shorts
• Facebookfacebook.com/SesameStreetLive
• Instagraminstagram.com/sesamestreetlive
• TikToktiktok.com/@sesamestreetlive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sesame Street Live